市場調查報告書
商品編碼
1448003
紅糖市場 - 2023-2030Brown Sugar Market - 2023-2030 |
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概述
2022年全球紅糖市場規模達18.2億美元,預計2030年將達到31.8億美元,2023-2030年預測期間CAGR為7.24%。
紅糖市場代表了更廣泛的甜味劑行業中一個充滿活力的領域,以其獨特的風味特徵以及在傳統和現代食品製備中的多功能應用而著稱。紅糖由甘蔗或甜菜生產,以其獨特的焦糖味道、微妙的糖蜜底色和天然的棕色而與眾不同,使其與更精製的白糖區分開來。
這種天然甜味劑因其在增強各種烹飪創意和烘焙食品的味道和質地方面的作用而聞名。人們越來越重視天然和最低限度加工的成分,紅糖與不斷變化的消費者偏好完美契合。它作為一種更天然的甜味劑而享有盛譽,含有糖蜜,引起了注重健康、尋求健康替代品的消費者的共鳴,從而推動了市場的成長。
同樣,亞太地區在紅糖市場上佔據主導地位,佔據最大市場佔有率,超過 1/3。隨著消費者堅持追求更天然、更少加工的甜味選擇,亞太地區的紅糖市場預計將保持擴張,為精製糖提供更健康、風味增強的替代品。
動力學
烘焙和糖果產品對紅糖的需求不斷成長
推動紅糖市場的重要因素是具有健康意識的消費者越來越意識到紅糖相對於白糖的優勢。紅糖的特徵是加工最少、糖蜜含量較高和微量營養素,通常被認為是相對更健康的替代品。這種觀念促使注重健康的個人選擇紅糖來滿足他們的烘焙和糖果需求,這符合他們對天然成分的飲食偏好。
其獨特的顏色和糖蜜含量使太妃糖和軟糖等糖果產品具有吸引人的自然外觀,符合消費者對更真實風味體驗的渴望。消費者偏好烘焙和糖果產品中更健康的甜味替代品的轉變極大地促進了市場的擴張。
烘焙和糖果產品製造商正在其產品組合中加入紅糖。例如,2023 年 6 月,為了生產新的磨砂紅糖肉桂冰淇淋,Jeni's 和 Pop-Tarts 聯手。這種味道類似於甜的片狀果餡餅,只不過它的味道是冷的,而不是剛從烤麵包機出來的熱的。它有真正的糕點片與紅糖和肉桂冰淇淋混合在一起,還有肉桂焦糖漩渦。
文化意義
紅糖市場由於其在各種烹飪應用中的卓越適應性而經歷了大幅成長,這是其持久受歡迎的關鍵驅動力。紅糖以其獨特的品質而聞名,例如濃鬱的焦糖味、微妙的糖蜜味和天然的棕色色調,已成為烹飪領域的首選。它不僅提升了各種菜餚和飲料的品質,而且超越了傳統和現代食譜的界限。
從甜味佳餚到鹹味美食,紅糖的多功能性是其烹飪吸引力的主導因素。不可否認,紅糖在烹飪應用中的突出地位的主要因素是其風味特徵。紅糖標誌性的焦糖味道,加上淡淡的糖蜜味道,為許多食譜增添了複雜性。
此外,紅糖的內在品質使其成為重視不太精製和更天然甜味替代品的消費者的理想選擇。一些糖蜜含量的存在使紅糖與高度加工的白糖區分開來。紅糖作為一種有益健康、更天然的甜味劑的觀念與越來越注重飲食選擇的消費者的健康意識傾向產生了共鳴。
價格波動
價格波動對紅糖市場構成顯著限制,對生產者和消費者都產生影響。由於影響全球糖業的多種因素,紅糖市場本質上容易受到價格波動的影響。這些價格波動可能會破壞市場平衡,並為整個供應鏈的參與者帶來一定程度的不確定性。
紅糖市場價格波動的主要催化劑之一是其對關鍵糖生產變數的依賴。此外,全球供需動態對於引發價格波動至關重要。食糖市場過度飽和可能會對價格造成下行壓力,對食糖生產商帶來財務挑戰。相反,需求增加或供應鏈中斷(例如物流障礙或貿易限制)可能會引發價格飆升。
此外,必須承認紅糖市場的價格波動可能會帶來社會經濟影響,特別是在食糖生產發揮關鍵作用的地區。生產商可能會面臨收入和盈利能力不一致的問題,這阻礙了他們投資現代化和擴大業務的能力。同時,消費者在食品和飲料購買領域遇到價格不確定性,影響他們的購買決策和財務規劃。
政府規章
政府法規對限制紅糖市場產生了相當大的影響。這些法規主要解決與糖消費相關的健康擔憂,倡導食品安全,並旨在減輕糖對健康的潛在影響。雖然它們旨在保護消費者,但它們常常給食糖生產商和消費者帶來挑戰。
影響紅糖市場的監管限制主要來自對健康日益成長的擔憂,特別是肥胖和糖尿病等生活方式疾病的激增。全球各國政府日益擔心過量食糖對健康造成的不利影響。
此外,政府法規可能會導致製糖業行銷策略和產品配方的轉變。某些法規可能需要生產低糖或無糖產品,這可以進一步重塑競爭格局和市場上的產品範圍。
Overview
Global Brown Sugar Market reached US$ 1.82 billion in 2022 and is expected to reach US$ 3.18 billion by 2030, growing with a CAGR of 7.24% during the forecast period 2023-2030.
