市場調查報告書
商品編碼
1575782
全球酸乳飲料市場 - 2024-2031Global Sour Milk Drink Market - 2024-2031 |
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報告概述
2023年,全球酸乳飲料市場規模達52.3億美元,預計2031年將達到73.1億美元,2024-2031年預測期間複合年成長率為4.27%。
消費者日益要求食品生產的透明度和永續性;酸乳飲料市場也不例外。隨著人們對腸道健康和消化益處的認知不斷增強,消費者擴大轉向富含益生菌的發酵飲料,例如酸乳飲料。在消費者尋求促進健康和保健的天然功能性飲料的地區,這一趨勢十分明顯。
酸乳飲料市場上的公司正在推出新的口味和品種,例如加入水果、香草和香料的口味和品種。這種多元化有助於吸引更廣泛的消費者群體,包括尋求獨特口味體驗的年輕消費者和尋求具有附加功能的飲料的健康意識人士,從而推動全球酸乳飲料市場的發展。
例如,2024 年 1 月,Straus Family Creamery 推出了新的有機低脂克菲爾系列,進一步使其優質有機乳製品產品多樣化。這些克菲爾是使用全脂牛奶和脫脂牛奶通過緩慢發酵過程製成的,並結合活菌,提供濃鬱的味道和光滑的奶油質地。它們用途廣泛,可以作為獨立飲料享用,也可以加入醃料中或與格蘭諾拉麥片一起食用。
人們對益生菌的認知不斷提高
人們對益生菌的認知不斷提高,在推動全球酸乳飲料市場方面發揮重要作用。隨著消費者越來越了解益生菌對消化系統健康、免疫力和整體健康的益處,酸乳飲料越來越被視為具有這些健康優勢的天然功能性飲料。這種意識導致對富含益生菌產品的需求激增,使酸乳飲料成為功能性食品和飲料市場的關鍵參與者。
為此,酸乳飲料市場的製造商正在利用這一趨勢,宣傳其產品中的益生菌含量。行銷策略通常著重於益生菌增強健康的特性,針對注重健康、優先考慮腸道健康和免疫支持的消費者。益生菌的加入不僅增加了酸乳飲料的價值,而且使它們在競爭激烈的功能性飲料市場中脫穎而出。
例如,養樂多於 2024 年 9 月 1 日推出了最新的發酵乳飲料 Yakult Plus Peach。 Yakult Plus Peach 富含維生素 C,可支持免疫力並減輕疲勞,還含有纖維,可滋養腸道細菌,全面促進消化健康。
轉向天然和功能性飲料
隨著消費者擴大尋求含糖軟性飲料和人造飲料的更健康替代品,對具有功能性健康益處的天然產品的需求不斷成長。酸乳飲料通常被認為是清潔標籤和自然發酵的產品,完全符合消費者的這種偏好,使其處於功能性飲料市場的前沿。
酸乳飲料是透過發酵製成的,添加劑很少,這使得它們對注重健康的人更有吸引力。市場對不僅僅提供茶點的飲料越來越感興趣,酸乳飲料提供益生菌、維生素和其他支持消化健康、免疫力和整體健康的必需營養素。
此外,天然和功能性飲料的趨勢正在引領酸乳飲料市場的產品創新。各品牌正在推出強化版的酸乳飲料,其中添加了植物萃取物、超級食品甚至適應原等成分,吸引了更多尋求具有多種健康目的的飲料的受眾。多元化正在幫助品牌進入細分市場,進一步刺激需求。
例如,2023 年 4 月 21 日,一家拉脫維亞新創公司推出了一系列新的奶油狀植物性發酵飲料,旨在在競爭激烈的功能性飲料市場中促進身體、精神和環境健康。雖然克菲爾傳統上被稱為由開菲爾穀物製成的發酵乳飲料,但植物性開菲爾飲料在市場上仍然很少見,這使得 Fermentful 的產品為該領域提供了新穎的補充。
消費者厭惡酸味
消費者對酸味的厭惡預計將嚴重限制全球酸乳飲料市場的成長。雖然酸乳飲料具有多種健康益處,但天然的酸味或酸味可能會嚇退大部分消費者,特別是在甜味或口味較淡的飲料占主導地位的地區。消費者對酸味較少的偏好限制了酸乳飲料的接受度和吸引力,減緩了市場擴張。
在口味偏向甜味的市場中,製造商在推廣這些產品時面臨挑戰,因為酸味與主流需求不符。因此,市場難以實現更廣泛的滲透,特別是在不熟悉或不喜歡酸味飲料的地區。消費者不願接受酸味可能促使製造商探索風味掩蓋或混合策略,這種厭惡仍然阻礙了整體市場的成長潛力。
細分市場分析
全球酸乳飲料市場根據類型、風味、來源、配銷通路和地區進行細分。
克菲爾的創新和普及不斷成長
由於消費者對功能性和富含益生菌的飲料的需求不斷成長,開菲爾細分市場在全球酸乳飲料市場中佔有最大佔有率。克菲爾以其改善消化、腸道健康和免疫支持等健康益處而聞名,吸引了越來越多注重健康的消費者。人們對益生菌及其在維持健康腸道微生物群中的作用的認知不斷提高,這尤其推動了開菲爾市場的發展,這導致北美和歐洲等地區的消費量增加。
克菲爾作為可飲用產品的多功能性,加上其在植物性和無乳製品中日益流行,擴大了對各種消費者群體的吸引力,包括乳糖不耐症人群。開菲爾市場受益於創新,品牌推出新口味和配方以滿足不斷變化的消費者口味,以及在主流零售通路中不斷擴大的供應。主要市場參與者也關注有機和非基因開菲爾產品,以適應清潔標籤趨勢,進一步推動成長。
例如,2024 年 7 月 4 日,阿爾迪在其產品陣容中引入了一種新的健康促進飲料,推出了大杯克菲爾飲料。只需 1.99 英鎊,購物者即可在 Aldi 商店購買一瓶 750 毫升的 Beautiful Everyday Kefir。克菲爾有兩種清爽口味:天然漿果和混合漿果,為尋求益生菌健康益處的人提供了美味且實惠的選擇。
市場地域佔有率
北美對功能性和富含益生菌的飲料的需求增加
由於消費者偏好和行業趨勢,北美主導全球酸乳飲料市場。該地區消費者的健康意識顯著提高,導致對功能性和富含益生菌的飲料的需求增加。酸乳飲料以其眾多的健康益處而聞名,包括改善消化和腸道健康,完全符合這些消費趨勢。
針對不同消費者口味和偏好客製化的多種酸乳飲料選擇顯著增強了北美市場的吸引力。品牌不斷創新,推出各種口味的有機產品和強化飲料,以滿足注重健康的消費者的需求。這種創新與有效的行銷策略相結合,提高了消費者的興趣和可及性。
市場競爭格局
市場的主要全球參與者包括 Danone SA、Arla Foods amba、Lifeway Foods, Inc.、Yakult Honsha Co., Ltd.、Meiji Holdings Co., Ltd.、AAK AB、Krasnystaw OSM、MEGGLE Srbija、Nourish Kefir 和 Hacaitou (中國)有限公司
俄羅斯-烏克蘭戰爭對全球酸乳飲料市場產生了重大影響,帶來了一系列挑戰和變化,引起了整個產業的共鳴。衝突最直接的影響之一是供應鏈中斷,特別是在歐洲,俄羅斯和烏克蘭都是農業領域的主要參與者。
戰爭導致原料供應波動加劇,包括乳製品和其他用於生產酸乳飲料的基本成分。這種不穩定性不僅提高了生產成本,還威脅到市場上產品的供應,迫使製造商重新評估其採購策略並尋找替代供應商,這不僅耗時而且成本高昂。
酪乳
克菲爾
飲用優格
其他
調味
無味
以動物為基礎
植物性
大型超市/超市
便利商店
網路零售
其他
北美洲
我們
加拿大
墨西哥
歐洲
德國
英國
法國
義大利
西班牙
歐洲其他地區
南美洲
巴西
阿根廷
南美洲其他地區
亞太
中國
印度
日本
澳洲
亞太其他地區
中東和非洲
2022 年 7 月,古吉拉特邦牛奶行銷聯盟有限公司透露,計劃投資 6,000 萬美元在拉傑果德建立新的乳製品工廠。這項策略性投資旨在增強公司的生產能力,並進一步擴大其牛奶、凝乳和酪乳產品範圍,加強其在乳製品市場的影響力並滿足不斷成長的消費者需求。
2021 年 8 月,克菲爾和發酵益生菌產品的領先生產商 Lifeway Foods Inc. 透過與 Tesco 達成分銷協議,擴大了其在愛爾蘭市場的業務。此舉旨在提高 Lifeway 克菲爾產品在愛爾蘭的供應量,滿足對富含益生菌飲料不斷成長的需求。
2021 年 7 月,Lifeway Foods Inc. 透過與零售商 Costco France 合作,將其開菲爾分銷範圍擴大到法國市場。此次擴張增強了 Lifeway 的國際影響力,並使其富含益生菌的克菲爾產品更容易為法國消費者所接受。
根據類型、風味、來源、配銷通路和地區可視化全球酸乳飲料市場細分,並了解關鍵商業資產和參與者。
透過分析趨勢和共同開發來識別商業機會。
Excel 電子表格包含酸牛奶飲料市場的綜合資料集,涵蓋各個細分市場。
PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。
產品映射以 Excel 形式提供,包含所有主要參與者的關鍵產品。
全球酸乳飲料市場報告將提供約 70 個表格、62 個圖表和 202 頁。
2024 年目標受眾
製造商/買家
產業投資者/投資銀行家
研究專業人員
新興公司
Report Overview
The Global Sour Milk Drink Market reached US$ 5.23 billion in 2023 and is expected to reach US$ 7.31 billion by 2031, growing at a CAGR of 4.27% during the forecast period 2024-2031.
