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1463550

全球功能性標籤市場 - 2024-2031

Global Functional Labels Market - 2024-2031

出版日期: 2024年04月16日 | 出版商:

DataM Intelligence | 英文 197 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球功能性標籤市場在 2023 年達到 481 億美元，預計到 2031 年將達到 711 億美元，2024-2031 年預測期間複合CAGR為 5.0%。

隨著各行業的激烈競爭，人們對產品差異化的需求越來越大，這樣才能在商店貨架上脫穎而出並吸引消費者的注意。功能標籤具有溫度指示、防篡改密封和互動元素（QR 碼、NFC 標籤）等獨特特性，可協助企業區分其產品、提高消費者參與度並提高品牌忠誠度。

將RFID技術融入電子商務的企業可以避免可用庫存與實際庫存不符等問題。這會導致銷售和消費者信心下降，客戶出貨和庫存面臨挑戰，無法將線上購買與實體店或倉庫結合。零售商可以使用這些數位價格標籤中配備 NFC 技術的行動裝置或 PC 即時更新產品定價和資訊。它節省了時間和金錢，同時也減少了價格不準確的可能性。

到 2023 年，北美預計將成為第二主導地區，約佔全球功能性標籤市場的 25%。工作人群快節奏的生活方式導致對快速消費品、即食食品和飲料的需求大幅增加。根據聯合國貿易和發展會議的數據，美國網路零售額從2019年的5,980億美元增至2020年的7,917億美元。

動力學

品牌保護和防偽日益受到重視

所有行業的品牌所有者都越來越擔心保護自己的產品免受模仿、轉移和操縱。具有全像圖、浮水印、RFID 標籤和序列化條碼等安全特徵的功能性標籤有助於產品認證、防偽和供應鏈完整性，這推動了它們在醫藥、化妝品和電子等行業的接受度。

例如，到 2021 年，StellaGuard（由追蹤系統先驅 Covectra 開發的智慧標籤和行動認證系統）的下一版本將為品牌經理和客戶提供支援。第一次，真正的產品可以被更快速、更精確地識別、追蹤和驗證，這有助於打擊仿冒品。

日益關注產品安全和可追溯性

人們對產品安全、清潔和品質保證意識的提高導致對功能標籤的需求更大，其中包括產品成分、有效期限、過敏原警告和原產國資訊。具有追蹤和追溯功能的標籤可提高供應鏈視覺性，簡化產品召回管理並增強消費者對產品真實性和安全性的信任。

市場參與者正在開發創新的解決方案來滿足客戶的需求。例如，2022 年 8 月，Oli-Tec 推出了針對溫度和時間敏感物品的新型智慧標籤技術。這些標籤可以貼在任何保存期限為五到十五天的產品上。它包含一個溫度和時間敏感的視覺指示器。

成本敏感度和技術挑戰

消費者對價格的敏感度和包裝行業的激烈競爭可能會給生產商帶來壓力，要求其削減成本並為貼有標籤的商品提供有競爭力的價格。部署功能標籤的額外費用，特別是那些具有高級功能或安全元素的標籤，阻礙了一些企業採用這些解決方案或為標籤生產商帶來了利潤限制。

功能標籤必須符合嚴格的性能標準，包括耐用性、附著力、可讀性和對環境條件的適應能力。獲得一致的列印品質、確保條碼可讀性或在整個運輸和儲存過程中保持標籤完整性等技術問題會影響功能標籤的可靠性和有效性，從而導致消費者不滿和產品退貨。

With fierce competition in a variety of industries, there is an increasing demand for product differentiation that will stand out on store shelves and capture consumer attention. Functional labels have unique characteristics like temperature indications, tamper-evident seals and interactive elements (QR codes, NFC tags) that help firms differentiate their products, increase consumer engagement and promote brand loyalty.

Firms that incorporate RFID technology into e-commerce can avoid problems such as available stock not matching actual stock. It leads to a loss of sales and consumer confidence, challenges with customer shipments and stock that does not combine online buying with the physical store or warehouse. Retailers can update product pricing and information in real time using a mobile device or PC equipped with NFC technology included in these digital price tags. It saves time and money while also reducing the possibility of price inaccuracies.

In 2023, North America is expected to be the second-dominant region with about 25% of the global functional labels market. The working population's fast-paced lifestyle has resulted in a significant increased demand for FMCG, ready-to-eat foods and beverages. In accordance with United Nations Conference on Trade and Development, internet retail sales in U.S. increased from US$ 598 billion in 2019 to US$ 791.7 billion in 2020. The expanding e-commerce sector in the region has greatly accelerated market expansion.

Dynamics

Rising Emphasis on Brand Protection and Anti-Counterfeiting

Brand owners in all industries are increasingly worried about protecting their products against imitation, diversion and manipulation. Functional labels with security features such as holograms, watermarks, RFID tags and serialized barcodes aid in product authentication, counterfeit prevention and supply chain integrity, which is pushing their acceptance in industries such as medicines, cosmetics and electronics.

For example, in 2021, the next version of StellaGuard, a smart label and mobile authentication system developed by Covectra, a pioneer in track-and-trace systems, will enable brand managers and customers. For the first time, real products can be more rapidly and precisely identified, traced and validated, which helps combat counterfeiting.

Growing Focus on Product Safety and Traceability

Increased awareness of product safety, cleanliness and quality assurance has resulted in a greater demand for functional labels that include information on product ingredients, expiration dates, allergen warnings and country of origin. Labels with track and trace features improve supply chain visibility, ease product recall management and boost consumer trust in product authenticity and safety.

Market participants are developing innovative solutions to meet client demand. For example, in August 2022, Oli-Tec introduced a new smart label technology for temperature and time-sensitive items. The labels can be applied to any product having a five to fifteen-day shelf life. It incorporates a temperature and time-sensitive visual indicator.

Cost Sensitivity and Technical Challenges

Consumer price sensitivity and severe competition in the packaging business can put pressure on producers to cut costs and provide competitive pricing for labeled items. The additional expense of deploying functional labels, particularly those with advanced functionality or security elements, deters some businesses from adopting these solutions or puts margin constraints on label producers.

Functional labels must meet strict performance standards, including durability, adhesion, readability and resilience to environmental conditions. Technical issues, such as obtaining consistent print quality, assuring barcode readability or maintaining label integrity throughout transportation and storage, impact the reliability and effectiveness of functional labels, resulting in consumer discontent and product returns.

Segment Analysis

The global functional labels market is segmented based on type, material, end-user and region.

Rising Shift Towards Sustainable Packaging

Food & beverages are expected to be the dominant segment with over 1/4th of the market during the forecast period 2024-2031. With growing environmental awareness, there is more focus on sustainable packaging. The increasing focus on sustainability, eco-friendly packaging and circular economy principles has created a need for functional labels composed of recyclable materials, biodegradable substrates and water-based inks.

In accordance to the Organization for Economic Cooperation and Development, the demand for frozen and packaged foods has increased significantly. In Germany, customized packaged food sales increased by 56% year on year. Based on Label Insight and the Food Marketing Institute, 86% of customers are worried about transparency. At the same time, supermarket shopping would put more trust in food producers and retailers who provide thorough, easy-to-understand ingredient information.

Geographical Penetration

Rising Usage in Food & Beverage Industry in Asia-Pacific

Asia-Pacific is expected to be the dominant region in the global functional labels market covering over 35% of the market. As consumer awareness of packaging increases, so does demand for packaging in the food and beverage industry, as well as the need for quick and high-quality labeling solutions. The packaging and labeling sector operates only in some nations, such as China and India, where packaging adds significantly to GDP.

In addition, three key regional industry associations, including the Federation of Indian Chambers of Commerce, the All Indian Food Processors Association, U.S.-India Strategic Partnership Forum and major beverage companies including PepsiCo and Coca-Cola. Nestle, Mondelez and others deem the food and beverage manufacturing sector a "essential service" and request that the government exempt lockdown limitations from continued production.

