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市場調查報告書

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1474061

全球微移動市場 - 2024-2031

Global Micro-Mobility Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 198 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球微移動市場規模達36億美元，預計2031年將達到90億美元，2024-2031年預測期間複合年成長率為12.1%。

世界城市日益城市化、人口稠密，帶來了交通擁擠、污染和停車位短缺等問題。微型交通解決方案緩解了公共交通乘客的最後一哩連接問題，並提供了一種實用且有效的方式來導航擁擠的城市地區，同時降低對私家車的依賴。專為微型出行而設計的電動自行車和踏板車被視為比傳統汽車更環保的替代品，可以減少城市的空氣污染和溫室氣體排放。

微型移動主要參與者不斷成長的全球擴張有助於推動預測期內的市場成長。例如，2021年4月7日，小牛電動推出了針對中國、歐洲和美國城市微出行領域的產品。為了幫助城市居民滿足 1 至 3 英里（1-5 公里）的通勤需求，小牛電動正在擴大其微型出行產品組合，將踏板車納入其中。該公司先前已向電動輕便摩托車開放歐洲和美國市場。

由於主要參與者不斷推出產品，北美成為市場的主導地區。例如，2023 年 8 月 10 日，獲得紐約市電動滑板車許可證的美國公司 Veo 正在進軍零售業。該公司將於 2023 年開始生產 1000 批踏板車。

動力學

技術進步

高性能微型移動車輛是電動馬達和車輛設計技術發展的結果。使用者發現電動滑板車和其他車輛很有吸引力，因為它們現在具有更快的加速、更遠的行駛里程、更高的速度和更多的安全功能。物聯網技術的整合促進了基礎設施和微型移動車輛之間的通訊。透過物聯網感測器、GPS 追蹤和資料分析，可以獲得有關車輛狀態、使用模式和性能參數的即時資訊。數據驅動的策略提高了營運效率，改善了維護計劃並最佳化了車隊管理。

微型行動產品推出的不斷成長的技術進步有助於推動預測期內的市場成長。例如，2023年9月26日，英國新創公司Bo開始生產電動車。經過兩年的研發，該企業推出了產品。峰值功率從1000W提升至1200W，框架強度提升100%。 Bo 傳動系統採用最大功率輸出 1200W、最高速度 35 km/h 的高扭力馬達。 655Wh電池可提供50公里的續航里程。

不斷發展的都市化和人口密度

隨著越來越多的人依賴汽車和公共交通，城市化常常導致交通堵塞加劇。透過提供更靈活、更短距離友善的交通方式，微移動服務有助於減少交通堵塞。隨著公車和火車等公共交通網路變得越來越普遍，對高效的最後一哩連接解決方案的需求不斷增加。電動自行車等微型交通工具讓通勤者透過在最終目的地之間架起橋樑來完成旅程。

根據全球變遷數據實驗室提供的資料，在波多黎各、以色列、科威特、阿拉伯聯合大公國、日本和波多黎各等規模較小、城市化程度較高的國家，超過一半的人口居住在大城市。美洲百分之四十到五十的人口居住在大城市群。亞洲、歐洲和非洲的大多數其他國家佔總數的 10% 至 40%。預計到 2050 年，地球上七分之一的人將居住在城市。非洲和拉丁美洲的圭亞那。

有限的範圍和電池壽命

有限的範圍和較短的電池壽命會導致使用者體驗不佳。用戶會遇到電池電量低而無法完成旅程的情況，這可能會令人沮喪和失望。這可能會阻礙微移動服務的普及並阻止重複使用。里程有限的微型移動車輛通常最適合最後一英里連接或短途旅行。對於長途旅行，使用者可以選擇汽車或公共交通等其他交通方式，這將整體降低對微移動服務的需求。

由於電池壽命有限，微型移動車輛需要定期充電。然而，充電基礎設施的存取和可用性可能具有挑戰性，特別是在缺乏電力基礎設施或充電站數量較少的地方。由此導致車輛停機和操作員營運效率低。微型行動營運商在營運和維護電池壽命較短的車隊方面面臨額外費用。為了將充電後的汽車轉移到高需求地點，需要更定期的充電、電池更換、維護和物流。營運成本會影響營運商的獲利能力和永續性。

Problems such as traffic jams, pollution and a shortage of parking spaces are brought on by the world's cities becoming more urbanized and densely populated. Micro-mobility solutions ease last-mile connection issues for public transport passengers and provide a practical and effective means of navigating congested urban regions while lowering dependency on private automobiles. Electric bikes and scooters designed for micro-mobility are viewed as more environmentally friendly alternatives to traditional cars, reducing air pollution and greenhouse gas emissions in cities.

The growing global expansion by major key players of micro-mobility helps to boost market growth over the forecast period. For instance, on April 07, 2021, NIU Technologies launched its products to target the urban micro-mobility segment in China, Europe and United States. To help urban residents with their 1 to 3-mile (1-5 km) commuting needs, NIU is expanding its micro-mobility portfolio to include the kick scooter. The company has previously opened the European and US markets to electric mopeds.

