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市場調查報告書
商品編碼
1683375
全球眼部按摩設備市場 - 2025 至 2033 年Global Eye Massage Devices Market - 2025-2033 |
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2024 年全球眼部按摩設備市場規模達到 1,039 萬美元,預計到 2033 年將達到 1,927 萬美元,在 2025-2033 年的預測期內複合年成長率為 7.5%。
全球眼部按摩設備市場是指包括各種用於治療和保健目的的按摩眼睛和周圍區域的電子和機械設備領域。這些設備旨在緩解眼睛疲勞、減少勞累、改善血液循環並促進放鬆。該市場上的產品範圍從簡單的手動眼部按摩器到採用振動、氣壓、熱療和應用程式整合等智慧功能等技術的先進設備。
促進因素與約束因素
不斷進步的技術
技術進步極大地推動了全球眼部按摩設備市場的成長,並預計將在整個市場預測期內推動該市場的成長。藍牙連接和智慧感測器的整合使用戶可以透過行動應用程式控制他們的眼部按摩器。這提供了個人化的按摩體驗,可自訂強度、時間和設定。一些型號還具有根據用戶偏好自動調整的功能,使設備更加方便用戶使用且有效。
現在,設備結合了氣壓、振動、熱療和磁療等技術,提供多功能的緩解。這些技術旨在減輕眼睛疲勞、促進血液循環和改善整體健康。紅外線加熱等先進功能有助於針對更深層的組織實現更有效的治療。
例如,2023 年 12 月,RENPHO 推出了 Gold Eyeris 3,這是其廣受歡迎的 Eyeris 3 眼部按摩器的高級版本。該設備旨在將奢華與有效的眼部護理相結合,提供升級的按摩模式和精緻的金色設計等增強功能。它旨在透過空氣壓縮、熱療、振動甚至舒緩的芳香療法選項提供令人煥然一新的體驗,以實現更客製化的按摩。新款還配有冷卻凝膠面膜和語音控制功能,讓您可以解放雙手。所有這些因素都要求全球眼部按摩設備市場的發展。
來自替代眼部護理產品的競爭
來自替代眼部護理產品的競爭是全球眼部按摩設備市場的一個重大限制。在緩解眼睛疲勞和其他常見眼部問題方面,消費者有很多選擇。許多這樣的替代品更實惠,也更容易融入日常生活。
這些產品通常含有咖啡因、視黃醇和透明質酸等成分,據稱可以減少眼部浮腫、黑眼圈和細紋。它們是一種受歡迎的選擇,因為它們價格實惠、易於使用,並且不需要使用專門的設備。這些眼霜被宣傳為無需技術治療,有效解決眼部美容問題。
許多人仍然喜歡傳統的方法來緩解眼睛疲勞,例如使用冷敷或在休息時簡單地讓眼睛休息。這些方法已經使用多年,通常被視為更自然和非侵入性。它們不需要使用專門的技術,因此對許多消費者來說是一種更熟悉、更容易獲得的選擇。因此,上述因素可能會限制全球眼部按摩設備市場的潛在成長。
The global eye massage devices market reached US$ 10.39 million in 2024 and is expected to reach US$ 19.27 million by 2033, growing at a CAGR of 7.5 % during the forecast period of 2025-2033.
The global eye massage devices market refers to the sector that includes various electronic and mechanical devices designed to massage the eyes and surrounding areas for therapeutic and wellness purposes. These devices aim to alleviate eye fatigue, reduce strain, improve circulation, and promote relaxation. The products in this market range from simple manual eye massagers to advanced devices that incorporate technologies such as vibration, air pressure, heat therapy and smart features like app integration.
Market Dynamics: Drivers & Restraints
Rising Technological Advancements
The technological advancements are significantly driving the growth of the global eye massage devices market and are expected to drive it throughout the market forecast period. The integration of Bluetooth connectivity and smart sensors allows users to control their eye massagers via mobile apps. This provides a personalized massage experience with customizable intensity, timing, and settings. Some models also feature automated adjustments based on user preferences, making the devices more user-friendly and effective.
Devices now incorporate technologies like air pressure, vibration, heat therapy, and magnetic therapy to provide multi-functional relief. These technologies are aimed at reducing eye strain, promoting blood circulation, and improving overall wellness. Advanced features such as infrared heating help target deeper tissues for more effective therapy.
