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市場調查報告書
商品編碼
1459339
全球人參維生素市場 - 2024-2031Global Ginseng Vitamins Market - 2024-2031 |
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概述
2023 年,全球人參維生素市場達到 2,912 萬美元,預計到 2031 年將達到 4,929 萬美元,2024-2031 年預測期間複合CAGR為 6.8%。
消費者擴大選擇天然和草藥補充劑而不是合成替代品。這種偏好推動了對人參維生素的需求,因為人參被認為是一種具有多種健康益處的天然藥物。製造商正在對其產品進行創新和多樣化,以滿足消費者不斷變化的需求和偏好。這包括開發新配方以及與其他草藥成分的組合補充劑。
例如,2023 年 12 月 26 日,製藥業的知名企業 Torque Pharma 推出了其最新產品 Multipower 軟明膠膠囊。這些膠囊代表了旨在促進健康和整體福祉的營養保健捐贈。 Multipower 軟明膠膠囊含有人參萃取物和關鍵維生素(包括A、B1、B2、B6、B12、C、E 和B3)的強效混合物,以及鈣、銅、碘、鐵、錳和礦物質等必需礦物質。鋅。
北美消費者擴大轉向自然療法和草藥補充劑來解決健康問題。人參維生素以其潛在的健康益處(例如增強能量和改善認知功能)而聞名,在這個市場上越來越受歡迎。公司不斷創新並使其產品多樣化,以滿足北美消費者不斷變化的需求和偏好。
動力學
人們越來越意識到人參維生素的健康益處
隨著消費者越來越意識到與人參維生素相關的各種健康益處,對這些產品的需求將會激增。隨著越來越多來自不同人群的消費者對將人參維生素納入日常生活感興趣,人們對人參健康益處的認知不斷增強,這將導致市場擴張。此次擴張將有助於全球人參維生素市場的整體成長和發展。
隨著人們的認知擴展到傳統人參消費地區之外,人參維生素市場的全球影響力將會擴大,從而開闢新的成長和發展機會。人們對人參健康益處的認知不斷提高,這將鼓勵製造商創新和開發新的人參產品,以滿足消費者的喜好和需求。隨著公司努力提供獨特的配方和交付方法,這項創新將推動市場並刺激進一步成長。
例如,2022 年 4 月 25 日,Robinsons 推出了其最新創新產品 Benefit Drops,富含維生素。每種變體都具有獨特的功能優勢,為消費者提供了一種方便而美味的方式來補充他們在旅途中攝取的維生素。此次推出符合 Britvic 的 Healthier People 策略,讓消費者能夠輕鬆做出更美味、更健康的選擇。
對功能性食品的需求不斷成長
人們對功能性食品中天然和草藥成分的日益青睞,為人參維生素在市場上獲得吸引力創造了機會。消費者認為人參是一種具有潛在健康益處的天然藥物,使其成為功能性食品配方中理想的成分。人參維生素以其提高能量水平、支持認知功能和增強整體健康的潛力而聞名,與這些趨勢非常吻合,推動了其在功能性食品市場的採用。
製造商擴大將人參維生素添加到功能性食品中,例如能量棒、飲料和零食,以滿足消費者對增強健康產品的需求。產品供應的多樣化擴大了人參維生素的市場範圍,因為相比傳統補充劑,更喜歡功能性食品的消費者更容易獲得它們。
例如,根據食品技術專家組織研究所的數據,2022 年 4 月 1 日,強化/功能性食品的全球銷售額大幅成長,2021 年達到 2,920 億美元,而 2020 年為 2,740 億美元。16 個國家透露,42% 的消費者在2021 年購買的功能性食品比前一年更多,這表明人們對具有健康益處的產品越來越感興趣。
限量種植區域
有限的種植區域導致市場格局分散,關鍵參與者主導了人參生產和分銷,限制了競爭,抑制了創新,並為新的市場進入者設置了進入壁壘,從而限制了市場的成長和多樣性。人參種植集中在特定地區可能會導致品質控制問題,因為市場參與者在確保一致的產品品質和真實性方面面臨挑戰。
對進口人參的依賴增加了供應鏈的複雜性、運輸成本和進口關稅,這可能會阻礙市場成長並限制某些地區人參維生素產品的供應。遵守與人參種植、收穫和貿易相關的監管要求給在種植有限的地區經營的市場參與者帶來了挑戰。
Overview
Global Ginseng Vitamins Market reached US$ 29.12 million in 2023 and is expected to reach US$ 49. 29 million by 2031, growing with a CAGR of 6.8% during the forecast period 2024-2031.
