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市場調查報告書
商品編碼
1654657
全球行動醫療市場 - 2025 至 2033 年Global Mobile Health Market - 2025-2033 |
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2024 年全球行動醫療市場規模達到 645.3 億美元,預計到 2033 年將達到 1,955 億美元,2025-2033 年預測期內的複合年成長率為 13.0%。
行動醫療(mHealth)由於其便利性以及能夠彌補醫療保健差距(患者無需親自前往診所即可與醫生或護理團隊會面)而在服務不足的地區越來越受歡迎。穿戴式裝置也促進了這一趨勢,這些裝置將血糖水平和血壓等資料直接傳輸給醫生,使他們能夠更好地了解患者的日常生活,並根據這些不同的數值制定更個人化的治療方案。
促進因素與約束因素
智慧型手機和行動應用程式的使用日益增多
智慧型手機和行動應用程式在醫療保健領域的日益廣泛的使用推動了全球行動醫療市場的發展。這些應用程式提供遠距會診、遠端病人監控、藥物提醒、健身追蹤和慢性病管理等服務。對即時健康監測和個人化醫療保健解決方案的需求加速了行動醫療平台的採用。人工智慧、物聯網和巨量資料分析等技術進步正在提高這些解決方案的準確性和可用性。政府對行動醫療解決方案的舉措和私人投資預計將推動市場成長。
缺乏監管框架
缺乏監管體係以及資料安全和病患隱私問題給全球行動醫療公司的營運帶來了困難。透過行動應用程式收集和分發敏感的健康資料引發了有關資料外洩和非法存取的問題,從而消除了用戶信心。標準化的規則有助於透過一致性確保行動醫療解決方案的品質和安全。網路存取不足、數位文盲和昂貴費用等問題也阻礙了行動醫療解決方案的廣泛應用。醫療保健提供者不願遷移到數位平台,進一步阻礙了市場擴張的潛力。
The Global Mobile Health Market reached US$ 64.53 billion in 2024 and is expected to reach US$ 195.50 billion by 2033, growing at a CAGR of 13.0% during the forecast period 2025-2033.
Mobile Health (mHealth) is gaining popularity in underserved areas due to its convenience and ability to bridge the healthcare gap by allowing patients to meet with doctors or care teams without physically visiting a clinic. This trend is also facilitated by wearables that transmit data like glucose levels and blood pressure directly to physicians, enabling them to better understand patients' daily lives and create more personalized treatments based on these varying values.
Market Dynamics: Drivers & Restraints
Growing use of Smartphones and Mobile Applications
The global mobile health market is driven by the growing use of smartphones and mobile applications in healthcare. These applications offer services like teleconsultations, remote patient monitoring, medication reminders, fitness tracking, and chronic disease management. The demand for real-time health monitoring and personalized healthcare solutions has accelerated the adoption of mHealth platforms. Technological advancements like AI, IoT, and big data analytics are improving the accuracy and usability of these solutions. Government initiatives and private investments in mobile health solutions are expected to fuel market growth.
Lack of Regulatory Frameworks
Lack of regulatory systems and issues with data security and patient privacy provide difficulties for the worldwide mobile health company operations. Sensitive health data gathering and distribution via mobile apps begs questions about data breaches and illegal access, therefore erasing user confidence. Standardized rules help to ensure mHealth solutions' quality and safety by means of consistency. Widespread adoption of mobile health solutions is also hampered by problems like inadequate internet access, digital illiteracy, and expensive expenses. Further impeding the market's potential for expansion are healthcare providers' resistance to migrate to digital platforms.
The global Mobile Health market is segmented based on Service, Application, End User and Region.
Consultation Services segment is expected to dominate the Mobile Health market share
The consultation services segment holds a major portion of the Mobile Health market share and is expected to continue to hold a significant portion of the Mobile Health market share during the forecast period.
