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市場調查報告書

商品編碼

1629850

全球 CBD 飲料市場 - 2024-2031

Global CBD-Infused Beverages Market - 2024-2031

出版日期: 2024年12月30日 | 出版商:

DataM Intelligence | 英文 218 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2023年，全球CBD飲料市場規模達31億美元，預計2031年將達到46億美元，2024-2031年預測期間複合年成長率為5.06%。

根據心理健康基金會 2023 年的數據，全球 CBD 飲料市場受到健康產品需求不斷成長的推動，4% 的人患有焦慮症，74% 的人感到壓力山大。緩解和放鬆，CBD 飲料提供了一個有前途的選擇。 CBD 合法化和產品創新（例如注入 CBD 的茶和水）進一步推動了市場成長。

對健康產品的需求不斷成長，並持續推動消費者對含有 CBD 的飲料的興趣。隨著人們對 CBD 潛在好處的認知不斷增強，特別是在監管框架不斷發展的新興市場，創新和獨家產品的推出帶來了成長機會。例如，2024 年 1 月，Aurora Cannabis 推出了三種大麻飲料，專供退伍軍人患者使用，提供了另一種大麻選擇。

根據《福布斯健康》的一項調查，到 2023 年，64% 的美國成年人嘗試了 CBD 產品，其中近一半是在醫生的建議下這樣做的。 CBD 的廣泛接受和醫學認可推動了北美在全球 CBD 注入飲料市場的主導地位。隨著越來越多的消費者尋求 CBD 來緩解壓力和保持健康，美國在需求和創新方面都處於領先地位，鞏固了其作為主要市場驅動力的地位。

動力學

向健康和天然產品的轉變

隨著千禧世代和 Z 世代越來越注重健康，人們對注重健康的天然產品的需求不斷成長，以幫助管理壓力、焦慮和睡眠障礙。人們正在放棄含糖汽水和能量飲料，轉而選擇可促進整體健康的植物性替代品。作為這一趨勢的一部分，含有 CBD 的飲料越來越受歡迎，為放鬆和頭腦清醒提供了一種天然的、非精神活性的選擇。

憑藉其鎮靜和治療作用，含有 CBD 的飲料已成為尋求更健康生活方式且沒有傳統興奮劑缺點的人的有吸引力的選擇。人們對 CBD 潛在健康益處的認知的提高進一步推動了這種不斷成長的需求。隨著科學研究不斷強調其積極作用，例如減少焦慮、幫助睡眠和支持心理健康，越來越多的人將 CBD 作為其健康習慣的一部分。

據 NIH（美國國家衛生研究院）稱，研究表明 CBD 可能有助於減少癲癇、壓力、焦慮、疼痛、睡眠問題、關節炎、憂鬱、偏頭痛和頭痛。目前，一些臨床試驗正在探索這些和其他潛在的好處。隨著人們對其治療特性的信任不斷增強，CBD 已成為主流，並在飲料和健康市場中獲得廣泛接受。這種不斷擴大的認知度正在推動其受歡迎程度和 CBD 市場的整體成長。

產品創新和多樣化

消費者對 CBD 的興趣日益濃厚，促使飲料製造商對其產品進行創新和多樣化，在口味和其他標準方面提供廣泛的選擇，以滿足不同的喜好。從注入 CBD 的蘇打水到能量飲料、茶，甚至咖啡，這些新產品為消費者提供了更多選擇，有助於推動市場擴張。

多樣化 CBD 飲料的推出使品牌能夠滿足廣泛的消費者需求，從尋求放鬆的消費者到尋求補充能量的消費者，進一步促進了採用。例如，頂篷 Growth 於 2021 年 3 月推出了 Quatreau，這是一款注入美國市場的優質 CBD 蘇打水。 Quatreau 採用 20 毫克美國種植的大麻 CBD 配製而成。

它有四種清爽口味可供選擇：黃瓜+薄荷、百香果+番石榴、生薑+酸橙和藍莓+巴西莓。該產品將功能性與低熱量結合在一起，為傳統含糖飲料提供了獨特的替代品。透過結合吸引人的口味和 CBD 的附加優勢，Quatreau 類似於飲料公司如何實現產品多元化，以滿足消費者對健康、功能性飲料日益成長的需求。

