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市場調查報告書
商品編碼
1629837
全球便利商店市場 - 2024-2031Global Convenience Stores Market - 2024-2031 |
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2023年,全球便利商店市場規模達6,592.3億美元,預估至2031年將達到1,0863.2億美元,2024-2031年預測期間複合年成長率為6.44%。
便利商店通常在緊湊的空間內營業並保持較長的營業時間,有些地點 24/7 營業。這些場所經常在深夜、清晨和假日營業。當傳統商店關門時,許多客戶依靠它們緊急購買非處方藥、冰塊、牛奶和雞蛋等物品。
便利商店由於策略性地佈局在人流量大的地區(例如靠近火車站或加油站)而具有多種優勢,使顧客能夠快速獲得所需的商品,這是促進市場成長的重要因素。此外,當地的街角商店正在透過與 Uber Eats 等公司的合作來促進送貨上門,這推動了消費者對其所需產品的需求,並促進了產業成長。
中國和越南中產階級購買力的上升歸因於對便利商店的需求增加。此外,由於生活方式的轉變和消費者生活的快節奏,越南的便利商店擴張速度最快,尤其是在大都市地區。
動力學
利用零售媒體網路
零售媒體網路 (RMN) 的重要性日益增強,是全球便利商店業務成長的關鍵催化劑。由於每天大量的人流量,便利商店已成為店內廣告的最佳場所。透過利用 RMN,便利商店可以透過向第三方公司提供廣告空間來獲得額外的收入來源,Wawa、Casey's General Stores 和 7-11 等知名連鎖店擴大採用這一策略。向店內 RMN 的轉變凸顯了便利企業有機會利用其客戶群並提高整體獲利能力。
此外,RMN 的預期收入非常可觀,預計到2026 年廣告銷售額將達到890 億美元。關係購買。大約 35% 的顧客表示他們購買了廣告產品,這顯示媒體對消費者行為的重大影響。隨著便利商店擴大採用 RMN,這種新的收入模式將顯著影響市場成長,使其成為該行業未來發展的重要因素。
人口統計和電動車充電的興起
人口結構深刻影響全球便利設施業務,因為年輕消費者越來越青睞擁有電動車 (EV) 充電站等現代化便利設施的場所。最近的資料表明,34% 的 18 歲至 44 歲人群青睞配備電動車充電站的零售店,而 45 歲及以上人群中這一比例僅為 14%。這項轉變凸顯了便利商店越來越有必要滿足年輕、以科技為導向的消費者不斷變化的偏好,這些消費者強調永續性和便利性。
便利商店電動車充電站的整合是重要的市場催化劑,反映了環保意識和電動車普及的整體趨勢。隨著消費者擴大選擇符合他們生活方式的便利商店,特別是在永續交通方面,零售商正在透過整合這些服務來回應。這種人口趨勢凸顯了提供增值功能來吸引年輕消費者的日益必要性,從而推動便利商店產業的成長。
銷售追蹤不準確或不完整
許多小型便利商店仍依賴人工銷售追蹤方式,不僅效率低下,而且容易出錯。不準確的資料會嚴重影響決策過程,阻礙店主充分了解客戶偏好、有效管理庫存並做出明智的業務決策。這種限制阻礙了最佳化營運的能力,導致潛在的收入損失和客戶滿意度下降。
此外,對手動追蹤系統的依賴限制了便利商店詳細了解其業績的能力。如果沒有自動化銷售追蹤解決方案,就很難分析趨勢、識別暢銷產品並全面了解客戶行為。店主可能會錯過高峰銷售時間或庫存需求等關鍵訊息,而這些資訊對於長期成長和盈利能力至關重要。缺乏數據驅動的決策可能會導致庫存管理不善、錯失機會以及無法適應不斷變化的消費者需求。
Global Convenience Stores Market reached US$ 659.23 billion in 2023 and is expected to reach US$ 1,086.32 billion by 2031, growing with a CAGR of 6.44% during the forecast period 2024-2031.
Convenience stores typically function in compact spaces and maintain extended operating hours, with some locations open 24/7. The establishments frequently operate late at night, early in the morning and on holidays. Numerous clients depend on them for urgent acquisitions of items including over-the-counter medications, ice, milk and eggs when conventional stores are closed.
