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機能性食品益生菌

市場調查報告書

商品編碼

1512675

全球水果益生菌飲料市場 - 2024-2031

Global Fruit-Based Probiotic Drinks Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球水果益生菌飲料市場達到5.201億美元，預計到2031年將達到10.203億美元，2024-2031年預測期間複合年成長率為10.1%。

注重健康的消費者對功能性飲料的需求不斷成長。以水果為基礎的益生菌飲料被認為是天然的，有益於消化健康、免疫力和整體健康，推動了市場成長。風味特徵和產品變體的創新是市場的主要趨勢。該公司正在推出新的水果混合物、異國水果組合和獨特的風味特徵，以吸引不同的消費者喜好並擴大市場範圍。

例如，2024 年 1 月 3 日，瑪莎食品推出了與健康科學公司 ZOE 合作開發的新產品「Gut Shot」。這款創新飲料不含添加糖、甜味劑、人工口香糖和乳化劑。據該公司稱，每支疫苗都擁有超過 50 億種來自 14 種有益細菌的活菌，纖維含量高，並且是鈣的來源。

消費者對腸道健康和整體健康重要性的認知不斷提高，推動了對水果益生菌飲料的市場需求。消費者尋求具有消化支持和免疫健康等功能性益處的產品。製造商正在透過多樣化的水果組合和風味特徵進行創新，以滿足不同消費者的喜好。含有超級水果、抗氧化劑和添加營養素的品種吸引了注重健康、尋求多樣化飲料選擇的消費者。

動力學

對健康和保健產品的需求不斷成長

隨著消費者對自己的健康變得更加積極主動，預防保健產品的市場也不斷成長。益生菌飲料以其維持健康腸道微生物組的作用而聞名，擴大被視為預防性健康養生的一部分，從而刺激了市場需求。消費者喜歡由天然成分製成且不含人工添加劑的水果益生菌飲料。這種偏好促使製造商專注於清潔標籤產品，從而促進市場成長。

製造商正在透過新的口味、配方和包裝進行創新，以滿足注重健康的消費者的需求。例如，2020 年 7 月 16 日，英國新創公司 Jin Jin 推出了其新同名產品，由水果和蔬菜混合製成的發酵飲料。這種創新飲料富含益生菌和酶，旨在促進腸道健康和整體健康。金金的獨特配方利用了發酵的天然優勢，為注重健康的消費者提供美味和營養的選擇。

都市化和忙碌生活方式的影響日益增加

都市化帶來了更忙碌的生活方式，消費者尋求快速且方便的健康解決方案。以水果為基礎的益生菌飲料市場正在不斷成長，因為它們提供了一種簡單有效的方式來消耗益生菌，無需準備，完美適應快節奏的城市生活方式。水果類益生菌飲料因其攜帶方便、易於飲用等特點，迎合了人們在旅途中的營養需求，越來越受市場歡迎。

水果益生菌飲料的固有益處非常適合忙碌的城市生活方式的需求。它們能夠提供快速、促進健康的營養，使其成為許多城市消費者的主食，從而推動市場成長。製造商正在創新，透過提供更小的單份包裝以及在水果益生菌飲料中添加功能性成分來滿足城市消費者的特定需求。

例如，2022 年 7 月 25 日，功能性飲料製造商小熊果推出了新的益生菌氣泡水，並慶祝了新工廠的開幕。儘管今年開局充滿挑戰，主要是供應鏈引發的包裝變化和建築相關的缺貨，但熊果已做好成長準備，準備綻放，影響全球市場。

來自其他保健飲料的激烈競爭

以乳製品為基礎的益生菌飲料，如優格飲料和克菲爾，在市場上已經很成熟，並提供類似的健康益處。這種激烈的競爭可能會限制水果益生菌飲料的市場佔有率和成長潛力。市面上充斥著各種功能性飲料，包括強化水、花草茶和能量飲料。這些替代品往往會吸引同樣具有健康意識的消費者，而這些消費者會抑制水果益生菌飲料的成長。

杏仁奶、豆奶和燕麥奶等植物奶正在擴大其在健康飲料市場的佔有率。這些產品通常添加了益生菌和其他營養素，為水果益生菌飲料提供了一個有競爭力的替代品。包括益生菌膠囊和粉末在內的營養補充劑市場提出了挑戰。這些補充劑為消費者提供了一種方便且通常更具成本效益的方式來攝取益生菌，從而轉移了對水果益生菌飲料的市場需求。

There is a growing demand for functional beverages among health-conscious consumers. Fruit-based probiotic drinks are perceived as natural and beneficial for digestive health, immunity, and overall well-being, driving market growth. Innovation in flavor profiles and product variants is a key trend in the market. Companies are introducing new fruit blends, exotic fruit combinations, and unique flavor profiles to attract diverse consumer preferences and expand market reach.

