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市場調查報告書
商品編碼
1527921

全球廣告支援視訊點播市場 - 全球產業分析、規模、佔有率、成長、趨勢、預測（2031）- 依內容、依串流裝置、依地區

Ad-Supported Video on Demand Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region:
出版日期: | 出版商: Fairfield Market Research | 英文 275 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

目前，廣播產業和 OTT 平台對原創影片內容的需求快速成長。廣告支援的視訊點播市場中的領先公司大力投資製作原創內容，以吸引新觀眾並留住現有觀眾。因此，許多廣播公司開發新鮮而獨特的內容，以提高觀眾的品牌知名度，加速廣告支援的視訊點播服務的成長。

跨各種裝置的優質直播內容的品質和可用性不斷提高，而直播視訊串流仍處於起步階段。在傳統電視上觀看體育賽事和賽事直播的觀眾轉向這些平台，以方便地按照日程安排觀看直播視訊內容。此外，在視訊點播內容需求不斷成長的推動下，現場賽事和體育賽事的數量也在增加。觀眾對直播和原創串流內容日益成長的偏好預計將在未來幾年顯著擴大廣告支援的視訊點播市場。

超高清或 4K 隨選視訊內容成為家庭視訊的主流，隨著支援這些格式的智慧型手機和平板電腦變得越來越流行，這種趨勢可能會持續下去。雖然許多行動視訊內容仍以非高清解析度提供，但對 4K 內容的需求可能比高清內容高兩到四倍，對網路產生重大影響。因此，隨著對增加頻寬和傳輸更高解析度視訊的需求不斷增加，營運商利用其網路專業知識並轉向更先進的 4G 網路來提供卓越的服務品質，這是一個很好的機會。因此，改進的視訊格式預計將增加廣告支援的視訊點播（AVOD）服務的訂閱量。

本報告研究了全球廣告支援的視訊點播市場，並提供了市場概況，包括按內容、串流媒體設備、地區劃分的趨勢以及進入該市場的公司之間的競爭趨勢。

目錄

第1章 執行摘要

第2章 市場概述

  • 市場定義與細分
  • 市場動態
  • 價值鏈分析
  • 波特五力分析
  • 監理狀況
  • 新冠肺炎（COVID-19）影響分析
  • 經濟概況
  • PESTLE分析

第3章 價格趨勢分析

  • 主要亮點
  • 影響廣告支援視訊點播價格的關鍵因素
  • 價格分析

第4章 2019-2031年全球廣告支援視訊點播市場前景

  • 2019-2031年全球廣告支援視訊點播市場前景，依內容，價值（十億美元）
  • 2019-2031年全球廣告支援視訊點播市場前景，依串流媒體設備，價值（十億美元）
  • 2019-2031年全球廣告支援視訊點播市場前景，依地區，價值（十億美元）

第5章 2019-2031年北美廣告支援視訊隨播市場前景

第6章 歐洲廣告支援視訊點播市場前景，2019-2031年

第7章 亞太地區廣告支援視訊點播市場展望，2019-2031年

第8章 拉丁美洲廣告支持隨選視訊市場前景，2019-2031年

第9章 中東與非洲廣告支援隨選視訊市場前景，2019-2031年

第10章 競爭態勢

  • 2024年公司市佔率分析
  • 競爭對手儀表板
  • 公司簡介
    • Tubi, Inc.
    • Muvi LLC
    • PopcornFlix
    • Hulu
    • Roku
    • Amazon.com, Inc.
    • iQIYI
    • Disney+ Hotstar
    • MX Player
    • Youku Tudou Inc.

第11章 附錄

簡介目錄

At present, the broadcasting industry and OTT (Over-The-Top) platforms are experiencing a surge in demand for original video content. Major players in the ad-supported video on demand market are investing heavily in the production of original content to attract new audiences and retain existing viewers. Consequently, many broadcasters are accelerating the growth of their ad-supported video on demand services by developing fresh and unique content to enhance brand awareness among audiences.

The quality and availability of premium live content across various devices continue to improve, with live video streaming still in its early stages. Viewers who previously watched live sports and events on traditional TV are shifting to such platforms due to the convenience of accessing live video content as per their schedule. Additionally, the number of live events or sports deals is on the rise, driven by the increasing demand for video on demand content. This growing audience preference for live and original streaming content is expected to significantly expand the ad-supported video on demand market in the coming years.

