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市場調查報告書

商品編碼

1598303

中國電市場

Consumer Appliances in China

出版日期: 2024年11月19日 | 出版商:

Euromonitor International | 英文 133 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計2024年中國家電市場現值零售額小幅成長1%，但零售量下降1%，走勢微妙。這種情況是由多種趨勢決定的，包括消費者需求下降、通貨緊縮壓力、成本上升以及策略重心轉向國際市場。

該報告審視了中國消費電子市場，並對國家層面的家用、可攜式和車載消費性電子市場的規模和形態提供了全面的指導。我們提供最新的零售資料，使您能夠識別推動成長的行業。我們識別主要企業、關鍵品牌，並策略性地分析影響市場的主要因素（新產品開發、分銷、定價問題等）。

In 2024, consumer appliances in China has been experiencing nuanced dynamics, characterised by an expected modest retail current value increase of 1%, juxtaposed with a 1% decline in retail volume terms. This scenario has been shaped by several trends, including diminished consumer demand, deflationary pressures, escalating costs, and a strategic pivot towards international markets.

Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 11 Sales of Small Appliances by Category: Volume 2019-2024
Table 12 Sales of Small Appliances by Category: Value 2019-2024
Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Little movement for refrigeration appliances amidst economic downturn and government incentives
Premiumisation due to rising costs and shifting corporate strategies
Competitive strategies due to shrinking domestic demand and rising costs

PROSPECTS AND OPPORTUNITIES

Continued growth, and offering different features as consumer requirements change
Incorporation of AI in refrigeration appliances
Replacement incentives and circular refrigeration appliances

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Table 37 Sales of Freezers by Format: % Volume 2019-2024
Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Small rise in sales for home laundry appliances
Shifting consumer preference, with the rise of large and mini washing machines
Competitive dynamics in automatic washing machines

PROSPECTS AND OPPORTUNITIES

Revolutionising home laundry appliances with integration, innovation, and blurred definitions
Functional segmentation and collaborative strategies
Personalised products through tailor-made AI and stylish exterior design

CATEGORY DATA

Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Resilient growth of dishwashers despite real estate pressures
Consumer preference for large capacity dishwashers drives sales
Slow price growth due competition and inflation

PROSPECTS AND OPPORTUNITIES

Low penetration rate and technological innovation by local brands to fuel steady growth
Centralisation and technological prowess to drive the competition in dishwashers
Strategic partnerships and servitisation in dishwashers

CATEGORY DATA

Table 71 Sales of Dishwashers by Category: Volume 2019-2024
Table 72 Sales of Dishwashers by Category: Value 2019-2024
Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
Table 80 Production of Dishwashers: Total Volume 2019-2024
Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Continued path to recovery thanks to the revitalisation of cooker hoods and built-in hobs
Struggle of range cookers amidst property market slump and consumer apathy
Exploring the quality-price balance in large cooking appliances

PROSPECTS AND OPPORTUNITIES

Education will communicate the benefits of large cooking appliances to consumers
Advances in health-oriented technologies in large cooking appliances
Built-in hobs with smarter algorithms and stronger output

CATEGORY DATA

Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Microwaves continues to experience competition and price sensitivity
Shifts in consumption patterns and product premiumisation
Microwaves dominated by Midea and Galanz

PROSPECTS AND OPPORTUNITIES

Intelligence and multifunctionality will be increasingly important in microwaves
However, simplicity may appeal to some consumers
Personalised designs to meet consumers' aesthetic needs

CATEGORY DATA

Table 106 Sales of Microwaves by Category: Volume 2019-2024
Table 107 Sales of Microwaves by Category: Value 2019-2024
Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
Table 114 Production of Microwaves: Total Volume 2019-2024
Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Food preparation appliances sees a drop in volume sales and unit price in 2024
Joyoung maintains its lead in food preparation appliances
Food preparation appliances sees increasing concentration

PROSPECTS AND OPPORTUNITIES

Food preparation appliances expected to maintain its declining trend
Smart and small likely to be the future of food preparation appliances
Share of volume sales via e-commerce expected to continue rising

CATEGORY DATA

Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Overall volume decline, with varying performances across categories
Healthy and convenient cooking is the leading trend
Local brands perform well in espresso coffee machines

PROSPECTS AND OPPORTUNITIES

Unit prices set to decrease in some categories to boost volume sales, while overall volume sales are expected to decline
Robot stir fryers in the very early stages of development and require long-term observation
Top three brands likely to continue to dominate, but opportunities will remain for smaller brands

CATEGORY DATA

Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Upright and robotic vacuum cleaners set to perform well in 2024
Continuous innovation in vacuum cleaners
Ecovacs continues to lead robotic vacuum cleaners, but its share is expected to decline in 2024

PROSPECTS AND OPPORTUNITIES

Steady growth in vacuum cleaners, with increased penetration expected
The popularity of pets may provide new opportunities for vacuum cleaners
Rising number of multifunctional products expected, but cleaning efficacy should be the priority

CATEGORY DATA

Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Volume sales of personal care appliances return to decline in 2024
The popularity of high-speed hair dryers and product development support the strong growth of hair care appliances
Other personal care appliances experiences a double-digit decline

PROSPECTS AND OPPORTUNITIES

Personal care appliances expected to return to volume growth
Brands from small cooking appliances and food preparation appliances enter personal care appliances
More personal care appliances likely to be intelligent

CATEGORY DATA

Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Intensified price war in air conditioners due to weak demand
Stable slow growth for humidifiers and dehumidifiers, and decline for air purifiers
Competitive strategies and innovations in air conditioners

PROSPECTS AND OPPORTUNITIES

AI creates opportunities for profit enhancement
Growing popularity of scenario-based air treatment products
Global expansion of Chinese air conditioner brands

CATEGORY DATA

Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
Table 175 Production of Air Conditioners: Total Volume 2019-2024
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029