For instance, on January 3, 2024, M&S Food introduced 'Gut Shot,' a new product developed in collaboration with health science company ZOE. This innovative drink is free from added sugars, sweeteners, artificial gums, and emulsifiers. Each shot boasts over five billion live cultures from 14 strains of beneficial bacteria, is high in fiber, and serves as a source of calcium, according to the company.

Increasing consumer awareness of the importance of gut health and overall wellness drives market demand for fruit-based probiotic drinks. Consumers seek products that offer functional benefits such as digestive support and immune health. Manufacturers are innovating with diverse fruit combinations and flavor profiles to cater to diverse consumer preferences. Variants with superfruits, antioxidants, and added nutrients appeal to health-focused consumers seeking variety in their beverage choices.

Dynamics

Growing Demand for Health and Wellness Products

As consumers become more proactive about their health, there is a growing market for preventive health products. Probiotic drinks, known for their role in maintaining a healthy gut microbiome, are increasingly seen as part of a preventive health regimen, boosting market demand. Consumers prefer fruit-based probiotic drinks made with natural ingredients and free from artificial additives. This preference is driving manufacturers to focus on clean label products, boosting market growth.

Manufacturers are innovating with new flavors, formulations, and packaging to cater to health-conscious consumers. For instance, on July 16, 2020, UK start-up Jin Jin introduced its new namesake product, a fermented drink crafted from a blend of fruits and vegetables. This innovative beverage is rich in probiotics and enzymes, aiming to promote gut health and overall wellness. Jin Jin's unique formulation harnesses the natural benefits of fermentation, providing a flavorful and nutritious option for health-conscious consumers.

Increasing Influence of Urbanization and Busy Lifestyles

Urbanization leads to busier lifestyles where consumers seek quick and convenient health solutions. The market for fruit-based probiotic drinks is growing as they offer an easy and efficient way to consume probiotics without the need for preparation, fitting perfectly into the fast-paced urban lifestyle. Fruit-based probiotic drinks, being portable and easy to consume, are becoming increasingly popular in the market as they cater to the need for on-the-go nutrition.

The inherent benefits of fruit-based probiotic drinks align well with the demands of a busy urban lifestyle. Their ability to provide quick, health-boosting nutrition makes them a staple in the diet of many urban consumers, thus driving market growth. Manufacturers are innovating to meet the specific needs of urban consumers by offering smaller, single-serve packaging, and adding functional ingredients to fruit-based probiotic drinks.

For instance, on July 25, 2022, Bear's Fruit, the functional beverage maker, launched its new Probiotic Sparkling Water and celebrated the opening of a new facility. Despite a challenging start to the year, marked by supply-chain-induced packaging changes and construction-related out-of-stocks, Bear's Fruit is poised for growth and ready to bloom, influencing the global market.

High Competition from Other Health Drinks

Dairy-based probiotic drinks, such as yogurt drinks and kefir, are well-established in the market and offer similar health benefits. This strong competition can limit the market share and growth potential of fruit-based probiotic drinks. The market is crowded with various functional beverages, including fortified waters, herbal teas, and energy drinks. These alternatives often attract the same health-conscious consumers that restrain the growth of fruit-based probiotic drinks.

Plant-based milk, such as almond milk, soy milk, and oat milk, are expanding their presence in the health drinks market. These products are often fortified with probiotics and other nutrients, providing a competitive alternative to fruit-based probiotic drinks. The market for nutritional supplements, including probiotic capsules and powders, poses a challenge. These supplements offer a convenient and often more cost-effective way for consumers to achieve their probiotic intake, diverting market demand from fruit-based probiotic drinks.

Segment Analysis

The global fruit-based probiotic drinks market is segmented based on fruit type, product type, packaging type, distribution channel, and region.

Growing Preference for Taste and Flavor of Berries

Berries, such as strawberries, blueberries, raspberries, and blackberries, are rich in vitamins, antioxidants, and fiber. Their well-documented health benefits, make them highly attractive in the market for fruit-based probiotic drinks. The combination of berries and probiotics enhances the functional appeal of these drinks. Berries' natural antioxidants and anti-inflammatory properties complement the gut health benefits of probiotics, creating a powerful health proposition that resonates in the market.

Berries are favored for their pleasant and refreshing taste, making them popular ingredients in beverages. Their natural sweetness and vibrant flavors enhance the palatability of probiotic drinks, driving consumer preference and market demand. The market sees continuous innovation with new product launches featuring various berry combinations and flavors. Companies are developing unique berry-based probiotic drinks to cater to diverse consumer tastes, thereby expanding the market segment.

Geographical Penetration

Growing Demand for Health and Wellness Products in North America

North America dominates the global fruit-based probiotic drinks market. There is a high level of health consciousness among North American consumers. The growing awareness of the benefits of probiotics and the increasing demand for functional beverages that promote digestive and immune health significantly boost the fruit-based probiotic drinks market demand for fruit-based probiotic drinks.