Ad-Supported Video on Demand Market Trends

Advancements in Video Formats & Devices to Create New Opportunities for Operators: For home videos, UHD or 4K video on demand content is becoming mainstream, a trend likely to continue with the growing availability of smartphones and tablets that support these formats. Although much mobile video content is still delivered in non-HD resolutions, the demand for 4K content can be two to four times greater than HD, presenting a substantial impact on networks. Therefore, with the demand for increased bandwidth, streaming higher resolution videos presents an opportunity for operators to leverage their network expertise, providing superior quality of service by transitioning to more advanced 4G networks. Consequently, improvements in video formats are expected to boost subscriptions to ad-supported video on demand (AVOD) services.

Rising Subscriber Base Due to High-Speed Internet Services Fuelling Market Growth: The launch of 5G networks in many developed countries is anticipated to enhance the video streaming experience for users. Continuous developments in Internet services are expected to drive market growth, with ongoing research on next-generation networks providing ultra-high speeds, supporting the widespread adoption of video on demand services. Moreover, the high-speed video streaming in developed countries leads to longer average session lengths of video data usage compared to other regions.

Regional Outlook of Ad-Supported Video on Demand Market

In terms of value, East Asia accounted for the largest share of the ad-supported video on demand market recently, owing to the increased growth of video streaming on smartphones in the region. Additionally, South Asia and Pacific, along with East Asia, are expected to hold a significant portion of the global ad-supported video on demand market. The AVOD market in Europe is also expected to grow at a substantial rate, driven by increasing Internet penetration and the rising demand for video on demand services to provide training and education through satellite connectivity.

Ad-Supported Video on Demand Market to Surge under Impact of COVID-19 Pandemic

Among all subscription-based services, ad-supported video on demand has gained popularity among cash-strapped consumers affected by the rising unemployment brought on by the coronavirus pandemic. Streaming consumption across different platforms has increased significantly, accelerated by the COVID-19 outbreak. Lockdowns have altered daily routines, leading people to seek new and engaging ways to pass the time. As a result, video on demand services have been positively impacted by the pandemic, with bans on public gatherings prompting a shift to video streaming services for media and entertainment.

Increasing numbers of viewers are opting for platforms such as ad-supported video on demand, subscription video on demand, and transaction video on demand to watch movies and TV shows. This shift in consumer preference is driving the growth of the ad-supported video on demand market at a significant rate. For example, in recent months, Amazon.com, Inc. reported that its monthly ad-supported video on demand streaming audience doubled, showcasing the competitive nature of the market as it vies with other ad-supported OTT services like Pluto TV, Hulu, Tubi, and others.

Analysts' Viewpoint

A comprehensive view of the ad-supported video on demand market reveals significant growth potential. The smart TVs sub-segment holds a major share of the market, while the smartphones and tablets streaming devices sub-segment is expanding rapidly and is expected to dominate the market in the near future. Various ad-supported video on demand platforms are signing deals with other media companies to expand their content libraries and cater to audiences worldwide. Partnerships and collaborations with other AVOD platforms and media companies are strategies being adopted by key players to fuel their sales growth.

Competitive Analysis

Several key companies are shaping the ad-supported video on demand market, including:

  • Tubi, Inc.
  • Muvi LLC
  • PopcornFlix
  • Hulu
  • Roku
  • Amazon.com, Inc.
  • iQIYI
  • Disney+ Hotstar
  • MX Player
  • Youku Tudou Inc.

Ad-Supported Video on Demand Market: Segmentation

Fairfield Market Research's research study on the global ad-supported video on demand market offers a detailed market taxonomy, wherein key segments have been discussed in detail. The segmentation of the ad-supported video on demand market is offered on the basis of content, streaming device, and region. Each segment has been analyzed in detail, with data pertaining to the growth of each segment included in the study.

Content:

  • Media & Entertainment
  • Travel & Tourism
  • Sports
  • Others

Streaming Device:

  • Smart TVs
  • Laptops & Desktops
  • Smartphones & Tablets
  • Other OTT Devices

Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Ad-Supported Video on Demand Market Snapshot
  • 1.2. Future Projections
  • 1.3. Key Market Trends
  • 1.4. Regional Snapshot, by Value, 2024
  • 1.5. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunities
  • 2.3. Value Chain Analysis
  • 2.4. Porter's Five Forces Analysis
  • 2.5. Regulatory Landscape
  • 2.6. COVID-19 Impact Analysis
    • 2.6.1. Supply
    • 2.6.2. Demand
  • 2.7. Economic Overview
    • 2.7.1. World Economic Projections
  • 2.8. PESTLE Analysis

