市場調查報告書
商品編碼
1448063
年糕市場 - 2023-2030Rice Cakes Market - 2023-2030 |
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概述
2022年,全球年糕市場規模達201.8億美元,預計2030年將達329.4億美元,2023-2030年預測期間CAGR為6.32%。
人們健康意識的增強推動了年糕作為一種更健康的食品的流行。人們對這些產品的好處的認知不斷增強,對市場成長產生了積極影響。年糕中含有大量的膳食纖維和其他營養素,使其成為健康生活方式的好選擇。
根據世界動物基金會 2023 年統計數據,全球約有 8,800 萬名素食者。純素飲食的日益普及需要烘焙業使用植物性食品,例如年糕。米零食的日益普及和各種口味的年糕的供應極大地影響了市場的擴張。
天然成分和健康益處的食品越來越受歡迎,推動了年糕市場的發展。根據美國過敏、氣喘和免疫學學會的數據,麩質不耐症問題影響著全球約 4% 的人口。乳糜瀉的增加推動了無麩質年糕市場的發展。
動力學
對健康產品的需求不斷成長
蛋糕等烘焙產品總是有更大的需求。它們主要用於慶祝活動和特殊活動。蛋糕的多功能性使其成為完美的甜點。隨著人們健康意識的不斷增強,對健康產品的需求迅速成長。由於年糕對健康有益,因此比其他傳統產品更健康。
高血壓患者擴大採用低鈉米糕。這些產品的低熱量和高纖維含量使其更健康。大多數孩子都喜歡蛋糕,因為他們覺得蛋糕很好吃。據 NIH 稱,每 100 名兒童中就有 1 名容易患乳糜瀉。由於米糕不含麩質,兒童乳糜瀉的增加增加了對米糕的需求。
各種產品可供選擇
具有不同口味偏好的人可能需要食品中多種口味的選擇。通常優選巧克力和焦糖口味的年糕。市場對鹹味和辣味年糕的需求增加。製造商不斷推出新產品來滿足不斷變化的消費者喜好。例如,2023年5月,全球食品公司CJ第一製糖宣布推出一款新的辣年糕。
消費者改變生活方式和食品偏好,開發新的創新產品,推動市場成長。許多製造商提供單份量的產品,以便在消費者中擁有更大的份量控制權。製造商透過積極的廣告和開發有吸引力的包裝來採用各種行銷策略可能會對市場成長產生積極影響。
健康問題
這種年糕的碳水化合物含量較高,可能含有較高的升糖指數水平。這些產品中的糖分較高,會增加血糖水平,進而擾亂身體的新陳代謝。根據世界衛生組織統計,全球約有4.22億人患有糖尿病。糖尿病病例的增加可能會減少蛋糕等含糖產品的消費,從而重新刺激市場成長。
過度消費這些產品所提供的過多能量可能會導致體重增加。 2022年,世界衛生組織宣布全球有超過10億人肥胖。隨著生活方式疾病的流行,蛋糕產品正在失去市場銷售,因為消費者選擇更健康的替代產品。此外,年糕不符合消費者對質地和風味的期望,阻礙了市場成長。
Overview
Global Rice Cakes Market reached US$ 20.18 billion in 2022 and is expected to reach US$ 32.94 billion by 2030, growing with a CAGR of 6.32% during the forecast period 2023-2030.
The increased health consciousness among people drives rice cakes' popularity as a healthier food product. The growing awareness among people regarding the benefits of these products positively influences market growth. The greater amounts of dietary fibre and other nutrients in the rice cake make it a good choice for leading a healthy lifestyle.
According to World Animal Foundation stats 2023, there are approximately 88 million vegans worldwide. The rising adoption of a vegan diet demands plant-based food products in the bakery sector, like rice cakes. The growing popularity of rice snacks and the availability of rice cakes in various flavours greatly impact the market expansion.
The growing popularity of food products with natural ingredients and health benefits boost the market for rice cake. According to the American Academy of Allergy, Asthma and Immunology, the gluten intolerance problem is affecting around 4% of the worldwide population. The increased conditions of celiac disease drive the market for gluten-free rice cakes.
Dynamics
Growing Demand for Healthy Products
Bakery products like cakes always have greater demand. They are primarily used in celebrations and special events. The versatile nature of cakes makes them a perfect dessert. With the growing health consciousness among people, the demand for healthy products is rising rapidly. Rice cake forms a healthier option than other conventional products due to their increased health benefits.
