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商品編碼

1594855

全球數位浮水印市場 - 2024-2031

Global Digital Watermarking Market - 2024-2031

出版日期: 2024年11月21日 | 出版商:

DataM Intelligence | 英文 212 Pages | 商品交期: 最快1-2個工作天內

價格

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簡介目錄

概述

全球數位浮水印市場在2023年達到13.6億美元，預計到2031年將達到30.9億美元，2024-2031年預測期間複合年成長率為10.80%。

該市場的大幅擴張主要是由於各行業對數位版權管理和智慧財產權保護的需求不斷成長而推動的。對安全、高效的內容管理系統的需求，特別是在媒體和娛樂領域，推動了市場的擴張。

數位浮水印科技產業的關鍵成長因素是媒體、娛樂和教育等多個產業的快速數字化。隨著內容數位化和線上分發的不斷發展，盜版和非法使用的風險加劇，需要實施數位浮水印系統。這些解決方案提供了一種將資訊整合到數位媒體中的可靠方法，有助於追蹤和驗證內容所有權和使用情況。

數位盜版和版權侵權事件的增加也有助於市場成長。媒體和娛樂等行業尤其容易受到影響，由於非法內容分發而導致收入大幅下降。數位浮水印技術為這些挑戰提供了有效的解決方案，允許內容創作者和發行者在其媒體中植入唯一標識符，從而增強智慧財產權的追蹤和執行。

動力學

知名科技公司的利用率不斷上升

谷歌部署了 SynthID 工具來加水印和識別人工智慧生成的影像，將數位浮水印放置在影像像素內，人眼無法察覺，但可以檢測到以用於識別目的。 Meta 將其平台 Instagram 和 Facebook 上人工智慧生成的內容指定為“人工智慧製造”，強調水印在區分人工智慧生成的媒體方面的重要性。

此外，OpenAI 最近於 2024 年初發布了有關旨在區分合法照片和人工智慧生成照片的技術的聲明，這突顯了數位浮水印日益成長的必要性。 OpenAI 已加入資訊來源和有效性聯盟 (C2PA) 指導委員會，認可驗證數位內容有效性的國際標準。這些舉措得到了微軟、軟體公司、相機生產商和網際網路平台等著名行業利益相關者的支持，刺激了多個行業對有效數位浮水印解決方案的需求。

保護醫療數據並打擊錯誤訊息

加泰隆尼亞大學 (UOC) 的 Tanya Koohpayeh Araghi 最近進行的一項研究引入了一種創新方法來保護數位資料，特別是有關醫學影像的數據。該研究表明，新穎的數位浮水印技術在資料安全方面取得了重大進步，該技術將不可見浮水印和數位簽章合併到文件中。這項發展與醫學影像（例如 X 光、CT 掃描和 MRI）尤其相關，可確保這些影像在線上共享時的有效性和完整性。

這個概念擴展到多媒體內容，透過提供可靠的機制來追蹤數位材料的來源和真實性，促進打擊錯誤訊息的策略。研究採用離散小波轉換（DWT）和奇異值分解（SVD）的組合來產生穩健且不顯眼的數位浮水印。這些浮水印能夠有效抵禦常見的數位漏洞，包括過濾和訊號處理攻擊。

此外，此創新方法降低了計算複雜性，從而提高了其效率和廣泛應用的可訪問性。這項技術在打擊假新聞方面的實施凸顯了其更廣泛的潛力，能夠檢測修改的內容並幫助識別虛假資訊來源。這項研究正在推動先進數位浮水印解決方案市場的發展，增強各個領域的安全性，包括醫療保健、媒體和網路安全。

效果有限

專家和 NBC 新聞的一項研究表明，儘管 Adobe 和 Meta 等公司計劃建立水印標準（例如 C2PA 水印），但結果卻令人失望。儘管這些項目旨在讓公眾了解人工智慧生成的內容，但該技術仍處於萌芽階段，尚未證明其在有效減少虛假資訊方面的功效。

水印技術的一個主要限制是它對規避技術的敏感度。使用裁剪或螢幕截圖等簡單方法可以輕鬆消除元資料中包含的不可見標籤和照片上的可見標籤。此外，著名的社群媒體和科技公司尚未實施嚴格的法規，要求對人工智慧生成或人工智慧修改的內容進行標記，從而削弱了水印作為阻止錯誤訊息傳播的威懾作用。

The substantial expansion of this market is chiefly propelled by the rising demand for digital rights management and the safeguarding of intellectual property across diverse sectors. The demand for secure and efficient content management systems, particularly in the media and entertainment sectors, drives market expansion.

