全球 K-12個人電腦市場：追蹤研究

當前市場趨勢：

第三季全球 K-12 行動 PC 總銷量年增 6.1%至 850萬台，高於2023年同期的800萬台出貨量。出貨量增加是由於歐洲和北美為迎接新學期而進行的採購。

估計2024年全球總出貨量將年增 4.5%至 3,370萬台。

2024年的特點將是開始fleet refresh，美國和部分歐盟國家刺激措施的結束，以及巴西 FNDE 和德國 Digital Pakt 計畫的推出速度放緩。展望未來，GIGA 計畫的更新很可能成為未來兩年日本出貨量的主要動力。

人工智慧的採用仍然緩慢，而且人工智慧 PC、Copilot 和 Gemini 用戶授權價格等高昂的入門成本預計將在近期至中期內限制出貨活動。

研究主題：

• 市場規模：追蹤 K-12 教育領域筆記型電腦、上網筆電和平板電腦的季全球銷售和安裝基數
• 市場預測：五年銷售預測、主要功能演進回顧以及 K-12 計算需求檢查
• 投資與計畫狀況：教育支出的變化、政府計畫、主要招標
• 產品、技術和競爭評論：識別和解讀關鍵的市場發展和趨勢

本追蹤報告回顧了 K-12個人計算市場的季表現並提供了五年的市場預測。分析師團隊研究了影響 K-12個人電腦教育領域的力量，為任何對教育科技市場感興趣的公司提供了策略框架。

本報告提供義務教育領域行動計算設備的市場規模資料和分析，不包括高等教育或遠距教育。本報告涵蓋的設備包括筆記型電腦、Chromebook、上網筆電和平板電腦。不包括桌上型電腦。

目錄

• 全面的PDF 報告
• 執行摘要
• 品牌分析
• 區域和國家分析
• 產品分類及規格分析
• 復原力與韌性記分牌
• 美國 ESSER/ECF 和歐盟 RRF 資金的最新情況
• 選舉
• 五年預測
• 附件：Excel 電子表格

This Futuresource K-12 personal computing market track report reviews the sector's performance on a quarterly basis, and provides five-year market projections. Our team of Futuresource analysts explores the dynamics shaping K-12 PC education, providing a strategic framework for any enterprise with interests in the education technology market.

This report provides market sizing data and analysis on mobile computing devices within the compulsory education sector). Sales into higher education and distance learning are not included. Devices covered in this report are notebooks, Chromebooks, netbooks and tablets. Desktop PCs are not included.

Current market trends:

Total global K-12 mobile PC sales grew by 6.1% YoY to reach 8.5 million units during Q3, this compares to shipments of 8 million units achieved during the corresponding period of 2023. Shipment activity was fuelled by procurement ahead of the new academic year in Europe and North America.

The outlook for calendar year 2024 is for total worldwide shipments to expand by 4.5%YoY to reach 33.7 Million units.

2024 has been characterised by the beginning of the fleet refresh, the end of stimulus packages in the USA and some EU countries while delays have impacted the roll out of FNDE in Brazil and the Digital Pakt project in Germany. Looking ahead the refresh of the GIGA project in Japan will be a major driver of shipment volumes during the next two years.

The roll out of AI remains gradual, with shipment activity forecast to be limited in the near to mid-term as a result of the high cost of entry in terms of the prices of AI integrated PCs and Co-Pilot and Gemini user licences.

Areas Explored:

• Market sizing, quantifying and tracking quarterly global sales volumes and installed base of notebooks, netbooks and tablets in K-12 education
• Market forecasting, with five-year sales forecasts, reviewing key feature set developments and K-12 computer requirements
• Investment and project status, to identify shifts in education spending, government plans and specific tenders
• Product, technology, and competitive Review, to identify and interpret key market developments and trends

Did you Know?

Futuresource has been tracking, researching and consulting on the global education technology market for nearly 20 years. This publication is one in a series of research reports produced to provide businesses with a holistic view of the market.

Any enterprise operating within the EdTech sector will benefit from this report, particularly:

• Manufacturers and their suppliers
• Resellers and VARs
• Intermediaries and supply chain
• EdTech market strategists, marketing and sales professionals
• Investors

Table of Contents

• A comprehensive PDF report
• Executive summary
• Brand analysis
• Regional and country analysis
• Product segmentation and spec analysis
• Recovery and resilience scoreboard
• USA ESSER/ECF and EU RRF funding update
• Elections
• Five-year forecasts
• Accompanying Excel spreadsheets