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1474034

全球馬克杯市場 - 2024-2031

Global Mug Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球馬克杯市場在 2023 年達到 231 億美元，預計到 2031 年將達到 474 億美元，2024-2031 年預測期間複合年成長率為 9.4%。

馬克杯設計、材料和功能的發展為消費者提供了一系列滿足其需求的解決方案，從而推動了市場的擴張。為了滿足消費者的需求，製造商提供陶瓷、瓷器、玻璃和不銹鋼等新材料以及隔熱杯和防溢蓋等創新功能。人們對健康和保健意識的不斷增強促使消費者更喜歡由安全環保材料製成的杯子。

不含雙酚 A、無鉛的環保馬克杯越來越受歡迎，推動了該領域的市場擴張。例如，Urban Bar 的 Tiki Barware 是一系列帶有夏威夷風格的 Tiki 圖案的鋼製飲料器。塑膠飲料器具對環境和健康的負面影響推動了對安全和可回收材料製品的需求。產品製造商避免使用危險化學品 BPA。

到2023年，歐洲預計將佔據全球馬克杯市場的約1/4。即食食品、果汁和咖啡等簡便食品越來越受歡迎。例如，2022 年 1 月，Monster Drinks 為其主要能量飲料品牌推出了新口味。這些商品在英國各地的超市和便利商店出售。此外，電子商務的日益普及預計將促進該地區馬克杯市場的成長。

動力學

各國酒吧數量不斷增加

隨著越來越多的人遠距工作和在家度過時間，對個人使用和送禮的馬克杯的需求更大，這有助於市場成長。該產品能夠創造具有吸引力和精緻外觀和設計的正式環境，並且經久耐用，適合兒童使用，有助於吸引更多客戶。隨著全球不同國家開設更多酒吧，產品需求激增。

酒吧、酒館和夜店提供的飲料種類繁多，需要高品質且數量眾多的飲料器具，這將帶動馬克杯的市場需求。酒館、酒吧和夜總會是人們休閒放鬆的熱門場所。此外，由於消費者對富裕生活方式的支出不斷增加，該業務正在積極成長。 SBDCnet.Org 使用 2020 年 6 月的資料斷言，美國有超過 36,000 家酒吧和夜總會

生活方式的改變和飲料消費的增加

消費者生活方式的變化，例如對便利性和行動消費的日益偏好，正在推動對杯子的需求。人們日益忙碌的生活方式需要攜帶式且堅固的飲料容器，這增加了杯子的需求。咖啡和茶文化在全球的流行刺激了對杯子的需求，而杯子是飲用這些飲料的基本容器。

咖啡店、咖啡館和茶館都對馬克杯行銷做出了巨大貢獻，因為它們具有文化體驗，影響著消費者的口味並增加了市場需求。飲料消費的增加導致對產品的需求不斷成長，推動了市場的成長。根據國際咖啡組織統計，2019-20年全球消費量較前一年增加124萬袋，達1.6934億袋。

市場飽和與替代品的存在

在不斷變化的生活方式趨勢和文化轉型的推動下，消費者偏好的轉變可能會對馬克杯需求產生影響。由於顯著的市場滲透率和成熟的客戶偏好，已開發地區的馬克杯市場可能會趨於飽和。製造商可能會發現很難區分自己的產品並在飽和的市場中競爭，導致價格壓力和利潤率下降。全球馬克杯市場面臨各種飲料容器的競爭，如玻璃杯、旅行杯和一次性杯子。

消費者選擇這些替代品是因為其移動性、隔熱性和便利性等優點，影響了對經典陶瓷或玻璃的需求。對環境永續性的日益擔憂促使人們尋找標準杯子的環保替代品。因此，人們需要可回收和可生物分解的選擇，這給依賴非永續材料的生產者帶來了挑戰。

Developments in mug design, materials and function drive market expansion by providing consumers with a range of solutions to fit their needs. To meet consumer demands, manufacturers provide new materials like as ceramic, porcelain, glass and stainless steel and also innovative features like insulated mugs and spill-proof lids. Growing awareness of health and wellness pushes consumers to prefer mugs made of safe and eco-friendly materials.

