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機能性食品益生菌

市場調查報告書

商品編碼

1512672

全球碳酸益生菌飲料市場 - 2024-2031

Global Carbonated Probiotic Drink Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球碳酸益生菌飲料市場規模達到27.2億美元，預計2031年將達到39.8億美元，2024-2031年預測期間複合年成長率為5.6%。

消費者越來越青睞那些除了補水之外還具有健康益處的飲料。碳酸益生菌飲料因其公認的消化健康益處而越來越受歡迎，包括促進腸道健康和免疫力，這與健康和功能性食品的全球趨勢一致。市場上的製造商不斷創新，以滿足不同消費者的喜好和需求，以吸引更廣泛的受眾。

例如，2024 年 4 月 8 日，功能性飲料品牌 FHIRST 推出了新的檸檬酸橙飲料，擴大了其喜愛腸道的全天然、零糖活性蘇打水系列。利用 FHIRST 獨特的腸道友善配方，檸檬青檸口味為具有相似口味的現有軟性飲料提供了更健康的替代品。推出這種熱情的選擇是為了利用夏季銷售機會。

北美消費者越來越意識到益生菌的健康益處，特別是對於消化系統健康和免疫力。隨著消費者尋求方便、愉快的方式將益生菌納入日常飲食中，這種意識正在推動對碳酸益生菌飲料的需求。製造商正在透過不同的口味、配方和功能成分來使其產品多樣化，以滿足不同消費者的喜好和飲食趨勢。

動力學

低糖和低熱量選擇的成長趨勢

低糖低熱量的碳酸益生菌飲料越來越受歡迎，因為它們符合這些注重健康的市場偏好。將益生菌與低糖、低熱量配方結合，滿足了市場對具有功能性健康益處和飲食適宜性的飲料的需求。消費者擴大尋找此類飲料，推動了該領域的市場成長。

低糖、低熱量碳酸益生菌飲料的市場正在擴大，因為這些產品迎合了希望減少糖攝取量並更有效地控制體重的消費者。該公司正在創新開發碳酸益生菌飲料，該飲料保留其功能優勢，同時低糖和低熱量。市面上出現了大量使用天然甜味劑（如甜菊糖或羅漢果）以及其他創新成分的產品，以在不添加糖的情況下保持口味。

例如，2023 年6 月1 日，由AAPI 創建的品牌Wildwonder 以創造世界上第一種有益於腸道健康的起泡益生元和益生菌飲料而聞名，今年6 月推出了一種令人興奮的新口味。鳳梨天堂 (Pineapple Paradise) 恰逢泳池日、海灘旅行和日常夏季冒險，提供濃鬱的熱帶風味。這種新口味將在全國 Sprouts 商店和 wildwonder.com 上獨家發售。

擴大採用創新口味和配料

消費者越來越偏愛具有獨特且吸引人的口味的飲料。碳酸益生菌飲料具有創新的風味特徵，可滿足不同的口味偏好，吸引更廣泛的消費者群體並推動市場成長。全球消費者口味偏好趨勢影響新口味和成分組合的發展。本公司調整其產品以適應地區品味和文化偏好，從而提高市場滲透率和消費者接受度。

消費者對成分採購和永續性實踐透明度的需求影響著產品配方。品牌強調碳酸益生菌飲料中的清潔標籤聲明和負責任的原料來源，以吸引具有生態意識的消費者。技術進步使得創新風味和成分的結合成為可能，而不會影響益生菌的活力或產品穩定性。

例如，2023 年 2 月 7 日，百事可樂旗下品牌 KeVita 擴大了其起泡益生菌檸檬水產品陣容，推出了新的芒果口味。據該公司稱，這款最新產品具有清爽的氣泡感，並注入了充滿活力的熱帶風味，使其非常適合任何日常生活。每瓶 KeVita 芒果起泡益生菌檸檬水都富含活益生菌，可將有益細菌輸送到腸道，且僅含 6 克糖和 40 卡路里或更少。

嚴格的法規和合規性

由於健康和安全部門實施的嚴格法規，碳酸益生菌飲料市場面臨巨大的合規挑戰。滿足這些監管要求可能非常複雜且成本高昂，會影響新公司和現有公司的市場進入和擴張。確保遵守嚴格的法規通常需要在產品測試、品質保證和認證流程方面進行大量投資。這些增加的營運成本會降低利潤率並限制市場成長。

法規通常對益生菌含量、健康聲明和成分揭露有詳細的標籤要求。遵守這些標準可能具有挑戰性且成本高昂，會造成市場進入障礙並阻礙產品創新和差異化。益生菌飲料，包括碳酸飲料，必須遵守有關健康聲明的嚴格規定。對益生菌健康益處的宣稱限制限制了行銷策略，限制了市場成長。

例如，根據國際標準組織的規定，ISO 19344:2015 | IDF 232:2015 涵蓋牛奶和乳製品，包括發酵劑、益生菌和發酵產品，概述了使用流式細胞儀定量乳酸菌的嚴格規定。該標準的最後一次審查和確認是在 2021 年，確保該版本保持最新狀態。

There is a growing consumer preference for beverages that offer health benefits beyond mere hydration. Carbonated probiotic drinks are gaining popularity due to their perceived digestive health benefits, including promoting gut health and immunity, which align with global trends toward wellness and functional foods. Manufacturers in the market are continuously innovating to cater to diverse consumer preferences and demands to attract a broader audience.

