市場調查報告書
商品編碼
1560900
日本動物補充品市場 - 2024-2027Japan Animal Supplements Market - 2024-2027 |
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報告概述
日本動物補充劑市場2023年達到2.3149億美元,預計到2027年將達到3.2917億美元,2024-2027年預測期間複合年成長率為9.48%。
日本動物補充品市場的特點是傳統做法與現代進步的融合。儘管人們對透過補充劑增強動物健康越來越感興趣,但市場是由對傳統方法和文化習俗的強烈遵守所塑造的。這種獨特的混合物影響了該國動物補充劑的供應和需求。
日本對動物補充劑的使用和銷售有嚴格的規定。這些法規旨在確保補充劑的安全性和有效性,涵蓋從成分批准到製造實踐的各個方面。遵守這些法規需要詳盡的記錄並遵守高品質標準,從而影響市場動態並影響可用產品的類型。
日本消費者,包括畜牧生產者和寵物主人,強烈青睞高品質、安全有效的動物保健產品。對符合日本嚴格的食品安全和動物福利標準的補充劑的需求很大。此外,傳統做法和自然療法仍然佔據主導地位,影響補充劑的認知和採用方式。
日本文化對傳統農業和動物照護方法的重視影響了現代動物補充劑的採用。儘管人們對具有改善健康和生產力等益處的新補充劑越來越感興趣,但傳統做法仍然根深蒂固。這就創造了一個新產品必須展現出明顯優勢才能與傳統方法一起獲得認可的市場。
市場促進因素
提高寵物的人性化
寵物越來越被視為家庭成員,導致人們對其健康和保健進行更多投資。這一趨勢推動了對支持寵物長壽和生活品質的高品質補充劑的需求。例如,在一個正在應對人口老化和出生率直線下降的國家,許多日本人更喜歡寵物而不是孩子。
據日本寵物食品協會稱,該國祇有 1,700 萬 16 歲以下兒童,但有近 2,000 萬隻貓和狗。在日本,人們在寵物身上揮霍無度,並精心照顧它們。從高品質的食物到確保其疫苗接種狀態是最新的,再到週末旅行,日本的寵物都得到了父母能負擔得起的最好的生活。
事實上,寵物有助於緩解壓力。這還有一個單獨的業務方面。在日本,客戶可以付費養狗一段時間。他們只需要確保自己的安全就好了。此外,日本消費者非常注重健康和美麗,這也延伸到了他們的寵物身上。這種對維持和增強外觀和整體健康的文化重視轉化為對支持寵物皮毛狀況、皮膚健康和整體活力的補充劑的更高需求。
人性化趨勢導致人們對寵物用品的品質和安全性的期望越來越高。日本寵物主人喜歡按照高標準製造的補充劑,通常會尋找含有天然成分且符合嚴格品質認證的產品。此外,人性化趨勢推動了專業寵物商店和提供各種高品質補充劑的線上平台的擴張。這些管道滿足了對優質和客製化寵物保健產品日益成長的需求。
畜牧業生產力不斷提高
日本畜牧業往往走在採用先進農業技術的最前線。為了最大限度地發揮這些技術的優勢,使用補充劑來最佳化動物健康、提高飼料轉換率並提高整體生產力。這確保畜牧業能夠充分發揮生產力潛力,並符合該國對效率和高品質產出的重視。
隨著生產力的提高,人們更加重視維持動物健康,以預防可能影響生產的疾病。增強免疫系統、改善腸道健康和支持整體健康的補充劑對於預防疾病爆發和確保穩定的生產力至關重要。
在競爭激烈的市場中,提高畜牧生產力可以帶來更好的經濟回報。提高生長速度、改善繁殖表現或降低飼料成本的補充劑可以提供競爭優勢,使其成為旨在實現利潤最大化的農民的寶貴投資。因此,畜牧生產力的提高有助於推動市場成長。
例如,日本在全球動物飼料生產國中名列前十名。奧特奇(營養公司)最新調查顯示,2021年全國動物飼料產量總量為2,479.7萬噸。這幾乎與 2019 年疫情爆發前的 2,530 萬噸相當,但略低於一些分析師最初的預測。
此外,對更高生產力的追求促進了補充劑配方的創新。日本公司正在投資研發,以創造新的和改進的補充劑,以應對特定的生產力挑戰,從而促進市場成長。
市場限制
關於動物健康和產品的嚴格規定
滿足日本對動物補充劑的嚴格監管要求的成本可能很高。公司必須投資廣泛的測試、文件記錄和認證流程,以確保其產品符合安全和功效標準。這對於中小企業來說尤其是負擔,可能會限制他們進入市場或參與市場競爭的能力。
與牲畜疾病預防和控制相關的法規可能會影響動物補充劑的使用。例如,如果有嚴格的預防疾病規則,那麼支持免疫功能或整體健康的補充劑就變得至關重要。然而,對於生產者來說,遵守這些法規可能很複雜且成本高昂,可能會影響他們投資補充劑的意願。
例如,每年都有數以千計的這些不受歡迎的動物被動物控制中心帶到所謂的“夢想盒子”,在那裡它們將面臨毒氣非人道的死亡。這些毒氣室不是後巷生意,而是受到政府公共衛生部(“hokensho”)批准的,以處理流浪狗和貓的問題。
被送到這裡的不僅是街上被圍捕的流浪動物;還有其他流浪動物。日本的安置庇護所很少,因此當有人將寵物交給「hokensho」經營的「動物福利中心」時,它們最終往往會到達夢想的盒子。毒氣死亡通常是一個殘酷的過程,不同體型的動物接觸到相同的毒氣,這意味著較大的動物可能需要長達 30 分鐘的時間才能死亡。
因此,日本與動物生產相關的嚴格法規創造了一個高度控制的環境,影響了動物補充劑市場的各個方面。遵守這些法規涉及大量投資和適應,影響可用補充劑的類型及其市場動態。
細分市場分析
日本動物補充劑市場根據動物類型、成分、形式和配銷通路進行細分。
對優質動物產品的需求推動了該領域的成長
預計在 2024 年至 2027 年預測期內,畜牧業將佔據超過 76.21% 的市場。日本以其高品質的動物產品而聞名,尤其是和牛等牛肉、乳製品和家禽業。為了維持優質標準,畜牧農民高度重視動物營養、健康和福祉。維生素、礦物質、益生菌和飼料添加劑等補充劑對於提高動物產品的生產力、生長速度和品質至關重要。
例如,和牛養殖戶經常使用特定的動物補充劑,如omega-3 脂肪酸,特別是為了改善肉的大理石花紋和嫩度,確保其符合嚴格的品質標準,這可能會進一步促進該細分市場的成長。
日本的畜牧業對禽流感或口蹄疫等可能對該行業造成破壞的疾病爆發很敏感。補充劑在增強免疫力和減少抗生素需求方面發揮著至關重要的作用,這對於維持動物健康和滿足不斷成長的無抗生素生產需求至關重要。例如,酪農使用益生菌和增強免疫力的補充劑來預防牛隻的感染,從而使牛群更健康,產奶量更高。
永續性分析
由於對環境友善農業實踐和有效資源利用的需求的推動,永續性是日本動物補充劑市場中日益重要的因素。此外,由於環境問題、食品安全和動物福利,日本動物補充劑市場的永續性變得越來越重要。
透過補充劑提高飼料效率可減少浪費和環境影響。這在日本尤其重要,因為日本的農業用地有限,而且大部分的飼料都是進口。酵素、胺基酸和益生菌等補充劑可幫助牲畜更有效地消化飼料,從而減少浪費和排放。
例如,味之素開發了基於胺基酸的產品,可以最佳化牲畜的營養吸收,促進生長,同時減少飼料浪費。這提高了整體資源效率並降低了畜牧業的碳足跡。味之素一直在使用副產品來減少碳排放或提高與其無關的供應鏈的生產力。牲畜,特別是牛,是甲烷排放的重要貢獻者,甲烷是強效溫室氣體。該公司正在創新減少甲烷排放的補充劑,幫助日本實現其永續發展和環境目標。
由於擔心抗菌素抗藥性,對不含抗生素的畜產品的需求不斷成長。增強免疫力、腸道健康和整體健康的補充劑可以減少動物養殖中對抗生素的需求,從而促進更道德和永續的牲畜管理。例如,出光興產開發的產品有助於提高牲畜生產力和維持健康,以及維持牲畜產品的產量和品質。這種方法減少了對抗生素的依賴,符合道德和永續農業實踐。
未滿足的需求
儘管動物補充劑的供應量不斷增加,但針對個別動物特定健康需求量身定做的真正個人化產品仍然存在巨大差距。目前,大多數補充劑提供一刀切的方法,這對於具有獨特健康狀況或遺傳傾向的動物可能無效。
儘管日本有多種動物補充劑,但許多產品缺乏支持其功效和安全性的有力科學證據。消費者和獸醫專業人士擴大尋求有嚴格臨床研究和證據支持的補充劑。目前市場缺乏有據可查的研究和臨床試驗來驗證補充劑製造商的主張。顯然需要更多研究驅動的產品,並透過詳細的科學驗證來建立信任並確保補充劑兌現其承諾。
預防性健康是當前補充劑經常存在不足的一個領域。雖然許多產品旨在治療現有疾病,但對於能夠主動支持整體健康並預防疾病發生的補充劑的需求仍顯著未被滿足。例如,增強免疫功能、支持最佳代謝健康或促進認知壽命的補充劑可以填補這一空白。還需要將產品與更廣泛的健康管理策略(例如飲食和運動)相結合,以提供全面的預防保健方法。
成本可能是獲得高品質動物補充劑的障礙,特別是對於小規模農民和寵物主人。對於價格實惠但有效且不影響品質的補充劑選擇的需求尚未得到滿足。製造流程、原料採購和分銷方面的創新有助於降低成本,同時保持產品功效。
市場競爭格局
日本市場的主要全球參與者包括Manda Fermentation Co., Ltd.、DHC Corporation、TOEI SHINYAKU Co., Ltd.、AIXIA Corporation、AstaReal Co., Ltd.等。
畜牧動物
牛
家禽
豬
馬匹
其他
伴侶動物
狗
貓
鳥類
其他小型哺乳動物
維生素和礦物質
胺基酸
歐米伽脂肪酸
益生菌和益生元
植物藥
其他
粉末
液體
片劑/膠囊
注射
網路零售商
專業寵物店
獸醫診所
便利商店
超市/大賣場
藥局和藥局
其他分銷管道
2022年8月,東營新藥針對KA21補充品推出姬松茸跨境EC網站。來自世界各地的客戶購買東營新藥產品已有一段時間了;包括含有姬松茸、KA21的產品,可增強免疫力、生髮、節食和改善腸道環境。他們還出售寵物補充劑等以滿足個人需求。
根據動物類型、成分、形式和配銷通路可視化日本動物補充劑市場細分,並了解關鍵商業資產和參與者。
透過分析趨勢和共同開發來識別商業機會。
Excel資料表包含日本動物補充品市場所有細分市場的大量資料點。
PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。
產品映射以 Excel 形式提供,包含所有主要參與者的關鍵產品。
日本動物補充品市場報告將提供約 27 個表格、33 張圖表和 198 頁。
2024 年目標受眾
製造商/買家
產業投資者/投資銀行家
研究專業人員
新興公司
Report Overview
Japan Animal Supplement Market reached US$ 231.49 million in 2023 and is expected to reach US$ 329.17 million by 2027, growing with a CAGR of 9.48% during the forecast period 2024-2027.
Japan's animal supplements market is characterized by a blend of traditional practices and modern advancements. While there is a growing interest in enhancing animal health through supplements, the market is shaped by a strong adherence to traditional methods and cultural practices. This unique blend influences both the supply and demand for animal supplements in the country.
Japan has stringent regulations governing the use and sale of animal supplements. These regulations are designed to ensure the safety and efficacy of supplements, covering aspects from ingredient approval to manufacturing practices. Compliance with these regulations requires thorough documentation and adherence to high-quality standards, impacting market dynamics and influencing the types of products available.
Japanese consumers, including livestock producers and pet owners, strongly prefer high-quality, safe and effective animal health products. There is significant demand for supplements that align with Japan's rigorous standards for food safety and animal welfare. Additionally, traditional practices and natural remedies still hold sway, influencing how supplements are perceived and adopted.
Japan's cultural emphasis on traditional farming and animal care methods impacts the adoption of modern animal supplements. While increasing interest in new supplements offering benefits such as improved health and productivity, traditional practices remain deeply embedded. This creates a market where new products must demonstrate clear advantages to gain acceptance alongside traditional methods.
Market Drivers
Increasing Humanization of Pets
Pets are increasingly viewed as family members, leading to greater investment in their health and wellness. This trend drives demand for high-quality supplements that support pet longevity and quality of life. For instance, in a country that is dealing with an aging population and a plummeting birth rate, many Japanese people favor pets over children.
According to the Japan Pet Food Association, the country has just 17 million children under the age of 16, yet almost 20 million cats and dogs. In Japan, people splurge on their pets and take excellent care of them. From top-quality food to making sure their vaccination status is up-to-date, to tours on weekends, pets in Japan are given the best life that their parents can afford.
