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市場調查報告書

商品編碼

1489470

全球汽車薄膜市場 - 2024-2031

Global Automotive Films Market - 2024-2031

出版日期: 2024年06月05日 | 出版商:

DataM Intelligence | 英文 193 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年全球汽車薄膜市場規模達74億美元，預計2031年將達117億美元，2024-2031年預測期間複合年成長率為5.9%。

汽車薄膜大大提高了車輛的安全性，這對製造商和客戶來說都變得越來越重要。透過將玻璃碎片保持在一起，貼在擋風玻璃和窗戶上的安全膜可以提高防碎性，這在碰撞或闖入嘗試中對於保護乘員免受傷害至關重要。

由於汽車客製化需求的不斷成長，汽車薄膜市場正在不斷擴大。對於尋求不同顏色、圖案和設計的個人化汽車的消費者來說，這些薄膜提供了一個簡單且價格合理的選擇。推動這個行業的主要因素之一是個人化，這是因為人們渴望擁有能夠反映人們個性和生活方式的獨特汽車。

亞太地區是全球汽車薄膜市場的成長地區之一，佔超過1/3的市場。技術創新不僅滿足了該地區消費者的多樣化需求，也使亞太地區成為汽車薄膜的製造和出口中心，推動市場擴張和全球競爭力。隨著亞太地區汽車產業的不斷發展和變化，對高性能和創新汽車薄膜的需求預計將攀升，推動該地區市場的穩步擴張。

動力學

發展中經濟體對乘用車的需求增加

由於新興國家對乘用車的需求不斷成長，汽車薄膜市場預計未來將會成長。如果一輛汽車的設計、建造或改造是為了載客，那麼它就符合客運車輛的資格。汽車薄膜用於乘用車，以降低車內溫度並保護駕駛員和乘客免受陽光和熱量的傷害。

總部位於印度的印度政府非營利最高國家機構印度汽車製造商協會 (SIAM) 的數據顯示，2021 會計年度乘用車總銷量從 271 萬輛攀升至 307 萬輛，成長 13.2% 2020年。

此外，中華人民共和國國務院報告稱，2021年中國乘用車銷量為2015萬輛，同比成長4.4%，這主要是由新能源汽車（NEV）的高需求推動的。因此，發展中國家對乘用車的需求不斷成長，推動了汽車薄膜市場的發展。

漆面保護膜的需求不斷成長

汽車產業對漆面保護膜 (PPF) 不斷成長的需求預計將推動市場的擴張。汽車行業廣泛使用漆面保護膜 (PPF) 來保護汽車免受碎石、灰塵和其他可能導致刮傷的顆粒的影響。隨著汽車產量的增加，該產業對 PPF 的需求也隨之增加。

根據美國車輛評估公司Kelly Blue Book 2023年3月的研究顯示，到2022年，配備漆面保護膜（PPF）的汽車的轉售價值將比未配備漆面保護膜的汽車高出5%。這樣一來，PPF 可以幫助汽車保持更好的形狀並看起來更長，這將增加汽車出售時的價值並吸引更多潛在買家。因此，未來汽車薄膜市場將受到汽車產業對漆面保護膜（PPF）不斷成長的需求的推動。

安裝成本高

安裝汽車貼膜需要特定的設備和專業知識，這會提高安裝價格並可能讓潛在客戶望而卻步。膠片的種類、汽車的大小以及服務提供者的位置都會影響整體成本。電影很重要；碳或陶瓷等豪華薄膜比普通薄膜更昂貴。

成本也受到各州特定色調法和首選暗度的影響。儘管成本更高，但更高品質的薄膜可提供更多保護和耐用性。車輛的尺寸影響需要多少薄膜，這會增加安裝費用。定製程式的成本可能超過預切套件的成本。汽車貼膜安裝價格的格局是由這些方面共同決定的。

環境問題和法規遵從性

有關車輛改裝和環境永續性的法律日益嚴格，是全球汽車薄膜產業必須克服的一大障礙。不同地區對車窗著色量有不同的政府限制；有些有嚴格的指導方針來保護駕駛員的能見度和道路安全。

此外，隨著環境問題的日益嚴重，對不含危險化學物質且對生態影響較小的汽車貼膜的需求不斷增加。行業參與者在滿足這些嚴格的監管標準同時保持產品性能和成本方面面臨巨大的障礙，這限制了市場的擴張。

The safety and security of vehicles are greatly enhanced by automotive films, an aspect that is becoming more and more important to both manufacturers and customers. By keeping glass shards together, safety films put to windshields and windows provide improved shatter resistance, which can be crucial during collisions or break-in attempts to protect occupants from harm.

The market for automotive films is expanding as a result of the growing desire for vehicle customization. For consumers looking for individualized cars with different colors, patterns and designs, these films provide a simple and reasonably priced option. One of the main factors driving this industry is personalization, which is motivated by the desire for distinctive cars that reflect people's personalities and lifestyles.

Asia-Pacific is among the growing regions in the global automotive films market covering more than 1/3rd of the market. The innovations in technology not only satisfy the varied demands of the consumers in the region but also establish Asia-Pacific as a center for the manufacture and export of automotive films, propelling market expansion and globally competitiveness. The demand for high-performance and innovative automotive films is predicted to climb as the Asia-Pacific automotive sector continues to grow and change, propelling the regional market's steady expansion.

Dynamics

Increased Demand for Passenger Cars in Developing Economies

The market for automotive films is anticipated to rise in the future because of the rising demand for passenger cars in emerging nations. If a car is created, constructed or altered to carry passengers in mind, it qualifies as a passenger vehicle. Automotive films are used in passenger cars to lower the interior temperature and shield the driver and passengers from the sun's rays and heat.

As per the Society of Indian Automobile Manufacturers (SIAM), a non-profit apex national body of the Indian government with its headquarters in India, the total sales of passenger vehicles in the fiscal year 2021 climbed by 13.2% to 3.07 million from 2.71 million in 2020.

Additionally, the State Council of the People's Republic of China reports that China sold 20.15 million passenger automobiles in 2021, an increase of 4.4% year over year, driven mostly by the high demand for new energy vehicles (NEVs). Thus, the market for automotive films is being driven by the rising demand for passenger cars in developing nations.

Growing Demand for Paint Protection Films

The automobile industry's expanding demand for paint protection films (PPFs) is anticipated to fuel the market's expansion. The automotive industry uses paint protection film (PPF) extensively to shield cars from gravel, dust and other particles that might cause scratches. As the number of automobiles produced rises, so too will the need for PPF from this industry.

According to the March 2023 study by Kelly Blue Book, a US-based vehicle assessment business, automobiles that were equipped with paint protection film (PPF) in 2022 had a 5% greater resale value than those that were not. The is so that PPF can help keep the car in better shape and look longer, which will increase the car's worth when it is up for sale and attract more potential purchasers. The automotive film market will thus be driven in the future by the growing demand for paint protection film (PPF) from the automotive industry.

High Cost of Installation

Installing automotive film requires specific equipment and expertise, which raises installation prices and may turn off prospective customers. The kind of film, the size of the car and the location of the service provider all affect the overall cost. Film is important; luxury films like carbon or ceramic are more expensive than regular films.

Costs are also impacted by state-specific tint laws and the preferred amount of darkness. Although they cost more, higher-quality films provide more protection and durability. The size of the vehicle influences how much film is needed, which raises installation expenses. The cost of custom procedures may exceed that of pre-cut kits. The landscape of automobile film installation prices is collectively shaped by these aspects.

Environmental Concerns and Regulatory Compliance

The growing strictness of laws regarding vehicle modifications and environmental sustainability is one major barrier that the global automotive film industry must overcome. Different locations have different government restrictions governing the amount of tinting that may be applied to car windows; some have rigorous guidelines to protect driver visibility and road safety.

Furthermore, there is increasing demand to provide car films that are devoid of dangerous chemicals and have little ecological effect as environmental concerns rise. Industry participants have a significant hurdle in meeting these strict regulatory standards while preserving product performance and cost, which limits market expansion.

Segment Analysis

The global automotive films market is segmented based on film, vehicle, material, application and region.

Rising Demand for Automotive Window Films in the Industries

The automotive window films segment is among the growing regions in the global automotive films market covering more than 1/3rd of the market. The increased level of protection against the sun's UV rays is the reason for the development in the use of automotive window films. Car films make the car more environmentally friendly and lighten the strain on the air conditioner. In addition to improving visibility, window coatings let light into the car while blocking heat.

The Skin Cancer Foundation states that window tinting reduces the risk of skin cancer and early aging by blocking up to 99% of UV radiation. A 2021 ASE (Automotive Service Excellence) industry research states that window tinting can lower interior car temperatures by as much as 60% in the summer, increasing comfort and minimizing air conditioning system damage. The National Highway Traffic Protection Administration states that high-quality window tinting can add an extra layer of protection by containing broken glass and averting accidents.

