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1564422

馬來西亞消費者健康市場

Consumer Health in Malaysia

出版日期: 2024年09月23日 | 出版商:

Euromonitor International | 英文 111 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

以當前以金額為準，馬來西亞消費者健康市場規模預計將在 2024 年保持穩定成長，儘管成長速度較回顧期初放緩。儘管核心通膨預計將低於2023年，但生活成本的上升導致許多消費者在購買習慣上變得更加挑剔，從而越來越傾向於在物有所值之間做出選擇。

該報告審視了馬來西亞消費者健康市場，並提供了市場概況，包括2019年至2023年的最新零售資料、市場機會和未來展望。

草藥/傳統成分仍然是主要製造商的關注焦點，預計前景樂觀
黏液分解藥物等特殊用途新產品的開發以及電子商務的擴張將為市場帶來新的日本品牌。
維生素和營養食品、止咳藥、感冒藥和過敏藥（花粉症）之間的界線正在變得模糊。

分類資料

馬來西亞消化藥

主要資料結果

2024年發展

生活壓力大導致制酸劑用量顯著增加，腹瀉治療和瀉藥也越來越受歡迎。
國內廠商加大胃腸病治療藥物投入
行動格式滿足時間緊迫的消費者的需求

前景和機遇

忙碌的生活方式趨勢預計將推動成人胃腸道藥物的成長，而兒科藥物仍然是利基市場
由於價格實惠，對本地製造的消化助劑的需求預計將增加
便利商店和加油站零售商可望增加市場佔有率

分類資料

馬來西亞皮膚科

主要資料結果

2024年發展

龍年將鼓勵出生率上升並促進尿布疹治療方法的普及。
痔瘡治療逐漸普及
外用消毒劑/消毒劑受益於新產品推出數量的增加

前景和機遇

本地製造商透過加強產品系列來提高競爭力
旨在防止脫髮的標準洗髮精的出現可能會為脫髮治療帶來激烈的競爭。
藥局可能會繼續佔據主導地位，但電子商務正顯示出有希望的跡象

分類資料

馬來西亞的 NRT 戒菸協助

主要資料結果

2024年發展

立法修正案將刺激 NRT 戒菸輔助品的成長
市場領導Nicorette 推出新型 NRT戒煙輔助劑
政府介入旨在打擊年輕人吸食尼古丁

前景和機遇

儘管線上管道和其他管道的可用性有所增加，但由於生活成本上升，NRT 戒菸輔助劑可能面臨挑戰
隨著《吸菸產品管制法案 852》的實施，隨著電子煙使用率的上升，對 NRT 佐劑的需求預計也會增加。
競爭格局幾乎沒有改變。

類別指標

分類資料

馬來西亞睡眠輔助品

2024年發展

馬來西亞眼科護理

主要資料結果

2024年發展

由於螢幕時間增加，對眼部護理產品的需求增加
具有獨特優勢的新產品的推出推動了眼部護理的成長
本土製造商進軍眼部護理領域以滿足不斷成長的需求

前景和機遇

在預測期內，洗眼器的數量將急劇增加，洗眼器的類型將成為眼部保健領域的競爭者。
隨著消費者採取預防措施，眼保健補充品繼續對眼部保健構成威脅
線下通路的分銷預計將保持強勁，便利商店的重要性預計將增加。

分類資料

馬來西亞創傷護理

主要資料結果

2024年發展

創傷護理維持穩定成長，OK繃/OK繃進一步多元化
連鎖藥局生產的自有品牌產品與知名品牌的競爭更加激烈
Alpro Pharmacy 與 Sugi Holdings 結盟，讓消費者更廣泛地接觸日本創傷護理產品

前景和機遇

在製造商對新應用形式的投資的支持下，創傷護理預計將繼續健康成長。
引人注目的設計、多種尺寸和緊湊的包裝增加了銷量
藥局連鎖網路持續擴張，便利商店也勢頭強勁

分類資料

馬來西亞維生素

主要資料結果

2024年發展

一旦疫情進入流行期，免疫趨勢將趨於正常化
維生素 B 在神經系統健康中的地位代表著人口老化所帶來的重大成長機會
隨著越來越多的消費者在大流行後過著積極的生活方式，綜合維他命的受歡迎程度飆升

