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市場調查報告書

商品編碼

1635610

越南烹飪原料與膳食市場

Cooking Ingredients and Meals in Vietnam

出版日期: 2025年01月10日 | 出版商:

Euromonitor International | 英文 55 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

儘管面臨全球經濟情勢的挑戰，越南的烹飪原料和膳食預計在零售和餐飲領域都將成長，2024年整體銷售量將穩定成長。持續的需求反映了該行業許多類別的基本性質，例如食用油、醬汁、蘸醬和調味品，被當地消費者視為日常用品。然而，經濟不確定性帶來的壓力正在影響成長潛力。

該報告考察了越南烹飪原料和膳食市場，提供了 2020 年至 2024 年的最新零售資料，確定了主要企業、品牌和零售商店，並深入了解了消費者需求和銷售成長背後的促進因素。人口變化。

目錄和表格清單

執行摘要

市場資料

免責聲明

資訊來源

越南食用油

主要資料結果

2024年發展

由於食用油產品的重要性，預計 2024 年食用油總量將穩定成長
受主產區天氣惡劣影響，食用油生產面臨供應不穩定
Calofic Corp 透過強大的品牌和影響力主導的行銷在食用油領域處於領先地位

前景和機遇

健康意識提升可望決定食用油走向
由於產能增加和價格穩定努力，預計食用油價格仍可負擔
知名品牌繼續利用強大的行銷、節慶促銷和社群參與

分類資料

越南菜和湯

主要資料結果

2024年發展

已調理食品面臨經濟不確定性的挑戰，公司專注於負擔能力和分銷
Vissan Co Ltd 將在 2024 年繼續引領獲勝原料市場
冷凍已調理食品零食產品種類增加

前景和機遇

由於對方便和安全選擇的需求，預計已調理食品的零售將大幅成長
現代Off-Trade通路和電子商務的興起可能會推動已調理食品的成長
預計將可得性並使冷凍已調理食品多樣化

分類資料

越南醬料、沾醬和調味料

主要資料結果

2024年發展

醬料、沾醬和調味品的總量略有增加，這得益於這些產品的重要作用和以健康為導向的產品創新
當地和國際風味的辣椒醬變得越來越多樣化。
Masan Consumer Corp 將在 2024 年繼續引領醬汁、蘸醬和調味品市場

前景和機遇

由於便利性的提高，醬汁、蘸醬和調味料預計將穩定成長
在競爭日益激烈的市場中，品牌需要平衡創新與傳統、數位參與和本地策略。
健康趨勢持續推動創新

分類資料

越南甜醬

主要資料結果

2024年發展

儘管缺乏行銷努力，甜味抹醬的總銷量仍持續成長
蜂蜜具有健康功效，玩家專注於透過電子商務提高產品知名度
2024 年，甜味抹醬將繼續引領甜點市場，但該類別仍將分散

前景和機遇

甜味抹醬的有限使用為擴大分銷和行銷工作創造了成長潛力
預計當地小型雜貨店仍將是糖果的主要零售通路
品牌可能會針對送禮場合來有效定位被認為是非必需品的產品

分類資料

簡介目錄

Product Code: COVN

Overall, cooking ingredients and meals in Vietnam is set to record steady total volume growth in 2024, with growth in both retail and foodservice sales, despite challenges from the global economic situation. The sustained demand reflects the essential nature of many of the categories in this industry, such as edible oils, and sauces, dips and condiments, which are considered daily use items by local consumers. Nonetheless, pressures from economic uncertainty are weighing on the growth potential...

Euromonitor International's Cooking Ingredients and Meals in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Cooking Ingredients and Meals market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?

MARKET DATA

Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

EDIBLE OILS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Edible oils sees steady total volume growth in 2024, driven by the essential nature of such products
Production of edible oils faces supply volatility due to adverse weather in key producing regions
Calofic Corp leads edible oils through strong branding and influencer-driven marketing

PROSPECTS AND OPPORTUNITIES

Prominence of health consciousness expected to shape edible oils
Efforts to expand production capacity and price stabilisation measures likely to keep edible oils affordable
Leading brands will continue to leverage strong marketing, festive promotions, and community involvement

CATEGORY DATA

Table 13 Sales of Edible Oils by Category: Volume 2019-2024
Table 14 Sales of Edible Oils by Category: Value 2019-2024
Table 15 Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 16 Sales of Edible Oils by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Edible Oils: % Value 2020-2024
Table 18 LBN Brand Shares of Edible Oils: % Value 2021-2024
Table 19 Distribution of Edible Oils by Format: % Value 2019-2024
Table 20 Forecast Sales of Edible Oils by Category: Volume 2024-2029
Table 21 Forecast Sales of Edible Oils by Category: Value 2024-2029
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2024-2029

MEALS AND SOUPS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Ready meals faces challenges from economic uncertainty, with players focusing on affordability and distribution
In 2024 ready meals continues to be led by Vissan Co Ltd
Frozen ready meals sees greater diversity in snacking products

PROSPECTS AND OPPORTUNITIES

Ready meals set to record significant retail volume growth, driven by demand for convenient and safe options
Growing prominence of modern off-trade channels and e-commerce set to drive the growth of ready meals
Greater availability of international dishes expected, and diversity in frozen ready meals

CATEGORY DATA

Table 24 Sales of Meals and Soups by Category: Volume 2019-2024
Table 25 Sales of Meals and Soups by Category: Value 2019-2024
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 27 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2019-2024
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2019-2024
Table 30 Sales of Soup by Leading Flavours: Rankings 2019-2024
Table 31 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 32 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 33 Distribution of Meals and Soups by Format: % Value 2019-2024
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 35 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029

SAUCES, DIPS AND CONDIMENTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sauces, dips and condiments sees slow total volume growth, supported by the essential role of these products, and health-conscious product innovations
Chilli sauces sees a greater variety of both local- and international-inspired flavours
Sauces, dips and condiments continues to be led by Masan Consumer Corp in 2024

PROSPECTS AND OPPORTUNITIES

Stable growth expected for sauces, dips and condiments, driven by the growing convenience trend
Brands will need to balance innovation with tradition, and digital engagement with localised strategies in an increasingly competitive market
Health trends will continue to drive innovation

CATEGORY DATA

Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2019-2024
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2019-2024
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2019-2024
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2019-2024
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2019-2024
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2019-2024
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2020-2024
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2024
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2019-2024
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2024-2029
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2024-2029
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2024-2029
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2024-2029

SWEET SPREADS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sweet spreads exhibits continued total volume growth despite a lack of marketing activities
Honey appeals through its health benefits, while players focus on boosting product visibility through e-commerce
Sweet spreads continues to be led by Golden Farm in 2024, although the category remains fragmented

PROSPECTS AND OPPORTUNITIES

Limited usage of sweet spreads offers potential for growth through extended distribution and marketing efforts
Small local grocers expected to remain the main retail channel for sweet spreads
Brands likely to target gifting occasions to effectively position products that are perceived as non-essential