In fact, pets help in relieving stress. There is a separate business aspect of this as well. In Japan, a client can pay to keep dogs for a period of time. They only need to guarantee their safety. Additionally, Japanese consumers have a strong focus on health and beauty, which extends to their pets. This cultural emphasis on maintaining and enhancing physical appearance and overall health translates into a higher demand for supplements that support pets' coat condition, skin health and general vitality.
The humanization trend has led to increased expectations for the quality and safety of pet products. Japanese pet owners prefer supplements that are manufactured to high standards, often seeking out products with natural ingredients and those that meet rigorous quality certifications. Moreover, the humanization trend has driven the expansion of specialty pet stores and online platforms that offer a wide range of high-quality supplements. These channels cater to the increasing demand for premium and customized pet health products.
Rising Livestock Productivity
Japanese livestock farms are often at the forefront of adopting advanced agricultural technologies. To maximize the benefits of these technologies, supplements are used to optimize animal health, improve feed conversion rates and enhance overall productivity. This ensures that livestock can achieve their full potential in productivity, aligning with the country's emphasis on efficiency and high-quality output.
With rising productivity, there is a greater emphasis on maintaining animal health to prevent diseases that could impact production. Supplements that boost the immune system, improve gut health and support overall well-being become essential in preventing disease outbreaks and ensuring consistent productivity.
In a competitive market, increasing livestock productivity can lead to better economic returns. Supplements that enhance growth rates, improve reproductive performance, or reduce feed costs can provide a competitive edge, making them a valuable investment for farmers aiming to maximize profitability. Thus, rise of livestock productivity helps to boost the market growth.
For instance, Japan is in the top 10 of global animal feed producers. According to a recent survey, conducted by Alltech (nutrition company), in 2021 the overall volume of animal feed production in the country amounted to 24.797 million tons. This is almost comparable to the pre-pandemic figures of 2019, 25.3 million tons, however slightly lower than some initial analysts' predictions.
Moreover, the drive for higher productivity fosters innovation in supplement formulations. Companies in Japan are investing in research and development to create new and improved supplements that address specific productivity challenges, contributing to market growth.
Market Restraints
Stringent Regulations Regarding Animal Health and Products
The cost of meeting Japan's strict regulatory requirements for animal supplements can be high. Companies must invest in extensive testing, documentation and certification processes to ensure their products comply with safety and efficacy standards. This can be particularly burdensome for small and medium-sized enterprises, potentially limiting their ability to enter or compete in the market.
Regulations related to disease prevention and control in livestock can impact the use of animal supplements. For example, if there are stringent rules for preventing diseases, supplements that support immune function or overall health become essential. However, navigating these regulations can be complex and costly for producers, potentially affecting their willingness to invest in supplements.
For instance, each year thousands of these unwanted animals are taken by animal control to so-called "dream boxes", where they face an inhumane death by gassing. These gas chambers are not back-alley businesses but are sanctioned by the government Department of Public Health ("hokensho") to deal with the stray dog and cat problem.
And it's not just the strays rounded up on the street that are sent here; Japan has very few rehoming shelters, so when someone hands their pet over to a "hokensho"-run "animal welfare center," it's often the dream boxes where they'll end up. Death by gassing is often a cruel process, with different-sized animals being given the same gas exposure, meaning that the larger animals may take up to 30 minutes to die.
Thus, stringent regulations related to animal production in Japan create a highly controlled environment that affects various aspects of the animal supplements market. Compliance with these regulations involves significant investment and adaptation, influencing the types of supplements available and their market dynamics.
Market Segment Analysis
The Japan animal supplement market is segmented based on animal type, ingredient, form and distribution channel.
Demand for High-Quality Animal Products Drives the Segment Growth
The livestock animal segment is expected to dominate with over 76.21% of the market during the forecast period 2024-2027. Japan is known for its high-quality animal products, especially in the beef like Wagyu beef, dairy and poultry industries. To maintain premium standards, livestock farmers focus heavily on animal nutrition, health and welfare. Supplements like vitamins, minerals, probiotics and feed additives are essential for improving the productivity, growth rates and quality of animal products.
For instance, Wagyu beef farmers often use specific animal supplements such as omega-3 fatty acids especially to improve the marbling and tenderness of the meat, ensuring it meets strict quality standards, this may further boost the segment growth.
