市場調查報告書
商品編碼
1522953
全球商務用耳機市場的成長機會與預測(截至2030年)Growth Opportunities in the Global Professional Headsets Market, Forecast to 2030 |
市場轉向低成長,商務用耳機廠商尋求新的成長機會
預計年終,全球商務用耳機市場規模將達18.2億美元,營收較2022年下降13.2%。然而,出貨量的下降幅度遠小於銷售額,因為PC USB和UCC領域的出貨量下降幅度相對較小。
2023 年的耳機需求受到 2021 年訂單導致 2022 年第一季需求增加的影響。 2023年就沒有這樣的季度了,所以市場有所下滑。這一下降也是由於 GN Audio 和 HP|Poly 等主要供應商在 2023 年初提高了耳機價格。
無線耳機市場收入出現四年來首次下降。無線 DECT 耳機領域出現了兩位數的大幅下滑,無線藍牙耳機領域則出現了個位數的下滑。然而,耳罩式立體聲頭帶和真正的無線類別細分市場在 2023 年有所成長。
然而,基於軟體的業務通訊和協作服務的使用等長期成長要素可能會在預測期內繼續推動成長。由於預計需求從有線轉向無線以及 DECT 耳機的需求從 2025 年起趨於穩定,平均售價預計將略有上漲。預計 PC USB 耳機、UCC 耳機、無線耳機和辦公耳機將出現成長。
耳機的未來成長將包括無加密狗藍牙、中檔耳機中的主動降噪 (ANC)、揚聲器中的人工智慧降噪和音訊增強,以及單次充電持續時間更長的普通耳機。例如套裝。
作為該分析的一部分,Frost & Sullivan 確定了全球商務用耳機市場的市場促進因素、限制因素、競爭趨勢和成長機會。
透過廣泛的一手和二手研究,該分析為耳機供應商和製造商提供了對不斷變化的市場動態的深入觀點。我們希望這項分析能提供有價值的見解,以加速供應商的成長並擴大耳機市場的滲透機會。
The Professional Headset Vendors Search for New Growth Opportunities as Market Transitions to Slow Growth
The global professional headsets market is estimated to have reached $1.82 billion by the end of 2023, reflecting a decline of 13.2 percent over 2022 in terms of revenue. However, the unit shipment decline was much lesser than revenue, driven by relatively lower decline in unit shipment in PC USB and UCC segment.
Headsets demand in 2023 was impacted by elevate demand for Q1 2022, caused by backlog in 2021. It is absence of such a quarter in 2023 meant the market declined in 2023. The dip was also fueled by headsets price increase as brought in by leading vendors such as GN Audio and HP|Poly at the start of 2023.
The cordless headsets market declined in revenue for the first time in last four years. The decline was broadbase with high double digit decline in Cordless DECT headset segment and single digit decline in cordless Bluetooth headset segment. However, over-the-ear stereo headband, and true wireless categories segments grew in 2023.
However, the long term growth drivers such as use of software-based business communications and collaboration services will continue to drive growth during forecast period. We expect market to see slightly increase in average selling price, as the demand moves from wired to wireless and in anticipation of DECT headsets demand stabilizing from 2025 onwards. Growth is expected to come from PC USB and UCC headsets, cordless headsets, and headsets in office segments.
The future growth in headsets will also be influenced by expected new features such as dongle less Bluetooth, Active Noise Cancellation (ANC) in medium range headsets, AI-enabled noise-cancellation and speaker voice enhancements, and in general headsets that last longer on a single charge.
As part of this analysis, Frost & Sullivan has identified market drivers, restraints, competitive trends, and growth opportunities in the global professional headset market.
Through extensive primary and secondary research, this analysis provides headsets vendors and manufacturers with an in-depth perspective on the dynamics of a changing market. Frost & Sullivan expects that this analysis will provide vendors with valuable insights to accelerate their growth and expand their penetration opportunities within the headset marketplace.