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商品編碼

1702409

全球高粱啤酒市場－2025-2032

Global Sorghum Beer Market- 2025-2032

出版日期: 2025年04月10日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球高粱啤酒市場規模達到 2.9 億美元，預計到 2032 年將達到 5.6 億美元，在 2025-2032 年預測期內的複合年成長率為 8.74%。

高粱啤酒市場是全球飲料產業中一個不斷成長的領域，其特點是用高粱釀造的啤酒的生產和消費。由於對無麩質產品的需求不斷成長以及傳統和手工飲料的日益普及，該行業受到了越來越多的關注。根據世界衛生組織統計，全球約有6,000萬人飲用高粱啤酒，顯示高粱啤酒具有強烈的文化相關性和龐大的市場基礎。隨著人們對健康益處的認知不斷成長以及對多樣化啤酒選擇的需求，高粱啤酒市場即將迎來大規模擴張。

高粱啤酒市場趨勢

全球高粱啤酒市場的一個關鍵發展是越來越重視擴大傳統和本土釀造過程以提高商業吸引力，特別是在高粱啤酒具有重要文化意義的非洲。例如在南非，像Umqombothi（一種傳統高粱啤酒）這樣的品牌已經開始以商業形式出現，南非啤酒公司（百威英博的子公司）等公司生產包裝版本以吸引城市消費者。

這代表了一種更大的趨勢，即由於人們對正宗、文化底蘊豐富的產品的興趣日益濃厚，當地傳統飲料正在進入官方零售通路。這與全球精釀啤酒運動一致，顧客更喜歡獨特的區域體驗，而不是大規模生產的啤酒。

動力學

無麩質飲料需求不斷成長

全球高粱啤酒市場的主要驅動力之一是無麩質酒精飲料需求的不斷成長，這源於人們對乳糜瀉、麩質不耐症的認知不斷提高，以及人們普遍轉向注重健康的生活方式。與傳統的大麥或小麥釀造的啤酒不同，高粱啤酒天然不含麩質，因此對於有飲食限制的人來說是一種安全且有吸引力的選擇。根據乳糜瀉基金會的資料，全球約有 1% 的人口患有乳糜瀉，其中更多的人選擇無麩質飲食作為生活方式。

不斷擴大的消費者群體鼓勵啤酒廠探索高粱等非傳統穀物，以生產不影響口味的包容性、無麩質的啤酒。除了健康因素外，高粱啤酒作為向傳統和永續原料邁進的更廣泛運動的一部分，也越來越受到關注。這種環境優勢與消費者對永續食品和飲料採購日益成長的興趣相一致。

保存期限有限和品質問題

全球高粱啤酒市場的一個主要限制因素是傳統釀造方法的保存期限有限和品質控制挑戰。高粱啤酒，尤其是傳統形式的高粱啤酒（如南非的 Umqombothi 或奈及利亞的 burukutu），通常以小批量釀造，不使用防腐劑或巴氏殺菌法。與商業大麥啤酒相比，這導致保存期限大大縮短。

該產品容易很快變酸，限制了其分銷範圍，並使得大規模商業化變得困難。此外，高粱品質和當地發酵技術的差異可能導致口感和酒精含量不一致，這對試圖擴大生產同時保持一致品質標準的品牌構成了挑戰。

The sorghum beer market is a growing section of the worldwide beverage industry, defined by the production and consumption of beer made from sorghum. This sector has received increased attention due to rising demand for gluten-free products and the growing popularity of traditional and artisanal beverages. According to the World Health Organization, around 60 million people drink sorghum beer, demonstrating that it has a strong cultural relevance and a large market base. As knowledge of health advantages and desire for varied beer options grows, the sorghum beer market is primed for major expansion.

Sorghum Beer Market Trend

A key development in the global sorghum beer market is a rising emphasis on scaling up traditional and indigenous brewing processes for commercial appeal, particularly in Africa, where sorghum beer is culturally significant. For example, in South Africa, brands like Umqombothi-a traditional sorghum beer-have begun to appear in commercial forms, with corporations such as South African Breweries (an AB InBev affiliate) manufacturing packaged versions to appeal to urban consumers.

It represents a larger trend in which local, heritage-based beverages are entering official retail channels, owing to growing interest in authentic, culturally rich items. This is consistent with the global craft beer movement, in which customers prefer distinctive, regional experiences over mass-produced options.

Dynamics

Rising Demand for Gluten-free Beverages

One of the primary drivers of the global sorghum beer market is the rising demand for gluten-free alcoholic beverages, fueled by growing awareness of celiac disease, gluten intolerance and a general shift toward health-conscious lifestyles. Unlike traditional beer made from barley or wheat, sorghum beer is naturally gluten-free, making it a safe and appealing choice for individuals with dietary restrictions. According to data from the Celiac Disease Foundation, approximately 1% of the global population suffers from celiac disease, with many more practicing gluten-free diets as a lifestyle choice.

The expanding consumer base has encouraged breweries to explore non-traditional grains like sorghum to produce inclusive, gluten-free options that don't compromise on taste. In addition to health factors, sorghum beer is also gaining traction as part of a broader movement toward traditional and sustainable ingredients. This environmental edge aligns with the growing consumer interest in sustainable food and beverage sourcing.