Livestock farming in Japan is sensitive to disease outbreaks that could devastate the sector, such as avian influenza or foot-and-mouth disease. Supplements play a vital role in enhancing immunity and reducing the need for antibiotics, crucial for maintaining animal health and complying with rising demands for antibiotic-free production. Like, dairy farmers use probiotics and immune-boosting supplements to prevent infections in cattle, resulting in healthier herds and higher milk yields.
Sustainability Analysis
Sustainability is an increasingly important factor in the Japanese animal supplements market, driven by the need for environmentally friendly farming practices and efficient resource use. Additionally, the sustainability of the animal supplements market in Japan is becoming increasingly important due to environmental concerns, food security and animal welfare.
Improving the efficiency of feed through supplements reduces waste and environmental impact. This is especially important in Japan, where agricultural land is limited and much of the feed is imported. Supplements like enzymes, amino acids and probiotics help livestock digest feed more effectively, leading to less waste and lower emissions.
For instance, Ajinomoto has developed amino acid-based products that optimize nutrient absorption in livestock, enhancing growth while reducing feed waste. This improves overall resource efficiency and lowers the carbon footprint of livestock farming. Ajinomoto has been using the co-product to reduce carbon emissions or improve productivity in supply chains that are unrelated to it. Livestock, particularly cattle, are significant contributors to methane emissions, a potent greenhouse gas. Companies are innovating supplements that reduce methane emissions, helping Japan meet its sustainability and environmental targets.
There is a growing demand for antibiotic-free livestock products due to concerns about antimicrobial resistance. Supplements that enhance immunity, gut health and overall wellness reduce the need for antibiotics in animal farming, promoting more ethical and sustainable livestock management. For instance, Idemitsu Kosan develops products that help improve livestock productivity and maintain health, as well as maintain the yield and quality of livestock products. This approach reduces dependency on antibiotics, aligning with ethical and sustainable farming practices.
Unmet Needs
Despite the increasing availability of animal supplements, there remains a significant gap in truly personalized products tailored to individual animals' specific health needs. Currently, most supplements offer a one-size-fits-all approach, which may not be effective for animals with unique health profiles or genetic predispositions.
While there are numerous animal supplements available in Japan, many products lack robust scientific evidence supporting their efficacy and safety. Consumers and veterinary professionals are increasingly seeking supplements that are backed by rigorous clinical research and evidence. The market currently suffers from a shortage of well-documented studies and clinical trials that validate the claims made by supplement manufacturers. There is a clear need for more research-driven products, with detailed scientific validation to build trust and ensure that supplements deliver on their promises.
Preventive health is an area where current supplements often fall short. While many products are designed to treat existing conditions, there is a significant unmet need for supplements that proactively support overall health and prevent diseases before they occur. For instance, supplements that enhance immune function, support optimal metabolic health, or promote cognitive longevity could fill this gap. There is also a need for products that integrate with broader health management strategies, such as diet and exercise, to offer a holistic approach to preventive care.
Cost can be a barrier to accessing high-quality animal supplements, particularly for small-scale farmers and pet owners. There is an unmet need for affordable yet effective supplement options that do not compromise on quality. Innovations in manufacturing processes, ingredient sourcing and distribution could help reduce costs while maintaining product efficacy.
Market Competitive Landscape
The major global players in the Japan market include Manda Fermentation Co., Ltd., DHC Corporation, TOEI SHINYAKU Co., Ltd., AIXIA Corporation, AstaReal Co., Ltd. and among others.
Livestock Animals
Cattle
Poultry
Swine
Horses
Others
Companion Animals
Dogs
Cats
Birds
Other Small Mammals
Vitamins & Minerals
Amino Acids
Omega Fatty Acids
Probiotics & Prebiotics
Botanicals
Others
Powder
Liquid
Tablets/Capsules
Injections
Online Retailers
Specialty Pet Stores
Veterinary Clinics
Convenience Stores
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Other Distribution Channels
In August 2022, Toei Shinyaku launched a cross-border EC website for Agaricus blazei, a KA21 supplement. Customers from around the world have been purchasing Toei Shinyaku products for some time now; including products containing Agaricus blazei, KA21 for boosting immunity, hair growth, dieting and improvement of the intestinal environment. They have also sold pet supplements, etc. to meet individual requests.
To visualize the Japan animal supplement market segmentation based on animal type, ingredient, form and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the Japan animal supplement market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The Japan animal supplement market report would provide approximately 27 tables, 33 figures and 198 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies