美國永續發展市場

超過一半的美國消費者擔心氣候變化，約 60% 的消費者希望透過日常行動對環境產生正面影響。這為永續性發展創造了機會，近一半的消費者回收利用，超過三分之一的消費者減少廚餘垃圾和塑膠。素食和純素產品吸引了超過三分之一不吃肉的消費者，並推動了整個產業的成長。

本報告考察了美國永續發展市場，並總結了五個地區行業領導者的具體行業趨勢、商業宣傳活動以及永續發展態度和期望。我們也介紹了在永續產品系列處於領先和落後地位的公司和品牌，並深入了解全球主要市場的消費者永續性態度、期望和採用情況的演變。

目錄

調查範圍

主要發現

介紹

• 美國永續發展市場：按產業分類的關鍵指標（2023 年）

消費行為

• 環保意識
• 美國消費者永續性意識與行為：2020-2024
• 綠色行動
• 美國消費者環境行為：2024 年
• 信任綠色標籤
• 美國消費者對產品聲明的信任度：2024 年
• 購物偏好
• 美國消費者循環購物偏好：2024 年
• 永續消費類型
• 美國的永續消費者類型：2024 年
• 零浪費：美國最大的消費者類型：2024

市場規模及產品滲透率

• 美國各產業永續發展市場規模：2020-2023
• 美國永續產品各產業滲透率：2020-2023

永續產品

• 美容和個人護理：2020-2023 年美國十大永續性屬性的 SKU 的定價和人均支出以及產品滲透率
• 無酒精飲品
• 主食
• 小吃
• 乳製品和替代品
• 烹飪原料及膳食
• 寵物護理
• 消費者健康
• 紙巾和衛生用品
• 居家照護
• 熱飲

競品分析

• 2020-2023 年美國永續性屬性 SKU 銷售排名前 10 的公司
• 2020-2023 年美國永續產品滲透率排名前 10 名的公司

機會 - 按行業

• 美容與個人護理：美國十大永續性屬性市場規模：2020-2023
• 無酒精飲品
• 主食
• 小吃
• 乳製品和替代品
• 烹飪原料及膳食
• 寵物護理
• 消費者健康
• 紙巾和衛生用品
• 居家照護
• 熱飲

機會 - 按關鍵屬性群組

• 不使用人工成分：主要國家永續產品市場規模：2020-2023
• 永續包裝：主要國家永續產品市場規模：2020-2023
• 永續採購：主要國家永續產品市場規模：2020-2023年

Over half of US consumers are worried about climate change, with almost 60% aiming to positively impact the environment through their everyday actions. This creates growth opportunities for sustainable claims, with nearly half of consumers recycling and over a third reducing food waste and plastics. Vegetarian and vegan products are driving growth across industries, appealing to over a third of consumers who are meat avoiders, with many of these willing to pay more for food and beverages with su...

Euromonitor International's Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers' evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sustainability market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

SCOPE

• CHART 1 Sustainability Country Report Scope 2024

KEY FINDINGS

• CHART 2 Sustainability Country Report Main Findings 2024

INTRODUCTION

• CHART 3 Sustainability Market in the USA: Key Metrics by Industry 2023

CONSUMER BEHAVIOUR

• Environmental awareness
• CHART 4 Consumers' Sustainability Awareness and Actions in the USA 2020-2024
• Green actions
• CHART 5 Consumers' Environmental Action in the USA 2024
• Trust in green labels
• CHART 6 Consumer Trust in Product Claims in the USA 2024
• Shopping preferences
• CHART 7 Consumer Circular Shopping Preferences in the USA 2024
• Sustainable consumer types
• CHART 8 Sustainable Consumer's Types in the USA 2024
• CHART 9 Zero Wasters: Largest Consumer Type in the USA 2024

MARKET SIZE AND PRODUCT PREVALENCE

• CHART 10 Sustainability Market Size By Industry in the USA 2020-2023
• CHART 11 Sustainability Product Prevalence by Industry in the USA 2020-2023

SUSTAINABLE PRODUCTS

• CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 13 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 14 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 16 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 17 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 18 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 19 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 20 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 21 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023
• CHART 22 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in the USA, 2020-2023

COMPETITOR ANALYSIS

• CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in the USA, 2020-2023
• CHART 24 Top 10 Companies: Sustainability Product Prevalence in the USA, 2020-2023

SEIZING THE OPPORTUNITY - BY INDUSTRY

• CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 26 Soft Drinks: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 27 Staple Foods: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 28 Snacks: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 29 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 30 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 31 Pet Care: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 32 Consumer Health: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 33 Tissue & Hygiene: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 34 Home Care: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023
• CHART 35 Hot Drinks: Market Size of Top 10 Sustainability Attributes in the USA 2020-2023

SEIZING THE OPPORTUNITY - BY KEY ATTRIBUTE GROUP

• CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023
• CHART 37 Sustainable Packaging Claims: Market Size of Sustainable Products across selected countries 2020-2023
• CHART 38 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023