The U.S. potato flour market is poised for significant growth in the coming years. The U.S. potato flour market is poised for significant growth, projected to reach $120.47 million in 2024 and $188.39 million by 2031, driven by a robust CAGR of 6.60%. A key ingredient in various food products, potato flour's versatility and health benefits are driving its demand, particularly in the baking industry, where it is widely used to enhance the texture and flavor of baked goods. This multi-purpose flour is also gaining popularity as an alternative to wheat flour, especially among those seeking gluten-free options. As more consumers opt for plant-based and organic foods, the potato flour market is expected to expand substantially.
U.S. Potato Flour Demand Analysis
Historically, the U.S. market for potato flour has seen steady growth. The rising demand for health-conscious products has significantly contributed to this trend. Potato flour, a fine powder made from dehydrated potatoes, is rich in essential nutrients such as vitamins and carbohydrates. Its low glycemic index helps manage blood sugar levels and reduces the risk of heart disease, making it an attractive choice for health-focused consumers.
The market is divided into two main categories based on processing techniques: potato flakes and potato granules. Flakes consist of fine crumbs and pieces, while granules are in powder form. The food sector's high demand for this versatile flour is a major factor boosting the industry's prospects. As the vegan population in the U.S. grows, and plant-based production increases, the consumption of potato flour is expected to rise.
Potato flour is popular among U.S. consumers due to its versatility. It is commonly used as a thickener, binder, and flavor enhancer in soups and processed foods. Several factors have fueled market growth, including increased health awareness, a growing preference for plant-based sources, rising living standards, urbanization, changing lifestyles, and higher disposable incomes.
Market Factors Shaping Demand for Potato Flour in the U.S.
"Bakery Sector Bringing Growth Opportunities for Potato Flour Manufacturers"
The U.S. baking industry plays a crucial role in the potato flour market. With an increasing consumer demand for baked products, potato flour has become a staple ingredient for bakery experts. Its multi-purpose nature and low-protein content make it ideal for tender baking applications, such as cakes, muffins, pie crusts, and certain cookies. Potato flour enhances the flavor and texture of various baked goods, including pancakes, quick bread, and banana bread. Its excellent water-retention capacity also contributes to producing moist yeast bread and rolls.
In addition, the inclusion of potato flour in bakery products has been found to extend their shelf life significantly. This longer shelf life ensures that products remain usable for an extended period, reducing the chances of oxidation in processed products due to the antioxidants present in potato flour.
"Potato Flour - The Ideal Alternative to Wheat Flour"
Potato flour is increasingly being seen as an ideal substitute for wheat flour, particularly among consumers looking for gluten-free options. Made from whole peeled potatoes, potato flour is fine in texture and offers a gluten- and grain-free alternative to traditional wheat flour, which contains gluten. This shift in consumer preference is driven by the rising awareness of celiac disease, an autoimmune disorder triggered by gluten in wheat, barley, and rye. Gluten can cause inflammation and digestive issues, leading many consumers to seek gluten-free alternatives.
Potato flour, with its low protein content and easy digestibility, is becoming a popular choice. The resistant starch present in potato flour aids in blood sugar management, further enhancing its appeal. As more U.S. consumers adopt gluten-free diets, the demand for potato flour is expected to grow.
"Consumers Opting for More Organic Food Products"
The organic food market in the U.S. is expanding rapidly as consumers become more health-conscious and prioritize naturally grown products without synthetic additives. This shift in consumer behavior has opened new opportunities for food manufacturers. Major U.S. manufacturers, suppliers, and distributors are increasingly introducing organic potato flour into their product lines. Some producers of conventional products are also adding organic options to their portfolios, responding to the growing consumer demand for organic foods.
As a result, potato flour is expected to become more widely available in supermarkets, conventional stores, and direct-to-consumer markets. The rising disposable income of consumers, coupled with their willingness to pay more for organic products, is likely to propel the growth of the potato flour market across the U.S.
"Premium Price of Potato Flour Decelerating Market Growth"
Despite its growing popularity, the high production costs associated with potato flour could act as a restraint on market growth. The process of making potato flour is complex and time-consuming, involving state-of-the-art equipment and a quality assurance team to oversee the entire process. This level of scrutiny and the labor-intensive nature of production contribute to the higher cost of potato flour compared to other types of flour.
The drying process, in particular, requires more labor and equipment than the boiling process, further driving up production costs. As a result, potato flour is priced higher in the U.S. market, which may limit its appeal to some consumers.
Category-wise Insights
Why are Potato Granules Most Widely Used in the U.S.?
Among the various forms of potato flour, potato granules hold the largest market share. Their popularity is attributed to their versatility and ease of use in various food products. While potato flakes are also in demand, particularly in the food industry, potato granules remain the preferred choice for many consumers and food manufacturers.
Which End Use of Potato Flour Will Account for High Revenue Streams?
The food industry is the largest consumer of potato flour in the U.S., accounting for the majority of market demand. Within this segment, bakery products are a significant application area, with potato flour being used to enhance the texture and flavor of various baked goods. Other processed foods, soups, sauces, and savory items also contribute to the high demand for potato flour in the food industry. Additionally, the foodservice and retail/household sectors are important end-use segments that drive the market.
Competitive Analysis
In the competitive Analysis, companies involved in the production and distribution of potato flour are focusing on offering clean label and non-GMO certified products. Consumers are increasingly making purchasing decisions based on the information provided on product labels, and major players are leveraging this trend to drive their sales.
Several companies have gained prominence in the U.S. potato flour market by adhering to high-quality standards and obtaining certifications from international organizations. These certifications ensure that their products meet global standards, making them more appealing to health-conscious consumers.
Key companies in the market include Bob's Red Mill Natural Foods, Idaho Pacific Holdings, and Edward & Sons Trading Co., among others. These companies are continuously innovating to meet the growing demand for potato flour and are expanding their product lines to include organic and non-GMO options.
Key companies profiled
- Bob's Red Mill Natural Foods
- Idaho Pacific Holdings
- Edward & Sons Trading Co.
- Kipuka Mills.
- American Key Food Products.
- Shiloh Farms
- Authentic Foods
- Barry Farm
- King Arthur Baking Company
- Keystone Potato Products
- Carrington Farms
- ONSET WORLDWIDE, LLC
- HTY USA
- TRADIN ORGANIC AGRICULTURE B.V.
- Olu Foods.
- AGRANA Beteiligungs-AG
- Emsland Group
- Lamb Weston Holdings, Inc
- Basic American Foods
- Oregon Potato Company
- The American Golden Foods
- McCain Foods Limited
- Agrarfrost GmbH & Co. KG
- Goodrich Cereals
- Hearthy Foods
- Cadoro
U.S. Potato Flour Industry Research by Category
U.S. Potato Flour Market by Product Type:
- Potato Granules
- Potato Flakes
U.S. Potato Flour Market by End Use:
- Food Industry
- Bakery Products
- Other Processed Foods
- Soups & Sauces
- Savory
- Food Service
- Retail/Household
U.S. Potato Flour Market by Distribution Channel:
- Business to Business
- Business to Consumer
- Convenience Stores
- Hypermarkets
- Online Retail
- Specialty Stores
- Other Retail Channels
Table of Contents
1. Executive Summary
- 1.1. U.S. Potato Flour Market Snapshot
- 1.2. Future Projections
- 1.3. Key Market Trends