Consumers are increasingly opting for natural and herbal supplements over synthetic alternatives. This preference is driving the demand for ginseng vitamins, as ginseng is perceived as a natural remedy with various health benefits. Manufacturers are innovating and diversifying their product offerings to meet the evolving needs and preferences of consumers. This includes the development of new formulations, as well as combination supplements with other herbal ingredients.
For instance, on December 26, 2023, Torque Pharma, a prominent player in the pharmaceutical industry, launched its latest offering, the Multipower Soft Gelatin Capsules. These capsules represent a Nutraceutical Endowment aimed at promoting health and overall well-being. The Multipower Soft Gelatin Capsules feature a potent blend of Ginseng extract and key vitamins including A, B1, B2, B6, B12, C, E, and B3, along with essential minerals such as Calcium, Copper, Iodine, Iron, Manganese, and Zinc.
Consumers in North America are increasingly turning to natural remedies and herbal supplements to address health concerns. Ginseng vitamins, known for their potential health benefits such as boosting energy and improving cognitive function, are gaining popularity in this market. Companies are continuously innovating and diversifying their product offerings to meet the evolving needs and preferences of North American consumers.
Dynamics
Growing Awareness of the Health Benefits of Ginseng Vitamins
As consumers become more aware of the various health benefits associated with ginseng vitamins, there will be a surge in demand for these products. The growing awareness of ginseng's health benefits will lead to market expansion, as more consumers from diverse demographics become interested in incorporating ginseng vitamins into their daily routines. This expansion will contribute to the overall growth and development of the global ginseng vitamins market.
As awareness spreads beyond traditional ginseng-consuming regions, the global reach of the ginseng vitamins market will expand, opening up new opportunities for growth and development. The rising awareness of ginseng's health benefits will encourage manufacturers to innovate and develop new ginseng-based products tailored to meet consumer preferences and needs. This innovation will drive the market and stimulate further growth as companies strive to offer unique formulations and delivery methods.
For instance, on April 25, 2022, Robinsons launched its latest innovation, the Benefit Drops, enriched with added vitamins. Each variant offers a distinct functional benefit, providing consumers with a convenient and delicious means to supplement their vitamin intake while on the move. This launch aligns with Britvic's Healthier People strategy, empowering consumers to make tastier and healthier choices effortlessly.
Rising Demand for Functional Foods
The increasing preference for natural and herbal ingredients in functional foods has created opportunities for ginseng vitamins to gain traction in the market. Consumers perceive ginseng as a natural remedy with potential health benefits, making it a desirable ingredient in functional food formulations. Ginseng vitamins, known for their potential to boost energy levels, support cognitive function, and enhance overall well-being, align well with these trends, driving their adoption in the functional foods market.
Manufacturers are increasingly incorporating ginseng vitamins into functional foods, such as energy bars, beverages, and snacks, to meet consumer demand for health-enhancing products. This diversification of product offerings expands the market reach of ginseng vitamins, as they become more accessible to consumers who prefer functional foods over traditional supplements.
For instance, on April 1, 2022, according to the Institute of Food Technologists Organization, there was a significant increase in global sales of fortified/functional foods, reaching $292 billion in 2021 compared to $274 billion in 2020. A survey conducted by Kerry across 16 countries revealed that 42% of consumers bought more functional foods in 2021 than in the previous year, indicating a growing interest in products offering health benefits.
Limited Cultivation Regions
Limited cultivation regions result in a fragmented market landscape, with key players dominating ginseng production and distribution, limiting competition, stifling innovation, and creating barriers to entry for new market entrants, thereby restraining market growth and diversity. The concentration of ginseng cultivation in specific regions may lead to quality control issues, as market players face challenges in ensuring consistent product quality and authenticity.