The brown sugar market represents a dynamic sector within the broader sweeteners industry, distinguished by its unique flavor characteristics and versatile applications in both traditional and modern food preparation. Brown sugar, produced from sugar cane or sugar beet, distinguishes itself with its distinct caramel taste, subtle molasses undertones, and natural brown color, setting it apart from the more refined white sugar.
The natural sweetener is celebrated for its role in enhancing the taste and texture of a wide array of culinary creations and baked goods. The growing emphasis on natural and minimally processed ingredients, brown sugar aligns seamlessly with shifting consumer preferences. Its reputation as a more natural sweetener, complete with molasses content, resonates with health-conscious consumers in search of wholesome alternatives, which is driving the market growth.
Similarly, Asia-Pacific dominates the brown sugar market, capturing the largest market share of over 1/3rd. As consumers persist in their pursuit of more natural and less processed sweetening options, the brown sugar market in the Asia-Pacific region is anticipated to maintain its expansion, providing a healthier and flavor-enhancing alternative to refined sugars.
Dynamics
Growing Demand for Brown Sugar in Baking and Confectionery Products
The important factor driving the brown sugar market is the growing awareness among health-conscious consumers of the perceived advantages of brown sugar over white sugar. Brown sugar, characterized by minimal processing, a higher molasses content, and trace nutrients, is often considered a relatively healthier alternative. This perception has led health-conscious individuals to choose brown sugar for their baking and confectionery needs, aligning with their dietary preferences for natural ingredients.
Its unique color and molasses content give confectionery products like toffees and fudges an appealing and natural appearance, aligning with the desires of consumers for more authentic flavor experiences. The shift in consumer preference towards a healthier sweetening alternative in baked and confectionery products has significantly contributed to the market's expansion.
The manufacturers of bakery and confectionery products are indulging brown sugar in their product portfolio. For instance, in June 2023, in order to produce a new Frosted Brown Sugar Cinnamon ice cream, Jeni's and Pop-Tarts have teamed up. This flavor is similar to sweet, flaky Pop-Tart, except it tastes cold rather than hot straight out of the toaster. It has actual pastry pieces mixed in with brown sugar and cinnamon ice cream, along with a cinnamon-caramel swirl.
Cultural Significance
The brown sugar market experiences substantial growth owing to its exceptional adaptability in various culinary applications, a pivotal driver of its enduring popularity. Brown sugar, known for its distinct qualities, such as its rich caramel flavor, subtle molasses hints, and natural brown tint, has become a preferred choice in the culinary realm. It not only elevates a wide array of dishes and beverages but also transcends the boundaries of traditional and contemporary recipes.
From sweet delicacies to savory delights, brown sugar's versatility is a dominant factor in its culinary appeal. The predominant factor contributing to the prominence of brown sugar in culinary applications is undeniably its flavor profile. Brown sugar's signature caramel taste, coupled with the faint molasses undertones, adds complexity to a multitude of recipes.
Furthermore, brown sugar's intrinsic qualities make it an ideal choice for consumers who place a premium on less refined and more natural sweetening alternatives. The presence of some molasses content sets brown sugar apart from highly processed white sugar. This perception of brown sugar as a wholesome and more natural sweetener resonates with the health-conscious inclinations of consumers who are increasingly mindful of their dietary choices.
Price Volatility
Price volatility presents a notable constraint on the brown sugar market, exerting its influence on producers and consumers alike. The brown sugar market is inherently susceptible to the vagaries of price swings due to a multitude of factors that shape the broader global sugar industry. These price oscillations can disrupt the market's equilibrium and introduce a degree of uncertainty for participants along the entire supply chain.
One of the primary catalysts for price fluctuations in the brown sugar market is its reliance on key sugar production variables. Additionally, global supply and demand dynamics are paramount in instigating price oscillations. An oversaturated sugar market can apply downward pressure on prices, posing a financial challenge for sugar producers. Conversely, heightened demand or disruptions in the supply chain, such as logistical impediments or trade limitations, can trigger price spikes.
Furthermore, it is imperative to acknowledge that price fluctuations in the brown sugar market can carry socio-economic repercussions, especially in regions where sugar production plays a pivotal role. Producers may grapple with inconsistent incomes and profitability, which hinders their ability to make investments in modernization and expansion of their operations. Simultaneously, consumers encounter price uncertainty that influences their buying decisions and financial planning in the realm of food and beverage purchases.
Government Regulations
Government regulations impose considerable influence in constricting the brown sugar market. These regulations predominantly address health-related apprehensions linked to sugar consumption, champion food safety, and aim to mitigate sugar's potential health consequences. While they are designed to safeguard consumers, they often pose challenges for both sugar producers and consumers.