For instance, on April 8, 2024, Functional drinks brand FHIRST expanded its gut-loving range of all-natural, zero-sugar living sodas with the addition of a new Lemon Lime variant. Leveraging FHIRST's unique gut-friendly formulations, the Lemon Lime flavor offers a healthier alternative to existing soft drinks with a similar taste profile. This zesty option has been introduced to capitalize on summer sales opportunities.

Growing awareness among North American consumers about the health benefits of probiotics, especially for digestive health and immunity. This awareness is driving demand for carbonated probiotic drinks as consumers seek convenient and enjoyable ways to incorporate probiotics into their daily diets. Manufacturers are diversifying their offerings with different flavors, formulations, and functional ingredients to cater to various consumer preferences and dietary trends.

Dynamics

Growing Trend Towards Low-Sugar and Low-Calorie Options

Carbonated probiotic drinks low in sugar and calories are gaining popularity as they align with these health-focused market preferences. Combining probiotics with low-sugar, low-calorie formulations meets the market demand for beverages that offer functional health benefits and dietary appropriateness. Consumers are increasingly seeking out such beverages, driving market growth in this segment.

The market for low-sugar and low-calorie carbonated probiotic drinks is expanding as these products cater to consumers looking to reduce sugar intake and manage their weight more effectively. Companies are innovating to develop carbonated probiotic drinks that retain their functional benefits while being low in sugar and calories. The market sees an influx of products that use natural sweeteners, such as stevia or monk fruit, and other innovative ingredients to maintain taste without added sugars.

For instance, on June 1, 2023, Wildwonder, the AAPI-founded brand known for creating the world's first sparkling prebiotic and probiotic beverage for gut health, launched a new and exciting flavor this June. Just in time for pool days, beach trips, and everyday summer adventures, Pineapple Paradise delivers a tangy taste of the tropics. This new flavor will be available exclusively at Sprouts stores nationwide and on wildwonder.com.

Increasing Adoption of Innovative Flavors and Ingredients

There is a growing consumer preference for beverages with unique and appealing flavors. Carbonated probiotic drinks that offer innovative flavor profiles cater to diverse taste preferences, attracting a broader consumer base and driving market growth. Global consumer trends in taste preferences influence the development of new flavors and ingredient combinations. Companies adapt their product offerings to align with regional tastes and cultural preferences, enhancing market penetration and consumer acceptance.

Consumer demand for transparency in ingredient sourcing and sustainability practices influences product formulation. Brands emphasize clean label claims and responsibly sourced ingredients in carbonated probiotic drinks to appeal to eco-conscious consumers. Technological advancements enable the incorporation of innovative flavors and ingredients without compromising probiotic viability or product stability.

For instance, on February 7, 2023, KeVita, a brand under PepsiCo, expanded its Sparkling Probiotic Lemonades lineup with the introduction of a new Mango flavor. This latest addition is refreshingly bubbly and infused with vibrant, tropical flavor notes, making it a perfect fit for any daily routine, according to the company. Each bottle of KeVita's Mango Sparkling Probiotic Lemonade is packed with live probiotics that deliver beneficial bacteria to the gut, with only 6 grams of sugar and 40 calories or less.

Stringent Regulations and Compliance

The carbonated probiotic drink market faces significant compliance challenges due to stringent regulations imposed by health and safety authorities. Meeting these regulatory requirements can be complex and costly, affecting market entry and expansion for new and existing companies. Ensuring compliance with stringent regulations often necessitates substantial investment in product testing, quality assurance, and certification processes. These increased operational costs can reduce profit margins and limit market growth.

Regulations often mandate detailed labeling requirements for probiotic content, health claims, and ingredient disclosures. Adhering to these standards can be challenging and costly, creating barriers to market entry and hindering product innovation and differentiation. Probiotic beverages, including carbonated drinks, must comply with strict regulations regarding health claims. Restrictions on what can be claimed about the health benefits of probiotics limit marketing strategies, restraining market growth.

For instance, according to the International Standards Organization, ISO 19344:2015 | IDF 232:2015, which covers milk and milk products including starter cultures, probiotics, and fermented products, outlines stringent regulations for the quantification of lactic acid bacteria using flow cytometry. This standard was last reviewed and confirmed in 2021, ensuring that this version remains current.

Segment Analysis

The global carbonated probiotic drink market is segmented based on product type, bacteria, distribution channel, and region.

High Consumer Awareness and Acceptance of Lactobacillus

Lactobacillus is the most well-researched and clinically studied probiotic strain, known for its significant health benefits. These include improving digestive health, enhancing immune function, and maintaining a balanced gut microbiota. The strong scientific backing and consumer trust in the Lactobacillus segment drive its popularity in the global carbonated probiotic drink market.

