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機能性食品益生菌

市場調查報告書

商品編碼

1512671

全球益生菌茶市場 - 2024-2031

Global Probiotic Tea Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球益生菌茶市場達到7.001億美元，預計到2031年將達到12.392億美元，2024-2031年預測期間複合年成長率為8.5%。

消費者越來越意識到腸道健康的重要性及其對整體健康的影響。益生菌茶將茶的健康益處與以支持消化健康而聞名的益生菌結合在一起，越來越受歡迎。消費者正在積極尋求能夠提供消化支持的功能性飲料，從而增加了市場對益生菌茶的需求。

消費者擴大將功能性飲料融入他們的日常生活中，作為積極保持健康的一部分。益生菌茶被定位為一種天然且有益的選擇，吸引了尋求支持免疫力和消化健康的飲食選擇的個人。該公司正在研究和開發專為茶飲料穩定性而客製化的益生菌混合物。

例如，2023 年 1 月 12 日，以受南方啟發的零熱量甜茶而聞名的南方微風甜茶推出了 Plus Probiotics 冷泡茶。新的 Original 和 Raspberry Plus 益生菌甜茶產品保留了 Southern Breeze 經典冰茶深受喜愛的風味，同時提供了促進健康消化和心臟健康的額外益處。

益生菌茶被認為是一種天然有益的飲料選擇，可支持腸道健康和免疫力。北美消費者非常重視透明度和清潔標籤產品。他們尋求由天然成分製成的益生菌茶，不含人工香料、色素和防腐劑。強調清潔標籤配方和永續採購實踐的品牌在市場上越來越受歡迎，吸引了注重健康的消費者。

動力學

對個人化營養的興趣日益濃厚

個人化營養著重於根據個人健康需求和遺傳特徵制定飲食建議和產品。隨著消費者越來越意識到個人化健康解決方案的獨特好處，對滿足特定健康要求的益生菌茶的需求不斷增加。隨著消費者尋求益生菌茶來滿足其獨特的消化健康、免疫力和整體健康需求，這種需求正在推動市場成長。

個人化營養的趨勢正在推動製造商在益生菌茶配方方面進行創新。該公司正在開發含有已知有益於特定健康狀況的特定益生菌菌株的益生菌茶。這種針對性的做法不僅增強了益生菌茶的功效，而且符合個人化營養趨勢，從而擴大了市場。

例如，2020 年 3 月 10 日，愛茉莉太平洋成立了一個新的綠茶益生菌研究中心，致力於推進其在韓國濟州島農場種植的有機綠茶葉中發現的獨特益生菌菌株的研究。該舉措建立在愛茉莉太平洋發現益生菌菌株的基礎上，旨在進一步探索其潛在益處和應用。

功能性飲料越來越受歡迎

消費者擴大尋求除了基本營養之外還具有健康益處的飲料。功能性飲料（包括益生菌茶）可提供額外的健康益處，例如改善消化、增強免疫力和改善整體健康。隨著消費者尋找方便的方法來支持他們的健康，對增強健康產品的需求不斷成長正在推動益生菌茶的市場成長。

功能性飲料趨勢正在推動益生菌茶市場的創新和產品開發。製造商正在嘗試不同的口味、益生菌菌株以及維生素、礦物質和草藥提取物等其他功能性成分。這些創新迎合了不同消費者的口味和健康需求，透過提供各種有吸引力的選擇來推動市場成長。

保存期限有限

在生產和儲存過程中保持這些益生菌的活力具有挑戰性，通常會導致保存期限有限。製造商必須投資先進的保存技術和嚴格的品質控制措施，以確保益生菌茶的穩定性和有效性，從而增加生產成本和複雜性。這種限制可能會導致小型生產商更難競爭，從而限制市場成長。

益生菌茶的保存期限有限，使分銷和物流變得複雜。這些產品需要在受控條件下儲存和運輸，以保持益生菌的活力。任何偏離這些條件的行為都可能導致產品品質和有效性的下降。這種對專業物流的要求會增加分銷成本並限制益生菌茶產品的地理覆蓋範圍，從而限制市場擴張。

There is a growing awareness among consumers about the importance of gut health and its impact on overall well-being. Probiotic tea, which combines the health benefits of tea with probiotics known for supporting digestive health, has gained popularity. Consumers are actively seeking functional beverages that offer digestive support, boosting the demand for probiotic tea in the market.

