歐洲 2W（兩輪）貨運自行車的策略分析與成長機會

個人用戶對微出行的快速採用以及最後一哩交付服務的較低總擁有成本正在推動 2W 貨運自行車的轉型成長，預計 2023 年銷售量將達到 374,793 輛。

2019年，歐洲個人自行車與商業貨運自行車的比例為50:50，但到2023年，由於各個競爭對手推出新車型以及新冠疫情，個人貨運自行車與商業貨運自行車的比例將會增加。 ，隨著更多用戶選擇個人貨運自行車，其比例已增加至 75%。

本研究提供了歐洲 2W（兩輪）貨運自行車公司的競爭分析和基準化分析。為了提供背景資訊，我們定義了大型貨運自行車行業，並提供了貨運自行車和貨車之間的成本比較。概述與 2W 貨運自行車相關的各種用途、優點和缺點。

我們深入檢驗2W 貨運自行車產業的主要趨勢和主要企業，包括產品比較。 2W貨運自行車銷量分析依類型分為電動2W（e2W）貨運自行車（包括Pedelec 25、Pedelec 45等電動輔助自行車）及非電動2W貨運自行車。也包括對歐洲前五個地區（德國、英國、荷蘭、法國和比利時）的分析。在分析的最後，討論了2W貨運自行車產業的成長機會。

目錄

2W貨運自行車產業的轉型

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 關鍵策略要務對歐洲 2W 貨運自行車產業的影響

成長環境

• 重點
• 主要國家2W貨運自行車成長及普及分析
• 2W 貨運自行車銷售（依用途）
• 趨勢一：最後一哩交付的 e2W 貨運自行車
• 趨勢二：連網型技術
• 趨勢三：防鎖死煞車系統（ABS）
• 趨勢四：自行車拖車
• 趨勢五：電池替代技術
• 2W貨運自行車與宅配車成本比較

生態系統

• 分析範圍
• 2W貨運自行車產業範圍
• 貨運自行車細分
• 貨運自行車的定義與分類
• 2W貨運自行車型
• 貨運自行車按細分市場分類
• 2W 貨運自行車業務服務與收益來源
• 2W貨運自行車的優點
• 2W貨運自行車挑戰
• 使用 e2W 貨運自行車的商業獎勵
• 個人與共享2W貨運自行車
• 最後一哩路物流：貨運自行車比較（按細分市場）

成長發電機

• 生長促進因子
• 成長抑制因素
• 2W貨運自行車銷量
• 2W 貨運自行車銷量（以動力傳動系統分類）
• 2W 貨運自行車銷售（按類型）

成長動力：區域分析

• 2W 貨運自行車銷售：德國
• 2W 貨運自行車銷售：荷蘭
• 2W 貨運自行車銷售：法國
• 2W 貨運自行車銷售：英國
• 2W 貨運自行車銷售：比利時

競爭格局

• 按原產地分類的主要企業概況
• 主要行業公司
• 電動自行車元件供應商價值鏈
• 貨運自行車OEM：合作夥伴生態系統

成長機會宇宙

• 成長機會一：政府監管
• 成長機會 2：消費者連網型能力
• 成長機會3：最後一哩配送

最佳實踐認證

弗羅斯特雷達

下一步

A Surge in Micromobility Adoption among Private Users and Low Total Cost of Ownership for Last-Mile Delivery Services Spur Transformational Growth for 2W Cargo Bikes, Resulting in 374,793 Units Sold in 2023

In 2019, the ratio of private to commercial cargo bikes in Europe was 50:50; however, in 2023, private cargo bikes increased to 75% due to the introduction of newer models from various competitors and more users choosing private transportation in response to the COVID-19 pandemic.

This research provides competitive analysis and benchmarking of two-wheeler (2W) cargo bike companies located in Europe. To provide context, the study defines the larger cargo bike industry, including the different types and categories, and offers a cost comparison between cargo bikes and vans. It outlines the various uses, advantages, and disadvantages related to 2W cargo bikes.

The study thoroughly examines the top trends in the 2W cargo bike industry and the key players, including product comparisons. The analysis of 2W cargo bike unit sales is segmented by type: electric 2W (e2W) cargo bikes (including Pedelec 25, Pedelec 45, and other electric-assisted bikes) and non-motorized 2W cargo bikes. It includes an analysis of the top 5 regions in Europe (i.e., Germany, the United Kingdom, the Netherlands, France, and Belgium). The analysis concludes with a discussion of growth opportunities for the 2W cargo bikes industry.

Table of Contents

Transformation in Two-Wheeler Cargo Bike Industry

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the European Two-Wheeler (2W) Cargo Bike Industry

Growth Environment

• Key Takeaways
• Analysis of 2W Cargo Bike Growth and Penetration in Key Countries
• 2W Cargo Bike Sales by Application
• Trend 1: e2W Cargo Bikes for Last-mile Delivery
• Trend 2: Connected Technology
• Trend 3: Anti-Lock Braking System (ABS)
• Trend 4: Bike Trailers
• Trend 5: Battery-swapping Technology
• Cost Comparison between 2W Cargo Bikes and Delivery Vans

Ecosystem

• Scope of Analysis
• 2W Cargo Bike Industry Scope
• Cargo Bike Segmentation
• Cargo Bike Definitions & Classification
• Types of 2W Cargo Bikes
• Cargo Bike Classification by Segment
• 2W Cargo Bike Business Services and Revenue Streams
• Benefits of Using 2W Cargo Bikes
• 2W Cargo Bike Challenges
• Business Incentives for Using e2W Cargo Bikes
• Personal vs. Shared 2W Cargo Bikes
• Last-mile Logistics: Cargo Bike Comparison by Segment

Growth Generator

• Growth Drivers
• Growth Restraints
• 2W Cargo Bike Unit Sales
• 2W Cargo Bike Unit Sales by Powertrain
• 2W Cargo Bike Unit Sales by Type

Growth Generator: Regional Analysis

• 2W Cargo Bike Unit Sales: Germany
• 2W Cargo Bike Unit Sales: Netherlands
• 2W Cargo Bike Unit Sales: France
• 2W Cargo Bike Unit Sales: United Kingdom
• 2W Cargo Bike Unit Sales: Belgium

Competitive Landscape

• Snapshot of Key Players by Origin
• Select Industry Players
• Value Chain for eBike Component Suppliers
• Cargo Bike OEMs: Partnership Ecosystem

Growth Opportunity Universe

• Growth Opportunity 1: Government Regulations
• Growth Opportunity 2: Connected Features for Consumers
• Growth Opportunity 3: Last-mile Delivery

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer