市場調查報告書
商品編碼
1423474
全球消化健康市場 - 2023-2030Global Digestive Health Market - 2023-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
概述
2022年,全球消化健康市場規模達到491億美元,預計2030年將達到943億美元,2023-2030年預測期間CAGR為8.5%。
隨著與不健康的生活方式和飲食習慣相關的健康問題日益嚴重,消費者越來越關注維持健康的消化系統和功能。市面上有由益生菌、益生元和消化酵素等營養成分製成的發酵飲料、補充劑和乳製品等產品,可支持和促進更好的消化健康。
具有各種健康益處的消化健康產品組合中新產品的推出推動了市場成長。例如,2021 年 1 月,印度領先的有機植物營養公司 Wellbeing Nutrition 向市場推出了一款新產品,推出了基於植物且經過臨床研究的益生菌 + 益生元補充劑。該產品據稱可以改善新陳代謝,緩解酸度並促進消化和腸道健康。
益生菌細分市場佔最大佔有率,北美主導全球消化健康市場。根據美國胃腸病學會的數據,2022 年,百分之四十的美國人的日常生活受到消化問題的困擾。該地區日益嚴重的消化健康問題正在推動對有助於支持消化健康的產品的需求和需求,從而推動北美市場的擴張。
動力學
消化系統保健的重要性日益增加
消化系統在將人類攝取的食物和飲料分解成營養物質方面發揮著重要作用,人體將這些營養物質用於能量、生長和細胞修復。健康消化系統的維持受到破壞可能會導致各種症狀,例如胃灼熱、腹脹和腸蠕動刺激,最終可能導致脫水和營養不良。
根據2021年全國門診醫療調查顯示,以消化系統疾病為主要診斷的急診就診人數高達840萬人次。為了維持適當的消化健康,人們更需要外部攝取有助於增強消化健康的產品,從而積極推動市場成長。
新產品的開發有助於擴大市場。例如,2022 年2 月,Organic India 推出了每日包裝補充劑,這是一種含有全草藥的攜帶式補充劑,其配方旨在解決各種健康問題,如壓力和情緒波動、免疫力和消化健康問題。消化支持每日包的配方旨在增強胃腸功能並改善新陳代謝和消化。
方便消化系統健康促進產品的上市
隨著消化健康問題的日益嚴重,消費者的健康意識不斷增強,促使他們採用促進消化健康和解決腸道健康問題的產品。然而,忙碌的生活方式和繁忙的日程安排阻礙了消費者遵循傳統產品來保持消化健康。
考慮到這一點,製造商正在透過推出軟糖和咀嚼片等各種產品來引入方便易行的消化支撐模式。這些產品展現了產品可行性的便利性和on-to-go模式,幫助消費者在靈活的作業中隨時隨地抓取產品並消費。正在推出的促進消化健康的新產品方便地推動了市場的成長。
Wedderspoon 是一個以其有機認證麥盧卡蜂蜜而聞名的優質品牌,最近於2021 年9 月推出了麥盧卡蜂蜜消化軟糖的新產品系列。該產品系列提供兩種不同的配方:熱帶配方和漿果配方。熱帶軟糖含有有益生元、DE111 益生菌、優質洋甘菊和生薑,而漿果軟糖含有接骨木漿果和 DE111 益生菌,可提供消化和免疫支持。
嚴格的政府法規
在補充劑或其他健康支援產品的製造和分銷類別中實施的嚴格政府法規可能會抑制市場成長。政府在產品製造過程中對其安全生產以及產品在銷售和分銷給最終用戶之前對其聲稱進行評級等方面實施了嚴格的規定。這些法規延遲了產品進入市場的時間。
Overview
Global Digestive Health Market reached US$ 49.1 billion in 2022 and is expected to reach US$ 94.3 billion by 2030, growing with a CAGR of 8.5% during the forecast period 2023-2030.
With the rising health issues associated with unhealthy lifestyles and eating habits, consumers are increasing their focus on maintaining a healthy digestive system and functionality. Products such as fermented beverages, supplements and dairy products that are made from nutritive ingredients such as probiotics, prebiotics and digestive enzymes are available in the market to support and promote better digestive health.
The introduction of new products in the digestive health portfolio with various health benefits drives market growth. For instance, in January 2021, Wellbeing Nutrition, India's leading organic plant-based nutrition company introduced a new product into the market with the launch of the plant-based and clinically studied Probiotic + Prebiotic supplement. The product is claimed to improve metabolism, cause acidity relief and promote digestion & gut health.
The probiotics segment accounted for the largest share in the market segmentation and North America dominated the global digestive health market. According to the American Gastroenterological Association, 2022, forty percent of Americans' daily lives are disrupted by digestive troubles. The increasing digestive health issues in the region are driving the need and demand for products that help support digestive health, driving the market expansion in North America.
Dynamics
Increasing Importance for Digestive Health Care
The digestive system plays an important role in breaking down food and beverage products that humans consume into nutrients, which the body uses for energy, growth and cell repair. The disruption in the maintenance of a healthy digestive system may lead to various symptoms such as heartburn, bloating, and irritated bowel movements which eventually may lead to dehydration and malnutrition.
According to the National Ambulatory Medical Care Survey 2021, The number of visits to emergency departments with diseases of the digestive system as the primary diagnosis accounted for up to 8.4 million. To maintain proper digestive health, there is a greater need for the external intake of products that help enhance digestive health, positively driving the market growth.
New product developments help in expanding the market. For instance, in February 2022, Organic India introduced Daily pack supplements, portable supplements with whole herbs that are formulated to address various health issues such as stress and mood swings, immunity, and digestive health issues. Digestive Support Daily Packs are formulated to enhance gastrointestinal functions and improve metabolism and digestion.
Availability of Digestive Health Promoting Products in Convenient Model
With the increasing digestive health problems, there is an increased health consciousness among consumers that is driving them towards the adoption of products that promote digestive health and deal with gut health issues. However, hectic lifestyles and busy schedules are preventing consumers from following traditional products to maintain digestive health.
Taking this into consideration, manufacturers are introducing convenient and easy modes of digestive support through the launch of various products such as gummies and chewables. These products show the ease and on-to-go mode of product feasibility that help consumers to grab the products and consume them anywhere in flexible operations. The new products that are being introduced to promote digestive health conveniently drive the market growth.
Wedderspoon, a premium brand known for its organically certified Manuka honey, recently launched a new product line of Manuka Honey Digestive Gummies in September 2021. This product line offers two distinct formulas: Tropical and Berry. The Tropical gummies contain prebiotics, DE111 probiotics, premium chamomile, and ginger, while the Berry gummies include elderberry and DE111 probiotics to provide digestive and immune support.
Strict Government Regulations
Strict government regulations that are implemented in the manufacturing and distribution category of supplements or other health-supporting products may restrain market growth. The government imposes strict regulations in the manufacturing of the product in regards to its safe production and the product rating its claims before being marketed and distributed to the end-users. These regulations delay the product's approach to the market.
The global digestive health market is segmented based on ingredients, product, form, distribution channel, application and region.
Health Benefits Associated with the Incorporation of Probiotics in Diet
The global digestive health market is segmented based on ingredients into probiotics, prebiotics, digestive enzymes and others. The probiotics segment accounted for the largest share due to the high health benefits associated with the incorporation of probiotics into the body. According to NIH, probiotics can regenerate the human digestive system with good microbes that will neutralize the harmful ones. Probiotics help restore the natural balance of bacteria in the gut and aid digestion.
The new product launches by the major market players in this category of digestive health help in gaining huge consumers' attention that is looking for better digestive health-supporting products. For instance, In August 2022, a pharmaceutical company, Megalabs USA which is a subsidiary of Megalabs Inc., introduced Glutapak R, a specialized probiotic glutamine supplement designed to promote gut health and support the healing of the intestines.
Similarly, in October 2020, Standard Process, a supplement company and a leader in nutrient solutions specializing in whole food-based products, introduced its prebiotic-infused dietary supplement, GI Stability into the market. The supplement provides a holistic approach to nurturing the digestive system.
Increasing Digestive Health Issues in North America
North America dominated the global digestive health market. The unhealthy lifestyle of the consumers of this region led to high consumption of junk food daily and other habits that contribute to unhealthy conditions of the digestive system. According to NIH 2020, around 60 to 70 million people in the U.S. live with a digestive disease.
According to the National Institute of Diabetes and Digestive and Kidney Diseases, it is estimated that around 60 million to 70 million Americans suffer from gastrointestinal problems, which leads to nearly 250,000 deaths each year. To deal with such health issues, there is a growing need for digestive health-supporting products in the region, driving market growth.
The presence of major players, new product introductions and their initiatives to promote products to the better with better consumer reach positively drive the market growth. In October 2023, DoodBelly Probiotics company, based in Colorado state of United States, announced their online store for the easy and convenient reach of the product to the huge consumer base.
The major global players in the market include Bayer AG, NOW Foods, BASF SE, Pfizer Inc., Yakult Honsha Co., Ltd, Nestle S.A., Sanofi, Danone, AMD and Haleon Group of Companies.
The COVID-19 pandemic has had a positive impact on the market. The market faced challenges in the initial stages due to disrupted regular market patterns. Government restrictions on transportation and trade, as well as temporary closures of manufacturing facilities, led to supply chain disruptions. However, the surge in demand for health-promoting products increased the market demand through the launch of various e-commerce platforms for product delivery.
The pandemic created new healthy food product consumption habits globally that raised product sales. For instance, in July 2021 Yoi, a plant-based food and beverage company, that has one-of-a-kind Probiotic Nut and Seed milk doubled the company's sales due to the pandemic situation as consumers showed more interest in improving their health conditions. The product enhances the digestive process and supports the immune system.
The global digestive health market report would provide approximately 78 tables, 82 figures and 193 Pages.
LIST NOT EXHAUSTIVE