Geographical Penetration

Growing Demand for Automotive Films in the Automotive Sector and Increasing Production Lines in Asia-Pacific

Asia-Pacific has been a dominant force in the global automotive films market. The demand for automotive films is being driven by the expanding automotive industries in China, India and Japan, which makes the Asia-Pacific a major growth engine for the globally automotive films market. The growing ownership of vehicles due to urbanization, infrastructure development and rising disposable incomes is generating a significant market for automotive films for OEM and aftermarket applications.

For Instance, in 2023, Eastman Chemical Company has acquired Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer of paint protection and window film for automotive and architectural sectors in the Asia-Pacific. The acquisition aligns with Eastman's growth strategy in Performance Films, enhancing its presence in key markets and reinforcing its commitment to delivering superior value as a specialty materials company in China and the Asia-Pacific.

The presence of top manufacturers and research institutes in the Asia-Pacific area also fosters technical breakthroughs and creativity in automotive films. Leading manufacturers of state-of-the-art car films with sophisticated features like heat and glare reduction, self-healing qualities and intelligent tinting capabilities are found in nations like South Korea and Japan.

For Instance, in 2023, Covestro's Changhua site inaugurated a new production line and introduced the Desmopan UP TPU series for Paint Protection Film (PPF) in the automotive and wind sectors. The new line in Taiwan produces high-performance TPUs for PPF globally, offering long-lasting protection with high durability, adaptability and aesthetics, suitable for automotive coatings and wind turbine blade protection.

COVID-19 Impact Analysis

The global automotive film market has experienced a multitude of changes due to the COVID-19 pandemic, including modifications to supply chain operations and demand dynamics. The first travel bans and massive lockdowns implemented to stop the virus's spread caused an abrupt decrease in car sales and manufacturing. Automobile manufacturers reduced their output or temporarily closed their facilities, which resulted in a decrease in the market for automotive films.

Car manufacturers also encountered more difficulties as a result of supply chain interruptions, especially for components and raw materials that came from areas hit by pandemics. However, several markets for automotive films remained resilient and even grew throughout the crisis. Aftermarket car films, such as window tints and paint protection films, saw a spike in demand as consumers shifted to using their vehicles to reduce their chance of contracting the virus.

Furthermore, there was a sharp increase in demand for antimicrobial coatings for car interiors as people became more conscious of safety precautions and hygiene. In the future, the rate of economic recovery, immunization campaigns and changes in customer tastes toward more sustainable and high-tech items will determine how quickly the automotive film industry will improve.

The globally automotive film market's trajectory was impacted by some trends that surfaced as the automobile sector steadily recovered from the initial shock of the pandemic. The popularity of internet shopping and remote work caused consumer tastes to change in favor of bigger cars like trucks and SUVs, which raised the market for automotive films about these automobiles.

Russia-Ukraine War Impact Analysis

Moreover, the effects of conflict go beyond economic considerations since they frequently lead to changes in consumer preferences and behavior. Increased global tensions and wars might make people more hesitant to spend money on non-essential items like car and movies. The makes them feel insecure and cautious. Consumers may prioritize spending on necessities above automobile aftermarket products in areas directly impacted by conflict or geopolitical instability.

Political conflicts and Russia's participation in wars have had a significant influence on the global automotive films sector. Costs of raw materials for automobile films, especially those made of petroleum-based materials, have been impacted by changes in oil prices brought on by instability in the region.

Automobile film availability and distribution are also unpredictable due to supply chain disruptions and trade route disruptions brought on by sanctions placed on Russia or its retaliatory actions. The globally growth trajectory of the automotive film market has been affected by the increased volatility of the industry, which has affected the decisions made by manufacturers regarding production and price strategies.

