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市場調查報告書
商品編碼
1423472
全球甜醬市場 - 2023-2030Global Sweet Sauces Market - 2023-2030 |
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概述
2022年,全球甜醬市場規模達26.0億美元,預計2030年將達到35.6億美元,2023-2030年預測期間CAGR為4.0%。
醬汁用於改善食品的風味和吸引力。甜醬廣泛用於糖果、乳製品和烘焙產品的消費。甜醬透過增強華夫餅、水果片、布朗尼蛋糕、甜點和甜甜圈等各種食品的風味和外觀來補充食品消費。
對使用甜醬的食品的需求增加,以及越來越多的甜點店和特許經營店採用甜醬,促使一家領先的食品製造商大幅增加新甜醬的供應。主要市場參與者都將注意力集中在新口味以及有吸引力且方便的包裝選擇上。市場主要參與者推出的新產品和創新產品透過增加市場銷售量來擴大產品對消費者的影響。
北美主導了全球甜醬市場。該地區主要參與者推出的新產品推動了該地區市場的成長。 2022年7月,北美第三大食品飲料公司卡夫亨氏公司推出了優質醬料系列,並以亨氏57的名義進入市場。新推出的產品包括烤大蒜脆餅和柑橘味噌脆餅品種。
動力學
提供多種口味選擇
各種口味的甜醬的供應有助於廣泛的市場擴張。製造商正在推出新的受歡迎的產品,以滿足對多種口味選擇不斷成長的需求。 2023 年 6 月,總部位於達拉斯的國際韓國炸雞連鎖餐廳 Bonchon 宣布推出新型甜鹹韓式燒烤醬,該醬以米醋和紅糖為特色,具有大蒜和清酒的味道,與甜梨相平衡。
該製造商專注於水果醬的開發,以滿足對優質產品的需求。例如,2022 年 10 月,Macphie Ltd 推出了新的水果口味選項作為優質口味。新推出的 Macphie 新 fru-ti ott 醬料採用混合漿果、芒果和百香果品種,比通常的甜點配料含有更少的熱量。
新的和創新的產品介紹
製造商專注於新產品和創新產品的推出,以幫助最終用戶方便、輕鬆地使用產品和應用,推動市場擴張。 2023 年 5 月,美國跨國食品公司卡夫亨氏推出了 HEINZ REMIX,這是首款可自訂且支援物聯網的數位醬料分配器,可提供 200 多種可能的組合。該產品允許消費者根據自己的喜好客製化個人化的口味。
製造商對便利性和創新包裝類型的關注也有助於擴大市場規模。例如,2023年4月,英國跨國糖果公司吉百利向市場推出了New Squeezy Chocolate Sauce。易於使用的擠壓瓶可用於多種產品系列,包括烘焙食品、熱巧克力和奶昔。
高熱量甜醬
甜醬由乳製品、巧克力和水果成分製成,為身體提供甜味和熱量。消費高熱量產品可能會導致肥胖和糖尿病等各種健康風險,從而降低消費者對這些產品的偏好。根據世界衛生組織2022年統計,全球有超過10億人患有肥胖症,其中6.5億人是成年人,3.4億人是青少年。
兒童肥胖的嚴重程度也在增加,多達 3,900 萬人使兒童遠離甜食。根據 IDF 2021 年糖尿病圖譜,全球有 5.37 億成年人患有糖尿病。該組織報告稱,肥胖和糖尿病的盛行率正在迅速上升,預計到2030 年將達到6.43 億。隨著全球肥胖和糖尿病盛行率的不斷上升,對甜食產品的需求減少,對市場成長產生了負面推動。
Overview
Global Sweet Sauces Market reached US$ 2.60 billion in 2022 and is expected to reach US$ 3.56 billion by 2030, growing with a CAGR of 4.0% during the forecast period 2023-2030.
Sauces are used to improve the flavour and appeal of the food products. Sweet sauces are widely used in the consumption of confectionery, dairy and bakery products. Sweet sauces complement food product consumption by enhancing the flavour and appearance of various food products such as waffles, fruit slices, brownies, desserts and donuts.
The increase in the demand for food products that use sweet sauces and an increasing number of dessert parlors and franchises that adopt sweet sauce use has prompted a leading food manufacturer to make a significant increase in the new sweet sauces. The major market players are focussing on the new flavour and attractive and convenient packaging options. New and innovative product launches by the major players of the market improve the product reach to the consumers by increasing market sales.
North America dominated the global sweet sauce market. The new product launches from the major players in this region drive regional market growth. In July 2022, The Kraft Heinz Company, the third-largest food and beverage company in North America launched a premium line of sauces and spread into the market under the Heinz 57 banner. The new launches include Roasted Garlic Crunch and Mandarin Orange Miso Crunch varieties.
Dynamics
Availability of Various Range of Flavor Options
The availability of sweet sauces in various flavor ranges helps in wide market expansion. Manufacturers are introducing new favoured products to meet the rising demand for multiple flavor options. In June 2023, Bonchon, a Dallas-based international Korean fried chicken restaurant franchise announced the launch of New Sweet and Savory Korean BBQ Sauce that is featured with rice vinegar and brown sugar, with flavors of garlic and sake balanced with sweet pear.
The manufacturer focuses on the development of fruit-infused sauces to meet the demand for a premium range of products. For instance, in October 2022, Macphie Ltd introduced new fruit-based options as premium flavours. The newly launched Macphie's new fru-ti o.t.t sauces feature mixed berry, mango and passionfruit variants which contain fewer calories than usual dessert toppings.
New and Innovative Product Introductions
Manufacturers focus on new and innovative product launches to help end-users with the convenience and easy product use and applications drive the market expansion. In May 2023, The Kraft Heinz Company, an American multinational food company unveiled HEINZ REMIX, the first customizable and IoT-enabled digital sauce dispenser for more than 200 possible combinations. The product allows consumers to personalize their flavour creations according to their preferences.
Manufacturers' focus on convenience and innovative packaging types also contribute to improving market size. For instance, in April 2023, Cadbury, a British multinational confectionery company introduced New Squeezy Chocolate Sauce into the market. The easy-to-use squeezy bottle is used for multiple product ranges including bakes, hot chocolate, and milkshakes.
High Calories of Sweet Sauces
The sweet sauces are made from dairy, chocolate and fruit-based ingredients that provide sweetness and calories to the body. Consuming high-calorie products may lead to various health risks like obesity and diabetes reducing consumers' preference towards these products. According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents.
The severity of obesity is increasing in children too, accounting for up to 39 million keeping children away from sweet-based products. According to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organisation reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030. With the increasing prevalence of obesity and diabetes globally, the demand for sweet products reduced negatively driving the market growth.
The global sweet sauces market is segmented based on ingredients, type, packaging type, distribution channel, application and region.
High Consumer Preference towards Chocolate Based Sweet Sauces
The global sweet sauces market is segmented based on type into fruit sauce, dairy sauce, brandy sauce, chocolate sauce, and others. The chocolate-based sauces from the sweet sauces segment accounted for the largest share of the global market due to consumer preference for chocolate over other flavors. Chocolate sauces are used in multiple applications and are widely accepted for their pairing with pancakes, waffles, fruit slices, brownies, and donuts.
Various companies are expanding their product offering with the launch of new chocolate-based sauces to attract more consumer base. For instance, in May 2022, Mars, an American multinational manufacturer announced its decision to take its Snickers brand into desserts with the launch of a new Snickers Dessert Sauce into the market. The product comprises the iconic Snickers flavor of chocolate, peanut and caramel.
High Use of Sauces for Different Food Applications in North America
North America dominated the global sweet sauce market. Regional countries such as the U.S. and Canada leading the market growth with high sauce utilization in various applications. The region has a high demand for confectionery, bakery and dairy products. Most of the products of these categories are highly preferred to pair up with sweet sauces to increase their taste and flavour.
The region also has active trade participation in the export of sauces in the global market. According to U.S. Department of Agriculture, Canada accounted for one of the top condiments and sauces export markets in 2022 with up to 775.46 Million USD. The availability of various major players and active product developments from these companies positively drive the regional market growth.
In July 2022, The Kraft Heinz Company, a North American-based multinational food company launched a premium line of sauces and spread into the regional market under the Heinz 57 banner. The new launches include Roasted Garlic Crunch and Mandarin Orange Miso Crunch varieties. The fresh fruit flavor of the Mandarin Orange Miso Crunch sauce attracts consumers' attention.
The major global players in the market include GCMMF, Lee Kum Kee, Veeba Foods, Macphie, MONIN, Ghirardelli Chocolate Company, Giraffe Foods Inc., Kerry Group, Umiya Milk Products Pvt. Ltd and Unilever.
The COVID-19 pandemic has had a moderate impact on the sweet sauces market. Just like all other industries in the food and beverage sector, the sweet sauces market also faced challenges during the pandemic situation. The pandemic disrupted global supply chains, affecting the raw material procurement and distribution of finished products.
Government restrictions on transportation and trade, as well as temporary closures of manufacturing facilities, led to supply chain disruptions. These disruptions affected the availability of the product to the end-user. The shutdown of multiple food services and franchises reduced the product demand from larger-scale end-users. In addition, the shutdown of supermarkets and hypermarkets reduced product reach to consumers.
The pandemic influenced consumer behavior and purchasing patterns. During the pandemic, consumers increased their time at home changing thier preference towards cooking and eating habits. Consumers started cooking more meals and snacks at home, which created opportunities for the utilization of various sweet sauces to complement their food products. The increased use of e-commerce platforms and the high availability of products in such platforms increased the product's sales.
The global sweet sauces market report would provide approximately 78 tables, 82 figures and 191 Pages.
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