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健康美容化妝品

市場調查報告書

商品編碼

1696234

全球抗衰老產品市場 - 2025 至 2032 年

Global Anti-Aging Products Market - 2025-2032

出版日期: 2025年03月25日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球抗衰老產品市場規模達到 489.1 億美元，預計到 2032 年將達到 804 億美元，2025-2032 年的複合年成長率為 6.41%。

全球抗衰老產品市場正在迅速發展，其驅動力是從矯正治療轉向預防性護膚（即預防老化）的轉變。這一趨勢受到 Z 世代的數位優先方法的推動，優先透過非侵入性美容治療和先進的皮膚護理程序進行早期干預。

Instagram 和 YouTube 等社群媒體平台擴大了對有科學依據、皮膚科醫生認可的解決方案的需求，使得雷射治療、真皮填充劑和病毒式護膚產品變得更加主流。此外，美容皮膚病學的技術進步使得個人化的護膚方案成為可能，使品牌能夠滿足消費者對客製化抗衰老解決方案日益成長的需求。

隨著 Z 世代專注於自我表達和延長青春，市場更加關注客製化美容解決方案和符合道德的治療方法。新冠疫情和視訊社交互動的興起加速了這一趨勢，凸顯了皮膚健康和預防保健的重要性。

市場動態

促進因素－人口老化加劇

由於預期壽命延長和生育率下降重塑了全球人口結構，老齡人口的增加是抗衰老產品市場的主要推動力。到 2050 年，80 歲及以上人口的比例預計將達到總人口的近 5%，這凸顯了對特定年齡的護膚品、膳食補充劑和健康解決方案的需求日益成長。人口結構的轉變在高收入地區尤其明顯，這些地區的出生率較低，醫療保健的進步使人們的壽命延長。這一趨勢推動企業創新並投資於有科學基礎的高性能抗衰老解決方案，以滿足老年消費者的獨特需求。

除了傳統的皮膚護理外，老齡化人口還推動了對營養干預、功能性食品和先進美容治療的需求，旨在促進健康老化和整體福祉。隨著政府和機構強調預防性醫療保健和以長壽為重點的生活方式選擇，抗衰老市場對清潔標籤、天然和技術驅動的配方的興趣日益濃厚。

克制－優質抗衰老產品價格高昂

優質的抗衰老解決方案，包括先進的護膚品、營養補充劑和美容治療，通常採用尖端的生物技術、經臨床驗證的成分和專有配方，從而推高了生產成本。此外，嚴格的法規遵循、研發投入和行銷支出進一步導致了價格上漲。

雖然富裕消費者仍然是關鍵的市場，但高價位策略限制了該品牌在中等收入人群中的滲透，特別是在拉丁美洲、亞太地區和東歐部分地區等價格敏感地區。

The global anti-aging products market is evolving rapidly, driven by a shift from corrective treatments to preventive skincare, known as prejuvenation. This trend, fueled by Generation Z's digital-first approach, prioritizes early intervention through noninvasive aesthetic treatments and advanced skincare routines.

Social media platforms such as Instagram and YouTube have amplified the demand for science-backed, dermatologist-approved solutions, making laser treatments, dermal fillers and viral skincare gadgets more mainstream. Additionally, technological advancements in aesthetic dermatology have enabled personalized skincare regimens, allowing brands to cater to consumers' growing demand for tailored anti-aging solutions.

With Gen Z's emphasis on self-expression and prolonged youth, the market has seen an increased focus on customized beauty solutions and ethically conscious treatments. The COVID-19 pandemic and the rise of video-based social interactions have accelerated this trend, reinforcing the importance of skin health and preventive care.

Market Dynamics

Driver - Rising Aging Population

The rising aging population is a key driver of the anti-aging products market, as longer life expectancy and declining fertility rates reshape global demographics. By 2050, the share of individuals aged 80 and above is expected to reach nearly 5% of the total population, highlighting the growing demand for age-specific skincare, dietary supplements and wellness solutions. The shift in population structure is particularly evident in high-income regions, where birth rates are low and healthcare advancements enable extended lifespans. This trend is pushing companies to innovate and invest in scientifically backed, high-performance anti-aging solutions catering to the unique needs of older consumers.

Beyond traditional skincare, the aging population is driving demand for nutritional interventions, functional foods and advanced aesthetic treatments aimed at promoting healthy aging and overall well-being. As governments and institutions emphasize preventive healthcare and longevity-focused lifestyle choices, the anti-aging market is seeing increased interest in clean-label, natural and technology-driven formulations.

Restraint - High Cost of Premium Anti-Aging Products

Premium anti-aging solutions, including advanced skincare, nutritional supplements and aesthetic treatments, often incorporate cutting-edge biotechnology, clinically proven ingredients and proprietary formulations, driving up production costs. Additionally, stringent regulatory compliance, R&D investments and marketing expenditures further contribute to higher price points.

While affluent consumers remain a key market, the premium pricing strategy restricts penetration among middle-income demographics, particularly in price-sensitive regions such as Latin America, Asia-Pacific and parts of Eastern Europe.