Consultation services are vital in the global mobile health market, offering remote medical guidance, virtual consultations, and real-time patient monitoring. They reduce in-person visits and improve healthcare accessibility. The rise of telemedicine, AI-driven chatbots, and mobile-based health applications enhances patient engagement, enabling timely interventions and personalized treatment plans. Consultation services aid in chronic disease management, mental health support, and preventive care, enhancing healthcare system efficiency and scalability.
For instance, in February 2024, mCURA Mobile Health has launched MediLounge, a premium integrated direct and teleconsultation platform, enhancing patient access to specialists across cities and abroad. The platform, based in A.S. Rao Nagar, Hyderabad, offers pre-assessment services, IoT-enabled instant tests, and teleconsultation with specialists, aiming to revolutionize the Outpatient Department (OPD) sector.
End Users:-
Healthcare Providers segment is the fastest-growing segment in Mobile Health market share
The healthcare providers segment is the fastest-growing segment in the Mobile Health market share and is expected to hold the market share over the forecast period.
Healthcare providers are leading the global mobile health market by utilizing digital platforms to improve patient care and streamline medical operations. They integrate mHealth solutions like remote patient monitoring, telehealth consultations, and mobile-based diagnostics, using electronic health records, wearable health devices, and mobile applications. This approach enhances patient outcomes, reduces costs, and improves access to medical services, especially in remote and underserved areas.
For instance, in December 2024, Healthcare providers are leveraging digital platforms to enhance patient care and streamline medical operations. They integrate mHealth solutions like remote patient monitoring, telehealth consultations, and mobile-based diagnostics, using electronic health records, wearable devices, and mobile applications.
North America is expected to hold a significant position in the Mobile Health market share
North America holds a substantial position in the Mobile Health market and is expected to hold most of the market share due to high smartphone adoption and advanced healthcare infrastructure. The region's well-established healthcare system encourages the integration of mHealth solutions for remote patient monitoring, telemedicine, and chronic disease management. The increasing prevalence of chronic diseases like diabetes, hypertension, and obesity has further fueled the demand for mobile health applications for continuous monitoring and personalized treatment.
For instance, in July 2024, Mobile Health, a digital health and wellness platform, has launched a virtual care solution to address chronic health conditions like diabetes, high blood pressure, musculoskeletal disorders, weight management, depression, anxiety, and prenatal care. The solution offers a science-based approach to prevent these conditions without expensive health insurance claims, enhancing health and well-being.
Moreover, in August 2024, DocGo Inc., a leading provider of technology-enabled mobile health services, has launched a mobile x-ray program in New York City, partnering with MinXray, to provide rapid and accessible chest x-rays for vulnerable populations and help identify active Tuberculosis cases.
Europe is growing at the fastest pace in the Mobile Health market
Europe holds the fastest pace in the Mobile Health market and is expected to hold most of the market share due to rise in the ageing population who are more susceptible to chronic diseases where mobile applications are needed to monitor and manage the conditions like diabetes, cardiovascular diseases etc Moreover, novel app launches by significant key players, increase in healthcare infrastructure and other factors help the region to grow during the forecast period.
For instance, in May 2024, UK healthcare leaders have revealed that it could take up to a decade before patients have equal access to digital healthcare. The research, 'Bridging the digital gap in UK healthcare', reveals that despite 34% of respondents stating it could take 10 years, there has been progress in recent years. NHS staff acknowledge the positive impact of Integrated Care Systems (ICS) on technology adoption, with 98% acknowledging it positively influences technology adoption.
The major global players in the Mobile Health market include GE Healthcare, One Medical, Apple, OMADA Health, Omron Healthcare, Medtronic Plc, Samsung Healthcare Solutions, Philips Healthcare, Luma Health, SeekMed and among others.
The global mobile health market report delivers a detailed analysis with 62 key tables, more than 56 visually impactful figures, and 192 pages of expert insights, providing a complete view of the market landscape.
Target Audience 2024
Key Market Players
Emerging Market Players
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