Reliance on imported ginseng increases supply chain complexities, transportation costs, and import duties, which can hinder market growth and limit the availability of ginseng vitamin products in certain regions. Compliance with regulatory requirements related to ginseng cultivation, harvesting, and trade poses challenges for market players operating in regions with limited cultivation.
The global ginseng vitamins market is segmented based on ingredient, form, distribution channel, application, and region.
Growing Demand for Longer Shelf Life and Encapsulated Formulations of Capsule
Capsule holds the largest share of the global ginseng vitamins market. Capsules offer a convenient and easy-to-consume form of ginseng vitamins, making them popular among consumers. Capsules allow for precise dosage control, enabling consumers to accurately measure their intake of ginseng vitamins. This feature appeals to individuals who prefer standardized dosages for consistent results and is particularly important for those using ginseng vitamins for specific health concerns or conditions.
Capsules typically have a longer shelf life compared to other forms of ginseng vitamins, such as liquid extracts or teas. This makes capsules a preferred choice for consumers who wish to stock up on supplements for extended periods without concerns about spoilage or degradation of potency. Consumers prefer encapsulated formulations for their supplements due to the perceived ease of digestion and absorption. This preference drives demand for ginseng vitamins in capsule form, contributing to the segment's dominance in the market.
High Consumer Awareness and Innovations in North America
North America dominates the global ginseng vitamins market. The region boasts a population that is highly health-conscious and actively seeks out natural supplements to support well-being contributing to its dominance in the global market. The region's advanced healthcare infrastructure and emphasis on preventive healthcare encourage consumers to proactively seek out supplements like ginseng vitamins to maintain their health and vitality contributing to the dominance of the region in the global ginseng vitamins market.
North American consumers exhibit a growing preference for natural and herbal products driven by concerns about synthetic ingredients and their potential side effects. Ginseng vitamins, known for their natural properties and health benefits, align well with this trend, further propelling market dominance in the region. North America has numerous manufacturers and research institutions that are focusing on developing innovative formulations and delivery methods for ginseng vitamins.
For instance, on March 8, 2022, Korea Ginseng Corporation (KGC), renowned as the leading ginseng brand globally, introduced its KORESELECT product line to the U.S. market. The launch takes place at the Natural Products Expo West 2022, where KGC showcases its range of premium supplements. The KORESELECT line features plant-based products crafted exclusively with six-year-grown red ginseng, offering a time-tested, natural solution for essential aspects of health and wellness.
The pandemic disrupted supply chains worldwide, affecting the sourcing of ginseng roots and other raw materials essential for producing ginseng vitamins. Volatility in currency exchange rates, fluctuating demand, and supply chain disruptions influenced pricing dynamics, affecting profit margins for market players. Consumers have also been price-sensitive due to financial constraints, impacting purchasing decisions.
The pandemic prompted changes in consumer behavior, with a heightened focus on health and wellness. While demand for health supplements, including ginseng vitamins, increased as consumers sought to boost their immune systems and overall well-being, purchasing patterns shifted. Consumers gravitated towards online channels for purchasing ginseng vitamins, preferring contactless shopping methods to minimize exposure to the virus.
Geopolitical tensions arising from the Russia-Ukraine conflict affected trade relations and market dynamics in regions reliant on imports of ginseng vitamins. Trade restrictions, tariffs, and sanctions imposed as a result of the conflict disrupted the flow of ginseng products, leading to market uncertainty and volatility. Import-dependent markets sought alternative sources of ginseng vitamins to mitigate supply risks, reshaping global trade patterns.
The Russia-Ukraine conflict had long-term implications for the global ginseng vitamins market, depending on the duration and severity of the conflict. Market players needed to reassess supply chain strategies, diversify sourcing options, and strengthen partnerships to mitigate geopolitical risks and ensure business continuity. Geopolitical instability fueled interest in ginseng vitamins as consumers sought natural remedies to support health and well-being during uncertain times.
The major global players in the ginseng vitamins market include DM Pharma, Soigner Pharma, United Laboratories, Aden Healthcare, Kabir Lifesciences, AdvaCare Pharma, ZOIC BIOTECH PRIVATE LIMITED, Aelida Healthcare, Velnex Medicare, and Stensa Life Sciences.
The global ginseng vitamins market report would provide approximately 62 tables, 54 figures, and 213 Pages.
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