Consumers increasingly demand transparency and sustainability in food production; the sour milk drink market is no exception. With growing awareness of gut health and digestive benefits, consumers are increasingly turning to fermented beverages like sour milk drinks, which are rich in probiotics. This trend is firm in regions where consumers are seeking natural and functional beverages that promote health and wellness.
Companies in the sour milk drink market are introducing new flavors and variants, such as those incorporating fruits, herbs and spices. This diversification helps appeal to a wider consumer base, including younger consumers looking for unique taste experiences and health-conscious individuals seeking beverages with added functional benefits, driving the global sour milk drink market.
For instance, in January 2024, Straus Family Creamery introduced a new line of organic low-fat kefirs, further diversifying its premium organic dairy offerings. These kefirs are crafted through a slow fermentation process using whole and nonfat milk, combined with live cultures to deliver a tangy taste and smooth, creamy texture. Versatile in use, they can be enjoyed as a standalone drink, incorporated into marinades or served with granola.
Rising Awareness of Probiotics
Rising awareness of probiotics is playing a significant role in driving the global sour milk drink market. As consumers become more knowledgeable about the benefits of probiotics for digestive health, immunity and overall well-being, sour milk drinks are increasingly seen as natural, functional beverages that provide these health advantages. This awareness has led to a surge in demand for probiotic-rich products, positioning sour milk drinks as a key player in the functional food and beverage market.
In response, manufacturers in the sour milk drink market are leveraging this trend by promoting the probiotic content of their products. Marketing strategies often focus on the health-enhancing properties of probiotics, targeting health-conscious consumers who prioritize gut health and immune support. The inclusion of probiotics not only adds value to sour milk drinks but also differentiates them in the competitive market of functional beverages.
For instance, Yakult launched its newest fermented milk drink, Yakult Plus Peach on September 1, 2024. Each bottle contains billions of L. casei Shirota bacteria, which are scientifically proven to reach the gut and promote a healthy microbiome. Yakult Plus Peach is fortified with vitamin C to support immunity and reduce fatigue, along with fiber to nourish gut bacteria, offering a comprehensive boost to digestive health.
Shift Toward Natural and Functional Beverages
As consumers increasingly seek out healthier alternatives to sugary soft drinks and artificial beverages, there is a growing demand for natural products that offer functional health benefits. Sour milk drinks, often perceived as clean-label and naturally fermented products, align perfectly with this consumer preference, positioning them at the forefront of the functional beverage market.
Sour milk drinks are made through fermentation with minimal additives, making them more appealing to health-conscious individuals. The market is seeing a rising interest in beverages that deliver more than refreshments, with sour milk drinks offering probiotics, vitamins and other essential nutrients that support digestive health, immunity and overall well-being.
Additionally, the trend toward natural and functional beverages is leading to product innovation within the sour milk drink market. Brands are introducing fortified versions of sour milk drinks with added ingredients like plant-based extracts, superfoods and even adaptogens, appealing to a wider audience seeking beverages that serve multiple health purposes. The diversification is helping brands tap into niche segments of the market, further boosting demand.
For instance, on April 21, 2023, A Latvian startup introduced a new line of creamy, plant-based fermented drinks aimed at promoting physical, mental and environmental well-being within the competitive functional beverage market. While kefir is traditionally known as a fermented milk drink made from kefir grains, plant-based kefir beverages are still a rarity in the market, making Fermentful's offering a novel addition to the space.
Consumer Aversion to Sour Taste
Consumer aversion to sour taste is expected to act as a significant restraint on the growth of the global sour milk drink market. While sour milk drinks offer various health benefits, the naturally tart or sour flavor profile can deter a large segment of consumers, particularly in regions where sweetened or milder-tasting beverages dominate the market. This consumer preference for less tart flavors limits the acceptance and appeal of sour milk drinks, thereby slowing down market expansion.
