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市場調查報告書

商品編碼

1455733

全球枸杞市場 - 2023-2030

Global Goji Berries Market - 2023-2030

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 209 Pages | 商品交期: 最快1-2個工作天內

價格

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簡介目錄

概述

2022年，全球枸杞市場規模達到15.6億美元，預計2030年將達到21.2億美元，2023-2030年預測期間CAGR為3.94%。

食品和個人護理產品中天然和有機產品的全球趨勢促進了包括枸杞在內的各種植物成分的市場擴張。 Namo Organics、Navitas Organics 和 Sorich Organics 品牌在現有市場上提供有機版本的枸杞。隨著忙碌的生活方式，消費者開始採用營養豐富、對身體健康有益的隨身攜帶的方便產品。

加工後的枸杞有多種形式，如乾燥、粉末、冷凍和果汁。製造商以方便使用的形式提供枸杞。例如，Z Natural Foods 是有機和高品質粉狀超級食品的領先供應商，提供枸杞萃取物粉末和枸杞有機果汁粉，可以輕鬆與水混合。

提高枸杞產業的新技術建設對於擴大市場具有更大的作用。例如，2022年6月舉辦的現代枸杞產業與健康高峰會上，重點在於枸杞產業的技術研發。國家枸杞工程技術研究中心等平台的建立，有利於培育更好的枸杞品種，更好地控制枸杞病蟲害防治。

動力學

超級食品的需求不斷成長

枸杞豐富的營養特性使其成為超級食物的選擇。據美國國立衛生研究院稱，枸杞是蛋白質、脂質和纖維等營養物質的良好來源。它們還含有豐富的維生素 C 和其他礦物質。枸杞中的酚類化合物、類胡蘿蔔素和多醣等非營養性生物活性化合物使其成為超級食物。

枸杞子富含抗氧化劑的特性提高了其增強整體健康的需求。人們相信枸杞有助於維持良好的免疫系統。在傳統中醫和印度醫學中，枸杞子可以增強肝臟和腎臟功能。它們已在阿育吠陀中使用多年。枸杞的高營養和藥用價值推動了市場的擴張。

各種產品可供選擇

人們對枸杞益處的認知不斷提高，推動了以枸杞為主要成分的新產品的推出。例如，2023 年 4 月，美國最初的冰沙烏地許經營公司 Smoothie King Franchises Inc. 在其菜單中引入了六種冰沙碗。新推出的冰沙碗包括 Berry Goji Gateway 和 Go-Go Goji Crunch。

Smoothie King Franchises 的新款碗由完整的非基因改造水果製成，不含人工色素、香料或防腐劑。這些產品的不含成分在注重健康的消費者中越來越受歡迎。枸杞也用於各種保養品中。例如，Skindalous 品牌提供超級食物巴西莓枸杞乳霜。枸杞富含必需脂肪酸，有助於滋潤肌膚。

枸杞有多種零食形式。例如，提供高品質植物性超級食品的品牌 Navitas Organics 在其產品組合中推出了有機枸杞，這是一種植物性超級食品零食。這些微甜、濃鬱、溫和乾燥的枸杞作為健康零食越來越受到消費者的歡迎。在保養品中，枸杞有著廣泛的應用。

價格波動和替代產品威脅

價格波動會抑制全球枸杞的銷售。枸杞是與天氣有關的作物。作為季節性作物，它們在特定季節收穫。氣候變遷影響枸杞的產量和品質。市場可能面臨供需屬性的中斷。這可能會造成全球市場的價格波動。例如，2022年乾枸杞的價格為6.99美元/公斤，2023年上漲至10.90美元/公斤。

有機枸杞的產量為生產者增加了更多的生產成本。原料枸杞的價格波動會進一步影響加工產品開發的價格。由於這些枸杞的價格很高，消費者開始選擇具有相同營養價值的其他替代超級食物。阿薩伊漿果和藍莓等各種產品取代了枸杞，阻礙了市場成長。

The global trend of natural and organic products in food and personal care products increases the market expansion for various plant-based ingredients, including goji berries. Namo Organics, Navitas Organics and Sorich Organics brands provide the organic versions of goji berries in the existing market. With busy lifestyles, consumers are adopting on-to-go convenient products that are nutritious and provide health benefits to the body.

