汽車製造商新收入來源的戰略分析

數字工具和技術的發展在汽車行業創造了新的商業模式。 如今，汽車原始設備製造商正在從銷售汽車轉向提供移動解決方案，通過在多個市場（包括電動汽車、互聯移動和自主移動）探索和創造收入機會。

這份報告探索了汽車製造商的新收入來源，提供了市場概覽、戰略要務、增長機會等。

內容

戰略要務

• 為什麼增長越來越難？
• 戰略要務
• 三大戰略要務對汽車製造商新收入來源的影響
• 增長機會加速增長管道引擎

增長機會分析

• 分析範圍
• 增長動力
• 抑制增長的因素

新商業模式概覽

• 新商業模式機會：概述
• 汽車原始設備製造商的新商業模式機會
• 汽車原始設備製造商在其他收入來源中的存在
• 新業務模式帶來的創收挑戰

新商業模式戰略：聯網和自動駕駛汽車

新商業模式戰略：電動汽車

新商業模式戰略：MaaS

新商業模式戰略：資產貨幣化

新商業模式分析

• 新商業模式的能力分析
• 對汽車行業新機遇的波特五力分析
• 未來業務領域的預測

成長機會

• 增長機會 1：通過互聯汽車數據獲利
• 增長機會 2：電動汽車業務領域的收益
• 增長機會 3：通過全渠道銷售創收
• 附件
• 免責聲明

Evolving Digital Transformation, Changing Customer Needs, and Adaptive Technology Strategies of Global Automotive OEMs Create Several Revenue Generation Opportunities

The growth of digital tools and technologies has created new business models for the automotive industry. Today's automotive OEMs are shifting from selling cars to providing mobility solutions by exploring opportunities in several markets, such as electric vehicles, connected and autonomous mobility, and others, to create revenue opportunities. This report aims to identify various business models connected to emerging markets and how automotive OEMs can generate extra revenue. For automakers, there are several lucrative additional revenue-generating areas, including mobility as a service, commercial charging stations, non-fungible tokens, purpose-built vehicles, and connected car features.

The study includes the following:

• It summarizes new opportunities for automakers to expand their business models across the entire value chain and establishes the current methods used by automotive OEMs in each new area of revenue generation.

• It categorizes the 4 primary areas of the automotive value chain with opportunities for additional revenue streams. These include connected cars, electric vehicle strategies, mobility as a service, and asset monetization.

• It identifies the top automotive OEMs' initiatives in revenue growth sectors and groups them by growth prospects.

• It offers individual case studies to discuss the standout activities of major automakers across the world and how they utilize the additional revenue stream areas to monetize, cut costs, and create high-level brand integration with customers and social media followers of the brand.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Emerging Revenue Streams of Automakers
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Growth Drivers
• Growth Restraints

New Business Model Overview

• New Business Model Opportunities: Overview
• New Business Model Opportunities for Automotive OEMs
• Presence of Automotive OEMs in Additional Revenue Streams
• Challenges in Monetization Through New Business Models

New Business Model Strategies: Connected and Autonomous Vehicle

• Connected Vehicle Data Monetization Segmentation
• Connected Vehicle Data Monetization
• Monetization Through App Stores
• Connect Car Fleet Management Activities by OEMs
• Value Potential Analysis for Connected App Monetization Techniques
• Connected OS Monetization Capability Analysis
• General Motors Connected Car Data Monetization Techniques
• Ford Connected Car Data Monetization Techniques
• Tesla Connected Car Data Monetization Techniques
• Toyota Connected Car Data Monetization Techniques

New Business Model Strategies: Electric Vehicle

• Electric Vehicle Monetization Segmentation
• Monetization Through EV Charging Infrastructure
• EV Charging Infrastructure Monetization Through Major OEMs
• Second Life Applications: Battery Repurposing-Select OEM Activity
• Opportunities in EV Robot Charging Business: Ziggy Case Study
• EV Platform Development and Associated Business Opportunities
• EV Strategies by Volkswagen

New Business Model Strategies: MaaS

• Different Areas of Monetization Opportunities by MaaS OEMs
• OEMs' Mobility Initiatives in MaaS Areas
• Shared Mobility Capability Analysis for Top OEMs
• Mercedes Benz and BMW: Partnership in MaaS Areas
• SEAT: Mobility Service Business Opportunity Areas
• Revenue Generation Through Purpose-built Vehicle Development

New Business Model Strategies: Asset Monetization

• Asset Monetization Segments
• Revenue Through Social Media
• Business Opportunities Through Contract Manufacturing
• Revenue Through Merchandising
• Revenue from Carbon Credits
• Non-fungible Token Sales in Automotive
• Pre-owned Cars Business Model by OEMs

New Business Model Analysis

• New Business Model Capability Analysis
• New Business Model Capability Analysis (continued)
• Porter's 5 Forces on New Business Opportunities in Automotive
• Future Business Area Prediction

Growth Opportunity Universe

• Growth Opportunity 1: Monetization Through Connected Vehicle Data
• Growth Opportunity 1: Monetization Through Connected Vehicle Data (continued)
• Growth Opportunity 2: Revenue from Electric Vehicle Business Areas
• Growth Opportunity 2: Revenue from Electric Vehicle Business Areas (continued)
• Growth Opportunity 3: Revenue Generation Through Omnichannel Sales
• Growth Opportunity 3: Revenue Generation Through Omnichannel Sales (continued)
• List of Exhibits
• Legal Disclaimer