In markets where taste preferences lean towards sweet, manufacturers face challenges in promoting these products, as the sour flavor does not align with mainstream demand. As a result, the market struggles to achieve broader penetration, especially in regions unfamiliar with or averse to sour-tasting beverages. Consumer reluctance to embrace sour flavors could push manufacturers to explore flavor masking or blending strategies, the aversion still hampers overall market growth potential.
Market Segment Analysis
The global sour milk drink market is segmented based on type, flavor, source, distribution channel and region.
Growing Innovations and Popularity of Kefir
The kefir segment holds the largest share of the global sour milk drinks market, driven by increasing consumer demand for functional and probiotic-rich beverages. Kefir, known for its health benefits such as improved digestion, gut health and immune support, appeals to a growing segment of health-conscious consumers. The market for kefir is particularly bolstered by the rising awareness of probiotics and their role in maintaining a healthy gut microbiome, which is leading to higher consumption in regions like North America and Europe.
Kefir's versatility as a drinkable product, combined with its growing popularity in plant-based and dairy-free variants, expands its appeal across various consumer groups, including those with lactose intolerance. The kefir market benefits from innovation, with brands introducing new flavors and formulations to cater to evolving consumer tastes, as well as from its expanding availability in mainstream retail channels. Key market players are also focusing on organic and non-GMO kefir products to align with the clean-label trend, further driving growth.
For instance, on July 4, 2024, Aldi introduced a new health-boosting beverage to its product lineup with the launch of a large kefir drink. Available for just £1.99, shoppers can pick up a 750ml bottle of Beautiful Everyday Kefir at Aldi stores. The kefir comes in two refreshing flavors: natural and mixed berries, offering a delicious and affordable option for those seeking the health benefits of probiotics.
Market Geographical Share
Increased Demand for Functional and Probiotic-Rich Beverages in North America
North America dominates the global sour milk drinks market due to consumer preferences and industry trends. The region witnesses a significant rise in health consciousness among consumers, leading to increased demand for functional and probiotic-rich beverages. Sour milk drinks, known for their numerous health benefits, including improved digestion and gut health, align perfectly with these consumer trends.
The availability of a diverse range of sour milk drink options tailored to various consumer tastes and preferences significantly enhances the market's appeal in North America. Brands are innovating by introducing flavored varieties of organic options and fortified drinks that cater to the demands of health-focused consumers. This innovation, combined with effective marketing strategies, heightens consumer interest and accessibility.
Market Competitive Landscape
The major global players in the market include Danone S.A., Arla Foods amba, Lifeway Foods, Inc., Yakult Honsha Co., Ltd., Meiji Holdings Co., Ltd., AAK AB, Krasnystaw OSM, MEGGLE Srbija, Nourish Kefir and Haocaitou (China) Co., Ltd.
The Russia-Ukraine war has significantly impacted the global sour milk drinks market, introducing a host of challenges and changes that resonate throughout the industry. One of the most immediate effects of the conflict has been the disruption of supply chains, particularly in Europe, where both Russia and Ukraine are major players in the agricultural sector.
The war has led to increased volatility in the supply of raw materials, including dairy products and other essential ingredients used in the production of sour milk drinks. This instability not only raises production costs but also threatens the availability of products in the market, compelling manufacturers to reassess their sourcing strategies and find alternative suppliers, which may not only be time-consuming but also costly.
Buttermilk
Kefir
Drinking Yoghurt
Others
Flavored
Unflavored
Animal-based
Plant-based
Hypermarkets/Supermarkets
Convenience Stores
Online Retail
Others
North America
US
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
In July 2022, Gujarat Co-operative Milk Marketing Federation Ltd. revealed plans to invest USD 60 million in establishing a new dairy facility in Rajkot. This strategic investment aims to bolster the company's production capacity and further expand its range of milk, curd and buttermilk products, strengthening its presence in the dairy market and meeting growing consumer demand.
In August 2021, Lifeway Foods Inc., a leading producer of kefir and fermented probiotic products, expanded its presence in the Irish market by securing a distribution deal with Tesco. This move aims to increase the availability of Lifeway's kefir products across Ireland, catering to the growing demand for probiotic-rich beverages.
In July 2021, Lifeway Foods Inc. extended its kefir distribution into the French market by partnering with retailer Costco France. This expansion strengthens Lifeway's international footprint and makes its probiotic-rich kefir products more accessible to French consumers.
To visualize the global sour milk drink market segmentation based on type, flavor, source, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel spreadsheet containing a comprehensive dataset of the Sour Milk Drink market, covering all levels of segmentation.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.
The global sour milk drink market report would provide approximately 70 tables, 62 figures and 202 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies