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市場調查報告書
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1696232

全球人工智慧內容創作工具市場 - 2025 年至 2032 年

Global AI-Powered Content Creation Tools Market - 2025-2032
出版日期: | 出版商: DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球人工智慧內容創作工具市場規模達到 21.4 億美元，預計到 2032 年將達到 78.1 億美元，2025-2032 年預測期間的複合年成長率為 17.58%。

隨著社群媒體用戶數量的成長，人工智慧內容創作市場預計將迅速擴大。社群媒體平台是允許使用者創建和分享資訊、進行社交聯繫和相互交流的線上服務或網站。人工智慧驅動的內容製作透過提供更個人化、有趣和相關的材料，改善了創作者和消費者的社群媒體體驗，從而提高了這些平台的使用率和用戶參與度。例如，英國媒體機構We Are Social Ltd表示，社群媒體使用率從2023年1月的0.9%增加到2024年1月的1.5%。因此，社群媒體使用率的不斷成長正在推動人工智慧內容產業的擴張。

動態的

個人化內容需求不斷成長

品牌和企業正在迅速利用人工智慧來開發客製化的行銷活動和超針對性的內容。人工智慧系統分析使用者行為、偏好和參與度指標，以創建個人化內容，從而提高轉換率。例如，Netflix 採用人工智慧推薦引擎來客製化電影和電視節目推薦，從而提高觀眾參與度。同樣，Jasper AI 和 Copy.AI 幫助組織創建針對特定受眾的 AI 產生的行銷內容。

道德問題和內容真實性問題

人工智慧產生的內容引發了人們對虛假陳述、深度偽造和侵犯版權的擔憂。隨著人工智慧自動產生內容，存在產生偏見、不準確或複製資訊的風險，引起監管機構的注意。 OpenAI 的 ChatGPT 和 Google Bard 因偶爾產生不準確或有偏見的資料而受到批評。同樣，人工智慧生成的圖像和影片（深度偽造）對媒體和政治交流構成威脅，需要道德考慮並制定更嚴格的法律。

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動態

  • 影響因素
    • 驅動程式
      • 個人化內容需求不斷成長
    • 限制
      • 道德問題和內容真實性問題
    • 機會
    • 影響分析

第5章：產業分析

  • 波特五力分析
  • 供應鏈分析
  • 價值鏈分析
  • 定價分析
  • 監理與合規性分析
  • 人工智慧與自動化影響分析
  • 研發與創新分析
  • 永續性和綠色內容類型分析
  • 網路安全分析
  • 下一代內容類型分析
  • 內容類型路線圖
  • DMI 意見

第 6 章：奉獻

  • 解決方案
  • 服務

第 7 章：按部署類型

  • 本地
  • 基於雲端

第 8 章：按內容類型

  • 文字
  • 視覺的
  • 圖形
  • 聲音的
  • 其他

第9章：按應用

  • 行銷和廣告
  • 電子商務
  • 網路最佳化
  • 娛樂和媒體
  • 教育
  • 其他

第 10 章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • OpenAI
    • 公司概況
    • 產品組合和描述
    • 財務概覽
    • 關鍵進展
  • Google DeepMind
  • Adobe
  • Canva
  • Synthesia
  • Jasper AI
  • Murf AI
  • Copy.ai
  • Surfer SEO
  • Stability AI

第 13 章：附錄

簡介目錄
Product Code: ICT9390

Global AI-powered content creation tools market reached US$2.14 billion in 2024 and is expected to reach US$7.81 billion by 2032, growing with a CAGR of 17.58% during the forecast period 2025-2032.

The market for AI-powered content creation is expected to expand rapidly as the number of social media users grows. Social media platforms are online services or websites that allow users to create and share information, connect socially and communicate with one another. AI-driven content production improves the social media experience for both creators and consumers by providing more personalized, interesting and relevant material, resulting in greater usage and user engagement on these platforms. For example, We Are Social Ltd, a UK-based media organization, stated that social media usage increased to 1.5% in January 2024, up from 0.9% in January 2023. As a result, the increasing usage of social media is driving the expansion of the AI-powered content industry.

Dynamic

Growing Demand for Personalized Content

Artificial intelligence is rapidly being used by brands and enterprises to develop tailored marketing campaigns and hyper-targeted content. AI-powered systems analyze user behavior, preferences and engagement metrics to create personalized content that increases conversion rates. Netflix, for example, employs AI-powered recommendation engines to tailor movie and TV show recommendations, thereby increasing viewer engagement. Similarly, Jasper AI and Copy.AI assist organizations in creating AI-generated marketing content tailored to certain audiences.