- 1.4. Regional Snapshot, by Value and Volume, 2023
- 1.5. Analyst Recommendations
2. Market Overview
- 2.1. Market Definitions and Segmentations
- 2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
- 2.3. Value Chain Analysis
- 2.4. Porter's Five Forces Analysis
- 2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
- 2.6. Impact of Ukraine-Russia Conflict
- 2.7. Economic Overview
- 2.7.1. World Economic Projections
- 2.8. PESTLE Analysis
3. Price Analysis, 2019 - 2023
- 3.1. U.S. Average Price Analysis, by Product Type, US$ Per Unit, 2019 - 2023
- 3.2. Prominent Factor Affecting Potato Flour Prices
- 3.3. U.S. Average Price Analysis, by Country, US$ Per Unit
4. U.S. Potato Flour Market Outlook, 2018 - 2031
- 4.1. U.S. Potato Flour Market Outlook, by Product Type, Value (US$ Mn) and Volume (Units), 2018 - 2031
- 4.1.1. Key Highlights
- 4.1.1.1. Potato Granules
- 4.1.1.2. Potato Flakes
- 4.2. U.S. Potato Flour Market Outlook, by End-use, Value (US$ Mn), 2018 - 2031
- 4.2.1. Key Highlights
- 4.2.1.1. Food Industry
- 4.2.1.1.1. Bakery Products
- 4.2.1.1.2. Other Processed Foods
- 4.2.1.1.3. Soups & Sauces
- 4.2.1.1.4. Savory
- 4.2.1.2. Food Service
- 4.2.1.3. Retail/Household
- 4.3. U.S. Potato Flour Market Outlook, by Distribution Channel, Value (US$ Bn, 2018 - 2031
- 4.3.1. Key Highlights
- 4.3.1.1. Business to Business
- 4.3.1.2. Business to Consumer
- 4.3.1.2.1. Convenience Stores
- 4.3.1.2.2. Hypermarkets
- 4.3.1.2.3. Online Retail
- 4.3.1.2.4. Specialty Stores
- 4.3.1.2.5. Other Retail Channels
- 4.4. U.S. Potato Flour Market Outlook, by Zone, Value (US$ Mn) and Volume (Units), 2018 - 2031
- 4.4.1. Key Highlights
- 4.4.1.1. West
- 4.4.1.2. Midwest
- 4.4.1.3. Southwest
- 4.4.1.4. Southeast
- 4.4.1.5. Northeast
5. West Potato Flour Market Outlook, 2018 - 2031
- 5.1. West Potato Flour Market Outlook, by Product Type, Value (US$ Mn) and Volume (Units), 2018 - 2031
- 5.1.1. Key Highlights
- 5.1.1.1. Potato Granules
- 5.1.1.2. Potato Flakes
- 5.2. West Potato Flour Market Outlook, by End-use, Value (US$ Mn), 2018 - 2031
- 5.2.1. Key Highlights
- 5.2.1.1. Food Industry
- 5.2.1.1.1. Bakery Products
- 5.2.1.1.2. Other Processed Foods
- 5.2.1.1.3. Soups & Sauces
- 5.2.1.1.4. Savory
- 5.2.1.2. Food Service
- 5.2.1.3. Retail/Household
- 5.3. West Potato Flour Market Outlook, by Distribution Channel, Value (US$ Bn, 2018 - 2031
- 5.3.1. Key Highlights
- 5.3.1.1. Business to Business
- 5.3.1.2. Business to Consumer
- 5.3.1.2.1. Convenience Stores
- 5.3.1.2.2. Hypermarkets
- 5.3.1.2.3. Online Retail
- 5.3.1.2.4. Specialty Stores
- 5.3.1.2.5. Other Retail Channels
- 5.3.2. BPS Analysis/Market Attractiveness Analysis
6. Midwest Potato Flour Market Outlook, 2018 - 2031
- 6.1. Midwest Potato Flour Market Outlook, by Product Type, Value (US$ Mn) and Volume (Units), 2018 - 2031
- 6.1.1. Key Highlights
- 6.1.1.1. Potato Granules
- 6.1.1.2. Potato Flakes
- 6.2. Midwest Potato Flour Market Outlook, by End-use, Value (US$ Mn), 2018 - 2031
- 6.2.1. Key Highlights
- 6.2.1.1. Food Industry
- 6.2.1.1.1. Bakery Products
- 6.2.1.1.2. Other Processed Foods
- 6.2.1.1.3. Soups & Sauces
- 6.2.1.1.4. Savory
- 6.2.1.2. Food Service
- 6.2.1.3. Retail/Household
- 6.3. Midwest Potato Flour Market Outlook, by Distribution Channel, Value (US$ Bn, 2018 - 2031
- 6.3.1. Key Highlights
- 6.3.1.1. Business to Business
- 6.3.1.2. Business to Consumer
- 6.3.1.2.1. Convenience Stores
- 6.3.1.2.2. Hypermarkets