North America is the dominating region in the market due to the growing product launches by the major key players. For instance, on August 10, 2023, Veo, a US-based company that secured New York City's e-scooter permit, is moving into retail. The company will start production of 1000 scooter batches in 2023. In more than 50 U.S. locations, Veo's shared micro-mobility service which offers e-bikes, pedal cycles and electric kick scooters is accessible.

Dynamics

Technological Advancements

High-performance micro-mobility vehicles are the result of technological developments in electric motors and vehicle design. Users find electric scooters and other vehicles appealing since they now have quicker acceleration, a longer range, higher speeds and more safety features. The integration of Internet of Things technology facilitates communication between infrastructure and micro-mobility vehicles. Real time information on the status, usage patterns and performance parameters of vehicles is made possible by IoT sensors, GPS tracking and data analytics. The data-driven strategy boosts operational effectiveness, enhances maintenance schedules and optimizes fleet management.

The growing technological advances in micro-mobility product launches help to boost market growth over the forecast period. For instance, on September 26, 2023, Bo, a UK-based startup started the production of electric vehicles. After two years of research and development, the business released its product. Its peak power output has grown from 1000W to 1200W and its frame strength has improved by 100%. A high torque motor with a maximum power output of 1200W and a maximal speed of 35 km/h powers the Bo drivetrain. A 50km range is provided by a 655Wh battery.

Growing Urbanization and Population Density

As more people rely on vehicles and public transportation, urbanization frequently results in increased levels of traffic congestion. Through the provision of more flexible and short distance friendly forms of transportation, micro-mobility services help to reduce traffic congestion. As public transport networks like buses and trains become more widespread, there is an increasing demand for efficient last-mile connection solutions. Micro-mobility vehicles like electric bikes let commuters complete their trips by bridging the space between their final destinations.

According to the data given by Global Change Data Lab, More than half of the population in smaller, more urbanized countries like Puerto Rico, Israel, Kuwait, United Arab Emirates, Japan and Puerto Rico live in large towns. Forty to fifty percent of people in the Americas reside in big urban agglomerations. The majority of other nations in Asia, Europe and Africa lie between 10 and 40% of the total. One in seven people on the planet is expected to live in cities by 2050. In actuality, only a very small number of countries are predicted to have larger rural-urban percentages by 2050. Several of these are found in Asia, the Pacific Island States, Sub-Saharan Africa and Guyana in Latin America.

Limited Range and Battery Life

Limited range and short battery life make for a poor user experience. Users experience circumstances when a low battery charge prevents them from completing their journeys, which can be frustrating and disappointing. The may hinder the uptake of micro-mobility services and deter recurrent use. Limited-range micro-mobility vehicles are often best suited for last-mile connection or short-distance travel. For longer trips, users could choose other modes of transportation like cars or public transportation, which would lower the demand for micro-mobility services overall.

Micro-mobility vehicles need regular recharging due to their limited battery life. However, access to and availability of charging infrastructure could prove challenging, particularly in places with an absence of electrical infrastructure or a small number of charging stations. Vehicle downtime and operational inefficiencies for operators arise from this. Operators of micro-mobility face extra expenses in operating and maintaining a fleet of cars with short battery lives. To shift charged automobiles to high-demand locations, calls for more regular charging, battery replacements, maintenance and logistics. The operating costs can impact profitability and sustainability for operators.

Segment Analysis

The global micro-mobility market is segmented based on type, sharing type, service, end-user and region.

Electric scooters are the Dominating Type in the Micro-Mobility Market

Based on the type, the micro-mobility market is segmented into electric scooters, electric bicycles (e-bikes), electric skateboards, electric kick scooters and others.

Electric scooters help to lower the carbon impression and reduce air contamination in urban communities due to this they are viewed as harmless modes of transportation. As consumers grow awareness of sustainability, climate change and the need for environmentally friendly transportation further help to increase demand for electric scooters. Because of their low actual interest, electric bikes are an incredible choice for many clients, including vacationers, workers, understudies and those with portability issues. Electric scooters are a convenient form of transportation for last-mile connections and short excursions because of their small shape and easy-to-use controls.

Over the course of the projected time frame, increasing globally production of electric scooters contributes to the segment's growth. For example, statistics from Autocar India indicate that sales of electric two-wheeler scooters have increased by 305% in US. In India, sales of electric scooters were 3,22,871 in 2021. Globally, the three primary markets for electric scooters are Southeast Asia, China and India. China is the region's center for manufacturing and the biggest market for electric scooter sales. In China 2 and 3-wheelers are frequently utilized, is one of the world's largest markets for electric vehicles.

Geographical Penetration

North America is Dominating the Micro-Mobility Market

In North America, several localities and states have passed progressive laws and policies that encourage micro-mobility projects. The entails establishing bike lanes specifically for them, approving shared mobility services, putting pilot programs into action and working with businesses to overcome regulatory obstacles. The development and growth of micro-mobility choices have been facilitated by North America's regulatory environment.

