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1702399

全球寵物後生元補充品市場 - 2025-2032

Global Pet Postbiotic Supplements Market - 2025-2032

出版日期: 2025年04月10日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球寵物後生元補充劑市場規模達到 2.2901 億美元，預計到 2032 年將達到 4.7333 億美元，2025 年至 2032 年的複合年成長率為 9.50%。

隨著人們對寵物腸道健康和整體健康的認知不斷提高，寵物後生元補充劑市場正在穩步成長。後生元是益生菌發酵產生的有益副產品，因其穩定性、安全性以及支持寵物免疫和消化健康的功效而越來越受歡迎。寵物主人正在尋求自然、科學的解決方案來增強寵物的活力，從而推動了對後生元等功能性成分的需求。為了提高適口性和依從性，市場正在看到包括咀嚼片、粉末和液體在內的輸送形式的創新。

寵物後生元補充劑市場趨勢

具有科學依據和多種益處的功能性成分是寵物後生元補充劑市場的一個主要趨勢。雖然後生元最初主要與消化系統健康有關，但現在它們被配製成具有更廣泛的功能，例如免疫支持、皮膚和毛髮健康、口腔衛生、減輕壓力和抗炎功效。

這一趨勢推動了針對口腔健康、免疫力、皮膚等整體健康產品的發展。例如，2025 年 2 月，Fera Pets 推出了 Dental Support，這是其首款由獸醫配製的寵物牙齒補充劑。這款易於使用的粉狀產品適合日常使用，只需將其撒在寵物食品上即可。配方包括植物藥、口腔健康酵素和經過臨床研究的後生元，可促進口氣清新、牙齒清潔和口腔微生物群健康。

動力學

寵物人性化程度不斷提升

寵物的人性化是寵物後生元補充劑市場成長的主要驅動力。隨著越來越多的寵物主人將他們的動物視為家庭成員，他們擴大投資於優質的、有益健康的產品。根據 2024 年美國獸醫協會寵物擁有量和人口統計手冊，美國有 8,970 萬隻狗和 7,380 萬隻貓。平均而言，每個家庭每年在狗的獸醫護理上花費 580 美元，在貓的獸醫護理上花費 433 美元，這凸顯了對寵物健康的大量投資。

這種思維轉變導致對支持腸道健康、免疫力和整體健康的功能性補充劑的需求增加。後生元以其穩定性和針對性的健康益處而聞名，作為一種有科學依據的選擇，它越來越受歡迎。寵物主人在為寵物選擇補充品時也會參考他們的健康習慣。清潔標籤和天然成分的興起進一步符合消費者的期望。

消費者認知度和理解度低

寵物後生元補充劑市場成長的一個重大障礙是消費者認知度和感知價值水平低。根據 SupplySide Store Journal 的一項調查，超過 86% 的寵物補充劑購物者對益生菌有一定的了解，42% 的人認為益生菌對健康有正面的好處。相較之下，只有 27% 的人認知到益生元的益處，只有 9% 的人認知到後生元的益處。這種鮮明的對比表明，後生元在市場上缺乏知名度和教育，這使得品牌更難在寵物主人中建立信任並推動其採用。

The pet postbiotic supplements market is experiencing steady growth, driven by increasing awareness of pet gut health and overall well-being. Postbiotics, the beneficial byproducts of probiotic fermentation, are gaining popularity for their stability, safety, and efficacy in supporting immune and digestive health in pets. Pet owners are seeking natural, science-backed solutions to enhance their pets' vitality, fueling demand for functional ingredients like postbiotics. To improve palatability and compliance, the market is seeing innovation in delivery formats, including chews, powders, and liquids.

Pet Postbiotic Supplements Market Trend

Functional Ingredients with science-backed claims and multi-benefit applications are a key trend in the pet postbiotic supplement market. While postbiotics were initially associated mainly with digestive health, they're now being formulated for a wider range of functions, such as immune support, skin and coat health, oral hygiene, stress reduction, and anti-inflammatory benefits.

This trend drives the development of holistic wellness products addressing oral health, immunity, skin, and more. For instance, in February 2025, Fera Pets launched Dental Support, its first dental supplement for pets, formulated by veterinarians. This easy-to-use powdered product is designed for daily use by simply sprinkling it over pet food. The formula includes botanicals, oral health enzymes, and a clinically studied postbiotic to promote fresh breath, clean teeth, and a healthy oral microbiome.

Dynamics

Increasing Humanization of Pets

The humanization of pets is a major driver in the growth of the pet postbiotic supplements market. As more pet owners view their animals as family members, they are increasingly investing in premium, health-enhancing products. According to the 2024 AVMA Pet Ownership and Demographic Sourcebook, there are 89.7 million dogs and 73.8 million cats in the US. On average, households spend US$ 580 per year on veterinary care for dogs and US$433 for cats, highlighting the significant investment in pet health.

This shift in mindset has led to a higher demand for functional supplements that support gut health, immunity, and overall well-being. Postbiotics, known for their stability and targeted health benefits, are gaining popularity as a science-backed option. Pet parents also mirror their wellness routines when choosing supplements for their pets. The rise of clean-label and natural ingredients further aligns with consumer expectations.

Low Consumer Awareness and Understanding

A significant barrier to growth in the pet postbiotic supplements market is the low level of consumer awareness and perceived value. According to a survey by SupplySide Store Journal, more than 86% of pet supplement shoppers are at least somewhat familiar with probiotics, and 42% associate them with positive health benefits. In comparison, only 27% recognize the benefits of prebiotics and just 9% of postbiotics. This stark contrast indicates that postbiotics suffer from a lack of visibility and education in the market, making it harder for brands to build trust and drive adoption among pet owners.

Segment Analysis

The global pet postbiotic supplements market is segmented based on form, pet type, nature, functionality, ingredient and region.

Digestive Health Leads the Pet Postbiotic Supplements Market Due to Higher Prevalence of Gut Issues in Pets

Digestive health holds a significant share in the pet postbiotic supplements market due to its direct impact on overall pet wellness. Many pets, especially dogs and cats, frequently suffer from gastrointestinal issues such as diarrhea, constipation, and vomiting. According to a study published in the National Library of Medicine, research from the Veterinary Teaching Hospital of IPB University in Indonesia found gastrointestinal helminth infections in 61.11% of dogs and 53.80% of cats, with hookworms and Toxocara species being the most prevalent.

Postbiotics help maintain gut flora balance, improve nutrient absorption, and strengthen the immune system. Pet owners are increasingly aware of the gut-health connection and prefer postbiotic products for preventive and therapeutic benefits. Veterinarians also recommend postbiotics for managing chronic digestive problems. With the rising demand for natural, safe, and effective solutions, digestive health-focused supplements dominate new product launches.

Geographical Penetration

High Pet Ownership and Growing Pet Health Industry Drive North America's Market Share

North America holds a significant share of the pet postbiotic supplements market due to the region's high pet ownership rates and growing awareness of pet health and wellness. According to the 2023-2024 National Pet Owners Survey by APPA, about 66% of US households-around 86.9 million families-own a pet. Pet owners in the US and Canada are increasingly seeking advanced nutritional solutions, including postbiotics, to support gut health and immunity in their pets.

Additionally, North America's well-established pet food and supplement industry offers a robust distribution network. Premiumization trends and the humanization of pets are encouraging owners to invest in innovative, science-backed supplements. Regulatory support and frequent product launches by leading brands also contribute to market growth.

Sustainability Analysis

The sustainability of the pet postbiotic supplement market is driven by growing awareness of pet health and the shift toward natural, science-backed ingredients. Postbiotics, being stable and shelf-friendly, reduce waste and energy use during storage and transportation compared to probiotics. Many brands are adopting eco-friendly packaging and sourcing practices to appeal to environmentally conscious consumers. The market aligns with the trend toward clean-label and functional pet nutrition, promoting long-term wellness.

In March 2024, Colorado-based Pet Releaf launched its first non-hemp supplement line, Pet Releaf Naturals, marking a sustainable shift in pet wellness. The new offerings include a postbiotic for dogs and cats of all ages and a fish-free Omega-3, made with plant-based, responsibly sourced ingredients.

Competitive Landscape

The major global players in the market include Fera Pets, BioDose, Pet Releaf, PetCultures, Azestfor, Activ Dog Health, Feelwells, Sirius Pet Biologics Pte Ltd., NutriPaw, ADM Protexin Limited and others.

Key Developments

In February 2025, Pet Honesty, a pet supplement brand, launched a new Dental Powder for cats, offering a convenient, brush-free solution for feline oral health. The supplement uses postbiotics to support a healthy oral microbiome, kelp to reduce plaque and tartar naturally, and a Fresh Breath Blend of parsley and decaffeinated green tea.
In January 2025, Spirited Paw, a brand by Standard Process, launched Probiotic + Gut Health, a cutting-edge supplement for cats and dogs. Formulated with a blend of prebiotics, probiotics, and postbiotics, it supports digestive and immune health while promoting a balanced microbiome.

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Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Form
3.2. Snippet by Pet Type
3.3. Snippet by Nature
3.4. Snippet by Functionality
3.5. Snippet by Ingredient
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Humanization of Pets
- 4.1.2. Restraints
  - 4.1.2.1. Low Consumer Awareness and Understanding
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory and Compliance Analysis
5.5. Sustainability Analysis
5.6. DMI Opinion

6. By Form

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 6.1.2. Market Attractiveness Index, By Form
6.2. Capsules/Tablets*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Liquid
6.4. Powder
6.5. Others

7. By Pet Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 7.1.2. Market Attractiveness Index, By Pet Type
7.2. Dogs*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Cats
7.4. Others

8. By Nature

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 8.1.2. Market Attractiveness Index, By Nature
8.2. Organic*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Conventional

9. By Functionality

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 9.1.2. Market Attractiveness Index, By Functionality
9.2. Digestive Health*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Immune System Support
9.4. Skin & Coat Health
9.5. Oral Health
9.6. Others

10. By Ingredient

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 10.1.2. Market Attractiveness Index, By Ingredient
10.2. Postbiotic-only Formulations*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Synbiotic Formulations
10.4. Functional Blends

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. UK
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient

12. Company Profiles

12.1. Fera Pets*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. BioDose
12.3. Pet Releaf
12.4. PetCultures
12.5. Azestfor
12.6. Activ Dog Health
12.7. Feelwells
12.8. Sirius Pet Biologics Pte Ltd.
12.9. NutriPaw
12.10. ADM Protexin Limited

LIST NOT EXHAUSTIVE