For instance, in December 2023, RENPHO launched the Gold Eyeris 3, a premium version of their popular Eyeris 3 eye massager. The device is designed to combine luxury with effective eye care, offering enhanced features such as upgraded massage modes and a sophisticated gold design. It aims to provide a rejuvenating experience with air compression, heat therapy, vibration, and even soothing aromatherapy options for a more customized massage. The new model also includes a cooling gel mask and a voice-controlled feature, allowing for hands-free convenience. All these factors demand the global eye massage devices market.
Competition from Alternative Eye Care Products
The competition from alternative eye care products is a significant restraint in the global eye massage devices market. Consumers have a wide range of options when it comes to alleviating eye strain, fatigue and other common eye issues. Many of these alternatives are more affordable and easier to incorporate into daily routines.
These products often contain ingredients like caffeine, retinol and hyaluronic acid that claim to reduce puffiness, dark circles, and fine lines around the eyes. They are a popular choice because they are affordable, easy to use, and don't require the commitment of using a specialized device. These creams are marketed as an efficient solution to cosmetic eye issues without the need for technology-driven treatments.
Many individuals still prefer traditional methods, such as using cold compresses or simply resting their eyes during breaks, to alleviate eye strain. These methods have been used for years and are often seen as more natural and non-invasive. They don't require the use of specialized technology, making them a more familiar and accessible choice for many consumers. Thus, the above factors could be limiting the global eye massage devices market's potential growth.
The global eye massage devices market is segmented based on product type, application and region.
The smart eye segment in the product type segment is expected to dominate the global eye massage devices market
The smart eye massagers segment in the global eye massage devices market has seen significant growth, driven by technological advancements and increasing consumer interest in personalized wellness solutions. These devices go beyond traditional eye massagers by integrating smart features that offer a more customized and interactive experience.
Smart eye massagers often feature bluetooth connectivity and are designed to work with mobile apps, allowing users to customize the massage settings, track usage, and receive reminders. These devices may offer various modes for heat therapy, air compression, and vibration, with the option to adjust the intensity, duration, and even the type of treatment depending on individual preferences.
Major players in the industry are introducing innovative product launches that would propel this segment's growth in the global eye massage devices market. For instance, in January 2024, Xiaomi launched its Mijia Smart Eye Massager in China. This affordable smart eye massager combines advanced features to address common eye-related issues like fatigue, dryness, and strain problems exacerbated by extended screen time. The device uses technologies like air pressure, vibration and heating to provide a soothing massage, improving blood circulation and offering relief for tired eyes.
North America is expected to hold a significant position in the global eye massage devices market
In North America, with the growing dependence on digital devices like smartphones, tablets, and computers, eye strain has become a common issue among North American consumers. Digital eye strain, also referred to as computer vision syndrome, is linked to prolonged screen time, leading to discomfort such as dry eyes, blurred vision, and headaches. Eye massagers provide an effective solution by reducing strain and promoting relaxation, which drives the demand for such devices in the region.
North America has seen a significant rise in demand for smart, technology-driven wellness products. Smart eye massagers, which integrate features like app controls, personalized settings, and real-time feedback, have gained popularity due to the growing trend of incorporating technology into personal health routines. Consumers are increasingly looking for advanced devices that can offer a more customized and effective treatment experience.
Additionally, in this region, a major of key players presence, well-advanced healthcare infrastructure, and technological innovations that would drive this market growth. For instance, in New Berlin, in September 2024, Hooga, a leader in affordable red light therapy devices, is excited to introduce its latest innovation, the Red Light Therapy Eye Mask. This groundbreaking product is designed to bring the proven benefits of red light therapy directly to the delicate eye area, helping to rejuvenate skin, reduce strain, and promote relaxation.
The major global players in the eye massage devices market include Panasonic, Ogawa., Therabody, Inc., Zarifa USA., Spinecare, Shenzhen Pentasmart Technology Co., Ltd., Wenzhou Hexi Electronic Technology Co., Ltd., Shenzhen Pango Medical Electronics Co., Ltd., Seodong Medical Co. and Guangdong Cawolo hydrogen Technology Co., Ltd. among others.
The global eye massage devices market report delivers a detailed analysis with 60+ key tables, more than 50 visually impactful figures and 176 pages of expert insights, providing a complete view of the market landscape.
Target Audience 2024
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