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商品編碼

1459370

全球背包市場 - 2024-2031

Global BackPack Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 191 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球背包市場在 2023 年達到 168 億美元，預計到 2031 年將達到 331 億美元，2024-2031 年預測期間複合CAGR為 8.9%。

由於戶外活動增加、城市化、可支配收入增加以及客戶對耐用和多用途產品偏好的轉變等多種因素，全球背包市場正在迅速擴張。在這個市場中，由於健行越來越受歡迎，北美貢獻了巨大的成長潛力。

專為健行設計的背包產品的推出在推動北美背包市場方面發揮了關鍵作用。背包具有先進的功能，包括符合人體工學的設計、輕質材料、寬敞的儲物格、水化系統以及增強的耐用性，以應對惡劣的戶外環境。

例如，2023 年 10 月 10 日，Osprey Packs 在 Technical Line 2024 中展示了永續設計和動態效能產品，其中包括 Pro Series 和 Tempest Velocity。該公司正在透過 Tempest Velocity 和 Pro Series 以及 Extended Fit 附加產品等產品幫助所有探險家改善、擴展和享受戶外活動。因此，美國近期的產品開發對北美市場的成長做出了巨大貢獻，佔據了超過3/4的市場。

動力學

技術整合的智慧背包

科技融入背包是該行業的一個日益成長的趨勢。整合 USB 連接埠、無線充電和藍牙連接等功能是智慧背包的標準配備。這種精通科技的方法將優雅與實用性完美融合，滿足了依賴電子設備的當代消費者的期望。

智慧背包深受擁有先進技術的消費者的歡迎，他們欣賞日常產品的連接性、創新性和易用性。智慧背包因其現代功能和技術的無縫整合而特別吸引千禧世代和 Z 世代。隨著科技在日常生活中變得越來越根深蒂固，對智慧背包的需求預計將會增加，因為這一人群佔據了消費市場的很大一部分。

防盜功能的興起

以安全為中心的功能在背包市場中越來越受歡迎，以解決盜竊和未經授權存取的問題。旨在防止盜竊的背包包括隱藏式拉鍊、RFID 屏蔽隔層和防割紡織品。這一趨勢的結果是，個人物品變得更加安全，特別是對於在擁擠的城市地區旅行或航行的人來說。

防盜功能提高了消費者物品的安全性，幫助他們在旅行或通勤時感到更放心和舒適。隨著安全問題變得越來越普遍，特別是在城市地區和旅遊景點，對具有強大防盜措施的背包的需求不斷成長。因此，防盜功能的擴展解決了消費者對安全和保護的擔憂，推動了全球背包市場的發展。

價格敏感度和市場飽和度

生產商和零售商之間為提供最具競爭力的價格而進行的激烈競爭可能是由於背包市場的價格敏感性造成的。因此，如果企業降低價格來吸引對價格敏感的消費者，利潤率可能會受到限制。企業之間的價格戰可能會進一步削弱獲利能力，並阻礙在競爭激烈的行業中對產品創新、行銷和擴張計劃的投資。

公司可能會發現自己被迫降低價格或提供折扣，以在價格敏感且擁擠的市場中保持競爭力。利潤率下降可能是因為公司為了保住市場佔有率或擺脫多餘庫存而犧牲獲利能力。利潤率下降可能會限制公司的長期成長潛力，使他們更難以在行銷活動、研發和擴張項目上進行支出。

The global backpack market is expanding rapidly due to several factors, including increased outdoor activities, urbanization, rising disposable incomes and shifting customer preferences for durable and multipurpose products. Within this market, North America contributing significant growth potential, owing to the increased popularity of hiking.

Product introductions of backpacks designed exclusively for hiking have played a critical role in propelling the North American backpack market. The backpacks include advanced features including ergonomic designs, lightweight materials, extensive storage compartments, hydration systems and increased durability to handle harsh outdoor settings.

For instance, on October 10, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity. The company is assisting all explorers in improving, expanding and enjoying their outdoor activities with products like the Tempest Velocity and Pro Series and Extended Fit additions. Therefore, the recent product developments in U.S. contribute significantly to the growth of the North American market capturing more than 3/4th of the market share.

Dynamics

Tech-Integrated Smart Backpacks

Technology integration into backpacks is a growing trend in the industry. Features like integrated USB ports, wireless charging and Bluetooth connectivity are standard on smart backpacks. With a seamless blend of elegance and practicality, this tech-savvy approach meets the expectations of contemporary consumers who depend on electronic devices.

Smart backpacks are popular with consumers with advanced technology who appreciate connectivity, innovation and ease of use in their routine products. Smart backpacks appeal to millennials and Gen Z in particular because of their modern features and seamless integration of technology. The need for smart backpacks is anticipated to increase as technology becomes more and more ingrained in daily life, as this demographic groups account for a significant portion of the consumer market.

Rise of Anti-Theft Features

The popularity of security-focused features in the backpack market is increasing, to address concerns about theft and unauthorized access. Backpacks implied to prevent theft include concealed zippers, RFID-blocking compartments and cut-resistant textiles. As a result of this trend, personal belongings are safer, especially for people who are traveling or navigating congested urban areas.

Anti-theft features give consumers increased security for their things, helping them feel more assured and comfortable while traveling or commuting. As safety concerns become more common, particularly in urban areas and tourist sites, the demand for backpacks with strong anti-theft measures develops. Therefore, the expansion of anti-theft features resolves consumer concerns about security and protection, which is driving the global backpack market.