A key growth element for the digital watermark technology industry is the swift digitization across multiple sectors, including media, entertainment and education. With the increasing digitization and online distribution of content, the risk of piracy and unlawful usage intensifies, requiring the implementation of digital watermarking systems. These solutions provide a dependable approach for integrating information into digital media, facilitating the tracking and verification of content ownership and utilization.

The rising occurrences of digital piracy and copyright violations also assist market growth. Industries like media and entertainment are especially susceptible, experiencing significant revenue declines due to illicit content distribution. Digital watermark technology offers an efficient solution to these challenges by allowing content creators and distributors to implant unique identifiers within their media, hence enhancing tracking and enforcement of intellectual property rights.

Dynamics

The Rising Utilization By Prominent Technology Firms

Google has deployed its SynthID tool to watermark and identify AI-generated images, placing a digital watermark within the image pixels that is imperceptible to the human eye yet detectable for identifying purposes. Meta designates AI-generated content on its platforms, Instagram and Facebook, as "Made by AI," emphasizing the significance of watermarking in differentiating AI-produced media.

Furthermore, OpenAI's recent declaration in early 2024 regarding technologies designed to distinguish between legitimate and AI-generated photographs underscores the increasing necessity for digital watermarking. OpenAI has joined the Steering Committee of the Coalition for Information Provenance and validity (C2PA), endorsing international standards for validating the validity of digital content. These initiatives, supported by prominent industry stakeholders such as Microsoft, software companies, camera producers and internet platforms, stimulate the demand for effective digital watermarking solutions across multiple sectors.

Protecting Medical Data And Combatting Misinformation

A recent study by Tanya Koohpayeh Araghi at the Universitat Oberta de Catalunya (UOC) has introduced an innovative approach to securing digital data, specifically regarding medical images. The research demonstrates significant advancements in data security with a novel digital watermarking technique that incorporates invisible watermarks and digital signatures within files. This development is particularly relevant to medical imaging-such as X-rays, CT scans and MRIs-ensuring the validity and integrity of these images when shared online.

The notion extends to multimedia content, facilitating strategies to combat misinformation by providing a reliable mechanism for tracking the origin and authenticity of digital materials. The study employs a combination of discrete wavelet transform (DWT) and singular value decomposition (SVD) to produce robust and inconspicuous digital watermarks. These watermarks are robust against common digital vulnerabilities, including as filtering and signal processing attacks.

Furthermore, the innovative method reduces computational complexity, hence improving its efficiency and accessibility for widespread application. The implementation of this technique in combatting fake news highlights its broader potential, enabling the detection of modified content and aiding in the identification of disinformation sources. This research is driving the market for advanced digital watermarking solutions, enhancing security across various sectors, including healthcare, media and cybersecurity.

Limited Effectiveness

Experts and an NBC News study indicate that, despite initiatives by firms like Adobe and Meta to establish watermarking standards, such as the C2PA watermark, the outcomes have been disappointing. Although these projects seek to enlighten the public about AI-generated content, the technology is still nascent and has not yet demonstrated its efficacy in effectively mitigating disinformation.

A primary limitation of watermarking technology is its susceptibility to evasion techniques. Invisible tags included in metadata and visible labels on photographs can be effortlessly eliminated using straightforward methods such as cropping or screenshotting. Moreover, prominent social media and technology firms have yet to implement rigorous regulations necessitating the labeling of AI-generated or AI-modified content, hence diminishing the efficacy of watermarking as a deterrent against the dissemination of incorrect information.

Segment Analysis

The global digital watermarking market is segmented based on type, deployment mode, technology, application and region.

Advancement In Invisible Digital Watermarking

Invisible watermarks are imperceptible to the human eye and are integrated into the digital content without impacting the viewer's experience. These watermarks are generally employed for forensic analysis, copyright safeguarding and broadcast surveillance. Invisible watermarks offer significant security benefits while preserving the content's visual integrity, rendering them particularly advantageous in sensitive and high-value contexts.

The invisible digital watermark sector experiences innovations with Google's launch of SynthID, a groundbreaking tool intended for inserting inconspicuous identity markers in generative graphics. SynthID, created by Google DeepMind, incorporates an imperceptible watermark at the pixel level, facilitating straightforward verification without compromising image quality or visibility to the human eye.