Segment Analysis

Scientific Innovation & Holistic Skincare Solutions Drive Market Growth

The anti-aging skincare market is experiencing significant growth due to rising consumer demand for scientifically advanced formulations that deliver proven, long-term skin benefits.

Consumers are increasingly drawn to products that combine dermatological expertise, clinically validated ingredients and sustainable formulations to address concerns like wrinkles, loss of elasticity and uneven skin tone. Additionally, the shift towards preventive skincare-where individuals adopt targeted solutions early in life-has fueled the demand for high-efficacy anti-aging products featuring biotech-driven ingredients, biomarine extracts and plant-based actives.

For instance, in August 2024, Purple Pompa launched an innovative "Age Balance" skincare line, designed to harmonize natural aging with skin rejuvenation. The brand's formulations, enriched with Vegan Biomarine, leverage scientific research to enhance skin hydration, fortify the skin barrier and reduce wrinkle density, offering a results-driven yet holistic approach to aging. By focusing on sustainably sourced, high-performance ingredients, the company addresses early signs of aging while promoting long-term skin resilience, aligning with the industry's shift towards science-backed, nature-inspired skincare solutions.

Geographical Penetration

Anti-Aging Products Trends in North America

North America dominates the global anti-aging products market due to high consumer awareness, strong purchasing power and demand for premium skincare solutions. The region benefits from advanced R&D, dermatologist-recommended formulations and a well-developed retail and e-commerce network, ensuring widespread accessibility.

For instance, in February 2022, the U.S. FDA's approval of Evolus' two new anti-wrinkle gels expanded its portfolio. This reflects strong innovation in aesthetic medicine and non-invasive anti-aging solutions. Following the announcement, Evolus' stock surged by 4.5%, underscoring market confidence in cutting-edge skincare advancements.

Competitive Landscape

The global anti-aging products market is highly competitive, driven by innovation, brand equity and scientific advancements. Leading players such as L'Oreal, Procter & Gamble, Unilever and Estee Lauder dominate through diverse portfolios and strong R&D investments. Shiseido, Beiersdorf and AMOREPACIFIC excel in Asia-Pacific with advanced formulations and personalized skincare. Omeo CARE and BioThrive Sciences focus on clean-label and science-backed solutions, while Revlon remains competitive in the mass-market segment. The industry continues to evolve with technological advancements and shifting consumer preferences, intensifying competition.

Key Developments

In August 2024, Purple Pompa introduced its "Age Balance" skincare line, redefining anti-aging by promoting skin rejuvenation in harmony with natural aging. Rather than combating time, the brand focuses on enhancing skin resilience and vitality. Its formulations leverage organic, sustainably sourced ingredients, targeting wrinkles, fine lines and sagging while preserving a healthy glow.
In April 2024, Nuxe launched Nuxuriance Ultra Alfa [3R], a six-product anti-aging line featuring patented green technology. This range blends alfalfa seed extract, hyaluronic acid and orange day-lily extract to deliver natural, high-performance skincare for aging skin.
In January 2025, BASF's personal care business introduced VitaGuard A, an advanced retinol encapsulation technology that enhances stability, bioavailability and skin tolerance. Utilizing patented solid lipid particles, it protects retinol from degradation, reduces skin irritation and improves anti-aging efficacy.

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1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Ingredient Type
3.3. Snippet by Consumer Group
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Aging Population
  - 4.1.1.2. Growing Consumer Awareness of Skincare and Personal Care
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Premium Anti-Aging Products
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Sustainable Analysis
5.6. DMI Opinion

6. By Product Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 6.1.2. Market Attractiveness Index, By Product Type
6.2. Skincare Products*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 6.2.3. Anti-Wrinkle Creams & Serums
- 6.2.4. Moisturizers & Lotions
- 6.2.5. Sunscreens
- 6.2.6. Facial Masks & Treatments
- 6.2.7. Eye Creams & Serums
6.3. Haircare Products
6.4. Cosmetics & Makeup Products
6.5. Anti-Aging Supplements

7. By Ingredient Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 7.1.2. Market Attractiveness Index, By Ingredient Type
7.2. Retinoids & Retinol-Based Products*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Hyaluronic Acid-Based Products
7.4. Peptide-Based Products
7.5. Antioxidants & Vitamin-Based Products
7.6. Plant-Based & Herbal Extracts

8. By Consumer Group

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 8.1.2. Market Attractiveness Index, By Consumer Group
8.2. 25-34 years*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. 35-50 years
8.4. 50+ years

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Key Region-Specific Dynamics
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.7.1. Brazil
  - 9.4.7.2. Argentina
  - 9.4.7.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. L'Oreal*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Procter & Gamble
11.3. Unilever
11.4. Estee Lauder Inc.
11.5. Shiseido Co., Ltd.
11.6. Beiersdorf
11.7. AMOREPACIFIC US, INC.
11.8. Omeo CARE
11.9. BioThrive Sciences
11.10. Revlon, Inc.

LIST NOT EXHAUSTIVE