Convenience stores offer various advantages due to their strategic placement in high-traffic areas, such as near railway stations or fuel stations, allowing customers to swiftly acquire necessary commodities, a significant element contributing to market growth. Furthermore, local corner stores are facilitating home delivery through partnerships with companies such as Uber Eats, which is driving consumer demand for their desired products and contributing to industry growth.
The rise in the purchasing power of the middle-class demographic in China and Vietnam is ascribed to the heightened need for convenience stores. Moreover, Vietnam experienced the most rapid expansion of convenience stores, particularly in metropolitan regions, attributed to lifestyle transformations and the fast-paced nature of consumer life.
Dynamics
Leveraging Retail Media Networks
The increasing significance of Retail Media Networks (RMNs) is a crucial catalyst for the growth of the global convenience store business. Due to substantial daily foot traffic, convenience stores have emerged as optimal venues for in-store advertising. By utilizing RMNs, convenience stores can access an additional revenue stream by offering advertising space to third-party companies, a strategy increasingly adopted by prominent chains such as Wawa, Casey's General Stores and 7-Eleven. This transition to in-store RMNs underscores the opportunity for convenience businesses to leverage their customer base and improve overall profitability.
Moreover, the anticipated revenue from RMNs is significant, with predicted advertising sales reaching US$ 89 billion by 2026. This expansion is driven by the rising prevalence of digital advertising in convenience stores, as research indicates a direct relationship between in-store advertising and customer purchases. Approximately 35% of customers indicated that they purchased an advertised product, demonstrating the substantial influence of media on consumer behavior. As convenience stores increasingly adopt RMNs, this new revenue model is poised to significantly influence market growth, rendering it a vital element in the sector's future advancement.
Demographics and the Rise of EV Charging
The demographic landscape profoundly impacts the worldwide convenience store business, as younger consumers increasingly favor establishments that include contemporary conveniences like electric vehicle (EV) charging stations. Recent data indicates that 34% of individuals aged 18-44 favor retail sites with EV charging stations, in contrast to merely 14% of those aged 45 and above. This transition underscores the growing necessity for convenience stores to address the changing preferences of younger, technology-oriented consumers who emphasize sustainability and convenience.
The integration of EV charging stations at convenience stores serves as a significant market catalyst, reflecting the overarching trend of environmental awareness and the uptake of electric vehicles. As consumers increasingly choose convenience stores that align with their lifestyles, particularly concerning sustainable mobility, retailers are responding by incorporating these services. This demographic trend highlights the increasing necessity of providing value-added features to engage younger consumers, hence propelling growth in the convenience store industry.
Inaccurate or Incomplete Sales Tracking
Many small-scale convenience stores still rely on manual sales tracking methods, which are not only inefficient but also prone to errors. Inaccurate data can severely impact decision-making processes, preventing store owners from fully understanding customer preferences, managing inventory effectively and making informed business decisions. This limitation hampers the ability to optimize operations, leading to potential revenue loss and a decline in customer satisfaction.
Additionally, the reliance on manual tracking systems limits the ability of convenience stores to gain detailed insights into their performance. Without automated sales tracking solutions, it becomes difficult to analyze trends, identify best-selling products and understand customer behavior comprehensively. Store owners may miss out on crucial information such as peak sales hours or inventory needs, which are essential for long-term growth and profitability. This lack of data-driven decision-making can result in poor inventory management, missed opportunities and a failure to adapt to shifting consumer demands.
The global convenience stores market is segmented based on product, store type, end-user and region.
Rising Global Nicotine Consumption
Tobacco products persist in leading the convenience store sector, propelled by the global increase in nicotine consumption and the extensive accessibility of tobacco goods in local establishments. Tobacco products, especially cigarettes, have superior sales volume relative to other convenience store merchandise, greatly enhancing revenue within the industry. This tendency is driven by the persistent demand for cigarettes and other tobacco products, which are easily obtainable in convenience stores, rendering them a principal source of revenue for several businesses worldwide.