Competitive Landscape

The major global players in the market include CCL Industries Inc., Avery Dennison Corporation, Label and Narrow web, Henkel AG & Company, 3M Company, Cenveo Inc., Fuji Seal International Inc., H.B. Fuller Co., Herma Labels and Flexcon Company, Inc.

COVID-19 Impact Analysis

The epidemic raised awareness about product safety, cleanliness and sanitation, resulting in a rise in demand for labels with tamper-evident seals, temperature indications, expiration date labeling and hygiene-related messages. Functional labels were essential in delivering product information, maintaining traceability and assuring consumers regarding the safety and quality of packaged items.

During the pandemic, the rapid expansion of e-commerce increased demand for functional labels with track and trace capabilities, QR codes and barcode scanning abilities. In response to the boom in online shopping and home delivery services, manufacturers invested in technologies that enhanced online product visibility, enabled contactless transactions and improved supply chain visibility.

Russia-Ukraine War Impact

Functional labels are used in a variety of industries, including food and beverages, pharmaceuticals, healthcare, consumer electronics and automobiles. interruptions in these businesses caused by supply chain interruptions, economic instability or changes in consumer behavior as a result of the war can all have an impact on demand for functional labels. For example, decreased consumer spending or manufacturing slowdowns in impacted areas result in diminished demand for branded items.

The battle will have long-term economic consequences for the global economy, including as trade disruptions, supply chain restructuring and changes in investment patterns. The factors can affect consumer spending power, market demand and corporate confidence, influencing the overall growth path of the functional labels market in the medium to long term.

By Type

Peel-away
Bundling
Pressure-sensitive
Booklet
Collectable stickers
Resealable
Others

By Material

Paper
Plastic
Metal
Others

By End-User

Consumer Durables
Chemicals
Pharmaceuticals
Food & Beverage
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In April 2021, Neenah, Inc. obtained nine certified U.S. Department of Agriculture Certified Biobased Products in the durable label products lineup, demonstrating its commitment to sustainability activities. With this third-party certification, DISPERSA, ENDURA and PREVAIL durable label and board products can now display a unique US$A label emphasizing their bio-based content, which ranges from 68 to 99%.
In March 2021, Dearborn Company stated that it has purchased Hammer Packaging Corporation. The united firm leverages Hammer's cutting-edge technology to strengthen Fort Dearborn's dominant position in the decorative label and package marketplace by extending the company's geographic reach, capacity and capabilities.
In February 2021, Mondi Group has released a line of innovative paper-based release liners made from recycled and lightweight materials, offering a more sustainable alternative for a variety of applications. Being lighter in weight, they offer a sustainable choice for labels, tapes, envelopes and industrial usage.

Why Purchase the Report?

To visualize the global functional labels market segmentation based on type, material, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of functional labels market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global functional labels market report would provide approximately 61 tables, 59 figures and 197 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Material
3.3.Snippet by End-User
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Emphasis on Brand Protection and Anti-Counterfeiting
  - 4.1.1.2.Growing Focus on Product Safety and Traceability
- 4.1.2.Restraints
  - 4.1.2.1.Cost Sensitivity and Technical Challenges
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Peel-away*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Bundling
7.4.Pressure-sensitive
7.5.Booklet
7.6.Collectable stickers
7.7.Resealable
7.8.Others

8.By Material

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 8.1.2.Market Attractiveness Index, By Material
8.2.Paper*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Plastic
8.4.Metal
8.5.Others

9.By End-User

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2.Market Attractiveness Index, By End-User
9.2.Consumer Durables*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Chemicals
9.4.Pharmaceuticals
9.5.Food & Beverage
9.6.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.CCL Industries, Inc.*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Avery Dennison Corporation
12.3.Label and Narrow web
12.4.Henkel AG & Company
12.5.3M Company
12.6.Cenveo Inc.
12.7.Fuji Seal International Inc.
12.8.H.B. Fuller Co.
12.9.Herma Labels
12.10.Flexcon Company, Inc.

LIST NOT EXHAUSTIVE