Ethical Concerns & Content Authenticity Issues

AI-generated content causes concerns about misrepresentation, deepfakes and copyright infringements. As AI automates content generation, there is a risk of producing biased, inaccurate or copied information, prompting regulatory attention. OpenAI's ChatGPT and Google Bard have been chastised for occasionally producing inaccurate or biased data. Similarly, AI-generated images and videos (deepfakes) pose threats to media and political communication, necessitating ethical considerations and tougher laws.

Segment Analysis

The global AI-powered content creation tools market is segmented based on offering, deployment type, content type, application and region.

Solutions in the global market are expected to drive the market.

In 2024, the solutions segment accounted for the largest percentage of global sales. The solution section includes software or platforms that key suppliers offer for AI video generation. For example, Synthesia is an AI video generation tool utilized in marketing and commercial initiatives by Reuters, Accenture, BBC and others. The pricing and implementation of the software is the largest expenses connected with the component category, resulting in a significant market share.

Geographical Penetration

Rapid Technological Advancements in Asia-Pacific.

Asia-Pacific is expected to play a significant part in the global AI-powered content creation market. Tencent, Alibaba and Baidu in China, as well as Sony, Panasonic and SoftBank in Japan, make significant investments in AI research and development, resulting in advances in natural language processing, picture recognition and content-generating algorithms.

Asia-Pacific's large and diverse consumer market offers attractive potential for AI-powered content creation in a variety of industries, including entertainment, e-commerce, advertising and social media. Avtr Meta Labs' Naina, India's first AI-powered podcast broadcaster, began a podcast series in February 2024. The podcast includes in-depth interviews with celebrities. The interactive broadcast allows the global audience to participate by contributing questions and comments.

Sustainability and Green Content Type Analysis

As more firms and industries use AI-powered content creation, there is a greater emphasis on sustainability and ecologically responsible content generation. Green content initiatives seek to reduce digital carbon footprints, promote environmentally beneficial themes and ensure ethical AI content creation. AI content tools demand a substantial amount of computational power, which influences carbon emissions. Companies are investing in low-energy AI and carbon-neutral cloud computing. OpenAI, Google and Microsoft are working on energy-efficient AI training models that use renewable energy sources.

Competitive Landscape

The major global players in the market include OpenAI, Google DeepMind, Adobe, Canva, Synthesia, Jasper AI, Murf AI, Copy.ai, Surfer SEO and Stability AI.

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Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Offering
  • 3.2. Snippet by Deployment Type
  • 3.3. Snippet by Content Type
  • 3.4. Snippet by Application
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Demand for Personalized Content
    • 4.1.2. Restraints
      • 4.1.2.1. Ethical Concerns & Content Authenticity Issues
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Value Chain Analysis
  • 5.4. Pricing Analysis
  • 5.5. Regulatory and Compliance Analysis
  • 5.6. AI & Automation Impact Analysis
  • 5.7. R&D and Innovation Analysis
  • 5.8. Sustainability & Green Content Type Analysis
  • 5.9. Cybersecurity Analysis
  • 5.10. Next Generation Content Type Analysis
  • 5.11. Content Type Roadmap
  • 5.12. DMI Opinion

6. By Offering

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
    • 6.1.2. Market Attractiveness Index, By Offering
  • 6.2. Solution*
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 6.3. Service

7. By Deployment Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
    • 7.1.2. Market Attractiveness Index, By Deployment Type
  • 7.2. On-premises*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Cloud-based

8. By Content Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
    • 8.1.2. Market Attractiveness Index, By Content Type
  • 8.2. Textual*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Visual
  • 8.4. Graphical
  • 8.5. Audio
  • 8.6. Others

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Marketing and Advertising*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. E-Commerce
  • 9.4. Network Optimization
  • 9.5. Entertainment and Media
  • 9.6. Education
  • 9.7. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.7.1. US
      • 10.2.7.2. Canada
      • 10.2.7.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.7.1. Germany
      • 10.3.7.2. UK
      • 10.3.7.3. France
      • 10.3.7.4. Italy
      • 10.3.7.5. Spain
      • 10.3.7.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.7.1. Brazil
      • 10.4.7.2. Argentina
      • 10.4.7.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.7.1. China
      • 10.5.7.2. India
      • 10.5.7.3. Japan
      • 10.5.7.4. Australia
      • 10.5.7.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Offering
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content Type
    • 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. OpenAI*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Google DeepMind
  • 12.3. Adobe
  • 12.4. Canva
  • 12.5. Synthesia
  • 12.6. Jasper AI
  • 12.7. Murf AI
  • 12.8. Copy.ai
  • 12.9. Surfer SEO
  • 12.10. Stability AI

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us