The prevalence of tobacco goods in convenience stores encounters regulatory obstacles, especially from the US Food and Drug Administration (FDA). Proposed legislation, including a prospective ban on menthol cigarettes and flavored cigars, together with strict controls on flavored e-cigarettes, may influence market dynamics. The FDA's continuous regulatory initiatives on health warnings, roll-your-own tobacco and synthetic nicotine may influence product availability and store operations. Notwithstanding these problems, the prevalence of tobacco products persists due to sustained customer demand and the pivotal role of convenience stores in their distribution.
Innovation and Expansion in North America
North America is the preeminent area in the worldwide convenience store market, propelled by substantial expansion and vigorous sector growth. In 2023, the US convenience store sector established 2,222 new locations, outpacing all other retail types, while Canada and Mexico also exhibited significant development through sales increases. This expansion is driven by the development of innovative store formats that prioritize superior prepared foods, beverages and a broader assortment of products, so attracting increased consumer traffic. Tobacco and gasoline goods continue to be vital revenue sources, however the sector's expansion into innovative offers is enhancing its market supremacy.
Technological innovations and changes in consumer behavior are transforming the North American convenience store sector. Retailers are incorporating self-checkout technologies, customized shopping experiences and retail media to improve operations and customer engagement. Furthermore, the sector is adjusting to essential transformations, like the increasing prevalence of electric automobiles diminishing dependence on gasoline sales and the progressive evolution in nicotine use trends.
The major global players in the market include 7-Eleven, Easy-Joy, Family Mart, Meiyijia, uSmile, OXXO, Indomaret, Alfamart, Pyaterochka and Magnit.
Sustainability Analysis
Sustainability has become a pivotal focus in the convenience store market, with retailers adopting environmentally conscious practices to align with their business objectives and meet consumer expectations. By enhancing operational efficiencies, convenience stores can achieve cost savings while minimizing environmental impact. Key initiatives include reducing energy and water consumption, with the Environmental Protection Agency (EPA) identifying traditional convenience stores as energy-intensive small businesses.
Investments in renewable energy, such as solar power and sustainable equipment choices further address long-term cost efficiency and environmental preservation. These measures not only mitigate the ecological footprint but also resonate with consumers' increasing demand for sustainable business practices. The importance of sustainability extends beyond operational benefits to addressing broader environmental challenges, such as food waste and its repercussions.
Convenience stores, which generate significant municipal solid waste (MSW), can play a crucial role in minimizing food wastage, reducing greenhouse gas emissions like methane and preserving valuable agricultural resources. As research shows, food waste contributes significantly to climate change and global food price volatility, underscoring the need for sustainable practices. By adopting these strategies, convenience store owners can help mitigate climate impacts, ensure resource efficiency and foster stronger customer loyalty, ultimately driving long-term success.
Consumer Behaviour Analysis
Consumer behavior in the convenience store sector is influenced by the demand for rapid, uncomplicated shopping experiences, appealing to a wide range of demographics. The client demographic, once predominantly comprised of boys aged 15-24, now encompasses a substantial segment of women, driven by multitasking and urgent requirements. Rapid decisions characterize consumer behavior-84% of fuel patrons evaluate store cleanliness prior to entry, with 45% acquiring beverages and 36% procuring food.
The typical consumer allocates less than four minutes in-store, interacting with 606 product displays at an average of 0.3 seconds per display. Despite a lower frequency of discounts compared to grocery stores, 46% of customers purchase only a single item every visit, emphasizing convenience. Distinct consumer profiles encompass habitual "Jones" customers, community-oriented "Neighbors," goal-oriented "Last-Minute Shoppers," and adventurous "Thrill Seekers," who are receptive to marketing efforts.
Millennials, accounting for one-fifth of household expenditures, constitute a vital demographic, prioritizing distinctive cuisine choices and digital convenience such as mobile ordering. Moreover, beer constitutes 13% of overall sales, highlighting the necessity of providing cool, quality and craft selections. As demand for healthier, premium options and technology-driven shopping rises, convenience stores must modify their products and services to meet changing consumer expectations, thereby improving their competitiveness in a rapidly developing retail landscape.
The global convenience stores market report would provide approximately 62 tables, 56 figures and 203 pages.
Target Audience 2024
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