亞太地區數位支付市場的成長機會與趨勢 - 2027 年預測

Growth Opportunities and Trends in the Asia-Pacific Digital Payment Market-Forecast to 2027

出版日期: 2024年02月20日 | 出版商:

Frost & Sullivan | 英文 62 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

變革性大趨勢促進成長與創新

亞太地區數位支付的使用不斷成長，為解決用戶痛點的創新和新用例鋪平了道路。自助結帳等支付解決方案可改善客戶體驗，軟體 POS (softPOS) 則可加快商家入駐流程。亞太市場將更加意識到下一代技術在支付產業的優勢。因為這些技術有潛力改善客戶旅程體驗並提高成本節約效率。

各國政府正在推動開放銀行舉措，以鼓勵開放合作並促進支付生態系統內的整合。國家戰略經常強調開發和提供下一代技術的重要性，使亞太地區能夠在全球支付市場上保持競爭力和創新能力。政府的支持也可能有助於推動成長趨勢。

消費者對隱私和詐欺的意識不斷增強，迫使用戶選擇現金支付，阻礙了數位支付需求的成長。然而，隨著詐欺和網路安全創新的進步，以及人工智慧和機器學習在詐欺偵測中的使用不斷擴大，這種限制的影響將隨著時間的推移而減弱。

Frost & Sullivan 的分析審視了市場格局和可用的數位支付型態。細分涵蓋卡片支付、線上付款和數位錢包。透過預測支付市場的規模並根據總交易價值進行計算，我們為行業相關人員提供了整體潛在潛在市場的指示。

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points-payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of next-generation technologies in the payments industry since these technologies hold the potential to improve the customer journey experience and elevate cost-saving efficiency.

Governments promote open banking initiatives, fostering open collaboration and facilitating convergence within the payment ecosystem. National strategies often highlight the importance of developing and providing access to next-gen technologies, ensuring that APAC remains competitive and innovative in the global payments market. Governmental support will contribute to the growth trend.

Growing consumer awareness about privacy and fraud pushes users to choose cash-based payment, hindering digital payment demand growth. However, this restraint's impact will decrease in the long term as innovation in fraud prevention and cybersecurity grows and the use of artificial intelligence and machine learning to detect fraud expands.

This Frost & Sullivan analysis examines the market landscape and the available modes of digital payments. Its segmentation covers card payments, online payments, and digital wallets. The report forecasts the payments market size, which is calculated according to the total value of transactions, providing industry stakeholders an indicative figure of the potential total addressable market.