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商品編碼

1654713

全球南非醉茄補充品市場 - 2025 至 2032 年

Global Ashwagandha Supplements Market - 2025-2032

出版日期: 2025年02月13日 | 出版商:

DataM Intelligence | 英文 206 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球南非醉茄補充劑市場規模達到 7.2026 億美元，預計到 2032 年將達到 14,457.3 億美元，在 2025-2032 年預測期內的複合年成長率為 9.10%。

隨著消費者對用於緩解壓力、增強免疫力和促進整體健康的天然和草藥解決方案的認知不斷提高，南非醉茄補充劑市場正在經歷顯著的擴張。不同地區對南非醉茄補充劑的監管框架有所不同。在美國，FDA 根據《膳食補充劑健康和教育法案》（DSHEA）將南非醉茄歸類為膳食補充劑。在歐洲，EFSA 負責控制安全和索賠，但印度的 AYUSH 部門負責管理阿育吠陀產品以確保其品質和功效。

阿育吠陀和其他傳統醫學體係日益流行，這些體系優先使用天然適應原來促進整體健康，這對該行業而言是一個重要的催化劑。素食南非醉茄補充劑的日益普及增強了市場對不斷成長的植物性消費者群體的吸引力。

創新對於市場擴張至關重要，因為生產商分配資源進行研發以生產高效萃取物和有機配方。由於消費者對替代健康和草藥療法的興趣日益濃厚，北美和歐洲引領了市場。同時，由於草藥在傳統阿育吠陀療法中根深蒂固的地位，亞太地區正在經歷大幅擴張。

動力學

促進因素 1 – 健康與保健趨勢

全球健康和保健趨勢已成為南非醉茄等天然和草藥補充劑市場的主要催化劑。隨著人們越來越重視預防性醫療保健和採用整體生活方式，人們越來越傾向於採用自然療法來改善健康。這一趨勢在北美等健康飲食越來越受青睞的地區尤其明顯。

BusinessDasher 於 2024 年 9 月發布的最新報告顯示，50% 的美國人積極努力保持健康飲食，而 62% 的人將健康視為食品和飲料購物選擇的重要標準。此外，63% 的美國人在購買前會評估食品加工水平，顯示他們越來越傾向於清潔和有機產品。

56% 的注重健康飲食的人選擇有機食品，這凸顯了人們向天然、未加工營養物質的轉變。隨著越來越多的消費者追求有助於放鬆、緩解壓力和增強整體心理健康的產品，對心理健康的日益重視助長了這一趨勢。南非醉茄因其緩解壓力和增強認知功能的功效而聞名，它與促進身心健康的商品日益成長的需求相一致，並已成為健康和保健行業的重要實體。

促進因素2－新產品開發

隨著消費者對替代性健康療法的需求日益成長，南非醉茄補充劑行業正在大幅擴張。各大品牌正迅速拓寬其產品範圍，不再局限於傳統的膠囊和粉末，也推出了軟糖、飲料和功能性飲食等新形式。這種轉變與人們日益傾向於簡單、愉快的消費替代品並毫不費力地融入日常活動相一致。

這種多樣化的一個例子是 Organic India，該公司於 2024 年 8 月推出了 Ashwagandha Organic Gummies。這些檸檬味軟糖每份提供 300 毫克 KSM-66 Ashwagandha 根提取物，以低糖、經過認證的有機配方提供緩解壓力和增強免疫力的益處。此舉代表了一種更廣泛的趨勢，即消費者追求既實用又美味的補充劑。

Heritage Foods 於 2020 年 12 月推出了 Ashwagandha Milk。 2024 年 4 月，英國市場推出了“Tranquilo”，這是一款 500 毫克的南非醉茄根飲料，目標客戶是關注壓力的消費者。隨著企業利用 Ashwagandha 的適應原特性來開發獨特的產品，以滿足對整體健康解決方案日益成長的需求，市場的快速發展凸顯了巨大的成長前景。

限制因素：標準化萃取物成本高

生產標準化南非醉茄萃取物相關的費用增加給市場帶來了巨大挑戰。一致的效力、純度和品質需要複雜的加工方法、嚴格的測試和堅定不移地遵守品質控制要求。這些技術對於確認萃取物是否符合治療效果標準至關重要，特別是在消費者和監管機構要求產品經過科學驗證的地區。

然而，這些必要措施導致生產成本上升，而這些成本通常會以價格上漲的形式轉嫁給消費者。在價格敏感的地區，這可能會阻礙 Ashwagandha 補充劑的廣泛採用，因為消費者可能會選擇不提供相同程度的標準化或品質保證的更經濟的選擇。這個問題在發展中國家尤其突出，因為這些國家的可支配收入有限，而高階醫療項目的費用可能過高。

The Ashwagandha supplements market is experiencing significant expansion, driven by heightened consumer awareness of natural and herbal solutions for stress management, immunological enhancement and general wellness. The regulatory framework for ashwagandha supplements differs by area. In the US, the FDA categorizes ashwagandha as a dietary supplement in accordance with the Dietary Supplement Health and Education Act (DSHEA). In Europe, EFSA controls safety and claims, but India's AYUSH Ministry governs Ayurvedic products to guarantee quality and efficacy.

