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市場調查報告書
商品編碼
1450253
泰國消費食品服務市場Consumer Foodservice in Thailand |
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價格
簡介目錄
泰國的消費性食品服務在2023年表現強勁，目前銷售額超過了疫情前的水準。成長是由回歸正常生活模式推動的，包括消費者重返工作場所、旅行增加以及與家人和朋友的定期聯繫。2022年 10月取消所有剩餘入境限制後，入境旅遊業持續復甦也支撐了銷售。
本報告研究了泰國的消費食品服務，並提供了市場概況，包括競爭環境、市場中的主要參與企業和品牌，以及未來五年的發展預測。
目錄
執行摘要
市場資料
免責聲明
資訊來源
泰國限時餐廳
關鍵資料發現
2023年發展
- 旅遊業復甦，2023年穩定成長
- 經銷店擴張成為重要策略
- 麥當勞透過瞄準 Z 世代而取得成功
前景和機會
- 旅遊業復甦提振成長，但消費者尋求更高品質的餐飲體驗
- 流行文化引起年輕消費者的共鳴
- 快餐公司的目標是變得更永續
分類資料
泰國咖啡館/酒吧
關鍵資料發現
2023年發展
- 儘管成長強勁，促銷策略仍有助於吸引對價格敏感的消費者
- 隨著需求增加連鎖咖啡館恢復門市擴大策略
- 隨著咖啡文化的發展，宅配服務仍然很受歡迎
前景和機會
- 國際觀光回歸推動經濟成長
- 咖啡文化的發展帶動咖啡茶專賣店的繁榮
- 健康和保健趨勢推動了對更健康選擇的需求
分類資料
泰式全套服務餐廳
關鍵資料發現
2023年發展
- 旅遊業復甦推動全方位服務餐廳回歸
- 亞洲料理的日益普及推動全方位服務餐廳的成長
- 高營運成本挑戰全方位餐飲業
前景和機會
- 全方位服務餐廳面臨營運成本上升的挑戰
- 健康和保健趨勢為玩家創造了適應不同飲食偏好的機會
- 更加重視用餐體驗與永續性
分類資料
泰式自助咖啡簡餐店
關鍵資料發現
2023年發展
- 自助咖啡簡餐店仍然是一個小眾類別，其中宜家餐廳處於領先地位。
- 專注泰國本土風味
- 日本最大的餐廳在新宜家商場開業
前景和機會
- IKEA餐廳實施策略性促銷，為消費者提供更大價值
- 透過推出季節性菜單來提高消費者的興趣
- 透過提供價格實惠的菜單選項，自助咖啡簡餐店可能會受益於消費者對價格敏感度的提高
分類資料
泰國小吃攤/售貨亭
關鍵資料發現
2023年發展
- 隨著旅遊業的復甦，攤販和售貨亭的銷售增加
- 珍珠奶茶推動泰國小吃攤和售貨亭的成長
- 競爭格局仍然高度分散
前景和機會
- 攤販/售貨亭受益於旅遊業的復甦
- 零售店人流量的增加將帶來銷售的成長
- 消費者優先考慮負擔能力
分類資料
泰國的消費性食品服務（依地區）
關鍵資料發現
2023年發展
- 零售地點將受益於消費者流動性的提高
- 致力於獨立地點
- 入境復甦帶動旅遊住宿業銷售成長
前景和機會
- 泰國旅遊業的復甦是各地成長的關鍵
- 旅遊和住宿設施將經歷最活躍的成長
- 隨著新購物中心的開業，零售店將變得更具吸引力
分類資料
簡介目錄
Product Code: CFSTH
Consumer foodservice in Thailand registered a buoyant performance in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven by the revival of normal lifestyle patterns, including the return of consumers to their physical workspaces, increasing amounts of travel and more regular contact with family and friends. The ongoing recovery of inbound tourism also helped fuel sales, following the lifting of all remaining entry restrictions in October 2022. As fears surrounding the...