The processed goji berries are available in various forms, such as dried, powdered, frozen and juice. The manufacturers provide goji berries in a conveniently usable form. For instance, Z Natural Foods, a leading provider of organic and high-quality powdered superfoods, offers Goji berry extract powder and Goji berry organic juice powder, that can be easily mixed into water.

New technological establishments to improve the goji berry industry have a greater role in expanding the market. For instance, in the Modern Goji Industry and Health Summit conducted in June 2022, the technological research and development of the Goji industry were highlighted. The establishment of various platforms, such as the National Goji Berry Engineering Technology Research Center, helps in the production of better breeding varieties and greater control over the pest and disease prevention of Goji berries.

Dynamics

Rising Demand for Superfoods

The dense nutrient characteristics of goji berries make them a superfood option. According to the National Institute of Health, goji berries are a good source of nutrients such as proteins, lipids and fibres. They also contain good content of vitamin C and other minerals. The non-nutritive bioactive compounds such as phenolic compounds, carotenoids and polysaccharides in the goji berries build them as superfoods.

The antioxidant-rich properties of goji berries improve their demand in enhancing overall health. It is believed that goji berries are helpful in maintaining a good immunity system. In traditional Chinese and Indian medicine, goji berries are prescribed to enhance liver and kidney functions. They have been used in Ayurveda for several years. The high nutritious and medicinal value of goji berries drives the market expansion.

Various Product Availabilities

The rising awareness of the benefits of goji berries is driving the launch of new products with goji berries as their main ingredients. For instance, in April 2023, Smoothie King Franchises Inc., the original U.S. smoothie franchise, introduced six smoothie bowls into their menu. The newly introduced smoothie bowls include Berry Goji Gateway and Go-Go Goji Crunch.

The new bowls from Smoothie King Franchises, are produced from whole, non-GMO fruits without artificial colours, flavors or preservatives. The free-from nature of these items is gaining popularity among health-conscious consumers. Goji berries are also used in various skin care products. For instance, the Skindalous brand provides a superfood, Acai and Goji Berry Face Cream. The goji berries are rich in essential fatty acids and help hydrate the skin.

The goji berries are available in various snack forms. For instance, Navitas Organics, a brand offering high-quality and plant-based superfood products, introduced Organic Goji Berries, a plant-based superfood snack, in its product portfolio. These mildly sweet, tangy, gently dried goji berries are gaining popularity as healthy snacks among consumers. In skin care products, goji berry has wide application.

Price Fluctuations and Substitute Products Threat

Price fluctuations can restrain the global goji berries. Goji berries are weather-related crops. Being a seasonal crop, they are harvested in specific seasons. Climate change affects the yield and quality of goji berries. The market can face disruptions in the demand-supply attributes. This can create price fluctuations in the global market. For instance, dried goji berries had a price of USD 6.99/kg in 2022 and increased to USD 10.90/ kg in 2023.

The production of organic goji berries adds more production costs to the producers. The price fluctuations of the goji berries, which are raw materials, can further affect the price of processed product development. With the high prices of these goji berries, consumers are opting for other alternative superfood products with the same nutritional benefits. Various products, such as acai berries and blueberries, replace the goji berries, hindering market growth.

Segment Analysis

The global goji berries market is segmented based on type, product, category, distribution channel, application, end-use and region.

New Product Launches

The global goji berries market is segmented based on application into food and beverage, pharmaceuticals, nutraceuticals and personal care products. The food and beverage segment holds the largest global giji berries market share. The increasing health consciousness among consumers drives the need for healthy and nutritious food and beverage products.

With the increased awareness regarding the health benefits of goji berries, many food and beverage manufacturers are launching products with goji berries. For instance, in September 2022, Luxe Beauty and Wellness Group introduced Tipsy Goji Berry Drink, a refreshing and healthy drink with the base ingredient of goji berry. This new go-to drink is gaining popularity among health-conscious consumers due to the various health benefits of goji berry.