3. Price Trend Analysis

  • 3.1. Key Highlights
  • 3.2. Prominent Factors Affecting Ad-Supported Video on Demand Prices
  • 3.3. Pricing Analysis
    • 3.3.1. Subscription Analysis

4. Global Ad-Supported Video on Demand Market Outlook, 2019 - 2031

  • 4.1. Global Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
    • 4.1.1. Key Highlights
      • 4.1.1.1. Media & Entertainment
      • 4.1.1.2. Travel & Tourism
      • 4.1.1.3. Sports
      • 4.1.1.4. Others
  • 4.2. Global Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 4.2.1. Key Highlights
      • 4.2.1.1. Smart TVs
      • 4.2.1.2. Laptops & Desktops
      • 4.2.1.3. Smartphones & Tablets
      • 4.2.1.4. Other OTT Devices
  • 4.3. Global Ad-Supported Video on Demand Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
    • 4.3.1. Key Highlights
      • 4.3.1.1. North America
      • 4.3.1.2. Europe
      • 4.3.1.3. Asia Pacific
      • 4.3.1.4. Latin America
      • 4.3.1.5. Middle East & Africa
    • 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. North America Ad-Supported Video on Demand Market Outlook, 2019 - 2031

  • 5.1. North America Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
    • 5.1.1. Key Highlights
      • 5.1.1.1. Media & Entertainment
      • 5.1.1.2. Travel & Tourism
      • 5.1.1.3. Sports
      • 5.1.1.4. Others
  • 5.2. North America Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 5.2.1. Key Highlights
      • 5.2.1.1. Smart TVs
      • 5.2.1.2. Laptops & Desktops
      • 5.2.1.3. Smartphones & Tablets
      • 5.2.1.4. Other OTT Devices
  • 5.3. North America Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
    • 5.3.1. Key Highlights
      • 5.3.1.1. U.S. Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 5.3.1.2. U.S. Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 5.3.1.3. Canada Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 5.3.1.4. Canada Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Europe Ad-Supported Video on Demand Market Outlook, 2019 - 2031

  • 6.1. Europe Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
    • 6.1.1. Key Highlights
      • 6.1.1.1. Media & Entertainment
      • 6.1.1.2. Travel & Tourism
      • 6.1.1.3. Sports
      • 6.1.1.4. Others
  • 6.2. Europe Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.2.1. Key Highlights
      • 6.2.1.1. Smart TVs
      • 6.2.1.2. Laptops & Desktops
      • 6.2.1.3. Smartphones & Tablets
      • 6.2.1.4. Other OTT Devices
    • 6.2.2. BPS Analysis/Market Attractiveness Analysis
  • 6.3. Europe Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
    • 6.3.1. Key Highlights
      • 6.3.1.1. Germany Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 6.3.1.2. Germany Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 6.3.1.3. U.K. Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 6.3.1.4. U.K. Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 6.3.1.5. France Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 6.3.1.6. France Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 6.3.1.7. Italy Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 6.3.1.8. Italy Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 6.3.1.9. Turkey Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 6.3.1.10. Turkey Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 6.3.1.11. Russia Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 6.3.1.12. Russia Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 6.3.1.13. Rest of Europe Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 6.3.1.14. Rest of Europe Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific Ad-Supported Video on Demand Market Outlook, 2019 - 2031

  • 7.1. Asia Pacific Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
    • 7.1.1. Key Highlights
      • 7.1.1.1. Media & Entertainment
      • 7.1.1.2. Travel & Tourism
      • 7.1.1.3. Sports
      • 7.1.1.4. Others
  • 7.2. Asia Pacific Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 7.2.1. Key Highlights
      • 7.2.1.1. Smart TVs
      • 7.2.1.2. Laptops & Desktops
      • 7.2.1.3. Smartphones & Tablets
      • 7.2.1.4. Other OTT Devices
    • 7.2.2. BPS Analysis/Market Attractiveness Analysis
  • 7.3. Asia Pacific Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
    • 7.3.1. Key Highlights
      • 7.3.1.1. China Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 7.3.1.2. China Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 7.3.1.3. Japan Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 7.3.1.4. Japan Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 7.3.1.5. South Korea Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 7.3.1.6. South Korea Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 7.3.1.7. India Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 7.3.1.8. India Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 7.3.1.9. Southeast Asia Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 7.3.1.10. Southeast Asia Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 7.3.1.11. Rest of Asia Pacific Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 7.3.1.12. Rest of Asia Pacific Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America Ad-Supported Video on Demand Market Outlook, 2019 - 2031

