元宇宙中的內容貨幣化：運營商的增長機會

Global Content Monetization Opportunities for Telcos in the Metaverse

出版日期: 2023年04月17日 | 出版商:

Frost & Sullivan | 英文 54 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

這份報告探討了 Metaverse 中的內容貨幣化，並為運營商提供了增長機會，使他們能夠在這個仍處於起步階段但顯示出明顯增長跡象的市場中成為 Metaverse 內容聚合商。尋找

內容

戰略要務

為什麼增長變得越來越困難？
戰略要務 8 (TM)
前 3 大戰略要務對元宇宙中運營商的內容貨幣化機會的影響
增長機會推動增長 Pipeline Engine(TM)

定義

全球元宇宙用戶調查結果（2022 年）

Frost & Sullivan 2022 年 IT 決策者調查
投資沉浸式技術
Metaverse 業務潛力和部署狀態
加入 Metaverse 的主要好處

增長機會分析

Metaverse 中電信公司尚未開發的機會
虛擬宇宙中電信公司的服務狀態
構建 Metaverse 生態系統 - 積木
虛擬世界在通信網絡上運行
從連通性到內容聚合器
增長動力
抑制增長的因素

電信公司作為 Metaverse 內容聚合商的潛在商業模式

創新案例研究

KDDI 虛擬澀谷/虛擬大阪
KT Meta Lounge 和 Genieverse
LG U+ 虛擬辦公室、U+Kids Zoo 和 Moono NFT
NTT Docomo XR World、XR City、Qonoq
橙色虛擬商店
SK Telecom 的 Ifland
Telefonica 虛擬體驗區
來自 Verizon Communications 的移動 AR 內容
Vodafone 元宇宙商店和 5G 現實
更多電信運營商 Metaverse 內容貨幣化示例
電信公司可以向韓國電信公司學習什麼

增長機會領域

增長機會 1：新的 Metaverse 平台
成長機會 2：沉浸式工作服務
增長機會 3：遊戲和娛樂體驗
增長機會 4：沉浸式購物
圖表列表
免責聲明

簡介目錄

Product Code: K8B8-70

Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers

Diversification beyond a telco's core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market.

The metaverse arena is expected to offer telcos a new battleground to position themselves as digital content aggregators and recoup their investment in evolving network infrastructure. A growing number of information and communications technology (ICT) megatrends are gaining force and helping to unlock the power of the metaverse.

The evolution of 5G, IoT, cloud-based technologies, low-code and no-code platforms, blockchain, edge computing, and 3D engines are some of the main building blocks of the ongoing digital transformation. Telecommunications operators need to capitalize on the technological developments shaping the evolution toward immersive experiences.

Telcos can leverage powerful technologies to bring the metaverse to life to create new business models, drive customer engagement, gain a competitive edge, and monetize existing network infrastructure.

This Frost & Sullivan study explores the opportunities for telecommunication operators to become metaverse content aggregators in a market still in its nascent phases, but showing clear signs of growth. Frost & Sullivan expects that this analysis will provide telco operators with valuable insights to increase their footprint and penetration opportunities within the emerging metaverse space

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Telco Content Monetization Opportunities in the Metaverse
Growth Opportunities Fuel the Growth Pipeline Engine™