Consumers are increasingly integrating functional beverages into their daily routines as part of a proactive approach to maintaining health. Probiotic tea is positioned as a natural and beneficial option, appealing to individuals seeking dietary choices that support immunity and digestive health. Companies are researching and developing probiotic blends specifically tailored for stability in tea-based beverages.

For instance, on January 12, 2023, Southern Breeze Sweet Tea, renowned for its zero-calorie sweet tea inspired by the South, launched its Plus Probiotics cold brews. The new Original and Raspberry Plus Probiotic sweet tea offerings retain the beloved flavor of Southern Breeze's classic iced teas while now offering additional benefits that promote healthy digestion and heart health.

Probiotic tea is perceived as a natural and beneficial beverage choice that supports gut health and immunity. Consumers in North America place a premium on transparency and clean-label products. They seek probiotic tea options made with natural ingredients, free from artificial flavors, colors, and preservatives. Brands that emphasize clean label formulations and sustainable sourcing practices are gaining traction in the market, appealing to health-conscious consumers.

Dynamics

Growing Interest in Personalized Nutrition

Personalized nutrition focuses on creating dietary recommendations and products tailored to individual health needs and genetic profiles. As consumers become more aware of the unique benefits of personalized health solutions, the demand for probiotic tea that caters to specific health requirements is increasing. This demand is driving market growth as consumers seek probiotic teas that address their unique digestive health, immunity, and overall wellness needs.

The trend towards personalized nutrition is pushing manufacturers to innovate in probiotic tea formulations. Companies are developing probiotic teas with specific strains of probiotics known to benefit particular health conditions. This targeted approach not only enhances the efficacy of probiotic teas but also aligns with the personalized nutrition trend, thereby expanding the market.

For instance, on March 10, 2020, Amorepacific inaugurated a new Green Tea Probiotics Research Center dedicated to advancing its study of a unique probiotic strain found in organic green tea leaves grown on its Jeju Island farm in South Korea. This initiative builds upon Amorepacific's discovery of the probiotic strain, aiming to further explore its potential benefits and applications.

Rising Popularity of Functional Beverages

Consumers are increasingly seeking beverages that offer health benefits beyond basic nutrition. Functional beverages, including probiotic teas, provide added health benefits such as improved digestion, enhanced immunity, and better overall well-being. This rising demand for health-enhancing products is driving the market growth for probiotic tea as consumers look for convenient ways to support their health.

The functional beverage trend is fueling innovation and product development in the probiotic tea market. Manufacturers are experimenting with different flavors, probiotic strains, and additional functional ingredients such as vitamins, minerals, and herbal extracts. These innovations cater to diverse consumer tastes and health needs, driving market growth by offering a variety of appealing options.

Limited Shelf Life

Maintaining the viability of these probiotics during production and storage is challenging, often leading to a limited shelf life. Manufacturers must invest in advanced preservation techniques and stringent quality control measures to ensure the stability and effectiveness of probiotic teas, increasing production costs and complexity. This constraint can limit market growth by making it harder for smaller producers to compete.

The limited shelf life of probiotic tea complicates distribution and logistics. These products need to be stored and transported under controlled conditions to preserve the viability of the probiotics. Any deviation from these conditions can lead to a reduction in product quality and effectiveness. This requirement for specialized logistics can increase distribution costs and limit the geographical reach of probiotic tea products, restraining market expansion.

Segment Analysis

The global probiotic tea market is segmented based on product type, form, distribution channel, and region.

Rising Consumer Demand and Innovations in Kombucha Tea

Growing consumer preference for Kombucha tea is driven by its perceived health benefits and unique flavor profiles. Consumers are increasingly choosing probiotic beverages like Kombucha tea for their potential digestive health benefits, including improved gut flora and immune support. This rising demand is expanding the market share of the Kombucha tea segment within the broader probiotic tea market.

The Kombucha tea segment benefits from continuous innovation and product diversification. Manufacturers are introducing new flavors, organic variants, and enhanced formulations to cater to diverse consumer preferences. For instance, on January 16, 2024, Kombucha brand Brew Dr. launched Sipjoy, a low-sugar probiotic seltzer, as it continues to prioritize its core business of fermented tea beverages amidst rising consumer demand for gut health-focused products.

Geographical Penetration

Growing Consumer Awareness and Health Trends in North America

North America, particularly the United States and Canada, represents a substantial portion of the global probiotic tea market. North American consumers are increasingly prioritizing health and wellness, driving the demand for functional beverages like probiotic tea. There is a growing awareness of the benefits of probiotics for digestive health and overall well-being, leading to increased consumption of probiotic-infused beverages.