  • 8.1. Latin America Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
    • 8.1.1. Key Highlights
      • 8.1.1.1. Media & Entertainment
      • 8.1.1.2. Travel & Tourism
      • 8.1.1.3. Sports
      • 8.1.1.4. Others
  • 8.2. Latin America Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 8.2.1. Key Highlights
      • 8.2.1.1. Smart TVs
      • 8.2.1.2. Laptops & Desktops
      • 8.2.1.3. Smartphones & Tablets
      • 8.2.1.4. Other OTT Devices
    • 8.2.2. BPS Analysis/Market Attractiveness Analysis
  • 8.3. Latin America Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
    • 8.3.1. Key Highlights
      • 8.3.1.1. Brazil Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 8.3.1.2. Brazil Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 8.3.1.3. Mexico Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 8.3.1.4. Mexico Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 8.3.1.5. Argentina Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 8.3.1.6. Argentina Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 8.3.1.7. Rest of Latin America Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 8.3.1.8. Rest of Latin America Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa Ad-Supported Video on Demand Market Outlook, 2019 - 2031

  • 9.1. Middle East & Africa Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
    • 9.1.1. Key Highlights
      • 9.1.1.1. Media & Entertainment
      • 9.1.1.2. Travel & Tourism
      • 9.1.1.3. Sports
      • 9.1.1.4. Others
  • 9.2. Middle East & Africa Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 9.2.1. Key Highlights
      • 9.2.1.1. Smart TVs
      • 9.2.1.2. Laptops & Desktops
      • 9.2.1.3. Smartphones & Tablets
      • 9.2.1.4. Other OTT Devices
    • 9.2.2. BPS Analysis/Market Attractiveness Analysis
  • 9.3. Middle East & Africa Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
    • 9.3.1. Key Highlights
      • 9.3.1.1. GCC Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 9.3.1.2. GCC Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 9.3.1.3. South Africa Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 9.3.1.4. South Africa Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 9.3.1.5. Egypt Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 9.3.1.6. Egypt Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 9.3.1.7. Nigeria Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 9.3.1.8. Nigeria Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
      • 9.3.1.9. Rest of Middle East & Africa Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
      • 9.3.1.10. Rest of Middle East & Africa Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 9.3.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

  • 10.1. Company Market Share Analysis, 2024
  • 10.2. Competitive Dashboard
  • 10.3. Company Profiles
    • 10.3.1. Tubi, Inc.
      • 10.3.1.1. Company Overview
      • 10.3.1.2. Content Portfolio
      • 10.3.1.3. Financial Overview
      • 10.3.1.4. Business Strategies and Development
    • 10.3.2. Muvi LLC
      • 10.3.2.1. Company Overview
      • 10.3.2.2. Content Portfolio
      • 10.3.2.3. Financial Overview
      • 10.3.2.4. Business Strategies and Development
    • 10.3.3. PopcornFlix
      • 10.3.3.1. Company Overview
      • 10.3.3.2. Content Portfolio
      • 10.3.3.3. Financial Overview
      • 10.3.3.4. Business Strategies and Development
    • 10.3.4. Hulu
      • 10.3.4.1. Company Overview
      • 10.3.4.2. Content Portfolio
      • 10.3.4.3. Financial Overview
      • 10.3.4.4. Business Strategies and Development
    • 10.3.5. Roku
      • 10.3.5.1. Company Overview
      • 10.3.5.2. Content Portfolio
      • 10.3.5.3. Financial Overview
      • 10.3.5.4. Business Strategies and Development
    • 10.3.6. Amazon.com, Inc.
      • 10.3.6.1. Company Overview
      • 10.3.6.2. Content Portfolio
      • 10.3.6.3. Financial Overview
      • 10.3.6.4. Business Strategies and Development
    • 10.3.7. iQIYI
      • 10.3.7.1. Company Overview
      • 10.3.7.2. Content Portfolio
      • 10.3.7.3. Financial Overview
      • 10.3.7.4. Business Strategies and Development
    • 10.3.8. Disney+ Hotstar
      • 10.3.8.1. Company Overview
      • 10.3.8.2. Content Portfolio
      • 10.3.8.3. Financial Overview
      • 10.3.8.4. Business Strategies and Development
    • 10.3.9. MX Player
      • 10.3.9.1. Company Overview
      • 10.3.9.2. Content Portfolio
      • 10.3.9.3. Financial Overview
      • 10.3.9.4. Business Strategies and Development
    • 10.3.10. Youku Tudou Inc.
      • 10.3.10.1. Company Overview
      • 10.3.10.2. Content Portfolio
      • 10.3.10.3. Financial Overview
      • 10.3.10.4. Business Strategies and Development

11. Appendix

  • 11.1. Research Methodology
  • 11.2. Report Assumptions
  • 11.3. Acronyms and Abbreviations