- 6.3.1.2.3. Online Retail
- 6.3.1.2.4. Specialty Stores
- 6.3.1.2.5. Other Retail Channels
- 6.3.2. BPS Analysis/Market Attractiveness Analysis
7. Southwest Potato Flour Market Outlook, 2018 - 2031
- 7.1. Southwest Potato Flour Market Outlook, by Product Type, Value (US$ Mn) and Volume (Units), 2018 - 2031
- 7.1.1. Key Highlights
- 7.1.1.1. Potato Granules
- 7.1.1.2. Potato Flakes
- 7.2. Southwest Potato Flour Market Outlook, by End-use, Value (US$ Mn), 2018 - 2031
- 7.2.1. Key Highlights
- 7.2.1.1. Food Industry
- 7.2.1.1.1. Bakery Products
- 7.2.1.1.2. Other Processed Foods
- 7.2.1.1.3. Soups & Sauces
- 7.2.1.1.4. Savory
- 7.2.1.2. Food Service
- 7.2.1.3. Retail/Household
- 7.3. Southwest Potato Flour Market Outlook, by Distribution Channel, Value (US$ Bn, 2018 - 2031
- 7.3.1. Key Highlights
- 7.3.1.1. Business to Business
- 7.3.1.2. Business to Consumer
- 7.3.1.2.1. Convenience Stores
- 7.3.1.2.2. Hypermarkets
- 7.3.1.2.3. Online Retail
- 7.3.1.2.4. Specialty Stores
- 7.3.1.2.5. Other Retail Channels
- 7.3.2. BPS Analysis/Market Attractiveness Analysis
8. Southeast Potato Flour Market Outlook, 2018 - 2031
- 8.1. Southeast Potato Flour Market Outlook, by Product Type, Value (US$ Mn) and Volume (Units), 2018 - 2031
- 8.1.1. Key Highlights
- 8.1.1.1. Potato Granules
- 8.1.1.2. Potato Flakes
- 8.2. Southeast Potato Flour Market Outlook, by End-use, Value (US$ Mn), 2018 - 2031
- 8.2.1. Key Highlights
- 8.2.1.1. Food Industry
- 8.2.1.1.1. Bakery Products
- 8.2.1.1.2. Other Processed Foods
- 8.2.1.1.3. Soups & Sauces
- 8.2.1.1.4. Savory
- 8.2.1.2. Food Service
- 8.2.1.3. Retail/Household
- 8.3. Southeast Potato Flour Market Outlook, by Distribution Channel, Value (US$ Bn, 2018 - 2031
- 8.3.1. Key Highlights
- 8.3.1.1. Business to Business
- 8.3.1.2. Business to Consumer
- 8.3.1.2.1. Convenience Stores
- 8.3.1.2.2. Hypermarkets
- 8.3.1.2.3. Online Retail
- 8.3.1.2.4. Specialty Stores
- 8.3.1.2.5. Other Retail Channels
- 8.3.2. BPS Analysis/Market Attractiveness Analysis
9. Northeast Potato Flour Market Outlook, 2018 - 2031
- 9.1. Northeast Potato Flour Market Outlook, by Product Type, Value (US$ Mn) and Volume (Units), 2018 - 2031
- 9.1.1. Key Highlights
- 9.1.1.1. Potato Granules
- 9.1.1.2. Potato Flakes
- 9.2. Northeast Potato Flour Market Outlook, by End-use, Value (US$ Mn), 2018 - 2031
- 9.2.1. Key Highlights
- 9.2.1.1. Food Industry
- 9.2.1.1.1. Bakery Products
- 9.2.1.1.2. Other Processed Foods
- 9.2.1.1.3. Soups & Sauces
- 9.2.1.1.4. Savory
- 9.2.1.2. Food Service
- 9.2.1.3. Retail/Household
- 9.3. Northeast Potato Flour Market Outlook, by Distribution Channel, Value (US$ Bn, 2018 - 2031
- 9.3.1. Key Highlights
- 9.3.1.1. Business to Business
- 9.3.1.2. Business to Consumer
- 9.3.1.2.1. Convenience Stores
- 9.3.1.2.2. Hypermarkets
- 9.3.1.2.3. Online Retail
- 9.3.1.2.4. Specialty Stores
- 9.3.1.2.5. Other Retail Channels
- 9.3.2. BPS Analysis/Market Attractiveness Analysis
10. Competitive Landscape
- 10.1. Company Market Share Analysis, 2023
- 10.2. Competitive Dashboard
- 10.3. Company Profiles
- 10.3.1. Bob's Red Mill Natural Foods
- 10.3.1.1. Company Overview
- 10.3.1.2. Product Portfolio
- 10.3.1.3. Financial Overview
- 10.3.1.4. Business Strategies and Development
- 10.3.2. Idaho Pacific Holdings
- 10.3.2.1. Company Overview
- 10.3.2.2. Product Portfolio
- 10.3.2.3. Financial Overview
- 10.3.2.4. Business Strategies and Development
- 10.3.3. Edward & Sons Trading Co.