There is high consumer awareness and acceptance of Lactobacillus as a beneficial probiotic. Its widespread recognition as a key ingredient in promoting gut health makes it a preferred choice among health-conscious consumers, contributing to its dominant market share. Ongoing research and development efforts continue to uncover new benefits and applications for Lactobacillus strains. This continuous innovation ensures that Lactobacillus remains at the forefront of probiotic advancements, maintaining its appeal and relevance in the market.

Geographical Penetration

Rising Health and Wellness Trends and Awareness in North America

North American consumers have a high level of health consciousness and awareness regarding the benefits of probiotics. This awareness drives significant demand for functional beverages, including carbonated probiotic drinks, as part of a healthy lifestyle. Carbonated probiotic drinks align well with these trends, offering benefits like improved digestion and immune support, making them a popular choice among health-conscious consumers.

Consumers in the region are willing to spend on premium health products, including carbonated probiotic drinks, further bolstering market growth. Companies in North America are at the forefront of innovation in the carbonated probiotic drink market. They continuously develop new flavors, formulations, and packaging options to cater to the diverse preferences of consumers. This innovation helps maintain consumer interest and drives market growth.

COVID-19 Impact Analysis

The pandemic caused significant disruptions in global supply chains, affecting the availability of raw materials and packaging for carbonated probiotic drinks. These interruptions led to delays in production and distribution, impacting market supply and sales. Traditional retail sales were affected due to store closures and reduced foot traffic during the pandemic. This shift forced brands to adjust their market strategies, focusing more on online channels and direct-to-consumer sales to mitigate the decline in physical retail sales.

COVID-19 heightened consumer awareness about health and wellness, leading to increased demand for functional beverages that boost immunity and overall health. The market for carbonated probiotic drinks expanded online, as brands leveraged e-commerce platforms to reach consumers directly. This shift necessitated new digital marketing strategies and distribution models to meet the rising online demand.

Russia-Ukraine War Impact Analysis

The conflict has disrupted supply chains, particularly affecting the key ingredients and raw materials needed for manufacturing carbonated probiotic drinks. This disruption has led to challenges in production and distribution, causing potential shortages and delays in market availability. Uncertainty about future trade regulations, export-import dynamics, and economic stability in affected regions has dampened investor confidence and consumer sentiment, impacting market growth.

The war has prompted shifts in consumer behavior, with concerns over product safety, supply chain integrity, and ethical sourcing becoming more prominent. Consumers may seek reassurance regarding the origins and handling of ingredients used in carbonated probiotic drinks, influencing purchasing decisions and brand loyalty. Markets closely connected to affected regions experience more pronounced disruptions compared to others with less direct exposure.

By Product Type

Dairy-based Drinks
Plant-based Drinks

By Bacteria

Bifid Bacterium
Lactobacillus
Streptococcus
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On August 11, 2023, Beliv, a global beverage technology company, introduced its latest brand, Mighty Pop. This new brand has launched the first soda to feature a unique formulation that includes prebiotics, probiotics, and postbiotics.
On February 5, 2024, Health-Ade, renowned for its kombucha, announced its functional beverage portfolio with the introduction of a prebiotic soda called SunSip. This new line aims to attract consumers seeking healthier soda alternatives. SunSip is available in four delightful flavors: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla, and Root Beer.
In 2021, the company introduced its 100% plant-based sparkling probiotic drinks, infused with natural flavors. PERKii Sparkling features the probiotic strain Bifidobacterium, renowned as the world's best-documented strain. PERKii Pty Ltd is actively expanding its market reach, with plans to launch the drink in the US, followed by Japan, Hong Kong, and China.

Competitive Landscape

The major players in the global carbonated probiotic drink market include Probi AB, Unique Biotech Limited, SEPOY & CO., Rise Up Kombucha, UniQuest, Crazy D's Sparkling Prebiotic Soda, Neuro Drinks, Kombucha Kamp, THE PRIMAL DESIRE.

Why Purchase the Report?

To visualize the global carbonated probiotic drink market segmentation based on product type, bacteria, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global carbonated probiotic drink market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global carbonated probiotic drink market report would provide approximately 59 tables, 52 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Bacteria
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Trend Towards Low-Sugar and Low-Calorie Options
  - 4.1.1.2. Increasing Adoption of Innovative Flavors and Ingredients
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulations and Compliance
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Dairy-based Drinks*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Plant-based Drinks

8. By Bacteria

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 8.1.2. Market Attractiveness Index, By Bacteria
8.2. Bifid Bacterium*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Lactobacillus
8.4. Streptococcus
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Probi AB*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Unique Biotech Limited
12.3. SEPOY & CO.
12.4. Rise Up Kombucha
12.5. UniQuest
12.6. Crazy D's Sparkling Prebiotic Soda
12.7. Neuro Drinks
12.8. Kombucha Kamp
12.9. THE PRIMAL DESIRE

LIST NOT EXHAUSTIVE