Principal among the regulatory constraints affecting the brown sugar market are those emanating from growing concerns about health, specifically the surge in lifestyle diseases like obesity and diabetes. Governments globally have escalated their worries over the adverse health effects of excessive sugar consumption.
Moreover, government regulations may induce transformations in marketing strategies and product formulations within the sugar industry. Certain regulations might necessitate the creation of reduced-sugar or sugar-free product offerings, which can further reshape the competitive landscape and the range of products available in the market.
The global brown sugar market is segmented based on type, form, distribution channel, Application, and region.
Light Brown Type Fuel Surge in Brown sugar Market
The Light Brown segment held 61.1% of the global market share. Light brown sugar has emerged as a notable player within the broader brown sugar market, and its growth can be attributed to various consumer preferences and culinary trends. Light brown sugar is favored for its gentler sweetness compared to its darker counterpart, dark brown sugar. This makes it a versatile choice in recipes where a mild, nuanced sweetness is sought after.
Home bakers and cooks frequently opt for light brown sugar when they aim to sweeten a dish without overpowering its inherent flavors. Light brown sugar retains a portion of its natural molasses, imparting a delicate caramel essence and aroma, which is attracting the consumers around the world, thereby, driving the segment growth in the market.
It finds its way into an array of traditional and modern recipes, from classic pies and puddings to the formulation of flavorful barbecue sauces and marinades. The surge in home baking and cooking practices has substantially increased the demand for light brown sugar. As more individuals engage in culinary experimentation within their own kitchens, light brown sugar becomes a preferred choice for elevating the flavor and texture of their culinary creations.
In September 2023, The first organic oat coffee creamer brand, SOWN(R), is expanding its product flavour lineup with the launch of its new SOWN Light Brown Sugar Organic Oat Creamer. The new SOWN Brown Sugar Organic Oat Creamer, expertly produced to order, has a delightful flavour combination that goes well with any cup of coffee by fusing the health of oats with the warm taste of light brown sugar.
Adoption of Natural Sugars in Asia-Pacific
The Asia-Pacific brown sugar market held the largest market share of 38.3% in 2022 in the brown sugar market analysis. The brown sugar market in the Asia-Pacific region has been on a consistent growth trajectory, underpinned by a convergence of influential factors that have shaped consumer choices and culinary traditions.
Traditional culinary customs in Asia wield significant influence in bolstering the demand for brown sugar. Nations such as India, China, Thailand, and others boast rich culinary legacies that prominently feature brown sugar in the preparation of a myriad of iconic dishes and desserts. For example, Indian sweets like gulab jamun and jalebi, Thai sticky rice with mango, and Chinese sweet soups all incorporate brown sugar as an integral ingredient.
The cultural resonance ensures a constant and enduring demand for brown sugar within the region. According to U.S. Department of Agriculture (USDA), India is the world's top producer of sugar. In 2022, it produced roughly 37 million metric tons of brown sugar. The Organization for Economic Cooperation and Development (OECD) estimates that Indonesia's per-capita sugar consumption in 2022 will be approximately 28.08 kg, a 2% increase from 2021's 27.54 kg.
The Asia-Pacific region has observed a surge in the trend of home baking and cooking, with more individuals venturing into culinary activities within the comforts of their own kitchens. The pandemic, in particular, triggered an upswing in home cooking and baking, with brown sugar being a favored choice for homemade recipes. It is frequently employed in cookies, cakes, muffins, and pastries, imparting these baked delights with a rich flavor and a soft texture
The major global players in the market include Cargill, Inc., ADM, ASR Group, Tereos, E.I.D. Parry (India) Limited, Mitr Phol Sugar Corp., Bunge Limited, Sudzucker AG, Nordzucker AG and Tongaat Hulett Sugar.
The global brown sugar market experienced significant effects from the COVID-19 pandemic. The early stages of the pandemic brought about disruptions in supply chains, labor shortages, and logistical hurdles. These disruptions adversely affected the production and distribution of brown sugar products, creating instability within the market. As people increasingly turned to home cooking and baking during lockdowns, there was a surge in demand for baking ingredients, including brown sugar.
The foodservice sector, which includes bakeries and restaurants, faced a sharp decline in business due to lockdowns and restrictions. This, in turn, impacted bulk purchases of brown sugar and further disrupted the market. Over time, the market responded by implementing safety measures, boosting online sales, and exploring packaging innovations to meet evolving consumer preferences.
The conflict in Russia and Ukraine also left its mark on the brown sugar market. Ukraine is a major producer of sugar beets, a primary source for sugar production. The war disrupted agricultural activities, affecting the supply of sugar beets and, consequently, brown sugar production, which negatively impacted the market.
Moreover, the geopolitical uncertainties resulting from the conflict influenced global trade dynamics, including the import and export of brown sugar. This led to fluctuations in international sugar prices, impacting both consumers and producers. Import-reliant countries had to adapt to shifting trade patterns and sources, while producers grappled with accessing crucial markets.
The global brown sugar market report would provide approximately 69 tables, 70 figures and 212 Pages.
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