North America has a strong tech environment, with major tech hubs like Silicon Valley and Austin. The hubs have made it easier to build and expand IoT integration, data analytics solutions, mobile apps and micro-mobility platforms. The region's IT enterprises have been instrumental in creating the digital framework of micro-mobility services. Some of the major key players expand their business in the region to fulfill consumer's demand for the micro-mobility. For instance, on March 31, 2023, Micromobility.com Inc., expanded its E-Commerce and retail business in New York by capitalizing on a US$ 186.2 Billion market opportunity.

Competitive Landscape

The major global players in the market include Cannondale Bicycle Corporation, Zongshen Electric Motorcycle, Merida Industry Co. Ltd., Yamaha Bicycles, Terra Motor, Rad Power Bikes, Trek Bikes, Riese & Muller, Derby Cycle and VanMoof B.V.

COVID-19 Impact Analysis

Lockdowns and social distancing measures implemented by numerous communities during the early stages of the epidemic caused a sharp decline in the number of passengers utilizing micro-mobility services. To lessen their exposure to the virus, travelers and commuters used shared mobility choices less frequently. There was a brief change in short-distance travel preferences from crowded public transit and shared mobility services to private automobiles, cycling and walking. The change was brought about by worries about the spread of viruses in restricted spaces as well as an urge for safer, more socially isolated forms of transportation.

Due to the pandemic, micro-mobility operators experienced a decline in ridership and income, which presented challenges with finances. To control financial losses, several businesses have been compelled to reduce staff, stop providing services in some regions or other cost-cutting measures. Enhanced safety and hygiene protocols were put in place by micro-mobility providers to reassure users and promote usage during the epidemic. The included mask requirements, contactless payment systems, vehicle sanitization and user education on health standards.

Russia-Ukraine War Impact Analysis

Micromobility vehicle and component supply chains are disrupted by the war, especially if important manufacturing sites or transit routes are impacted. Production delays, a lack of parts and higher manufacturing costs result from this. Micro-mobility vehicles and other sustainable transport choices see a rise in demand in conflict-affected countries. Fuel shortages, traffic congestion and the necessity for effective urban mobility solutions in the face of disruptions could all be contributing explanations to this.

Governments and regulatory bodies may revise policies related to micro-mobility in response to changing transportation needs during and after the conflict. The could include incentives for adopting electric vehicles, revisions to licensing and operating requirements or changes in infrastructure investments. As countries seek to reduce dependence on traditional fuel sources and improve urban transportation infrastructure, there may be new market expansion opportunities for micro-mobility providers in regions that were previously underserved or overlooked.

By Type

Electric Scooters
Electric Bicycles (e-bikes)
Electric Skateboards
Electric Kick Scooters
Others

By Sharing Type

Docked
Dockless

By Service

Ride-Sharing
Subscription-Based
Pay-Per-Use
Corporate and Institutional
Others

By End-User

Individual Consumers
Businesses and Enterprises
Public Sector and Governments
Tourism and Hospitality
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On February 08, 2024, Aponyx launched high-speed electric scooters in India. The high-speed scooters are manufactured in India. The development of electric two-wheelers will be a significant advancement in environmentally conscious transportation.
On November 26, 2023, TVS Motor Company launched its electric vehicle two-wheeler range to address diverse consumer segments. The production capacity of the company is around 25,000 units per month.
On August 16, 2023, eBikeGo, an electric bike startup plans to launch its Muvi brand of e-scooters in the international market. Virginia, Barcelona and Spain are the key places that eBikeGo has carefully chosen for its international activities, which will begin in April of the 2024 fiscal year.

Why Purchase the Report?

To visualize the global micro-mobility market segmentation based on type, sharing type, service, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of micro-mobility market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global micro-mobility market report would provide approximately 70 tables, 67 figures and 198 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Sharing Type
3.3.Snippet by Service
3.4.Snippet by End-User
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Technological Advancements
  - 4.1.1.2.Growing Urbanization and Population Density
- 4.1.2.Restraints
  - 4.1.2.1.Limited Range and Battery Life
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID-19
- 6.1.2.Scenario During COVID-19
- 6.1.3.Scenario Post COVID-19
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Electric Scooters*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Electric Bicycles (e-bikes)
7.4.Electric Skateboards
7.5.Electric Kick Scooters
7.6.Others

8.By Sharing Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Sharing Type
- 8.1.2.Market Attractiveness Index, By Sharing Type
8.2.Docked*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Dockless

9.By Service

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 9.1.2.Market Attractiveness Index, By Service
9.2.Ride-Sharing*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Subscription-Based
9.4.Pay-Per-Use
9.5.Corporate and Institutional
9.6.Others

10.By End-User

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2.Market Attractiveness Index, By End-User
10.2.Individual Consumers*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Businesses and Enterprises
10.4.Public Sector and Governments
10.5.Tourism and Hospitality
10.6.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Sharing Type
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Sharing Type
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Sharing Type
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Sharing Type
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Sharing Type
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Cannondale Bicycle Corporation*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Zongshen Electric Motorcycle
13.3.Merida Industry Co. Ltd.
13.4.Yamaha Bicycles
13.5.Terra Motor
13.6.Rad Power Bikes
13.7.Trek Bikes
13.8.Riese & Muller
13.9.Derby Cycle
13.10.VanMoof B.V.

LIST NOT EXHAUSTIVE