The increasing popularity of Ayurveda and other traditional medicine systems, which prioritize natural adaptogens for holistic health, is a significant catalyst for this sector. The increasing availability of vegan ashwagandha supplements has enhanced the market's attractiveness to the rising population of plant-based customers.

Innovation is essential for market expansion, as producers allocate resources to research and development to produce high-potency extracts and organic formulations. North America and Europe lead the market owing to a growing consumer interest in alternative health and herbal remedies. Meanwhile, the Asia-Pacific area is witnessing substantial expansion, bolstered by the herb's entrenched role in traditional Ayurvedic therapies.

Dynamics

Driver 1 - Health and wellness trend

The global health and wellness trend has emerged as a major catalyst for the market for natural and herbal supplements such as Ashwagandha. As people increasingly emphasize preventive healthcare and adopt holistic lifestyles, there is a rising inclination towards natural therapies to improve well-being. This trend is especially evident in areas such as North America, where healthy eating has gained traction.

A recent report by BusinessDasher, published in September 2024, indicates that 50% of Americans actively endeavor to maintain a healthy diet, while 62% regard healthfulness as a crucial criterion in their food and beverage shopping selections. Moreover, 63% of Americans assess the level of food processing before to purchase, indicating an increasing inclination towards clean and organic products.

Fifty-six percent of individuals prioritizing healthy eating select organic goods, highlighting the transition towards natural, unprocessed nutrients. The increased emphasis on mental health fuels this trend, as more consumers pursue products that facilitate relaxation, alleviate stress and enhance general mental well-being. Ashwagandha, recognized for its efficacy in alleviating stress and enhancing cognitive function, corresponds with the increasing demand for goods that promote both physical and mental well-being, establishing itself as a significant entity in the health and wellness industry.

Driver 2 - New product development

The Ashwagandha supplement sector is experiencing substantial expansion, propelled by increasing consumer desire for alternative health remedies. Brands are swiftly broadening their product ranges beyond conventional capsules and powders to incorporate novel formats such as gummies, drinks and functional meals. This transition corresponds with the increasing inclination towards simple and pleasurable consumption alternatives that effortlessly incorporate into everyday activities.

An instance of this diversification is Organic India, which launched Ashwagandha Organic Gummies in August 2024. These lemon-lime flavored gummies provide 300mg of KSM-66 Ashwagandha root extract per serving, delivering stress-relief and immunity-enhancing advantages in a low-sugar, certified organic formulation. This action represents a wider trend in which consumers pursue supplements that are both functional and tasty.

Heritage Foods launched Ashwagandha Milk in December 2020. This Ayurvedic-inspired, ready-to-consume formulation leverages the post-pandemic emphasis on immunity and wellness. In April 2024, the UK market introduced 'Tranquilo', a 500mg Ashwagandha Root beverage, targeting customers mindful of stress. The market's swift evolution highlights significant growth prospects, as firms utilize Ashwagandha's adaptogenic qualities to develop unique products that address the rising demand for holistic wellness solutions.

Restraint: High cost of standardized extracts

The increased expenses associated with the production of standardized Ashwagandha extracts create significant challenges for the market. Consistent potency, purity and quality necessitate sophisticated processing methods, stringent testing and unwavering compliance with quality control requirements. The techniques are crucial for confirming that the extract satisfies therapeutic efficacy standards, particularly in regions where consumers and regulatory authorities require scientifically validated products.

Nonetheless, these essential measures lead to elevated production expenses, which are frequently transferred to customers as increased prices. In price-sensitive areas, this may impede the extensive adoption of Ashwagandha supplements, as consumers might opt for more economical options that do not offer the same degree of standardization or quality assurance. This issue is especially pertinent in developing nations, where discretionary income is limited and the expense of premium health items might be excessive.

Segment Analysis

The global ashwagandha supplements market is segmented based on product type, form, distribution channel, application, end-user and region.