Limited Shelf Life and Quality Concerns

One key restraint in the global sorghum beer market is the limited shelf life and quality control challenges associated with traditional brewing methods. Sorghum beer, especially in its traditional form (such as Umqombothi in South Africa or burukutu in Nigeria), is often brewed in small batches without preservatives or pasteurization. This leads to a much shorter shelf life compared to commercial barley-based beers.

The product tends to sour quickly, limiting its distribution range and making large-scale commercialization difficult. Additionally, variations in sorghum grain quality and local fermentation techniques can result in inconsistent taste and alcohol content, posing challenges for brands trying to scale production while maintaining consistent quality standards.

Segment Analysis

The global sorghum beer market is segmented based on product, distribution channel, end-user, packaging type, alcohol content and region.

Rising Preference for Unique, Locally Inspired Flavors Drives Craft Sorghum Beer Growth

A key driver for the global market is the growing consumer preference for unique, locally inspired flavors and ingredients. As the craft beer movement expands globally, consumers are increasingly seeking out beverages that reflect regional identity and heritage. Sorghum, being a traditional grain used in African brewing for centuries, offers a distinct flavor profile that sets craft sorghum beers apart from conventional options.

Craft breweries are capitalizing on this by using indigenous sorghum varieties, local fermentation techniques and storytelling rooted in cultural heritage to appeal to adventurous drinkers and ethically minded consumers. This trend is especially visible in countries like US, where breweries are experimenting with sorghum to create gluten-free craft beer offerings with a rich backstory and artisanal appeal.

Geographical Penetration

Expanding Consumer Demand for Health-Conscious Beverages in North America

North America sorghum beer market is experiencing notable growth, driven by increasing consumer demand for gluten-free and health-conscious beverage options. Sorghum, a naturally gluten-free grain, serves as an excellent alternative to traditional barley and wheat in beer production, catering to individuals with celiac disease or gluten sensitivities. The trend has led to the emergence of several breweries specializing in sorghum-based beers.

For instance, Lakefront Brewery in Milwaukee, Wisconsin, offers "New Grist," a beer brewed with sorghum and rice, specifically crafted for those with gluten intolerance. Similarly, Anheuser-Busch produces "Redbridge," a gluten-free beer made from sorghum. As a result, the North American sorghum beer market is poised for continued expansion, driven by health trends and the craft beer industry's pursuit of novel brewing ingredients.

Sustainability Analysis

The global sorghum beer market presents several sustainability advantages, particularly in regions where sorghum is a staple crop. Sorghum's natural drought resistance and adaptability to semi-arid climates make it an environmentally friendly alternative to traditional brewing grains like barley and wheat, which often require more water and chemical inputs. This characteristic not only supports water conservation efforts but also promotes agricultural resilience in areas prone to climate variability.

For instance, in Uganda, the production of sorghum beer has bolstered the local economy by providing income to approximately 20,000 smallholder farmers, demonstrating the crop's potential to enhance both environmental and socio-economic sustainability. Additionally, enhancing the supply chain for sorghum, ensuring consistent quality and implementing sustainable farming practices are crucial steps toward making sorghum beer production more sustainable on a global scale.

Competitive Landscape

The major global players in the market include Heineken, Nile Breweries, Diageo, SABMiller, Anheuser-Busch InBev (AB InBev), Delta Corporation Limited, Bard's Brewing LLC and Jing-A Brewing Co.

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Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Distribution Channel
3.3. Snippet by End-User
3.4. Snippet by Packaging Type
3.5. Snippet by Alcohol Content
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Gluten-free Beverages
- 4.1.2. Restraints
  - 4.1.2.1. Limited Shelf Life and Quality Concerns
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory and Compliance Analysis
5.5. Sustainability Analysis
5.6. DMI Opinion

6. By Product

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 6.1.2. Market Attractiveness Index, By Product
6.2. Craft Sorghum Beer*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Commercial Sorghum Beer
6.4. Non-Alcoholic Sorghum Beer
6.5. Flavored Sorghum Beer

7. By Distribution Channel

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 7.1.2. Market Attractiveness Index, By Distribution Channel
7.2. Online*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Supermarkets and Hypermarkets
7.4. Specialty Stores
7.5. Bars and Restaurants
7.6. Others

8. By End-User

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.1.2. Market Attractiveness Index, By End-User
8.2. Individuals*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Restaurants
8.4. Events and Catering Services
8.5. Others

9. By Packaging Type

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 9.1.2. Market Attractiveness Index, By Packaging Type
9.2. Bottled*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Canned
9.4. Kegged
9.5. Others

10. By Alcohol Content

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol Content
- 10.1.2. Market Attractiveness Index, By Alcohol Content
10.2. Low Alcohol Content (0.5% - 3.0%) *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Moderate Alcohol Content (3.1% - 6.0%)
10.4. High Alcohol Content (Above 6.0%)

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol Content
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol Content
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. UK
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol Content
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol Content
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcohol Content

12. Company Profiles

12.1. Heineken*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nile Breweries
12.3. Diageo
12.4. SABMiller
12.5. Anheuser-Busch InBev (AB InBev)
12.6. Delta Corporation Limited
12.7. Bard's Brewing LLC
12.8. Jing-A Brewing Co.

LIST NOT EXHAUSTIVE