Euromonitor International's Consumer Foodservice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer foodservice in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Independent foodservice developments
- What next for consumer foodservice?
MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
- Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
- Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
- Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
- Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
- Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
- Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
- Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
- Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
- Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
- Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
- Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Steady growth in 2023, driven by revival of tourism
- Outlet expansion emerges as a key strategy
- McDonald's achieves success through targeting Gen Z demographic
PROSPECTS AND OPPORTUNITIES
- Revival of tourism will fuel growth, but consumers will seek out higher quality dining experiences
- Pop culture will resonate with young consumers
- Fast-food players will look to become more sustainable
CATEGORY DATA
- Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
- Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
- Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
- Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
- Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
- Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
- Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
- Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
- Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
- Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
- Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
- Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
- Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
- Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFES/BARS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Despite robust growth, promotional strategies are instrumental in luring price sensitive consumers
- Chained cafes resume outlet expansion strategies amidst increased demand
- Delivery services remain popular, in keeping with growing coffee culture
PROSPECTS AND OPPORTUNITIES
- Return of international tourism will fuel growth
- Growing coffee culture will lead specialist coffee and tea shops to thrive
- Health and wellness trend will fuel demand for healthier options
CATEGORY DATA
- Table 28 Cafes/Bars by Category: Units/Outlets 2018-2023
- Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2018-2023
- Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2018-2023
- Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2018-2023
- Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2018-2023
- Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2018-2023
- Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2019-2023
- Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2020-2023
- Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2023-2028
- Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2023-2028
- Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2023-2028
- Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2023-2028
- Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2023-2028
- Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rebound of tourism fuels revival of full-service restaurants
- Surging popularity of Asian cuisine drives growth of full-service restaurants
- High operational costs present challenge for full-service restaurant industry
PROSPECTS AND OPPORTUNITIES
- Full-service restaurants will face challenges in terms of rising operational costs
- Health and wellness trend will create opportunities for players to cater to various dietary preferences
- Greater focus on dining experience and sustainability
CATEGORY DATA
- Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
- Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
- Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
- Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
- Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
- Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
- Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
- Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
- Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
- Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
- Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
- Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
- Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
- Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Self-service cafeterias remain a niche category, with Ikea Restaurant leading the way
- Focus on local Thai tastes
- Ikea's new outlet unveils largest restaurant in the country
PROSPECTS AND OPPORTUNITIES
- Ikea Restaurant will implement strategic promotions to offer greater value to consumers
- Introduction of seasonal menus will generate consumer interest
- Self-service cafeterias could gain from increased price sensitivity of consumers by offering affordable menu options
CATEGORY DATA
- Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
- Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
- Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
- Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
- Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
- Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
- Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
- Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
- Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
- Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
- Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
- Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
- Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
- Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Revival of tourism boosts sales via street stalls and kiosks
- Bubble tea drives growth in Thailand's street stalls and kiosks
- Competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
- Street stalls/kiosks to benefit from tourism revival
- Increase in footfall in retail locations should provide boost to sales
- Consumers will prioritise affordability
CATEGORY DATA
- Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
- Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
- Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
- Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
- Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
- Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
- Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
- Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
- Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
- Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
- Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
- Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
- Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
- Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Retail locations benefit from increased levels of consumer mobility
- Greater focus on standalone locations
- Revival of inbound tourism boosts sales in travel and lodging locations
PROSPECTS AND OPPORTUNITIES
- Recovery of Thailand's tourism industry will be key to growth across all locations
- Travel and lodging locations will see most dynamic growth
- Retail locations should see increased appeal, alongside opening of new shopping malls
CATEGORY DATA
- Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
- Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
- Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
- Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
- Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
- Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
- Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
- Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
- Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
- Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
- Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
- Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
- Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
- Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
- Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
- Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
- Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
- Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
- Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
- Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
- Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
- Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
- Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
- Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
- Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
- Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
- Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
- Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
- Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
- Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
- Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
- Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
- Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
- Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
- Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
- Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
- Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
- Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
- Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
- Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
- Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
- Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
- Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
- Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
- Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
- Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
- Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
- Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
- Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
- Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
- Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
- Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
- Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
- Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
- Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
- Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
- Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
- Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
- Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
- Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
- Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
- Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
- Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
- Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
- Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
- Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
- Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
- Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
- Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
- Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
- Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
- Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