People with high blood pressure increasingly adopt rice cakes with low sodium content Low caorie and high fiber content in these products make it healthier. Most children are fond of cakes as they find them delicious. According to NIH, 1 among 100 children is prone to celiac disease. The increased pediatric celiac disease increased the demand for rice cake due to its gluten-free nature.
Various Product Availability
People with various taste preferences may demand various choices of flavours in the food product. Commonly chocolate and caramel flavored rice cakes are preferred. The market has increased demand for savoury and spicy rice cakes. Manufacturers are launching new products to meet the changing consumer preferences. For instance, in May 2023, a global food company, CJ Cheiljedang announced the launch of a new spicy rice cake.
Consumers' changing lifestyles and food preferences to develop new and innovative products driving the market growth. Many manufacturers offer their products in a single-serve range to have a greater portion control among consumers. The manufacturers' adoption of various marketing strategies through aggressive advertising and developing attractive packaging may positively affect the market growth.
Health Concerns
The higher carbohydrate content of this rice cake may contain higher glycemic index levels. These products disturb the body's metabolism by increasing blood sugar levels due to higher sugars in them. According to the World Health Organization, there are about 422 million people are suffering from diabetes in the world. The increased cases of diabetes may reduce the consumption of sugary products like cakes, retraining the market growth.
The excessive energy provided by the overconsumption of these products may lead to weight gain. In 2022, WHO announced that over 1 billion people worldwide are obese. With the increased prevalence of lifestyle diseases, cake products are losing market sales as consumers opt for healthier alternative products. In addition, the rice cake doesn't meet consumers' texture and flavour expectations, hindering market growth.
The global rice cakes market is segmented based on raw material, type, product, flavor, category, packaging, distribution channel, application and region.
Higher Demand Among all Age Groups
The global rice cake market is segmented by flavor into chocolate, apple cinnamon, chicken, caramel and others. Due to its higher demand, the chocolate flavor rice cake market is enlisted to possess the largest share. The rich taste of chocolate flavor in the rice cake makes it a heavenly combination to explore. The chocolate flavor is tasty and nutritious at the same time.
This chocolate flavour's smooth texture, sweet taste and health benefits make it ideal for their application in rice cake, driving the segment's growth. The new and innovative product launches in this segment positively impact the segment's growth. For instance, a UK-based company, Mountain Joe's, launched their new product, a high-protein rice cake with chocolate flavour.
Largest Rice Consumers
The Asia-Pacific region held the largest share of the global rice cake market due to the presence of the highest number of rice consumers. India, China and other countries in this region have higher production and consumption of rice grain. According to USDA, China attributed the production of about 145,946 MT of rice in 2022-2023 and has a total harvest attribution of about 7.08 MT/HA. Thus, providing the raw material availability for the product production.
The increased snacking culture in this region is positively affecting the market's growth. Rice cakes are consumed as traditional cakes in this region. Busy lifestyles and increased demand for healthy snack products by the consumers of this region boost market expansion. The increased health consciousness among people and growing demand for healthy products drive this region's market growth.
Technological advancements in the food sector expand the opportunity to produce various products. The availability of rice cakes in various boost markets. There are many popular local brands of this product that drive the market. In addition, the extraordinary promotion strategies applied by market players help market expansion. The rising disposable incomes of people and increasing accessibility of e-commerce boost the market growth.
The major global players in the market include Quaker, De KatjangBV, Kellogg's, Sano Rice, Joy Snacks, Ambrosia Organic, Vital Cakes, Lundberg, Topco Associates LLC and Ricegrowers.
The outbreak of the COVID-19 pandemic moderately impacted the global rice snacks market. The decreased production and availability of rice and other raw materials impacted product production. In addition, the labour shortages also halted production at the industrial level. The strict regulations from the government resulted in the shutdown of many manufacturing industries.
There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. On the other hand, packed and convenient healthy food products were in demand during the pandemic. People became health conscious and demanded tasty and healthy products. The increased snacking habits during the period positively impacted the market.
The rising consumption of packaged food, in turn, had a positive impact on the rice snacks market. The need for a proper healthy diet increased the product demand. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales increased the market demand.
The Russia-Ukraine war had a negative impact on many industrial sectors, including food. The market growth was affected by the scarcity of raw materials, reduced workforce, and distribution channel disruption. The labor shortage and a lack of resources for production badly impacted the market. The interrupted processes at the industrial level badly impact product production.
Distribution channels were negatively affected, leading to decreased market growth. There was a change in consumer food preferences. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the rice snacks market.
The global rice cakes market report would provide approximately 118 tables, 109 figures and 229 Pages.
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