By Film

Automotive Window Films
- Infrared Rejection Tint
- Ceramic Window Tint
- Metallized Window Tint
- Dyed Window Tint
- Hybrid Window Tint
- Clear Window Tint
- Carbon Window Tint
- Crystalline Window Tint
- Others
Automotive Wrap Films
Paint Protection Films
Tinting Films
NVH Film Laminates
Others

By Vehicle

Commercial Vehicles
Passenger Vehicles

By Material

Dyed
Metalized
Ceramic

By Application

Interior
- Automotive Dials
- Audio & Video Remote Controls
- Control Panels
- Wet-Out Window Automotive Display
- Backlit
- Others
Exterior
- Rocker Panels
- Backs of Doors
- Hoods
- Mirrors
- Upper Bumper
- Roof Panels
- Daylight Openings
- Grilles
- Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On February 01, 2023, Eastman Chemical Company acquired Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer of paint protection and window film for automotive and architectural sectors in the Asia-Pacific. The acquisition aligns with Eastman's growth strategy in Performance Films, enhancing its presence in key markets and reinforcing its commitment to delivering superior value as a specialty materials company in China and the Asia-Pacific.
On May 23, 2023, Covestro's Changhua site inaugurated a new production line and introduced the DesmopanUP TPU series for Paint Protection Film (PPF) in the automotive and wind sectors. The new line in Taiwan produces high-performance TPUs for PPF globally, offering long-lasting protection with high durability, adaptability and aesthetics, suitable for automotive coatings and wind turbine blade protection.
On June 28, 2023, Toray Industries, Inc. developed a high heat-insulating solar control film for advanced mobility applications. Utilizing innovative nano-multilayer technology, the film offers glass-like transparency while providing top-tier thermal insulation against infrared rays. Toray's research demonstrates that integrating this film into electric vehicles reduces air-conditioning power consumption, extends cruising ranges, enhances cabin comfort and supports 5G communications crucial for autonomous driving.

Competitive Landscape

The major global players in the market include 3M Company, Eastman Chemical Company, Johnson Window Films, Inc., Saint Gobain, Zeofilms, Avery Dennison Corporation, Nexfil USA, Hexis S.A., RENOLIT SE and Ergis S.A.

Why Purchase the Report?

To visualize the global automotive films market segmentation based on film, vehicle, material, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of automotive films market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global automotive films market report would provide approximately 70 tables, 63 figures and 193 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Film
3.2.Snippet by Vehicle
3.3.Snippet by Material
3.4.Snippet by Application
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increased Demand for Passenger Cars in Developing Economies
  - 4.1.1.2.Growing Demand for Paint Protection Films
- 4.1.2.Restraints
  - 4.1.2.1.High Cost of Installation
  - 4.1.2.2.Environmental Concerns and Regulatory Compliance
- 4.1.3.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID-19
- 6.1.2.Scenario During COVID-19
- 6.1.3.Scenario Post COVID-19
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Film

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 7.1.2.Market Attractiveness Index, By Film
7.2.Automotive Window Films*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3.Infrared Rejection Tint
- 7.2.4.Ceramic Window Tint
- 7.2.5.Metallized Window Tint
- 7.2.6.Dyed Window Tint
- 7.2.7.Hybrid Window Tint
- 7.2.8.Clear Window Tint
- 7.2.9.Carbon Window Tint
- 7.2.10.Crystalline Window Tint
- 7.2.11.Others
7.3.Automotive Wrap Films
7.4.Paint Protection Films
7.5.Tinting Films
7.6.NVH Film Laminates
7.7.Others

8.By Vehicle

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 8.1.2.Market Attractiveness Index, By Vehicle
8.2.Commercial Vehicles*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Passenger Vehicles

9.By Material

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 9.1.2.Market Attractiveness Index, By Material
9.2.Dyed*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Metalized
9.4.Ceramic

10.By Application

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2.Market Attractiveness Index, By Application
10.2.Interior*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
- 10.2.3.Automotive Dials
- 10.2.4.Audio & Video Remote Controls
- 10.2.5.Control Panels
- 10.2.6.Wet-Out Window Automotive Display
- 10.2.7.Backlit
- 10.2.8.Others
10.3.Exterior
- 10.3.1.Rocker Panels
- 10.3.2.Backs of Doors
- 10.3.3.Hoods
- 10.3.4.Mirrors
- 10.3.5.Upper Bumper
- 10.3.6.Roof Panels
- 10.3.7.Daylight Openings
- 10.3.8.Grilles
- 10.3.9.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Russia
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Film
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.3M Company*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Eastman Chemical Company
13.3.Johnson Window Films, Inc.
13.4.Saint Gobain
13.5.Zeofilms
13.6.Avery Dennison Corporation
13.7.Nexfil USA
13.8.Hexis S.A.
13.9.RENOLIT SE
13.10.Ergis S.A.

LIST NOT EXHAUSTIVE