SynthID will first be accessible to a restricted cohort of users via Google's Imagen AI, which is a component of their cloud-based generative art toolkit. This technology corresponds with increasing market expectations for transparency in AI-generated content, especially as the functionalities of generative tools evolve.

Geographical Penetration

Rising Use In Several Industries In North America

North America digital watermarking market is witnessing substantial expansion, propelled by rising need for content authentication, copyright protection and secure digital media delivery. Industries including entertainment, media and advertising are swiftly implementing watermarking solutions to protect digital assets due to increasing apprehensions around piracy and unauthorized copying.

Moreover, as AI-generated material proliferates, firms are investing in invisible watermarking technologies that can integrate seamlessly with digital content without compromising its quality or appearance, rendering them especially attractive for creative sectors.

North American regulations are progressively endorsing digital watermarking as a mechanism for copyright enforcement and content transparency. Regulatory frameworks, including the United States Digital Millennium Copyright Act (DMCA), furnish legal support for the safeguarding of watermarked property, granting content creators and companies avenues for redress against infringement.

Competitive Landscape

The major global players in the market include Digimarc Corporation, Nielsen Holdings PLC, Civolution (Kudelski Group), Verance Corporation, MarkAny Inc., Kantar Media, Digify, Verimatrix, Vobile Group Limited and ZOO Digital Group PLC.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine crisis has impacted the digital watermarking sector, particularly as cyber warfare and information security gain prominence in the digital landscape. Since the conflict began in February 2022, Russia and Ukraine have encountered heightened cyber threats, including targeted assaults on digital infrastructure via DDoS and data-wiping methods.

The circumstances have intensified the demand for effective digital watermarking solutions to safeguard media integrity and prevent misinformation. Digital watermarking, integral to cybersecurity tactics, facilitates the identification and monitoring of digital material distribution, crucial for nations aiming to safeguard information and uphold narrative authenticity during crises.

Moreover, the battle has precipitated a transition towards cloud computing and improved digital resilience. Assaults on physical data centers have compelled governments and enterprises to shift data and applications to the cloud for enhanced security and continuity. In this context, digital watermarking is becoming an essential instrument for overseeing sensitive information in cloud-based systems, guaranteeing authenticity and traceability in situations with increased privacy requirements.

Type

Visible Watermarking
Invisible Watermarking
Others

Deployment Mode

Cloud-Based
On-Premise

Technology

Reversible Watermarking
Non-Reversible Watermarking

Application

Media and Entertainment
Authentication and Security
Copyright Protection
Branding and Marketing
Others

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In September 2023, Digimarc introduced the pioneering Secure, Automated, Fair and Efficient (SAFE) Digital Copyright Protection, representing a notable advancement in the Digital Watermark Technology sector. This innovative solution meets the changing requirements of content creators and businesses by offering a thorough and sophisticated method for digital copyright protection.

Why Purchase the Report?

To visualize the global digital watermarking market segmentation based on type, deployment mode, technology, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the digital watermarking market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global digital watermarking market report would provide approximately 70 tables, 62 figures and 212 pages

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Deployment Mode
3.3. Snippet By Technology
3.4. Snippet by Application
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The Rising Utilization By Prominent Technology Firms
  - 4.1.1.2. Protecting Medical Data And Combatting Misinformation
- 4.1.2. Restraints
  - 4.1.2.1. Limited Effectiveness
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Visible Watermarking*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Invisible Watermarking
7.4. Others

8. By Deployment Mode

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 8.1.2. Market Attractiveness Index, By Deployment Mode
8.2. Cloud-Based*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premise

9. By Technology

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.1.2. Market Attractiveness Index, By Technology
9.2. Reversible Watermarking*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Non-Reversible Watermarking

10. By Application

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2. Market Attractiveness Index, By Application
10.2. Media and Entertainment*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Authentication and Security
10.4. Copyright Protection
10.5. Branding and Marketing
10.6. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. US
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Digimarc Corporation*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Nielsen Holdings PLC
13.3. Civolution (Kudelski Group)
13.4. Verance Corporation
13.5. MarkAny Inc.
13.6. Kantar Media
13.7. Digify
13.8. Verimatrix
13.9. Vobile Group Limited
13.10. ZOO Digital Group PLC

LIST NOT EXHAUSTIVE