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市場調查報告書

商品編碼

1359939

全球風味茶市場 - 2023-2030

Global Flavored Tea Market - 2023-2030

出版日期: 2023年10月11日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述：

2022年，全球風味茶市場規模達26億美元，預計2030年將達到47億美元，2023-2030年預測期間複合年成長率為7.9%。

在調味茶市場上可以找到種類繁多的花草茶。其中包括木槿茶、玫瑰茶、小荳蔻茶、有機茶、甘菊茶、薄荷茶和純香草茶。在預測期內推動市場成長的關鍵因素之一是世界人口對健康和生活方式採取預防措施的意識不斷增強。

消費者喜歡調味茶的風味和香氣。此外，它還提供一些醫療優勢，吸引了來自世界各地關心健康的人。它含有大量維生素 C，可支持健康的血糖和膽固醇水平，有助於減肥，並增強免疫系統。為了提供消費者完全的滿足以及多種口味和優點，調味茶被廣泛使用。隨著消費者對飲食習慣態度的改變，對該產品的需求不斷增加。

研究和開發是茶業企業的持續投資。由於這種模式，人們已經習慣了定期喝茶，公司也以新的口味和感覺擴大了茶葉市場。人們的品味和偏好也隨著市場趨勢的變化而改變。 2022年，亞太地區佔據最高的市場收入佔有率，超過45%。在亞太風味茶市場，消費者樂於嘗試新事物，並深受名人代言的影響，提高了對產品治療和健康的認知好處。

動態：

健康與保健的上升趨勢

許多風味茶被視為蘇打水和果汁等甜飲料的更健康替代品。越來越多的顧客正在尋找天然、低熱量、低糖的選擇。例如，草本茶和水果茶通常含有抗氧化劑和其他促進健康的成分。

抗氧化劑與許多健康益處有關，包括抵抗氧化壓力、降低慢性疾病的風險以及促進整體健康的能力。根據德國茶葉和草藥浸劑協會的數據，2021 年有機優質茶、草藥浸劑和水果浸劑的銷量大幅成長，所售茶中 15.9% 帶有有機標籤。

人們對人造成分和添加劑很少的清潔標籤產品越來越感興趣

健康產業現在主要關注消化健康。人們普遍選擇用薄荷、茴香和生薑等成分製成的茶，因為它們據稱能夠緩解消化不適並促進更好的消化。此外，壓力管理和放鬆在當今快節奏的世界中至關重要。宣揚調味茶對於放鬆、減輕壓力和改善睡眠的好處。

客戶對不含人工成分和添加劑的清潔標籤產品越來越感興趣。這種趨勢得到了用天然香料、真正的水果和香草而不是人工添加劑或防腐劑製成的調味茶的支持。清潔標籤風味茶透過清楚列出成分，讓顧客更容易了解他們所消費的東西。

各自的透明度可以促進信任，並使人們能夠就自己的飲食偏好做出明智的決定。透過使用清潔標籤產品，可以保留調味茶中所用成分的天然風味和營養價值，其目的是盡量減少加工和化學處理。

便利性是風味茶受歡迎的關鍵因素

風味茶為消費者提供了一種便捷的方式來享受他們喜歡的口味，而無需耗時的準備，這對於在飲料選擇中尋求口味和便利性之間平衡的人來說是一個有吸引力的選擇。包裝保證了每份茶都衛生且使用方便，同時也保持了茶的新鮮度。

瓶裝或罐裝風味茶非常方攜帶帶，經常在便利商店、自動販賣機和咖啡館買到，讓顧客可以在旅途中購買。有些即飲茶採用可重新密封的容器，讓顧客可以存放剩餘的茶，而不必擔心溢出或失去新鮮度。無論是以茶包或即飲瓶的形式出售，許多風味茶都是單份裝的。

例如，2022 年 6 月，英國 Clipper Tea Company 的美國分部在其現有產品線中添加了新口味和包裝。最近添加的口味包括有機伯爵紅茶、橙子和薑黃花草茶、綠茶和檸檬、冬季蘋果和肉桂花草茶以及有機冬季漿果花草茶。

風味茶成本高

與其他一些飲料選擇相比，調味茶，尤其是優質或手工品種的茶，可能相對更昂貴。消費者價格敏感性，特別是在價格敏感的細分市場，可能會限制市場擴張。高品質茶葉和有機成分（如真正的水果片、香草、香料和精油）經常用於優質風味茶。較高的生產成本是由於這些優質成分造成的。

此外，經常需要複雜的混合技術來在調味茶中產生獨特且均衡的風味特徵。將各種茶品種、藥草和植物藥混合以獲得特定風味的巧妙過程可能會增加生產成本。由於其稀有性和特殊的風味組合，一些風味茶被生產為特殊茶或限量版混合茶，可以賣到更高的價格。

Herbal teas can be found in a huge variety in the flavoured tea market. They include, among others, hibiscus tea, rose tea, cardamom tea, organic tea, chamomile tea, peppermint tea, and pure herbs tea. One of the key factors propelling the market towards growth during the forecast period is the rising awareness among the world's population to take precautions with their health and lifestyle.

Consumers love the flavour and aroma of flavoured tea. Additionally, it offers some medical advantages that draw people who care about their health from all over the world. It contains a lot of vitamin C, which supports healthy blood sugar and cholesterol levels, aids in weight loss, and strengthens one's immune system. In order to provide consumers with complete satisfaction and a variety of tastes and advantages, flavoured tea is widely available. The demand for this product rises as consumer attitudes towards their eating habits change.

Research and development are ongoing investments for businesses in the tea industry. As a result of this pattern, people are already accustomed to drinking tea on a regular basis, and companies have expanded the tea market with new flavours and sensations. People's tastes and preferences have also changed in response to the shifting market trends. Asia-Pacific held highest market revenue share of more than 45% in the year 2022. In the Asia-Pacific flavored tea market, customers are open to trying new things and are greatly influenced by celebrity endorsements that raise awareness of the product's therapeutic and health benefits.

Dynamics:

Rising Trend of Health and Wellness

Numerous flavoured teas are viewed as healthier substitutes for sweetened drinks like soda and juice. More and more customers are looking for natural, low-calorie, low-sugar options. For instance, herbal and fruit-infused teas frequently contain antioxidants and other health-promoting ingredients.

Antioxidants have been linked to a number of health advantages, including the ability to fight off oxidative stress, lower the risk of developing chronic illnesses, and promote general wellbeing. Sales of organic quality teas, herbal infusions, and fruit infusions increased dramatically in 2021, according to the German Tea & Herbal Infusions Association, with 15.9% of sold teas carrying the organic label.

Growing Intrest in Clean Label Products With Few Artificial Ingredients and Additives

The wellness sector is now heavily focused on digestive health. Popular choices for their alleged capacity to ease digestive discomfort and encourage better digestion include teas made with ingredients like peppermint, fennel, and ginger. Additionally, stress management and relaxation are crucial in today's fast-paced world. The benefits of flavoured teas for relaxation, stress reduction, and improved sleep are promoted.

Customers are becoming more interested in clean label products with few artificial ingredients and additives. This trend is supported by flavoured teas made with natural flavourings, actual fruit, and herbs rather than artificial additives or preservatives. Clean label flavoured teas make it simpler for customers to understand what they are consuming by clearly listing the ingredients.

The respective transparency fosters trust and enables people to make well-informed decisions about their dietary preferences. The natural flavours and nutritional benefits of the ingredients used in flavoured teas can be preserved by using clean label products, which aim to minimise processing and chemical treatments.

Convenience is a Key Factor Contributing to the Popularity of Flavored Teas

Flavoured teas provide consumers with a convenient way to enjoy their preferred flavours without the need for time-consuming preparation, making them an appealing option for people looking for a balance between taste and convenience in their beverage choices. The wrappers guarantee that each serving is hygienic and convenient to use while also preserving the tea's freshness.

Flavoured teas in bottles or cans are very portable and frequently available in convenience stores, vending machines, and cafes, enabling customers to buy them while on the go. Some RTD teas come in resealable containers that let customers store any leftover tea without worrying about spills or losing freshness. No matter if they are sold in tea bags or RTD bottles, many flavoured teas come in single-serving sizes.

For instance, in June 2022, The American division of the UK-based Clipper Tea Company added new flavours and packaging to its existing product line. Organic earl grey black tea, orange & turmeric herbal tea, green tea & lemon, winter apple and cinnamon herbal tea, and organic winter berries herbal tea are among the recently added flavours.

High Cost of Flavored Tea

Compared to some other beverage options, flavoured teas, especially premium or artisanal varieties, can be relatively more expensive. Consumer price sensitivity, especially in price-conscious segments, may restrain market expansion. High-quality tea leaves and organic components like real fruit pieces, herbs, spices, and essential oils are frequently used in premium flavoured teas. The higher production cost is a result of these premium ingredients.

Furthermore, complex blending techniques are frequently needed to produce distinctive and well-balanced flavour profiles in flavoured teas. The skillful process of blending various tea varieties, herbs, and botanicals to achieve particular flavour profiles can raise production costs. Due to their rarity and special flavour combinations, some flavoured teas are produced as specialty or limited-edition blends, which can fetch higher prices.

Segment Analysis:

The global flavored water market is segmented based on type, flavor, distribution channel, end-user and region.

Increase in Demand for Loose Leaf Tea, Driven by Chaning Consumer Preferences

Due to the fact that loose leaf tea typically contains whole or larger tea leaves and retains more of their flavour and essential oils than tea bags, it is frequently thought of as being of higher quality. Due to its perceived higher quality and freshness, loose leaf tea attracts customers looking for a premium tea experience.

A wider variety of flavour profiles, including complex and nuanced flavours that are difficult to achieve with tea bags, are offered by loose leaf teas. A more varied flavour experience is made possible by the range of tea varieties available and the flexibility of brewing techniques. Customers can adjust the strength and flavour of their tea by adjusting the brewing time, water temperature, and tea-to-water ratio.

Additionally, since loose leaf tea typically produces less waste than tea bags, which may contain plastic or other non-biodegradable materials, some environmentally conscious consumers favour it. Direct sourcing from tea gardens and open supply chains are two selling points for many loose leaf tea brands.

Geographical Penetration:

Growing Acceptance of Tea Among Health Consicious Cosumers in Asia-Pacific

As health-consciousness continues to rise, consumers in Asia-Pacific are turning to flavored teas for their potential health benefits. Certain ingredients commonly used in flavored teas, such as ginger, ginseng, and green tea, are associated with various health-promoting properties. Moreover, tea has a long and deep-rooted cultural history in many Asian countries, and flavored teas have been a part of these traditions for centuries.

Additionally, the working population in the region prefers tea for instant energy and hydration during working hours. Owing to all these factors, the market players are launching healthy and flavorful tea products in the market to cater to consumer demand. In November 2022, Netsurf Network launched a series of herbal teas in India. The products are available in different herbal flavors, i.e., Bramhi & cinnamon, ginger & cumin, ashwagandha & lemon, and others.

Competitive Landscape

The major global players in the market include: Unilever, Numi Inc, Twining and Company Ltd., Goodricke Group Ltd., Harney and Sons Fine Teas, Golden tips Yea, Tetley, Apeejay Surrendra Group, Nestle and Tata Global Beverages.

COVID-19 Impact Analysis

During the pandemic, consumers who were concerned about their health sought out beverages with perceived health advantages. The market expanded quickly as a result of the COVID-19 pandemic's growing health concerns. Demand for flavored teas increased as consumers sought out more healthy and soothing options, especially those with herbal or functional ingredients like immunity-boosting herbs.

Due to their alleged health advantages, tea is frequently chosen by consumers. Green, black, white, and herbal teas are just a few of the many varieties of tea that have different functional properties. For instance, while herbal teas like chamomile are valued for their calming properties, green tea is well known for its antioxidant content.

Russia-Ukraine War Impact

Geopolitical tensions lead to fluctuations in currency values, impacting the cost of importing flavored teas from other countries. The affordability of imported teas was impacted by exchange rate instability and price volatility. Trade restrictions, embargoes, or sanctions are a result of geopolitical conflicts. Such regulations may obstruct international trade in flavoured teas, which will have an impact on import and export markets.

Due to the conflict, broken supply chains, and lower demand, Ukraine's production in 2022 fell by 31.5 percent compared to 2021, when it stood at a level of about 15,000 tonnes. Imports fell by nearly 40% in 2022 compared to 2021, which is related to a sharp rise in raw material prices and the nation's economic crisis.

Tea packaged in filter bags made up the majority of imports because Ukrainian consumers are more accustomed to this type of packaging. Between 2017 and 2021, tea imports' geographic distribution remained largely stable, and UAE, Sri Lanka, Azerbaijan, Poland, and China were among the principal suppliers. Poland and China overtook Sri Lanka as the top exporters of tea to Ukraine in 2022, though Sri Lanka still holds the top spot.

By Type

Loose Leaf Tea
CTC Tea

By Flavor

Fruits
Flowers
Herbs
Spices

By Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
E-Commerce
Others

By End-User

Food and Beverage
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On June 28, 2023, the popular global wellness brand VAHDAM India, known for its premium, organic teas and spices from India, has debuted a brand-new, intriguing product line: ICED TEAS! This new line of iced teas is made with only real tea and is offered in two practical formats: instant premix and pitcher tea bags.
On April 21, 2023, 'Hard Iced Tea' from Lipton now comes in four fruit flavours and is alcoholic. According to the manufacturer, the drinks are "reimagined" as "smooth, refreshing, and seriously delicious" 5% ABV non-carbonated drinks using "real brewed Lipton tea, natural fruit flavours, and a triple-filtered, premium malt base."
On November 23, 2022, With the introduction of Tetley Green Tea Immune Tulsi, Tetley Green Tea expanded its wellness selection. The addition of the new Tulsi variant expands the flavours available in the Tetley Green Tea Immune line, which already includes Lemon & Honey, Ginger, Mint and Lemon, as well as Naturally Sweet with Mango Flavour.

Why Purchase the Report?

To visualize the global flavored tea market segmentation based on type, flavor, distribution channel, end-user, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of flavored tea market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global flavored tea market report would provide approximately 69 tables, 67 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Trend of Health and Wellness
  - 4.1.1.2. Growing Interest in Clean Label Products with Few Artificial Ingredients and Additives
  - 4.1.1.3. Convenience is a Key Factor Contributing to the Popularity of Flavored Teas
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Flavored Tea
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Loose Leaf Tea*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. CTC Tea

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Fruits*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Flowers
8.4. Herbs
8.5. Spices

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets and Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. E-Commerce
9.5. Others

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Food and Beverage*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Numi Inc*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Unilever
13.3. Twining and Company Ltd.
13.4. Harney and Sons Fine Teas
13.5. Goodricke Group Ltd.
13.6. Golden tips Yea
13.7. Apeejay Surrendra Group
13.8. Tetley
13.9. Tata Global Beverages
13.10. Nestle

LIST NOT EXHAUSTIVE