數位內容服務十大成長機會（2025 年）

2025 年，在關鍵技術進步和消費行為轉變的推動下，數位內容服務領域將實現變革性成長。生成式人工智慧將持續徹底改變內容創作和個人化。同時，擴增實境(XR) 技術不斷擴展，提供重新定義使用者參與度的身臨其境型體驗。由於該行業尋求保護智慧財產權和維護消費者信任，數位內容安全和反盜版措施至關重要。

基於帳戶的行銷 (ABM) 正在轉變為一種全面的基於帳戶的收益解決方案，增強了有針對性的行銷工作，而員工體驗 (EX) 在數位化工作場所中日益重要的地位正在推動組織採用創新工具來提高生產力和滿意度。廣告支援的影片串流將推動市場發展，提供具有成本效益的內容訪問，而直播，尤其是體育直播，將繼續吸引全球觀眾。新的廣告形式為品牌以創新的方式與消費者建立聯繫提供了新的機會。

成長加速器是推動其產業成長的先鋒公司。這些公司透過不斷創新和創造新技術、解決方案、平台、經營模式和策略來滿足客戶不斷變化的需求，從而加速其成長。此外，這些公司還透過策略性地擴大和增強產品系列，充分利用市場成長機會。

本報告探討了數位內容服務的成長機會，並概述了數位內容服務供應商在 2025 年可以關注的 10 個成長機會，以在這個充滿活力和競爭的環境中取得成功。

目錄

2025 年的關鍵成長機會

• 策略要務
• 十大成長機會
• 成長機會1：生成式人工智慧將持續徹底改變內容創作與個人化
• 成長機會2：XR 技術提供身臨其境型體驗，重新定義使用者參與度
• 成長機會三：對先進數位內容安全與反盜版措施的需求不斷增加
• 成長機會4：ABM 轉型為基於帳戶的綜合收益解決方案
• 成長機會5：創新的 EX 工具可提高員工的工作效率和滿意度
• 成長機會6：基於廣告的串流媒體將推動媒體和娛樂市場成長
• 成長機會#7：體育賽事推動 OVP 市場向前發展
• 成長機會8：現代廣告形式為品牌增添獨特價值
• 成長機會9：無 Cookie 的世界為現代定位方法鋪平了道路
• 成長機會10：全通路體驗推動數位轉型平台的採用
• 後續步驟Next steps
• 免責聲明

Harnessing Innovation: Key Trends Shaping the Future of Digital Content Services in 2025

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experiences that redefine user engagement. Digital content security and anti-piracy measures will become paramount as the industry seeks to protect intellectual property and maintain consumer trust.

The transformation of account-based marketing (ABM) into comprehensive account-based revenue solutions will enhance targeted marketing efforts, while the growing importance of employee experience (EX) in the digital workplace will drive organizations to adopt innovative tools for better productivity and satisfaction. Ad-supported video streaming will push the market forward, providing cost-effective content access, and live streaming, particularly sports streaming, will continue to captivate audiences worldwide. Emerging ad formats will offer new opportunities for brands to connect with consumers in creative ways.

This Frost & Sullivan study compiles 10 growth opportunities digital content service providers can focus on in 2025 to thrive in this dynamic and competitive landscape. These growth opportunities result from aggregated input from Frost & Sullivan's Digital Content Services research teams across different global regions.

Frost & Sullivan's Growth Accelerators are companies at the forefront of driving growth in their respective industries. These companies accelerate growth by continuously innovating and creating new technologies, solutions, platforms, business models, or strategies that serve ever-evolving customer needs. These companies are also best positioned to expand market growth by strategically broadening and/or enhancing their product portfolio. Accelerating new growth opportunities is never an easy task. Still, it is one made even more difficult considering today's strategic imperatives, from disruptive technologies and value chain compression to industry convergence and new business models. In this context, recognition as a Growth Accelerator signifies an incredible accomplishment.

Frost & Sullivan's Digital Content Services program has a future-facing mandate to examine evolving digital content services delivered over the Internet. Our practice area examines emerging topics and dynamic markets that represent the crucial touchstones of the digital landscape.

Table of Contents

Top Growth Opportunities for 2025

• Strategic Imperatives
• Top 10 Growth Opportunities
• Growth Opportunity 1: GenAI Continues to Revolutionize Content Creation and Personalization
• Growth Opportunity 2: XR Technologies Offer Immersive Experiences that Redefine User Engagement
• Growth Opportunity 3: Demand Grows for Advanced Digital Content Security and Anti-piracy Measures
• Growth Opportunity 4: ABM Transforms into Comprehensive Account-based Revenue Solutions
• Growth Opportunity 5: Innovative EX Tools Enhance Employee Productivity and Satisfaction
• Growth Opportunity 6: Ad-based Streaming Drives Growth in the M&E Market
• Growth Opportunity 7: Sports Events Push the OVP Market Forward
• Growth Opportunity 8: Modern Advertising Formats Add Unique Value for Brands
• Growth Opportunity 9: The Cookieless World Creates Avenues for Modern Targeting Methods
• Growth Opportunity 10: Omnichannel Experiences Drive DX Platform Adoption
• Next Steps
• Legal Disclaimer