North American consumers are increasingly concerned about sustainability. Companies in the region are adopting eco-friendly packaging and sustainable sourcing practices, aligning with market demand for environmentally responsible products. The North American market is characterized by strong innovation and product development. Companies continually introduce new flavors, formulations, and combinations, such as incorporating superfruits and unique probiotic strains, to cater to evolving consumer preferences.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the availability of raw materials, packaging materials, and finished products for fruit-based probiotic drinks. This led to supply shortages and logistical challenges, impacting market operations. Many manufacturing facilities faced temporary closures or operated at reduced capacity due to lockdown measures and safety protocols. This affected production volumes and timelines for fruit-based probiotic drinks, impacting market supply.

During lockdowns and restrictions, there was a shift in consumer behavior towards health-conscious choices. This boosted demand for functional beverages like fruit-based probiotic drinks, as consumers sought products that could support immune health and overall well-being. E-commerce became a crucial distribution channel for fruit-based probiotic drinks, allowing manufacturers to reach consumers directly.

Russia-Ukraine War Impact Analysis

The conflict has disrupted global supply chains, affecting the sourcing of raw materials, packaging materials, and transportation routes for fruit-based probiotic drinks. This has led to logistical challenges and potential shortages in the market. The geopolitical tensions have created economic instability, impacting global trade and investor confidence. This uncertainty affects consumer spending behaviors and market investments in fruit-based probiotic drinks.

During times of geopolitical unrest, consumer priorities may shift towards essential goods rather than discretionary purchases like premium health beverages. Currency devaluation, inflation, and fluctuating commodity prices due to the conflict can increase production costs for fruit-based probiotic drinks. Manufacturers face pricing challenges and cost pressures in the global market. This could temporarily suppress demand for fruit-based probiotic drinks in affected regions.

By Fruit Type

Citrus
Berries
Tropical
Others

By Product Type

Single-fruit Drinks
Multi-fruit Blends

By Packaging Type

Bottle
Can
Pouch
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2023, CULVITA Ambient Pre & Probiotic Fruit Drinks, initially launched in Malaysia, have now entered the Singapore market as of May 2024. Produced by Culvita Sdn Bhd, these drinks are made from fresh fruit sourced from pesticide-free organic farms and are 100% natural, free from preservatives, flavorings, colorings, and stabilizers. This makes the drinks not only suitable for adults but also ideal for children with digestion problems.
In August 2021, US start-up Yoi introduced its innovative line of plant-based probiotic drinks. The Yoi Probiotic Nut and Seedmilks are crafted by pressing and fermenting ingredients such as almonds, coconut, and pumpkin seeds. The inaugural range includes flavors like Strawberry, Vanilla Bean, Pineapple, and Cacao Nib, offering a delicious and health-conscious choice for consumers.
In June 2021, Gurgaon-based nutraceutical company Fermentis Life Sciences introduced a new probiotic drink designed for youngsters, named Junior Immunity Booster Probiotic. Launched under its family nutrition brand BillionCheers, this drink aims to enhance the immunity of children through the benefits of probiotics.

Competitive Landscape

The major players in the global fruit-based probiotic drinks market include Yakult U.S.A. Inc., Danone S.A., PepsiCo Inc., Probi AB, Chobani, LLC, Unique Biotech Limited, The Icelandic Milk and Skyr Corporation, KeVita, Pressed Juicery, and GuTSY, LLC.

Why Purchase the Report?

To visualize the global fruit-based probiotic drinks market segmentation based on fruit type, product type, packaging type, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global fruit-based probiotic drinks market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global fruit-based probiotic drinks market report would provide approximately 70 tables, 64 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Fruit Type
3.2. Snippet by Product Type
3.3. Snippet by Packaging Type
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Demand for Health and Wellness Products
  - 4.1.1.2. Increasing Influence of Urbanization and Busy Lifestyles
- 4.1.2. Restraints
  - 4.1.2.1. High Competition from Other Health Drinks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Fruit Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 7.1.2. Market Attractiveness Index, By Fruit Type
7.2. Citrus*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Berries
7.4. Tropical
7.5. Others

8. By Product Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 8.1.2. Market Attractiveness Index, By Product Type
8.2. Single-fruit Drinks*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Multi-fruit Blends

9. By Packaging Type

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 9.1.2. Market Attractiveness Index, By Packaging Type
9.2. Bottle*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Can
9.4. Pouch
9.5. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Retail
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Yakult U.S.A. Inc.*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Danone S.A.
13.3. PepsiCo Inc.
13.4. Probi AB
13.5. Chobani, LLC
13.6. Unique Biotech Limited
13.7. The Icelandic Milk and Skyr Corporation
13.8. KeVita
13.9. Pressed Juicery
13.10. GuTSY, LLC

LIST NOT EXHAUSTIVE