CBD 產品的監管不確定性

在全球範圍內，注入 CBD 的飲料的監管環境高度複雜且不一致，為生產者和消費者帶來了巨大的不確定性。 CBD及其衍生物（包括用於飲料的衍生物）的法律地位在不同國家和地區之間存在很大差異。由於 CBD 產品的生產、銷售和行銷規則存在很大差異，不同的法規使公司難以駕馭國際市場。

在某些國家，CBD 已完全合法化，而在其他國家，它仍然受到嚴格限制或完全禁止。在美國，FDA 缺乏針對食品和飲料中 CBD 的明確指南，進一步加劇了這種不確定性。雖然 FDA 承認 CBD 產品被排除在 FD&C 法案下的膳食補充劑定義之外，但尚未制定全面的法規。該法第 8 條禁止大麻種植只會加劇混亂。

The global CBD-infused beverages market is driven by the rising demand for wellness products, with 4% of the population experiencing anxiety disorders and 74% feeling overwhelmed by stress, according to the Mental Health Foundation in 2023. As consumers seek natural solutions for stress relief and relaxation, CBD beverages offer a promising option. Legalization of CBD and product innovations, such as CBD-infused teas and waters, further fuel market growth.

the rising demand for health-conscious products continues to drive consumer interest in CBD-infused beverages. As awareness of CBD's potential benefits spreads, particularly in emerging markets where regulatory frameworks are evolving, there is an opportunity for growth with innovative and exclusive launches. For instance, in January 2024, Aurora Cannabis launched three cannabis-infused beverages available exclusively to veteran patients that offer an alternative cannabis option.

In 2023, 64% of US adults tried a CBD product, with nearly half doing so on a doctor's recommendation, according to a Forbes Health survey. This widespread acceptance and medical endorsement of CBD drive North America's dominance in the global CBD-infused beverages market. As more consumers seek CBD for stress relief and wellness, US leads in both demand and innovation, solidifying its position as the primary market driver.

Dynamics

The Shift Towards Wellness and Natural Products

As millennials and Gen Z become more health-conscious, there's a growing demand for wellness-focused and natural products to help manage stress, anxiety, and sleep disorders. People are shifting away from sugary sodas and energy drinks in favor of plant-based alternatives that promote overall well-being. CBD-infused beverages are gaining popularity as part of this trend, offering a natural, non-psychoactive option for relaxation and mental clarity.

With their calming and therapeutic effects, CBD-infused beverages have become an appealing choice for those seeking healthier lifestyle options without the downsides of traditional stimulants. This rising demand is further fueled by increased awareness of CBD's potential health benefits. As scientific research continues to highlight its positive effects such as reducing anxiety, aiding sleep, and supporting mental health more people are embracing CBD as part of their wellness routines.

According to the NIH (National Institues of Health), studies suggest that CBD may help reduce seizures, stress, anxiety, pain, sleep issues, arthritis, depression, migraines, and headaches. Several clinical trials are currently exploring these and other potential benefits. With growing trust in its therapeutic properties, CBD has moved into the mainstream, gaining widespread acceptance in the beverage and wellness markets. This expanding recognition is driving both its popularity and the overall growth of the CBD market.

Product Innovation and Variety

The growing consumer interest in CBD has driven beverage manufacturers to innovate and diversify their product offerings, creating a broad range of options in flavor and other criteria that cater to various preferences. From CBD-infused sparkling waters to energy drinks, teas, and even coffee, these new products provide consumers with more choices, helping to fuel market expansion.

The introduction of diverse CBD beverages enables brands to tap into a wide array of consumer needs, from those seeking relaxation to those in search of an energy boost, further promoting the adoption. For instance, Canopy Growth's launch of Quatreau in March 2021, a premium CBD-infused sparkling water introduced to US market. Quatreau is formulated with 20 mg of U.S.-grown hemp-based CBD.