Following the trend, many products are launching in the market targeting particular age or gender-based goji berry based products. For instance, in May 2023, TCP Group, a Thailand-based food and beverage manufacturer, launched Ready Goji Berry, an energy drink infused with Goji berries. The drink is filled with rich antioxidants and has a 0% sugar nature, specially designed for health-conscious women.

Geographical Penetration

High Production

The Asia-Pacific held the largest region in the global goji berries market. Commercially, China, India and Japan of this region produce Goji berries. Due to its native habitat nature, countries like China have greater goji berry production rates. The well-suitable climate drives the production of goji berries in this region, with China achieving the largest production place.

Ningxia and Xinjiang areas of China are recorded to have high product production. As of 2021, the Goji berry planting area in Ningxia was about 25, 333 hectares. In northwest China's Ningxia Hui Autonomous Region industrial chain, the total output value of Goji berry was calculated to be about 3.9 billion U.S. dollars. With the greater production rates and well-established export networking, the region, especially China, exports large amounts of goji berries in global trade transactions.

According to the Fairtrade Network of Asia & Pacific Producers, China is the largest supplier of goji berries. The region achieved a significant role in the global goji berries trade market. In addition, Goji berries also have a history of use in traditional Chinese medicine. The wide domestic use of goji berries in the Asia-Pacific region drives market growth.

Competitive Landscape

The major global players in the market include Viva Naturals, The Tibetan Goji Berry Company, Natierra, Navitas Naturals, Unicorn Superfoods, Ningxia Zhengyuan Wuzhong Halal Food Co. Ltd, Xian Yuensun Biological Technology Co. Ltd., Alovitox, Ningxia Pure Goji Biology Technology and Medikonda.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic moderately impacted the global goji berries market. The pandemic resulted in unfavorable conditions in various industries, such as food and cosmetics. The scarcity of raw materials and labor force halted the production of processed food products. The strict regulations from the government resulted in the halt of many manufacturing units. The disruption in the production of products with goji berries has decreased the use and functionality of the market.

The lift down of lockdowns and e-commerce sales of goji berries made a positive turn for the market. The rising consumption of packaged food, in turn, positively impacted the goji berries market, due to its use in various product production. The increased health consciousness among people increased demand for healthy products such as the goji market, driving the market demand.

Russia- Ukraine War Impact

Many industries were badly impacted by the Russia-Ukraine war. The global trade disturbances were hugely impacted, due to which the goji berries market also faced several challenges. Russia and Ukraine were some of the exporters of goji berries in their raw and dried forms. The war created import and export trade disruptions, resulting in economic disturbances.

By Type

Black Goji
Red Goji

By Product

Fresh Fruit
Processed
- Dried
- Juice
- Powdered
- Frozen

By Category

Organic
Conventional

By Distribution Channel

Hypermarkets/ Supermarkets
Specialty Stores
Convenience Stores
Online Retail
Others

By Application

Food and Beverage
Pharmaceuticals
Nutraceuticals
Personal Care and Cosmetics
Others

By End-Use

Household
Commercial

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In August 2023, Chewsy, a brand that provides candy-style vitamin chews, introduced goji berry based nutritious chew that supports the growth and maintenance of healthy hair.
In January 2023, St.Botanica, a skin and hair care brand, launched its new Goji Berry Skincare Range with Vitamin C. The new product line comprises face wash, mask and serum.
In October 2022, Hong Kong Life Sciences Society collaborated with Mak's Brewery, a local craft beer brand, to launch a limited edition of goji berry based products such as Goji Pale Ale and Goji Carbonated Hops Tea in combination with honey.

Why Purchase the Report?

