口腔衛生市場:成長分析 - 各地區，各國，不同品牌，各流通管道，競爭情形，包裝，2027年前的預測

全球口腔衛生的市場規模在2022年估算為447億美金。該市場在2022年～2027年預計將以年複合成長率3.8％的速度成長，2027年達到538億美元。2022年產業的最大地區為亞太地區，金額佔有率36.3％，其次是南北美洲的33.9％。

本報告提供全球口腔衛生市場相關調查，提供市場概要，以及不同品牌，各流通管道趨勢，到2027年前的市場預測等資訊。

目錄

• 摘要整理

第1章 部門概要

第2章 健康和美容的消費模式的變化

• 健康&美產業整體消費層次的變化，2017年～2027年
• 消費模式的變化的理由

第3章 潛在力的高國的特定

第4章 各國趨勢

• 潛在力的高國的分析
• 今後展望

第5章 競爭情形

• 主要企業，各金額 - 世界
• 主要企業品牌佔有率分析- 世界
• 主要企業品牌佔有率分析，各地區

第6章 競爭情形-市場分析

第7章 自有品牌的市場佔有率

• 自有品牌佔有率分析，各地區
• 自有品牌佔有率分析各類別

第8章 主要流通管道

第9章 主要包裝形態

• 主要的包裝材料和各包裝形式增加分析

第10章 產業指標的選擇

附錄

Abstract

The report provides an overview of current oral hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The global oral hygiene sector was valued at $44.7 billion in 2022 and is forecast to record a CAGR of 3.8% during 2022-27, to reach $53.8 billion in 2027. Asia-Pacific represented the largest region in the industry in 2022, with a value share of 36.3%, followed by the Americas with 33.9%. In 2022, toothpaste was the largest category, accounting for 51.8% of overall global value sales, followed by toothbrushes & replacement heads (25.1%). Among all the categories, toothpaste is set to record the fastest CAGR at 3.9%, during 2022-27. The oral hygiene sector in the Middle East and Africa is forecast to record the fastest value CAGR at 7.6%, over the forecast period. The top five companies in the global oral hygiene sector together accounted for a value share of 69.2% in 2022. The sector was led by Colgate-Palmolive Company, which held a share of 27.1%, followed by Procter & Gamble, and GlaxoSmithKline with 18.7% and 10.5% shares, respectively. The other leading companies, Unilever, and Johnson & Johnson Services, accounted for value shares of 7.3% and 5.7%, respectively, in 2022.

Key Highlights

Consumers today have become extremely selective when purchasing products in the sector, owing to health considerations. New products in the Oral Hygiene sector are being launched with a plethora of health claims such as natural, vegan, plant-based, no artificial colors, no genetic modification, and no preservatives. The clean labeling trend, which places emphasis on the transparency of oral hygiene products with reference to the ingredients used, is growing in the Oral Hygiene sector. This is becoming increasingly common in new product launches, with labels claiming the use of natural, wholesome, and simple ingredients that are easy to recognize, in order to appeal to consumers.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global oral hygiene sector. It includes an analysis on the following -

• Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides overviews across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector sizes, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Details shifts in the consumption of oral hygiene over 2017-27 at global and regional levels.
• High-potential countries: Provides risk-reward analysis of the top four high-potential countries in each region, based on market assessment, economic development, governance indicators,
• sociodemographic factors, and technological infrastructure.
• Country and regional analysis: Provides deep-dive analysis of 10 high-potential countries, covering value growth during 2022-27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
• Competitive landscape: Provides an overview of leading brands at a global and regional level, besides analyzing the product profile, country-level presence, market share, and growth of private labels in each region.
• Key distribution channels: Provides analysis on the leading distribution channels in the global oral hygiene sector in 2022. It covers "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, health & beauty stores, direct sellers, parapharmacies/drugstores, chemists/pharmacies, hypermarkets & supermarkets, and other retailers.
• Packaging analysis: The report provides percentage shares (in 2022) and growth analysis (during 2022-27) for various pack materials, pack types, closures, and primary outer types based on volume sales in the oral hygiene sector.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary

Part 1: Sector Overview

• Current Scenario and Future Outlook
• Global Oral Hygiene Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Regional Oral Hygiene Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Key Challenges in the Global Oral Hygiene Sector

Part 2: Shift in Health & Beauty Consumption Patterns

• Change in Consumption Levels (value terms) in the Overall Health & Beauty Industry, 2017-27
• Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries

• Identifying 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
• Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep Dive

• High-Potential Country Analysis
• Future Outlook

Part 5: Competitive Landscape

• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region

Part 6: Competitive Landscape - Market Analysis

Part 7: Market Share of Private Labels

• Private Label Share Analysis by Region
• Private Label Share Analysis by Category