BPA-free, lead-free and environmentally friendly mugs are becoming increasingly popular, propelling market expansion in this sector. For example, Urban Bar's Tiki Barware is a collection of steel drinkware with Hawaiian-inspired tiki motifs. The negative impact of plastic drinkware on the environment and health is driving the demand for safe and recyclable material-based goods. Product manufacturers avoid the usage of BPA, a hazardous chemical.

In 2023, Europe is expected to be hold about 1/4th of the global mug market. Convenience food, such as ready-to-eat goods, fruit juices and coffee, have become increasingly popular. For example, in January 2022, Monster Drinks introduced a new flavor to their primary energy drink brand. The goods were sold in supermarkets and convenience stores around UK. Furthermore, the increasing popularity of e-commerce is expected to promote the growth of the mug market in the region.

Dynamics

Rising Establishment of Bars in Various Countries

As more people work remotely and spend time at home, there is a greater demand for mugs for personal use and gifting, which contributes to market growth. The product's ability to create formal settings with an attractive and sophisticated appearance and design, as well as its durability for use by children, is helping to attract more clients. Product demand has skyrocketed as more bars open in diverse countries globally.

A wide range of beverages are provided at bars, pubs and nightclubs, high-quality and numerous drinkware is necessary, which will drive the market demand for mug. Pubs, bars and nightclubs are popular venues for individuals to relax. Furthermore, the business is increasing positively as a result of rising consumer spending on affluent lifestyles. SBDCnet.Org, using data from June 2020, asserts that there are over 36,000 bars and nightclubs in U.S.

Lifestyle Changes and Rising Beverage Consumption

Consumer lifestyle changes, such as a growing preference for convenience and on-the-go consumption, are driving demand for mugs. People's increasingly hectic lifestyles necessitate the need for portable and sturdy containers for their beverages, which contributes to mug demand. The global popularity of coffee and tea cultures fuels demand for mugs, which are fundamental receptacles for drinking these beverages.

Coffee shops, cafes and tea houses all contribute significantly to marketing mugs because of the cultural experience, influencing consumer tastes and increasing market demand. The rising demand for products as a result of increased beverage consumption is driving market growth. According to International Coffee Organization statistics, global consumption in 2019-20 grew by 1.24 million bags over the previous year to 169.34 million bags.

Market Saturation and Presence of Alternatives

Shifting consumer preferences, driven by evolving lifestyle trends and cultural transformations, might have an impact on mug demand. Because of significant market penetration and mature customer preferences, the mug market in developed regions may become saturated. Manufacturers can find it difficult to distinguish their products and compete in saturated marketplaces, resulting in price pressures and lower profit margins. The global mug market faces competition from various beverage containers like tumblers, travel mugs and disposable cups.

Consumers choose these alternatives due to advantages such as mobility, insulation and convenience, affecting demand for classic ceramic or glass mugs. Growing worries about environmental sustainability have prompted people to seek out eco-friendly alternatives to standard mugs. As a result, there is a desire for recyclable and biodegradable choices, offering a challenge to producers who rely on non-sustainable materials.

Segment Analysis

The global mug market is segmented based on material, end-user, application and region.

Rising Shift Towards Western Lifestyle Drives the Segment Growth

Household is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. As urbanization and globalization expand, western lifestyles and habits become more prevalent over the world. The proliferation of western-style coffee shops, cafes and coffee culture contributes to rising demand for mugs as coffee consumption rises.

Various health benefits of coffee use, such as lower risk of diabetes, fat loss and increased energy intake from caffeine surges, are also boosting market expansion. Key players are working on product improvements to maintain a better presence in the region. For example, to address Japan's rapidly expanding desire in plant-based food, Nestle Japan debuted a range of Nescafe lattes in 2021, including coffee capsules made with plant-based ingredients.

Geographical Penetration

Cultural Significance of Tea and Coffee in Asia-Pacific

Asia-Pacific is the dominant region in the global mug market covering more than 35% of the market. Urbanization trends, together with rising disposable incomes and changing lifestyles, drive up demand for domestic products like mugs. Many of the region's countries have strongly rooted tea and coffee cultures. Mugs are in high demand in countries with strong tea and coffee traditions, such as China, Japan and India.