Price Sensitivity and Market Saturation

Intense competition between producers and retailers to provide the most competitive pricing might result from price sensitivity in the backpack market. Therefore, if companies lower prices to appeal to price-sensitive consumers, profit margins might be strained. Price wars between businesses can further diminish profitability and prevent investment in product innovation, marketing and expansion initiatives in highly competitive sectors.

Companies might discover themselves compelled to reduce prices or provide discounts to stay competitive in price-sensitive and crowded marketplaces. Reduced profit margins could result from companies compromising profitability to hold onto market share or get rid of extra inventory. Reduced profit margins have the potential to limit company's potential for long-term growth by making it more difficult for them to spend on marketing campaigns, R&D and expansion projects.

Segment Analysis

The global backpack market is segmented based on product, material, distribution channel and region.

Growing Demand for Durable and Functional Gear

Campers and hikers need equipment that is functional and long-lasting, able to endure rough terrain, fluctuating weather and prolonged use in isolated areas. Hiking and camping-specific backpacks come with ergonomic designs, padded straps, adjustable suspension systems, lots of storage compartments, compatibility with hydration systems and lightweight materials. The characteristics meet the unique needs of outdoor enthusiasts by improving comfort, convenience and functionality.

The rapidly growing engagements in outdoor activities make it necessary to have dependable equipment that can endure the difficulties posed by the environment. Hikers and campers seek equipment that can withstand rugged terrain, changing weather conditions and extended use in remote regions. Therefore, hiking/camping segment dominates the global market with majority of the market share.

Geographical Penetration

New Backpack Introductions Impacts the Regional Market

New backpack introductions frequently urge existing backpack owners to contemplate upgrading or replacing their current backpacks with the most recent versions. Newly introduced backpacks may appeal to consumers due to their improved features, increased practicality and modern styles. The replacement purchasing pattern promotes recurring sales and long-term market expansion.

For instance, in July 2022, Skybags unveiled a new #BackToCool campaign. The campaign emphasizes the excitement of returning to normal life and introduced the 2022 Skybags backpack range. The brand launched the #BackToCool campaign, introducing its new rucksack line and highlighting its features to commemorate people's desire to return to regular life. Therefore, Asia-Pacific captures the majority of the global market shares.

COVID-19 Impact Analysis

The epidemic changed consumer tastes and behavior, which influenced the kinds of backpacks that people were looking for. Travel and commuting backpack demand decreased as lockdowns and travel restrictions were implemented. Furthermore, consumers who enjoyed outdoor activities such as hiking, camping and leisure travel made a greater demand for outdoor and leisure backpacks. The change reflects customers' increasing interest in local experiences and outdoor activities.

The travel and tourist industry, a main market for travel backpacks, suffered a significant impact or slowdown as a result of travel restrictions and border closures enacted to stem the spread of the virus. The drop in foreign travel drastically lowered demand for travel backpacks, resulting in lower sales and revenue for bag manufacturers and stores serving the travel industry.

Russia-Ukraine War Impact Analysis

The conflict between Russia and Ukraine might affect Europe's tourism sector more broadly, especially in nations that border Ukraine. The demand for travel backpacks and related accessories may reduce in the event of decreased tourism and travel, which would result in a drop in sales within the European bag market.

Supply chains for backpack producers in Ukraine or those who depend on Ukrainian suppliers for production or raw materials may be affected by the economic downturn. Supply chain disruptions may cause production delays, inventory shortages and higher production costs for backpack manufacturers throughout Europe and the world.

By Product

Travel
Hiking/Camping
Others

By Material

Nylon
Polyester
Leather
Others

By Distribution Channel

E-Commerce
Specialty Stores
Wholesale and Distributors
Sports Shops
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In November 2023, Skybags has announced an intriguing partnership with the Netflix original film "The Archies." Skybags' 'The Archies Backpack Collection' is a line of brand-new backpacks that not only honors the eagerly awaited Gen-Z-focused film but also redefines youth style and innovation standards.
In October, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity.
In July 2022, Skybags launched their 2022 backpack line with a revolutionary new campaign called #BackToCool.

Competitive Landscape

The major global players in the market include Adidas AG, Under Armor Inc., Patagonia Inc., Puma, Wildcraft, SAMSONITE IP HOLDINGS S.AR.L, Dakine Inc., Deuter Sport GmbH, Safari and Columbia Sportswear.

Why Purchase the Report?

To visualize the global backpack market segmentation based on product, material, distribution channel and region, as well as understands key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of backpack market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global backpack market report would provide approximately 61 tables, 55 figures and 191 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Product
3.2.Snippet by Material
3.3.Snippet by Distribution Channel
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Tech-Integrated Smart Backpacks
  - 4.1.1.2.Rise of Anti-Theft Features
- 4.1.2.Restraints
  - 4.1.2.1.Price Sensitivity and Market Saturation
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Product

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2.Market Attractiveness Index, By Product
7.2.Travel*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Hiking/Camping
7.4.Others

8.By Material

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 8.1.2.Market Attractiveness Index, By Material
8.2.Nylon*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Polyester
8.4.Leather
8.5.Others

9.By Distribution Channel

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2.Market Attractiveness Index, By Distribution Channel
9.2.E-Commerce*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Specialty Stores
9.4.Wholesale and Distributors
9.5.Sports Shops
9.6.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Adidas AG*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Under Armor Inc.
12.3.Patagonia Inc.
12.4.Puma
12.5.Wildcraft
12.6.SAMSONITE IP HOLDINGS S.AR.L
12.7.Dakine Inc.
12.8.Deuter Sport GmbH
12.9.Safari
12.10.Columbia Sportswear

LIST NOT EXHAUSTIVE