It is available in four refreshing flavors: cucumber + mint, passionfruit + guava, ginger + lime, and blueberry + acai. This product combines functionality with a low-calorie profile, offering a unique alternative to traditional sugary drinks. By incorporating appealing flavors and the added benefits of CBD, Quatreau resembles how beverage companies are diversifying their offerings to meet increasing consumer demand for healthy, functional beverages.

Regulatory Uncertainty of CBD-Infused Products

The regulatory environment for CBD-infused beverages is highly complex and inconsistent across the globe, creating significant uncertainty for both producers and consumers. The legal status of CBD and its derivatives, including those used in beverages, varies greatly between countries and regions. The different regulations make it difficult for companies to navigate international markets, as the rules governing the production, sale, and marketing of CBD products differ substantially.

In some countries, CBD is fully legalized, while in others, it remains tightly restricted or entirely prohibited. In US, the lack of clear FDA guidelines for CBD in food and beverages further exacerbates this uncertainty. While the FDA has acknowledged that CBD products are excluded from the dietary supplement definition under the FD&C Act, it has yet to establish comprehensive regulations. The prohibition of cannabis cultivation under Section 8 of the Act only adds to the confusion.

Segment Analysis

The global CBD-infused beverages market is segmented based on ingredient type, product, grade, packaging type, distribution channel, and region.

Benefits and Consumer Preferences of Full-Spectrum CBD

The full-spectrum CBD segment dominates the global CBD-infused beverages market due to its comprehensive range of cannabinoids and terpenes, which appeal to consumers seeking the full benefits of the cannabis plant. Full-spectrum CBD contains not only CBD but also other beneficial compounds like THC, CBG, CBN, and terpenes, which work synergistically to enhance the effects.

The entourage effect suggests that all the components in the cannabis plant work better together than when isolated, making full-spectrum products more desirable for those seeking enhanced therapeutic benefits such as pain relief, stress reduction, and improved mood. Manufacturers are launching new and innovative products into the market that meet the needs of consumers who are willing to incorporate more than just isolated compounds.

For instance, in October 2024, Climbing Kites launched a line of THC and CBD-infused sparkling waters in Athens. These beverages, available in refreshing flavors like Orange Mango and Pineapple Passionfruit, contain 100% naturally derived Delta-9 THC and full-spectrum CBD, with varying levels of both cannabinoids. This move reflects the growing preference for full-spectrum products, as consumers seek the holistic, synergistic benefits of the entire cannabis plant.

Geographical Penetration

Workplace Stress and Wellness Trends Fuel North America's Dominance

North America dominates the global CBD-infused beverages market due to a combination of growing consumer demand for wellness products, increasing awareness of stress-related health issues, and favorable regulatory shifts. Chronic stress is a significant concern, particularly in US, where the OSHA links it to 120,000 deaths annually. Furthermore, 83% of American workers report experiencing high levels of stress, with 65% identifying their jobs as a major stressor.

As companies realize the productivity benefits of addressing mental health, many are incorporating wellness programs that include drinks like CBD-infused beverages. Studies show that for every $1 invested in mental health, businesses see a $4 return in productivity, further driving demand for these beverages. With more consumers seeking natural, plant-based alternatives to manage stress and anxiety, CBD beverages fit perfectly into the broader wellness trend.

Competitive Landscape

The major global players in the market include Canopy Growth Corporation, Tilray Brands, Inc., Truss CBD USA, CANN SOCIAL TONICS, Aurora Cannabis Inc., The Clean Beverage Co., New Age Beverages Corporation, Cannara Biotech Inc., Dixie Brands Inc., Curaleaf Holdings Inc among others.

Sustainability Analysis

The global CBD-infused beverages market is increasingly prioritizing sustainability across sourcing, production, and packaging. Hemp, the primary source of CBD, is naturally eco-friendly, requiring minimal pesticides and water while enriching the soil. Companies are also adopting organic farming methods and renewable energy for production processes, ensuring a lower carbon footprint.

