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1423505

全球教育與文具市場 - 2024-2031

Global Education and Stationery Market - 2024-2031

出版日期: 2024年02月09日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球教育和文具市場在 2023 年達到 907 億美元，預計到 2031 年將達到 1,403 億美元，2024-2031 年預測期間CAGR為 5.6%。

全球教育和文具市場預計在未來幾年將繼續產生主要需求，主要是因為混合教學方法成為主流，並且更加重視筆記本作業。由於預期需求穩定和上升，許多文具製造商正在提高產量。

教育文具產業面臨吸引年輕族群的關鍵挑戰。年輕一代對消費性電子產品更著迷，似乎不太可能對文具產品產生超出學校相關工作絕對必要的需求。將年輕一代轉變為長期消費者是市場未來成長的主要潛力。

動力學

入學率上升

教育文具的主要需求來源之一可能來自新興世界，這些國家的入學率在過去十年中顯著增加。這符合聯合國等多邊組織確保成人全民識字的目標。例如，印度23會計年度總入學人數為2.65億，較上年增加3.3%。

COVID-19 大流行逆轉了這一進展，許多低度開發國家的入學人數下降。各國政府正與各種發展組織合作，加倍努力扭轉這種下降趨勢。從長遠來看，入學率的上升將增加對各種文具產品的需求。

越來越多推出可客製化的文具產品

為了阻止教育中擴大採用電子學習工具而導致的潛在停滯和衰退，文具製造商越來越依賴吸引消費者行為的情感方面。許多文具品牌開發了一系列可客製化的文具產品，例如記號筆、鋼筆和鉛筆。大多數製造商實際上都增加了基於各種顏色組合和主題的文具的產量。

這些品牌的主要目標消費者仍然是幼兒園的孩子，他們被教導用鉛筆寫字，以發展他們的運動技能。儘管數位教具已經出現，但品牌仍押注與年輕族群建立早期聯繫將使他們成為長期消費者。如果成功，可定製文具產品的推出將促進全球市場的成長。

越來越多採用數位電子學習工具

COVID-19 大流行已經不可逆轉地改變了學校和學院的教學模式。疫情期間實施的許多變革都得到了延續，因為它們對教師和教育工作者來說非常方便。例如，線上自評考試和預先錄製的視訊講座已轉移到面對面學習中，因為這減輕了教師的工作量。

此外，動畫和模擬等先進的教育科技也被用來增強學生的概念理解。電子學習工具的日益普及減少了對教育文具材料的整體需求，因為混合學習模式平均消耗的文具材料較少。電子學習工具的日益整合將為預測期內的市場成長帶來重大挑戰。

The global education and stationery market is expected to continue to generate major demand over the coming years, mainly as a hybrid teaching methods become mainstream and more emphasis is placed on notebook assignments. Many stationery manufacturers are ramping up production in anticipation of a stabilisation and upswing in demand.

The education stationery industry faces a key challenge of attracting younger demographics. Younger generations are more enthralled by consumer electronics and seem unlikely to make bigger demand for stationery products beyond that absolutely necessary for school-related work. Turning the younger generation into long-term consumers represents a major potential for future growth of the market.

Dynamics

Rising Rates of School Enrollment

One of the major sources of demand for educational stationery is likely to emanate from the emerging world, where rates of school enrollment have increased significantly over the past decade. It is in line with the goals of multilateral organizations such as UN to ensure universal adult literacy. For instance, in India, the total gross school enrollment for FY23 stood at 265 million, an increase of 3.3% over the previous year.

The COVID-19 pandemic has reversed the progress and many underdeveloped countries witnessed a drop in school enrollment numbers. National governments in partnership with various developmental organizations are redoubling their efforts to reverse this decline. The rising rates of school enrollment will augment the demand for various stationery products over the long term.

Increasing Rollout of Customisable Stationery Products

To stem a potential stagnation and decline resulting from the growing adoption of e-learning tools in education, stationery manufacturers are increasingly relying upon appealing to the emotional side of consumer behavior. Many stationery brands have developed a range of customisable stationery products such as markers, pens and pencils. Most manufacturers have actually increased production of stationery based on various color combinations and themes.

The main target consumer for the brands remains kindergartern children, who are taught to write with pencils with a view to develop their motor skills. Brands are betting that forging an early connection with younger demographics will turn them into long term consumers, despite the advent of digital teaching aids. If successful, the rollout of customizable stationery products will augment the growth of the global market.

Increasing Adoption of Digital E-Learning Tools

Teaching models in schools and colleges have been irrevocably changed by the COVID-19 pandemic. Many of the changes implemented during the pandemic period have been carried forward, due to them being highly convenient for teachers and educators. For instance, online self-assessment exams and pre-recorded video lectures have carried forward into in-person learning since it eases the workload of teachers.

Furthermore, advanced edtech such as animations and simulations are also being used to enhance the conceptual understanding of students. The increasing adoption of e-learning tools has reduced the overall demand for educational stationery materials, since hybrid learning models consume less stationery materials on average. The increasing integration of e-learning tools will present significant challenges to market growth during the forecast period.

Segment Analysis

The global education and stationery market is segmented based on product, distribution channel, end-user and region.

Paper Products are Expected to Account for a Significant Share of the Global Market

During the forecast period, paper products will likely retain the largest share in the education stationery market. The highly consumable nature of paper products means that it will raise demand for significant volumes. Amongst all the paper products, notebooks will continue to generate the highest demand due to their generic application by all major demographics.

Mass market notebooks are expected to have the highest demand followed by more premium segments. Paper products with niche applications, such as drawing sheets and miscellaneous paper are likely to have slightly lower demand as compared to notebooks. Overall, the demand for paper products will remain healthy over the short and medium term despite advances in e-learning technologies.

Geographical Penetration

Post Pandemic Recovery to Drive Market Growth in Asia-Pacific

Asia-Pacific is expected to have the largest market share over the forecast period. Asia-Pacific's high population is the key factor in influencing global market growth. Although developed regions such as North America have higher per capita consumption of education stationery, the overall growth in absolute volumes is primarily driven by the large population of Asia-Pacific.

However, within Asia-Pacific, there is also a clear income-based dichotomy that will influence future demand. For instance, the urbanized middle and upper middle class, which has access to private educational institutions, have witnessed a rapid increase in adoption of e-learning tools, thus decreasing demand for educational stationery. However, the working and lower middle classes, especially in semi-urban and rural areas are still heavily depend on traditional learning methods, thus generating growing demand for stationery.

However, given the relatively lower rates of higher education penetration in backwards regions of Asia-Pacific, many market players are betting on an explosion in demand over the coming decade. Therefore, they are augmenting their production capacity in order to meet future demand. For instance, the Indian stationery manufacturer DOMS, is planning to raise nearly INR 2,000 crore (US$ 240 million) through an IPO to fund its ongoing capacity and retail expansion.

COVID-19 Impact Analysis

The COVID-19 pandemic created myriad challenges and opportunities for the global education and stationery market. The disruption of global supply chains, affected the production and distribution of educational stationery. Many stationery manufacturers had idle capacity as lockdowns and movements restrictions enforced during to stem the pandemic led to scaling down of manufacturing operations.

Global demand dynamics also witnessed major changes over the course of the pandemic. Schools and colleges continued the academic year through online and distance learning, which greatly reduced the demand for educational stationery. The post-pandemic period has ushered in profound changes to the global market, with supply and demand being increasingly determined by the emerging nations of Asia-Pacific. The ongoing Russia-Ukraine conflict has the capacity to further alter the long-term growth prospects of the global market.

Russia-Ukraine War Impact Analysis

The Ukraine-Russia war has had major implications on the demand dynamics of the education and stationery market over the short and medium term in both the countries. Due to the strict economic sanctions imposed on Russia for the war, the imports of all major stationery goods was disrupted. It even led to a temporary shortage, since most of the domestic demand for education stationery is met through imported products.

The new stock exhibited a significant jump in prices, since it had to imported through many middlemen to circumvent sanctions. Furthermore, the decline in purchasing power of Russian consumers could negatively impact the domestic market growth over the short term. Furthermore, the exodus of Ukrainian children due to the ongoing war and the closure of schools has completely disrupted Ukranian market for educational stationery.

By Product

Paper Products
- Notebooks
- Drawing Sheets
- Miscellaneous Papers
Writing Instruments
- Pens
- Pencils
- Others
Computer and Printing Supplies
- Printing Paper
- Printing Inks
Others

By Distribution Channel

Stationery & Book Shops
Supermarkets & Hypermarkets
E-Commerce
Others

By End-User

K-12
Higher Education

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In July 2023, Pilot Pen Corporation, a Japanese multinational manufacturer of writing instruments, announced that it was ending its joint venture with Luxor, an Indian manufacturer and was establishing its individual presence in the Indian market.
In December 2023, Doms, an Indian manufacturer of pencils and other school stationery products filed for an initial public offering (IPO). The company is looking to inject equity of around ₹350 crore (US$ 42.1 million) through the IPO.
In January 2024, WHSmith, a UK-based manufacturer and retailer of stationery products announced that it had partnered with GXO as its preferred logistics partner for UK market.

Competitive Landscape

The major global players in the market include Kokuyo Camlin, Pilot Corporation, Newell Brands, ACCO Brands, BIC Group, Lyreco, WHSmith, Herlitz, Moleskine Srl and Kaut-Bullinger & CO GmbH & Co.KG.

Why Purchase the Report?

To visualize the global education and stationery market segmentation based on product, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of education and stationery market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global education and stationery market report would provide approximately 53 tables, 50 figures and 195 Pages.

Target Audience 2024

Stationery Manufacturers
School Suppliers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Distribution Channel
3.3. Snippet by End-User
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Rates of School Enrollment
  - 4.1.1.2. Increasing Rollout of Customizable Stationery Products
- 4.1.2. Restraints
  - 4.1.2.1. Increasing Adoption of Digital E-Learning Tools
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Paper Products*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Notebooks
- 7.2.4. Drawing Sheets
- 7.2.5. Miscellaneous Papers
7.3. Writing Instruments
- 7.3.1. Pens
- 7.3.2. Pencils
- 7.3.3. Others
7.4. Computer and Printing Supplies
- 7.4.1. Printing Papers
- 7.4.2. Printing Inks
7.5. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Stationery & Book Shops*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Supermarkets & Hypermarkets
8.4. E-Commerce
8.5. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. K-12*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Higher Education

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Kokuyo Camlin*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Pilot Corporation
12.3. Newell Brands
12.4. ACCO Brands
12.5. BIC Group
12.6. Lyreco
12.7. WHSmith
12.8. Herlitz
12.9. Moleskine Srl
12.10. Kaut-Bullinger & CO GmbH & Co.KG

LIST NOT EXHAUSTIVE