The region is known for its innovation in food and beverage products, including probiotic tea formulations. North American companies are at the forefront of developing new probiotic strains, herbal blends, and innovative packaging solutions to cater to consumer preferences and market demands. This innovation contributes to the diversification and growth of the global probiotic tea market.

COVID-19 Impact Analysis

The global supply chain faced significant disruptions due to lockdowns, travel restrictions, and workforce shortages. These disruptions affected the production and distribution of probiotic tea. Manufacturers struggled with obtaining raw materials, maintaining production schedules, and delivering products to market. These challenges temporarily restrained market growth and the availability of probiotic tea.

The pandemic has heightened consumer awareness about health and immunity. Probiotics are known for their benefits in supporting gut health and boosting the immune system, leading to an increased demand for probiotic tea. Consumers are actively seeking products that can enhance their overall well-being and immune function, driving probiotic tea market growth during the pandemic.

Russia-Ukraine War Impact Analysis

The war has severely disrupted global supply chains, affecting the availability of raw materials essential for probiotic tea production. Ukraine is a significant supplier of various agricultural commodities, including herbs and botanicals used in tea production. The conflict has disrupted these supply lines, causing shortages and increasing costs for raw materials. This disruption has led to delays in production and increased prices for probiotic tea ingredients, restraining market growth.

The war has disrupted export and import routes, particularly affecting countries that rely on Ukrainian and Russian exports. For the probiotic tea market, this disruption can mean difficulties in sourcing ingredients and packaging materials from these regions. Companies are forced to seek alternative suppliers, often at higher costs, impacting the overall supply chain efficiency and market pricing.

By Product Type

Kombucha Tea
Herbal Probiotic Tea
Green Probiotic Tea
Black Probiotic Tea
Others

By Form

Ready-to-Drink (RTD)
Tea Bags
Loose Leaf
Powdered Mixes

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Cafes and Specialty Tea Shops
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On September 12, 2023, Japanese brewery giant Kirin launched two new beverages, one alcoholic and one non-alcoholic, as part of its ongoing exploration into innovative ready-to-drink options. Kirin has expanded its focus beyond traditional beer offerings in recent years, venturing into diverse categories such as Japanese whiskey and teas, as well as functional beverages featuring its proprietary iMUSE probiotic.
On March 30, 2022, Happy J's, a newly launched brand, introduces two cocktail-inspired flavors: Mint & Lime, evoking the taste of a Mojito, and Mango & Ginger, reminiscent of a mango daiquiri. Kombucha, a fermented tea consumed for thousands of years, has seen a significant rise in global popularity due to its probiotic and antioxidant benefits.
On January 5, 2021, Nerada introduced a new line of Probiotic Infusion teas featuring three blends: Detox, Digest, and Relax. These teas incorporate GanedenBC30, a vegan probiotic known for its robustness, capable of thriving even in challenging environments like intense heat, promoting gut health effectively.

Competitive Landscape

The major players in the global probiotic tea market include GT's Living Foods, KeVita, Health-Ade LLC, Brew Dr. Kombucha, Humm Kombucha, The Kombucha Shop, Celestial Seasonings, Bigelow Tea Bigelow Tea, Twinings, Keicha Tea World.

Why Purchase the Report?

To visualize the global probiotic tea market segmentation based on product type, Form, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global probiotic tea market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global probiotic tea market report would provide approximately 62 tables, 56 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Form
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Interest in Personalized Nutrition
  - 4.1.1.2. Rising Popularity of Functional Beverages
- 4.1.2. Restraints
  - 4.1.2.1. Limited Shelf Life
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Kombucha Tea*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Herbal Probiotic Tea
7.4. Green Probiotic Tea
7.5. Black Probiotic Tea
7.6. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Ready-to-Drink (RTD)*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Tea Bags
8.4. Loose Leaf
8.5. Powdered Mixes

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Cafes and Specialty Tea Shops
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. GT's Living Foods*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. KeVita
12.3. Health-Ade LLC
12.4. Brew Dr. Kombucha
12.5. Humm Kombucha
12.6. The Kombucha Shop
12.7. Celestial Seasonings
12.8. Bigelow Tea Bigelow Tea
12.9. Twinings
12.10. Keicha Tea World

LIST NOT EXHAUSTIVE