前景和機遇

綜合維他命針對特定消費群組的需求，提高競爭力
隨時隨地使用的更方便的格式越來越受歡迎。
由於生活成本的上升，自有品牌預計將變得更受歡迎。

分類資料

馬來西亞營養食品

主要資料結果

2024年發展

隨著馬來西亞人注重預防性健康措施，食品出現強勁成長
對健康老化的關注將導致針對關節疼痛和靈活性的 NMN補充品和產品的開發。
本土製造商的崛起

前景和機遇

專注於睡眠調節和情緒管理的食品越來越受到關注
自有品牌營養食品可望擴大市場佔有率
分銷格局變化，線下通路漸受青睞

分類資料

馬來西亞的體重管理和健康

主要資料結果

2024年發展

生活成本上升影響體重管理和健康維持的需求，但營養補充品持續呈現健康成長
GLP-1 產品開發可能會影響體重管理和健康
國際直銷商進行在地化行銷宣傳活動以拉動消費

前景和機遇

體重管理和健康領導者以個人化轉型包裝瞄準消費者
國際直銷商繼續引領體重管理和健康管理領域的銷售，並專注於個人化計劃
預計國內外企業在代餐和營養補充品領域的競爭將會更加激烈。

分類資料

馬來西亞運動營養

主要資料結果

2024年發展

運動蛋白粉繼續成為成長支柱，透明乳清蛋白成為受歡迎的選擇
便捷的消費方式適應忙碌的生活方式
植物來源運動營養持續受到關注

前景和機遇

由於製造商專注於更專業的產品，預計在現貨蛋白粉的帶動下將實現健康成長
對移動運動營養形式的需求增加
發行可能進一步轉向線上

分類資料

馬來西亞草藥/傳統產品

主要資料結果

2024年發展

對草本/傳統產品的需求持續成長，其中營養食品引領潮流
專注於美容和健康的定位將支持草藥/傳統滋補品的成長，草藥/傳統咳嗽/感冒藥的存在也會增加。
電子商務持續保持強勁勢頭

前景和機遇

製造商積極利用當地生產的草藥和傳統成分
馬來西亞政府對草藥/傳統產品採用新的監管指南
針對睡眠和情緒管理的產品預計將呈現上升趨勢

分類資料

馬來西亞兒科消費者健康

主要資料結果

2024年發展

兒科維生素和營養食品繼續保持強勁成長勢頭，並持續關注預防保健
小兒咳嗽、感冒和過敏藥物的需求正在增加
國內企業透過新產品發布產生影響

前景和機遇

免疫增強產品預計成長勢頭強勁
支持認知功能的產品潛力巨大。
擴大藥局網路將是成長的關鍵，但電子商務也將變得更加重要

分類資料

簡介目錄

Product Code: CHMY

The consumer health market in Malaysia is projected to maintain steady growth in current value terms in 2024, albeit at a slower pace compared to the initial years of the review period. While core inflation is anticipated to trend lower than in 2023, the elevated cost of living continues to drive many consumers towards more discerning purchasing habits, with a growing focus on value-for-money options. In response to these shifting consumer behaviours, both international and domestic players have...

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What's next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Topical analgesics retain strong performance supported by high number of new product innovations
Growing preference for stronger doses in systemic analgesics
Growing presence of herbal/traditional topical analgesics

PROSPECTS AND OPPORTUNITIES

Analgesics expected to continue on steady growth trajectory, boosted by rising availability of cheaper, generic alternatives
Topical analgesics will continue to benefit from innovative new product launches
Further diversification expected in terms of distribution channels

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Cough, cold and allergy (hay fever) remedies sustain steady growth as consumers engage in preventative measures
Players ramp up new product development, with herbal/traditional ingredients commonly found in new formulations
Ongoing competition from immunity-strengthening vitamins and dietary supplements

PROSPECTS AND OPPORTUNITIES

Positive outlook expected, with herbal/traditional ingredients continuing as key manufacturer focus
Development of new products for specialised use, including remedies to break down mucus, while the expansion of e-commerce will introduce new Japanese brands to the market
Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Stressful lifestyles contribute to strong growth in antacids, while diarrhoeal remedies and laxatives are gaining traction
Domestic manufacturers ramp up their investment in digestive remedies
On-the-go formats accommodate time-pressed consumers

PROSPECTS AND OPPORTUNITIES

Trend towards busier lifestyles projected to spur growth in digestive remedies for adults, with paediatric treatments remaining niche
Demand on locally manufactured digestive remedies is anticipated to grow, thanks to their affordable prices
Convenience stores and forecourt retailers are poised for growing share of the market

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Year of the Dragon spurs higher birth rate, driving growth in nappy rash treatments
Haemorrhoid treatments slowly gain momentum
Topical germicidals/antiseptics benefit from high number of new product launches