Many startups and entrepreneurs choose this point of sale to launch their products because it requires less financial commitment and has a large consumer base. For example, in 2022, Luxmi Tea Company Private Ltd. expanded operations and began selling teas directly to consumers via its internet site, other marketplaces and retail stores. Furthermore, all factors are indirectly expected to drive demand.

Competitive Landscape

The major global players in the market include Caribou Coffee Company, De'Longhi Appliances S.r.l., Epoca International, Inc., Hamilton Housewares Pvt. Ltd, HANOWA and SWISS MILITARY, Ignite USA, LLC, Keurig Dr Pepper, SharkNinja Operating LLC, Thermos L.L.C. and Zojirushi America Corporation.

COVID-19 Impact Analysis

With lockdowns and social distancing measures, people stayed more time at home, which raised demand for household items such as mugs. People working from home and participating in activities such as remote schooling and virtual socializing created an increased need for mugs for coffee, tea and other beverages. As brick-and-mortar establishments closed or experienced less foot traffic owing to lockdowns and safety concerns, customers turned to internet shopping for their mug purchases.

E-commerce platforms have grown significantly, providing a quick and safe option to purchase for mugs without leaving the house. The epidemic drove people to seek comfort and connection through individualized products. Customized and personalized mugs were popular gifts for birthdays, holidays and other occasions as individuals sought out new ways to stay connected.

Russia-Ukraine War Impact

Ukraine and Russia are important suppliers of raw materials required to make ceramic and glass mugs, including clay, sand and minerals. Conflict-related interruptions in the supply of these raw materials may result in shortages and price rises for mug producers globally. Many mug manufacturing plants may be located in conflict-affected areas or rely on regionally produced materials.

Factory closures, transportation interruptions and personnel shortages might cause production delays and lower output, affecting global supply. Geopolitical tensions and uncertainties surrounding the conflict can have an impact on consumer confidence and purchase decisions. In times of economic uncertainty, consumers can reduce their expenditures on non-essential items like as mugs, resulting in a decrease in demand and sales.

By Material

Strengthened Glass
True Porcelain
Vitreous Enamel
Stainless Steel
Plastic
Others

By End-User

Household
Corporate
Others

By Application

Shaving Mug
Tiki Mug
Travel Mug
Thermochromics Mug
Puzzle Mug
Amusement Mug
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In February 2023, Steelite International partnered with RCR CrystalleriaItaliana to distribute its finest eco-crystal glassware. Each glass is exceptionally break-resistant and produced entirely from recycled material.
On February 3, 2023, BASCO, Inc. extends its glassware business by purchasing Discount Vials. The collaboration will benefit both BASCO and Discount Vials significantly, opening up new opportunities for both firms as they expand jointly.

Why Purchase the Report?

To visualize the global mug market segmentation based on material, end-user, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mug market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global mug market report would provide approximately 62 tables, 59 figures and 202 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Material
3.2.Snippet by End-User
3.3.Snippet by Application
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Establishment of Bars in Various Countries
  - 4.1.1.2.Lifestyle Changes and Rising Beverage Consumption
- 4.1.2.Restraints
  - 4.1.2.1.Market Saturation and Presence of Alternatives
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Material

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 7.1.2.Market Attractiveness Index, By Material
7.2.Strengthened Glass*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.True Porcelain
7.4.Vitreous Enamel
7.5.Stainless Steel
7.6.Plastic
7.7.Others

8.By End-User

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.1.2.Market Attractiveness Index, By End-User
8.2.Household*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Corporate
8.4.Others

9.By Application

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2.Market Attractiveness Index, By Application
9.2.Shaving Mug*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Tiki Mug
9.4.Travel Mug
9.5.Thermochromics Mug
9.6.Puzzle Mug
9.7.Amusement Mug
9.8.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Caribou Coffee Company*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.De'Longhi Appliances S.r.l.
12.3.Epoca International, Inc.
12.4.Hamilton Housewares Pvt. Ltd
12.5.HANOWA and SWISS MILITARY
12.6.Ignite USA, LLC
12.7.Keurig Dr Pepper
12.8.SharkNinja Operating LLC
12.9.Thermos L.L.C.
12.10.Zojirushi America Corporation

LIST NOT EXHAUSTIVE