全球影音市場：2025年及以後的展望

估計2024年消費者支出將達到 3,250億美元，比上年成長 1%，但票房產業預計表現不佳。2025年的預測顯示，隨著電影院的復甦和訂閱視訊點播（SVoD）成為消費成長的主要驅動力，消費將繼續成長。

本報告回顧了全球視訊娛樂市場的前景，並評估了市場驅動因素和未來成長機會。本報告重點關注不斷發展的參與度、宏觀經濟因素和當前的市場環境，研究票房、訂閱視訊點播（SVoD）、訂閱付費電視、廣告視訊點播（AVoD）、交易影片、電子銷售（電影和電視）、iVoD（電影）和付費電視視訊點播（CVoD）、DVD 和藍光（銷售和租賃）。

本報告是全球家庭視訊市場的綜合洞察報告的一部分，涵蓋澳洲、比利時、巴西、加拿大、中國、丹麥、芬蘭、法國、德國、印度、義大利、日本、墨西哥、荷蘭、挪威、波蘭、俄羅斯、韓國、西班牙、瑞典、英國和美國。

目錄

• 全面的PDF 報告
• 執行摘要
• 全球經濟的宏觀經濟趨勢
• 全球娛樂展望：2021-2028（遊戲、音樂、影片）
• 整體視訊娛樂支出及摘要
• SVoD 產業概覽
• 訂閱展望
• 訂閱飽和率
• 15大服務
• 付費電視產業概覽
• 票房概況
• 交易影片產業概覽
• 貿易支出前景
• SVoD 和付費電視儀表板

Current market trends:

In 2024 consumer spend reached $325 billion dollars, a year-on-year growth of 1% with the box office sector under-performing versus expectation. 2025's projection is for continued growth with cinema bouncing back and Subscription Video on Demand (SVoD) providing the main increase in spend.

Overview:

This Futuresource Video Insights Global Outlook report reviews the global video entertainment market landscape, assessing the challengers, drivers and future growth opportunities. With a focus on evolving engagement, macroeconomic factors and the prevailing market conditions, this report explores Box office, Subscription video on demand (SVoD), Subscription Pay-TV, Advertising VoD (AVoD), Transactional video, Electronic sell-through (movie and TV), iVoD (movie) and Pay-TV VoD (CVoD), DVD & Blu-ray (sell-through and rental).

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Areas Explored:

• Current performance, sizing and trends within the Global home video market
• Box office
• Subscription video on demand (SVoD)
• Subscription Pay-TV
• Advertising VoD (AVoD)
• Transactional video:
  • Electronic sell-through (movie and TV), iVoD (movie) and Pay-TV VoD (CVoD)
  • DVD & Blu-ray (sell-through and rental)

Did you Know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

• Content providers, broadcasters and their suppliers
• Intermediaries and supply chain companies
• Hardware, infrastructure and service providers
• Content and CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Macro Global Economic Trends
• Global Entertainment Outlook 2021-2028 (Games, Music and Video)
• Overall Video Entertainment Spend and Summary
• SVoD Sector Overview
• Subscription Outlook
• Subscription Saturation Rates
• Top 15 Services
• Pay-TV Sector Overview
• Box Office Sector Overview
• Transactional Video Sector Overview
• Transactional Spend Outlook
• SVoD vs Pay-TV Dashboard
• Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
• Accompanying Excel spreadsheets are provided