PROSPECTS AND OPPORTUNITIES

Local manufacturers will become more competitive with enhanced product portfolios
Emerging number of standard shampoos aimed at preventing hair loss could pose strong competition to hair loss treatments
Pharmacies are likely to remain dominant but e-commerce shows signs of promise

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Legislative changes support growth in NRT smoking cessation aids
Market leader Nicorette launches new NRT smoking cessation aid in spray format
Government interventions aim to combat nicotine smoking amongst young people

PROSPECTS AND OPPORTUNITIES

NRT smoking cessation aids could face challenges due to high cost of living, despite improving availability, including via online channels
Implementation of Control of Smoking Products Act 852 expected to boost demand for NRT aids, amid rising vaping rates
Little change in competitive landscape

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN MALAYSIA

2024 DEVELOPMENTS

EYE CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Increasing levels of screen time drive demand for eye care products
New product launches featuring distinctive benefits drive growth in eye care
Local manufacturers expand into eye care to tap into growing demand

PROSPECTS AND OPPORTUNITIES

Varieties of eye wash emerge as competition for eye care in forecast period as surging number of eye wash seen
Eye health supplements will continue to post threat to eye care as consumers engage in preventative measures
Distribution through offline channels will remain solid, with convenience stores expected to grow in importance

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2019-2024
Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Wound care maintains steady growth, with sticking plasters/adhesive bandages seeing further diversification
Private label offerings produced by chained pharmacies represent more serious competition to leading brands
Partnership between Alpro Pharmacy and Sugi Holdings give consumers wider access to Japanese wound care products

PROSPECTS AND OPPORTUNITIES

Wound care will continue to see healthy growth, supported by manufacturer investment in new application formats
Eye-catching designs, variety of sizes and compact packaging will boost sales
Pharmacy chain network will continue to expand but convenience stores will also gain traction

CATEGORY DATA

Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Normalisation of immunity trend as pandemic enters an endemic phase where
Nerve-health positioning of vitamin B represents strong growth opportunity, in conjunction with ageing population
Surging popularity of multivitamins as consumers engage in active lifestyles post-pandemic

PROSPECTS AND OPPORTUNITIES

Multivitamins will target the needs of specific consumer groups in order to become more competitive
More convenient, on-the-go formats will grow in popularity
Private labels anticipated to gain traction as a result of high cost of living

CATEGORY DATA

Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Robust growth for dietary supplements, as Malaysians focus on preventative health measures
Focus on healthy ageing leads to development of NMN supplements as well as products targeting joint pain and flexibility
Emerging number of local manufacturers

PROSPECTS AND OPPORTUNITIES

Greater focus on dietary supplements focused on sleep regulation and mood management
Private label dietary supplements are expected to gain share
Shifting distribution landscape, with offline channels becoming increasingly popular

CATEGORY DATA

Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

High cost of living impacts demand for weight management and wellbeing, although supplement nutrition drinks continue to see healthy growth
Development of GLP-1 products could have implications for weight management and wellbeing
International direct sellers adopt localised marketing campaigns to boost consumption

PROSPECTS AND OPPORTUNITIES

Weight management and wellbeing leaders target consumers with personalised transformation packages
International direct sellers will continue to dominate sales in weight management and wellbeing, with increased focus on personalisation programmes
Both international and domestic players forecasted to compete intensely in meal replacement and supplement nutrition drinks

CATEGORY DATA

Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sports protein powder continues as key driver of growth, with clear whey protein emerging as popular option
Convenient consumption formats cater to busy on-the-go lifestyles
Plant-based sports nutrition continues to gain traction

PROSPECTS AND OPPORTUNITIES

Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
On-the-go sports nutrition formats will see stronger demand
Distribution likely to see a further shift online

CATEGORY DATA

Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Demand for herbal/traditional products continues to grow, with dietary supplements leading the way
Beauty and health-focused positionings propel growth in herbal/traditional tonics, while herbal/traditional cough/cold remedies also have a growing presence
E-commerce continues to gain traction

PROSPECTS AND OPPORTUNITIES

Locally-produced herbal/traditional ingredients will be actively utilised by manufacturers
Malaysian government adopts new regulatory guidelines for herbal/traditional products
Products with a sleep and mood management positioning are anticipated to show an upward trend

CATEGORY DATA

Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Paediatric vitamins and dietary supplements continue with strong growth momentum, thanks to continuing focus on preventative health
Paediatric cough, cold and allergy remedies demonstrate rising demand
Domestic players make impact with host of new product launches

PROSPECTS AND OPPORTUNITIES

Immune-strengthening products are anticipated to see strong growth momentum
Strong potential for products that can support cognitive functioning
Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance

CATEGORY DATA

Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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