Harnessing the power of ashwagandha for stress and anxiety management

Ashwagandha supplements are recognized for being effective in managing stress and anxiety, mostly attributable to their adaptogenic characteristics. Extracts obtained from the plant's roots or a mixture of roots and leaves have been examined for their effects in lowering stress hormone levels, especially cortisol. Numerous clinical research indicate that patients who ingested ashwagandha for 6 to 8 weeks had significant decreases in stress, anxiety, exhaustion and sleep problems. The efficacy seems to be more significant at daily doses ranging from 500 to 600 mg.

Ashwagandha has shown encouraging outcomes in alleviating symptoms of depression and anxiety in particular demographics. A research of 66 patients with schizophrenia revealed that those who consumed 1,000 mg of ashwagandha extract daily for 12 weeks experienced more significant reductions in anxiety and despair than those receiving a placebo. Furthermore, studies suggest that ashwagandha may facilitate cognitive improvement in persons diagnosed with bipolar disorder.

Geographical Penetration

North America's growing interest in ashwagandha a natural solution for wellness

The North American Ashwagandha supplements market is witnessing substantial expansion, driven by increased awareness among consumers of botanical supplements and an escalating demand for natural therapies. With the rise of holistic wellness trends, Ashwagandha, a prominent adaptogen utilized in Ayurvedic treatment, is increasingly favored for stress management, mental health, sleep enhancement and overall well-being. Consumers are increasingly pursuing natural alternatives to traditional therapies, resulting in heightened demand for Ashwagandha extracts in dietary supplements.

The market's growth is moreover supported by the rising acknowledgment of adaptogens, including Ashwagandha, which assist the body in managing stress. The Food and Drug Administration (FDA) in the United States regulates Ashwagandha supplements under the Dietary Supplement Health and Education Act (DSHEA), mandating that manufacturers comply with good manufacturing practices (GMP) and precise labeling standards to uphold consumer trust and product quality.

Competitive Landscape

The major Global players in the market include DSM, Sabinsa Corporation, Ingredion Incorporated, NutraScience Corporation, Himalaya Herbal Healthcare organic India, NOW Foods, Gaia Herbs, Nature's Way and KSM-66 Ashwagandha.

By Product Type

Organic Ashwagandha Supplements
Conventional Ashwagandha Supplements

By Form

Capsules & Tablets
Powder
Liquid Extract
Gummies
Others

By Distribution Channel

Online Retail
Supermarkets & Hypermarkets
Direct Sales
Others

By Application

Stress & Anxiety Management
Cognitive Health & Memory Enhancement
Energy & Endurance
Sleep & Relaxation
Immune Health
Others

By End-User

Adults
Geriatric Population
Athletes & Fitness Enthusiasts

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In May 2024, Herbochem introduced +91 ASHWAGANDHA components suitable for the production of capsules, tablets, gummies or other preferred forms.
In August 2022, Swanson introduced Passion Fruit Orange Ashwagandha Gummies including Vitamin D to assist in stress management. This strategy facilitated the company's expansion of its product portfolio and market share.

Why Purchase the Report?

To visualize the global ashwagandha supplements market segmentation based on product type, form, distribution channel, application, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the ashwagandha supplements market with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global ashwagandha supplements market report would provide approximately 78 tables, 77 figures and 206 pages.

Target Audience 2025

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Product Type
3.2. Snippet By Form
3.3. Snippet By Distribution Channel
3.4. Snippet By Application
3.5. Snippet By End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Health and wellness trend
  - 4.1.1.2. New product development
- 4.1.2. Restraints
  - 4.1.2.1. High cost of standardized extracts
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Product Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 6.1.2. Market Attractiveness Index, By Product Type
6.2. Organic Ashwagandha Supplements*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Conventional Ashwagandha Supplements

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Capsules & Tablets*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Powder
7.4. Liquid Extract
7.5. Gummies
7.6. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online Retail*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Supermarkets & Hypermarkets
8.4. Direct Sales
8.5. Others

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Stress & Anxiety Management*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Cognitive Health & Memory Enhancement
9.4. Energy & Endurance
9.5. Sleep & Relaxation
9.6. Immune Health
9.7. Others

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Adults*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Geriatric Population
10.4. Athletes & Fitness Enthusiasts

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. UK
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. DSM*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Sabinsa Corporation
13.3. Ingredion Incorporated
13.4. NutraScience Corporation
13.5. Himalaya Herbal Healthcare
13.6. Organic India
13.7. NOW Foods
13.8. Gaia Herbs
13.9. Nature's Way
13.10. KSM-66 Ashwagandha

LIST NOT EXHAUSTIVE