As consumer awareness of environmental issues rises, CBD beverage companies are aligning with sustainability trends by offering transparent, clean-label products. They are investing in eco-friendly packaging and more efficient supply chains, while also complying with stricter regulations. The industry faces challenges like high production costs and the need for consumer education, but ongoing innovation in sustainable practices and packaging solutions is likely to drive long-term growth.

By Ingredient Type

CBD Isolate
Broad-Spectrum CBD
Full-Spectrum CBD
Water-Soluble CBD

By Product

CBD-Infused Soft Drinks
CBD-Infused Alcoholic Beverages
CBD-Infused Tea & Coffee
CBD-Infused Sports & Functional Drinks
CBD-Infused Water
Other

By Grade

Pharmaceutical Grade
Food Grade

By Packaging Type

Cans
Bottles
Tetra Paks
Others

By Distribution Channel

Convenience Stores
Specialty Stores
Bars and Restaurants
Online Retail

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2024, Climbing Kites launched THC and CBD-infused beverages in Athens. The sparkling waters, available in flavors like Orange Mango and Pineapple Passionfruit, contain 100% naturally derived Delta-9 THC and full spectrum CBD, with varying levels of both.
In January 2021, Truss CBD USA, a Molson Coors and Hexo joint venture, launched Veryvell, a line of sparkling, nonalcoholic CBD drinks, in Colorado. Available in grapefruit tarragon, strawberry hibiscus, and blueberry lavender, Veryvell contains no calories or sugar and only CBD (no THC).
In February 2021, Cruise Beverages, a Chicago-based start-up, launched Nitro Infused CBD Craft Beverages. These all-natural drinks, available in flavors like mango and lemon, contain 25mg of CBD, organic caffeine, and natural fruit extracts. With only five calories and no sugar, they offer a functional, alcohol-free alternative to help with focus and stress relief.

Why Purchase the Report?

To visualize the global CBD-infused beverages market segmentation based on ingredient type, product, grade, packaging type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous CBD-infused beverages market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global CBD-infused beverages market report would provide approximately 78 tables, 77 figures and 218 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Ingredient Type
3.2. Snippet by Product
3.3. Snippet by Grade
3.4. Snippet by Packaging Type
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The Shift Towards Wellness and Natural Products
  - 4.1.1.2. Product Innovation and Variety
- 4.1.2. Restraints
  - 4.1.2.1. Regulatory Uncertainty of CBD-Infused Products
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Ingredient Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 6.1.2. Market Attractiveness Index, By Ingredient Type
6.2. CBD Isolate
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Broad-Spectrum CBD
6.4. Full-Spectrum CBD
6.5. Water-Soluble CBD

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. CBD-Infused Soft Drinks
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. CBD-Infused Alcoholic Beverages
7.4. CBD-Infused Tea & Coffee
7.5. CBD-Infused Sports & Functional Drinks
7.6. CBD-Infused Water
7.7. Other

8. By Grade

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 8.1.2. Market Attractiveness Index, By Grade
8.2. Pharmaceutical Grade
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Food Grade

9. By Packaging Type

9.1. Introduction
9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
9.3. Market Attractiveness Index, By Packaging Type
9.4. Cans
- 9.4.1. Introduction
- 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.5. Bottles
9.6. Tetra Paks
9.7. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Convenience Stores
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. Bars and Restaurants
10.5. Online Retail

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. U.K.
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Canopy Growth Corporation
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Tilray Brands, Inc.
13.3. Truss CBD USA
13.4. CANN SOCIAL TONICS
13.5. Aurora Cannabis Inc.
13.6. The Clean Beverage Co.
13.7. New Age Beverages Corporation
13.8. Cannara Biotech Inc.
13.9. Dixie Brands Inc.
13.10. Curaleaf Holdings Inc

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

FAQ

全球 CBD 飲料市場 - 2024-2031

Global CBD-Infused Beverages Market - 2024-2031

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

第 5 章：產業分析

第 6 章：依成分類型

第 7 章：依產品

第 8 章：按年級

第 9 章：按包裝類型

第 10 章：按配銷通路

第 11 章：按地區

第 12 章：競爭格局

第 13 章：公司簡介

第 14 章：附錄