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印度家電市場

Consumer Electronics in India

出版日期: 2025年02月19日 | 出版商:

Euromonitor International | 英文 80 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

估計2024年印度家電市場規模將呈現零售單位數量強勁成長，但前景喜憂參半，許多類別預計將成長，而其他類別預計將下降。可攜式電子產品，尤其是 TWS 耳機和穿戴式設備，由於其便利性和在印度年輕、忙碌人群中的受歡迎程度而表現良好。電腦和周邊設備也捲土重來，在人工智慧個人電腦的帶動下，其銷售在2023年低迷之後開始復甦。

本報告研究了印度消費性電子產品市場，並對國家層面的家庭、可攜式和車載消費性電子產品市場的規模和形態提供了全面的指導。提供最新的零售資料，以便確定推動成長的行業。識別主要企業和品牌，並從策略上分析影響市場的關鍵因素（新產品開發、分銷和定價問題等）。

目錄及表格

執行摘要

市場資料

免責聲明

資訊來源

印度電腦及周邊設備

關鍵資料發現

2024年的發展

電腦和周邊設備需求呈正成長但成長緩慢
HP 繼續成為印度電腦和周邊設備領域的領導者
日本對遊戲筆記型電腦的需求強勁

前景與機會

預測期內，電腦和周邊設備預計將穩定成長
當地產量預計將增加
零售電子商務預計將繼續擴大流通佔有率

分類資料

印度的車載娛樂系統

關鍵資料發現

2024年的發展

由於智慧型手機和預載設備的普及，車載娛樂持續下滑
印度主要先驅改變商業模式
Pioneer將繼續開發新產品

前景與機會

隨著智慧型手機普及率的上升，不可避免的下滑趨勢將持續
5G和預載互聯設備的興起預計也將對售後業務產生負面影響。
未來對某些聯網功能的需求預計會增加

分類資料

印度家庭音響與電影

關鍵資料發現

2024年的發展

家庭音響和戲院持續下滑
消費者對行動和無線設備的偏好影響了這一類別的銷售。
Sony保持領先地位，但預計不會有參與企業成長

前景與機會

新技術的引進降低了家庭音響和電影院的性能
揚聲器公司正轉向優質化以保護利潤率
零售電子商務依類型分類的銷售佔有率預計將增加

分類資料

印度家庭影片

關鍵資料發現

2024年的發展

2024年液晶電視將復甦並強勁成長
前三名之間的競爭愈演愈烈
零售電商流通佔有率持續擴大

前景與機會

家庭影片預計將穩定成長
預測期內大螢幕電視的需求預計將增加
預計未來印度生產的「印度製造」電視數量將會增加。

分類資料

印度影像設備

關鍵資料發現

2024年的發展

智慧型手機普及率不斷上升繼續阻礙影像設備的銷售
無反光鏡相機持續受到消費者的青睞
衰退類別中的穩定競爭格局

前景與機會

預計成像設備在預測期內將持續下滑
球員們需要致力於吸引年輕一代。
隨著高階車型的發展，單價預計會上升

分類資料

印度的可攜式播放器

關鍵資料發現

2024年的發展

可攜式媒體播放機和電子閱讀器銷售持續下滑，無線揚聲器推動成長
智慧音箱高普及率將推動無線音箱成長
亞馬遜在電子閱讀器和無線揚聲器領域繼續保持強勢地位。

前景與機會

消費行為的改變將對電子閱讀器的銷售產生負面影響
由於使用方便，無線揚聲器預計將持續成長
零售電子商務預計將變得越來越重要和普遍

分類資料

印度行動電話

關鍵資料發現

2024年的發展

行動電話銷量連續兩年下滑後成長
更多品牌推出支援 5G 的智慧型手機
零售電子商務擴大流通佔有率

前景與機會

智慧型手機預計將穩定成長
智慧型手機本地產量將持續增加
折疊式行動電話或將變得更加主流

分類資料

印度的穿戴式電子產品

關鍵資料發現

2024年的發展

由於人們的健康意識不斷增強，穿戴式電子產品經歷巨大的成長
領先穿戴式電子產品製造商之間的競爭愈演愈烈
零售電子商務仍然是主要通路

前景與機會

預測期內穿戴電子產品預計將穩定成長
運動腕帶在消費者中越來越不受歡迎
穿戴式裝置的本地製造變得更加重要

分類資料

印度耳機

關鍵資料發現

2024年的發展

Z 世代消費者透過使用真正的無線立體聲（TWS）耳機繼續推動耳機的成長。
boAt 目前佔據耳機市場的首位，但競爭對手逐漸崛起
白牌懷疑已經減緩了幾個本土品牌的成長，其中包括 boAt