- 10.3.3.1. Company Overview
- 10.3.3.2. Product Portfolio
- 10.3.3.3. Financial Overview
- 10.3.3.4. Business Strategies and Development
- 10.3.4. Kipuka Mills.
- 10.3.4.1. Company Overview
- 10.3.4.2. Product Portfolio
- 10.3.4.3. Financial Overview
- 10.3.4.4. Business Strategies and Development
- 10.3.5. American Key Food Products.
- 10.3.5.1. Company Overview
- 10.3.5.2. Product Portfolio
- 10.3.5.3. Financial Overview
- 10.3.5.4. Business Strategies and Development
- 10.3.6. Shiloh Farms
- 10.3.6.1. Company Overview
- 10.3.6.2. Product Portfolio
- 10.3.6.3. Financial Overview
- 10.3.6.4. Business Strategies and Development
- 10.3.7. Authentic Foods
- 10.3.7.1. Company Overview
- 10.3.7.2. Product Portfolio
- 10.3.7.3. Financial Overview
- 10.3.7.4. Business Strategies and Development
- 10.3.8. Barry Farm
- 10.3.8.1. Company Overview
- 10.3.8.2. Product Portfolio
- 10.3.8.3. Financial Overview
- 10.3.8.4. Business Strategies and Development
- 10.3.9. King Arthur Baking Company
- 10.3.9.1. Company Overview
- 10.3.9.2. Product Portfolio
- 10.3.9.3. Financial Overview
- 10.3.9.4. Business Strategies and Development
- 10.3.10. Keystone Potato Products
- 10.3.10.1. Company Overview
- 10.3.10.2. Product Portfolio
- 10.3.10.3. Financial Overview
- 10.3.10.4. Business Strategies and Development
- 10.3.11. Carrington Farms
- 10.3.11.1. Company Overview
- 10.3.11.2. Product Portfolio
- 10.3.11.3. Financial Overview
- 10.3.11.4. Business Strategies and Development
- 10.3.12. ONSET WORLDWIDE, LLC
- 10.3.12.1. Company Overview
- 10.3.12.2. Product Portfolio
- 10.3.12.3. Financial Overview
- 10.3.12.4. Business Strategies and Development
- 10.3.13. HTY USA
- 10.3.13.1. Company Overview
- 10.3.13.2. Product Portfolio
- 10.3.13.3. Financial Overview
- 10.3.13.4. Business Strategies and Development
- 10.3.14. TRADIN ORGANIC AGRICULTURE B.V.
- 10.3.14.1. Company Overview
- 10.3.14.2. Product Portfolio
- 10.3.14.3. Financial Overview
- 10.3.14.4. Business Strategies and Development
- 10.3.15. Olu Foods.
- 10.3.15.1. Company Overview
- 10.3.15.2. Product Portfolio
- 10.3.15.3. Financial Overview
- 10.3.15.4. Business Strategies and Development
- 10.3.16. AGRANA Beteiligungs-AG
- 10.3.16.1. Company Overview
- 10.3.16.2. Product Portfolio
- 10.3.16.3. Financial Overview
- 10.3.16.4. Business Strategies and Development
11. Appendix
- 11.1. Research Methodology
- 11.2. Report Assumptions
- 11.3. Acronyms and Abbreviations