To visualize the global goji berries market segmentation based on packaging type, Product, application, end-use and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of goji berries market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global goji berries market report would provide approximately 85 tables, 87 figures and 209 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Product
3.3.Snippet by Category
3.4.Snippet by Distribution Channel
3.5.Snippet by Application
3.6.Snippet by End-Use
3.7.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Demand for Superfoods
  - 4.1.1.2.Various Product Availabilities
- 4.1.2.Restraints
  - 4.1.2.1.Price Fluctuations and Substitute Products Threat
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Black Goji
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Red Goji

8.By Product

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2.Market Attractiveness Index, By Product
8.2.Fresh Fruit
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Processed
- 8.3.1.Dried
- 8.3.2.Juice
- 8.3.3.Powdered
- 8.3.4.Frozen

9.By Category

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 9.1.2.Market Attractiveness Index, By Category
9.2.Organic
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Conventional

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Hypermarkets/ Supermarkets
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Specialty Stores
10.4.Convenience Stores
10.5.Online Retail
10.6.Others

11.By Application

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.1.2.Market Attractiveness Index, By Application
11.2.Food and Beverage
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Pharmaceuticals
11.4.Nutraceuticals
11.5.Personal Care and Cosmetics
11.6.Others

12.By End-Use

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 12.1.2.Market Attractiveness Index, By End-Use
12.2.Household
- 12.2.1.Introduction
- 12.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3.Commercial

13.By Region

13.1.Introduction
- 13.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 13.1.2.Market Attractiveness Index, By Region
13.2.North America
- 13.2.1.Introduction
- 13.2.2.Key Region-Specific Dynamics
- 13.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 13.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 13.2.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.2.9.1.U.S.
  - 13.2.9.2.Canada
  - 13.2.9.3.Mexico
13.3.Europe
- 13.3.1.Introduction
- 13.3.2.Key Region-Specific Dynamics
- 13.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 13.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 13.3.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.3.9.1.Germany
  - 13.3.9.2.U.K.
  - 13.3.9.3.France
  - 13.3.9.4.Italy
  - 13.3.9.5.Spain
  - 13.3.9.6.Rest of Europe
13.4.South America
- 13.4.1.Introduction
- 13.4.2.Key Region-Specific Dynamics
- 13.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 13.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 13.4.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.4.9.1.Brazil
  - 13.4.9.2.Argentina
  - 13.4.9.3.Rest of South America
13.5.Asia-Pacific
- 13.5.1.Introduction
- 13.5.2.Key Region-Specific Dynamics
- 13.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 13.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
- 13.5.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.5.9.1.China
  - 13.5.9.2.India
  - 13.5.9.3.Japan
  - 13.5.9.4.Australia
  - 13.5.9.5.Rest of Asia-Pacific
13.6.Middle East and Africa
- 13.6.1.Introduction
- 13.6.2.Key Region-Specific Dynamics
- 13.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 13.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.6.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use

14.Competitive Landscape

14.1.Competitive Scenario
14.2.Market Positioning/Share Analysis
14.3.Mergers and Acquisitions Analysis

15.Company Profiles

15.1.Viva Naturals
- 15.1.1.Company Overview
- 15.1.2.Product Portfolio and Description
- 15.1.3.Financial Overview
- 15.1.4.Key Developments
15.2.The Tibetan Goji Berry Company
15.3.Natierra
15.4.Navitas Naturals
15.5.Unicorn Superfoods
15.6.Ningxia Zhengyuan Wuzhong Halal Food Co. Ltd
15.7.Xian Yuensun Biological Technology Co. Ltd.
15.8.Alovitox
15.9.Ningxia Pure Goji Biology Technology
15.10.Medikonda

LIST NOT EXHAUSTIVE

16.Appendix

16.1.About Us and Services
16.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

FAQ

全球枸杞市場 - 2023-2030

Global Goji Berries Market - 2023-2030

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

第 5 章：產業分析

第 6 章：COVID-19 分析

第 7 章：按類型

第 8 章：依產品

第 9 章：按類別

第 10 章：按配銷通路

第 11 章：按應用

第 12 章：依最終用途

第 13 章：按地區

第14章：競爭格局

第 15 章：公司簡介

第 16 章：附錄