前景與機會

儘管基數較高，TWS 耳機有望推動成長，但高階頭戴式無線耳機也具有潛力
零售電子商務仍是成長最快的銷售管道，得益於快消品的擴張
預計未來幾年本地製造業將強勁成長

分類資料

簡介目錄

Product Code: CEIN

Consumer electronics is set to experience solid retail volume growth in India in 2024, although the picture is mixed, with growth anticipated across many categories, but decline for others. Portable consumer electronics, especially TWS earbuds and wearable electronics, are performing well due to their convenience and popularity amongst India's young, on-the-go population. Computers and peripherals is also seeing a resurgence, driven by rebounding sales after a poor year in 2023, AI-enabled PCs,...

Euromonitor International's Consumer Electronics in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Positive yet muted growth in demand for computers and peripherals
HP continues to lead computers and peripherals in India
Strong demand for gaming laptops in the country

PROSPECTS AND OPPORTUNITIES

Steady growth expected for computers and peripherals in the forecast period
Local production expected to rise
Retail e-commerce likely to continue to gain distribution share

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

In-car entertainment continues its decline, due to popularity of smartphones and pre-installed devices
Leading player Pioneer changes its model in India
Pioneer will continue to develop new products

PROSPECTS AND OPPORTUNITIES

Inexorable decline set to continue as smartphone penetration rises
The penetration of 5G and pre-installed interconnected devices also set to have a negative impact on the aftermarket business
Demand for certain connected features set to improve going forward

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Home audio and cinema is in perpetual decline
Consumer preference for portable and wireless devices eat into the category's sales
Sony maintains its lead, but no player is able to see growth

PROSPECTS AND OPPORTUNITIES

Launch of new technologies to hamper the performance of home audio and cinema
Companies offering speakers turn to premiumisation to protect their bottom line
Increasing share of sales likely to be through retail e-commerce

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

LCD TVs rebounds to strong growth in 2024
The competition intensifies amongst the top three players
Retail e-commerce continues to gain share of distribution

PROSPECTS AND OPPORTUNITIES

Steady growth expected for home video
Demand for large-screen TVs set to increase in the forecast period
Locally manufactured, "Made in India" TVs set to rise going forward

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Rising smartphone penetration continues to hamper sales of imaging devices
Mirrorless cameras continue to gain popularity amongst consumers
A stable competitive landscape in a declining category

PROSPECTS AND OPPORTUNITIES

Imaging devices expected to continue spiralling downwards during the forecast period
Players will need to focus on attracting the younger generation
Unit prices expected to rise amidst developments in high-end models

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
Table 67 Sales of Imaging Devices by Category: Value 2019-2024
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Wireless speakers drives growth, as portable media players and e-readers continue to decline
High adoption of smart speakers drives growth for wireless speakers
Amazon continues to lead thanks to its strong positions in e-readers and wireless speakers

PROSPECTS AND OPPORTUNITIES

Changes in consumer behaviour set to negatively impact sales of e-readers
Wireless speakers set to maintain growth due to convenience
Retail e-commerce expected to become increasingly important and prevalent

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2019-2024
Table 78 Sales of Portable Players by Category: Value 2019-2024
Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Mobile phones witnesses growth after two years of consecutive volume decline
An increasing number of brands launch 5G-enabled smartphones
Retail e-commerce gains share of distribution

PROSPECTS AND OPPORTUNITIES

Steady growth expected for smartphones
Local manufacturing of smartphones will continue to rise
Foldable phones likely to become more mainstream

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

With the rising health trend, wearable electronics witnesses strong growth
The competition intensifies amongst the top manufacturers in wearable electronics
Retail e-commerce remains the dominant distribution channel

PROSPECTS AND OPPORTUNITIES

Steady growth expected for wearable electronics in the forecast period
Activity bands continue to lose favour amongst consumers
Local manufacturing of wearables to become more prominent

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Gen Z consumers continue to drive the growth of headphones through their love of True Wireless Stereo (TWS) earbuds
While boAt currently holds the leading position in headphones, competitors are gaining ground
Allegations of white labelling slowing the growth of several home-grown brands, including boAt

PROSPECTS AND OPPORTUNITIES

Despite the high base, TWS earbuds set to drive growth, but some potential for premium over-ear wireless headphones
Driven by the expansion of quick commerce, retail e-commerce will remain the fastest-growing sales channel
Local manufacturing expected to see huge growth in the coming years