市場調查報告書
商品編碼
1448065
米零食市場 - 2023-2030Rice Snacks Market - 2023-2030 |
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概述
2022年,全球米零食市場規模達64.8億美元,預計2030年將達到97.2億美元,2023-2030年預測期間CAGR為5.2%。
人們日益增強的健康意識導致各種健康產品的發現。隨著忙碌的生活方式,消費者採用健康的零食產品來滿足他們的日常飲食需求。消費者和製造商在生產各種零食時使用優質健康的原料推動了市場的成長。
米的無麩質結構使其成為患有乳糜瀉的消費者食用這些產品的理想選擇。米零食有助於滿足注重健康的消費者的飲食限制。米零食是一種無麩質和低碳水化合物類別的純素產品。這些零食產品線上下和線上銷售管道的更廣泛可及性推動了市場的成長。
主要市場參與者的各種收購和新產品開發對市場成長產生了積極影響。例如,2023年2月,兒童零食品牌Pirate's Booty宣布推出新產品Crunch Attack Rica and Corn Puffs。這些無麩質兒童泡芙的推出擴大了該產品的市場規模。
動力學
對健康零食的需求不斷成長
年糕和米果因其口味和營養成分而越來越受到消費者的歡迎。使用芳香香料和美味香草使該產品提供令人滿意的零食體驗。健康零食越來越受歡迎。根據美國國立衛生研究院的數據,在美國成年人的飲食中,零食提供的能量佔總能量攝取的 22%。
不同形狀和口味的米零食種類繁多,為顧客提供了比傳統油炸零食更健康的選擇。市場頂尖企業的創新健康產品增加了市場對米零食的需求。向市場推出低糖和低鈉零食推動了市場成長。
消費者意識不斷提高
世界各地的消費者越來越注重健康並要求健康食品。隨著對營養零食的需求增加,製造商正在開發以米為基礎的產品,以滿足對營養豐富的產品的需求。消費者對米零食產品健康益處的認知不斷提高,對市場成長產生了積極影響。
米零食有益身心健康。這種穀物富含纖維和較低的發炎特性,增加了其營養成分。它們可以增強消化並提供健康益處。根據美國過敏、氣喘和免疫學學會的數據,全球約 4% 的人口患有麩質不耐症。無麩質米對尋找無麩質產品的人有更大的需求。
激烈的競爭和價格波動
全球米零食市場面臨可能影響市場成長的限制因素。米和其他產品原料的短缺導致價格上漲。用於製備這些產品的原料的價格波動可能會影響整個生產成本。由於其微妙的特性,在產品生產中使用天然成分可能對製程提出更大的挑戰。
保持標準的產品口味和品質可能是阻礙因素,因此產品是在不使用任何化學添加劑和人工防腐劑的情況下生產的。製造商使用先進的加工技術可能會導致生產成本較高,從而提高最終產品的價格。此外,隨著新產品的加入和現有產品線的擴展,市場競爭的加劇可能會減少公司的收入。
Overview
Global Rice Snacks Market reached US$ 6.48 billion in 2022 and is expected to reach US$ 9.72 billion by 2030, growing with a CAGR of 5.2% during the forecast period 2023-2030.
The growing health consciousness among people is resulting in the discovery of various healthy products. With hectic lifestyles, consumers adopt healthy snack products to meet their daily dietary requirements. The use of high-quality and healthy ingredients by consumers and manufacturers in producing various snacks drives market growth.
The gluten-free structure of rice makes it ideal for consumers suffering from celiac disease to consume these products. The rice snacks help satisfy the conditions of dietary restrictions of the health-concerned consumers. Rice snack is a vegan product in the gluten-free and low-carb category. The wider accessibility of these snack products in offline and online sales channel fuel market growth.
The various acquisitions and new product developments from the key market players are positively affecting the market growth. For instance, in February 2023, Pirate's Booty, a kids' snacks brand, announced the launch of its new product, Crunch Attack Rica and Corn Puffs. The launch of these gluten-free kids' puffs increased this product's expansion in the market.
Dynamics
Growing Demand for Healthy Snacks
Rice cakes and rice crackers have increased in popularity among consumers due to their taste and nutritious profile. Using aromatic spices and flavorful herbs makes this product provide a satisfying snacking experience. Healthy snacking is gaining popularity. According to the National Institute of Health, in an adult American diet, snacks are attributed to providing 22% of the total energy intake.
The wide range availability of different shapes and tastes of rice snacks provides customers a healthier option than conventional fried snacks. The innovative and healthy products by the top players of the market increase the demand for rice snacks in the market. Launching low-sugar and low-sodium snacks into the market drives market growth.
Rising Consumer Awareness
Consumers around the world are becoming health-conscious and demanding healthy food products. With the increased demand for nutritious snacks, manufacturers are developing rice-based products to meet the demand for nutrient-rich products. The increased consumer awareness regarding the health benefits of rice-based snack products positively impacts market growth.
Rice snacks are suitable for physical and mental health. The rich fibre and lower inflammation properties of this grain increase its nutritional profile. They enhance digestion and provide health benefits. According to the American Academy of Allergy, Asthma and Immunology, the condition of gluten intolerance is observed to be affecting around 4% of the worldwide population. Rice being gluten-free has a greater demand for people looking for gluten-free products.
High Competition and Price Fluctuations
The global rice snack market faces restraining factors that can impact market growth. The shortage in the rice and other ingredients of the products increase their prices. The price fluctuations of the raw materials used in the preparation of the these product may effect the entire production costs. The use of natural ingredients in product production can be a greater challenge to process due to its delicate properties.
Maintaining standard product taste and quality can be hindering factors then the produced is produced without any chemical additives and artificial preservatives. The use of advanced processing techniques by the manufacturers may result in the high production costs, incresing the price of final product. In addition, the increasing competition in the market with the new entries and expansion of exsiting product lines may decrese the income of the companies.
The global rice snacks market is segmented based on type, product, nature, age group, distribution channel and region.
Growing Demand Among all Age Groups
The global rice snacks market is segmented based on the product type into rice cakes, crisps, crackers, biscuits, chips and others. The rice cake segment accounted for the higher share value due to the increased demand for these products as healthy dessert options. Cake is all-time favourite dessert for all age groups. With the increased trend of healthy eating, manufacturers are developing healthy cakes with the help of various nutritious flours like rice.
The wide flavors availability in the segement drives its expansion. The innovative product launches and availability of products with 1 serve along with the incresed adverstitements increase the segment demand. With the incresing demand for these products, many manufacturers are investing in the expansion of this business. For instance, SanoRice Group announced to invest in the rice and multigrain cakes, market, in May 2022, in order to expand the availability of products to meet the growing demand.
Increased Consumption of Conveninece Products
The Asia-Pacific region accounts for the heightened share of the global rice snacks market. High production and consumption of rice and rice-based products in the countries of this region drive market growth. According to USDA, India attributed the production of about 1,36,000 MT of rice in 2022-2023 and has a total harvest attribution of about 4.28 MT/HA.
Rapid urbanization and increasing snacking habits among all age groups drive market growth. Busy lifestyles and increased demand for healthy snack products by the consumers of this region boost market expansion. Increasing production and consumption of convenience rice-based food products fuel the expansion of the market. The rise in working population is demanding more for snacking choices.
Many local brands are famous for traditional rice-based snacks in the Asian market. Rice-based snacks like rice papad, peanut rice cake and rice culet are always popular rice-based snacks in the Indian market. With the improvements in technological advancements, manufacturers are offering several varieties of rice snacks.
The major global players in the market include Pepsico Inc, Kellogg's, Element Snacks Inc, General Mills, Kameda Seika Co. Ltd, Blue Diamond Growers, Lundberg Family Farms, Topco Associates LLC, Nestle S.A. and Ricegrowers.
The outbreak of the COVID-19 pandemic moderately impacted the global rice snacks market. The decreased production and availability of rice and other raw materials impacted product production. In addition, the labour shortages also halted production at the industrial level. The strict regulations from the government resulted in the shutdown of many manufacturing industries.
There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. On the other hand, packed and convenient healthy food products were in demand during the pandemic. People became health conscious and demanded tasty and healthy products. The increased snacking habits during the period positively impacted the market.
The rising consumption of packaged food, in turn, had a positive impact on the rice snacks market. The need for a proper healthy diet increased the product demand. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales increased the market demand.
The Russia-Ukraine war had a negative impact on many industrial sectors, including food. The market growth was affected by the scarcity of raw materials, reduced workforce, and distribution channel disruption. The labor shortage and a lack of resources for production badly impacted the market. The interrupted processes at the industrial level badly impact product production.
Distribution channels were negatively affected, leading to decreased market growth. There was a change in consumer food preferences. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the rice snacks market.
The global rice snacks market report would provide approximately 85 tables, 87 figures and 189 Pages.
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