Part 8: Key Distribution Channels

• Shares of Key Distribution Channels - Global and Regional Level

Part 9: Key Packaging Formats

• Growth Analysis by Key Pack Material and Pack Type

Part 10: Select Industry Metrics

• Global Patent Filings
• Global Job Analytics
• Global Deals

Appendix

• Definitions
• About GlobalData

List of Tables

List of Tables

• Change in consumption levels in the overall health & beauty industry, 2017-27
• Change in consumption levels - Asia-Pacific, 2017-27
• Change in consumption levels - Middle East and Africa, 2017-27
• Change in consumption levels - The Americas, 2017-27
• Change in consumption levels - Western Europe, 2017-27
• Change in consumption levels - Eastern Europe, 2017-27
• Identifying high-potential countries, risk-reward analysis - Asia-Pacific
• Identifying high-potential countries, risk-reward analysis - Middle East and Africa
• Identifying high-potential countries, risk-reward analysis - The Americas
• Identifying high-potential countries, risk-reward analysis - Western Europe
• Identifying high-potential countries, risk-reward analysis - Eastern Europe
• Brazil: Volume share analysis of top nine cities by category (%), 2022
• Chile: Volume share analysis of top three cities by category (%), 2022
• UK: Volume share analysis of top 10 cities by category (%), 2022
• Czech Republic: Volume share analysis of top four cities by category (%), 2022
• Turkiye: Volume share analysis of top 10 cities by category (%), 2022
• Malaysia: Volume share analysis of top four cities by category (%), 2022
• China: Volume share analysis of top 10 cities by category (%), 2022
• UAE: Volume share analysis of top five cities by category (%), 2022
• Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Global
• Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Asia-Pacific
• Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Middle East and Africa
• Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - The Americas
• Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Western Europe
• Top five companies' shares by brand (in value terms) in the oral hygiene sector, 2022 - Eastern Europe
• Key brands - toothpaste, 2022
• Key brands - toothbrushes & replacement heads, 2022
• Key brands - mouthwash, 2022
• Key brands - dental floss, 2022
• Key brands - denture care, 2022
• Key brands - breath fresheners (non-confectionery), 2022
• Private label value and share by region, 2017-22
• Private label value and share by category, 2022
• Leading distribution channels by region (% share by value), 2022

List of Figures

List of Figures

• Key categories by value and volume, 2022-27 - Global
• Key categories by value and volume, 2022-27 - Asia-Pacific
• Key categories by value and volume, 2022-27 - Middle East and Africa
• Key categories by value and volume, 2022-27 - Americas
• Key categories by value and volume, 2022-27 - Western Europe
• Key categories by value and volume, 2022-27 - Eastern Europe
• Brazil: Category share
• Brazil: Consumption by gender
• Brazil: Consumption by age group
• Brazil: Consumption by education
• Brazil: Consumption by degree of urbanization
• Brazil: Volume share analysis of top nine cities (%), 2017-22
• Chile: Category share
• Chile: Consumption by gender
• Chile: Consumption by age group
• Chile: Consumption by education
• Chile: Consumption by degree of urbanization
• Chile: Volume share analysis of top three cities (%), 2017-22
• UK: Category share
• UK: Consumption by gender
• UK: Consumption by age group
• UK: Consumption by education
• UK: Consumption by degree of urbanization
• UK: Volume share analysis of top 10 cities (%), 2017-22
• Switzerland: Category share
• Czech Republic: Category share
• Czech Republic: Consumption by gender
• Czech Republic: Consumption by age group
• Czech Republic: Consumption by education
• Czech Republic: Consumption by degree of urbanization
• Czech Republic: Volume share analysis of top four cities (%), 2017-22
• Turkiye: Category share
• Turkiye: Consumption by gender
• Turkiye: Consumption by age group
• Turkiye: Consumption by education
• Turkiye: Consumption by degree of urbanization
• Turkiye: Volume share analysis of top 10 cities (%), 2017-22
• Vietnam: Category share
• Malaysia: Category share
• Malaysia: Consumption by gender
• Malaysia: Consumption by age group
• Malaysia: Consumption by education
• Malaysia: Consumption by degree of urbanization
• Malaysia: Volume share analysis of top four cities (%), 2017-22
• China: Category share
• China: Consumption by gender
• China: Consumption by age group
• China: Consumption by education
• China: Consumption by degree of urbanization
• China: Volume share analysis of top 10 cities (%), 2017-22
• UAE: Category share
• UAE: Volume share analysis of top five cities (%), 2017-22
• Leading companies in the global oral hygiene sector (% share by value), 2022
• Key pack material volume share (%), 2022
• Annual volume growth by pack material (%), 2017-27
• Key pack type volume share (%), 2022
• Annual volume growth by pack type (%), 2017-27
• Key closure type volume share (%), 2022
• Annual volume growth by closure type (%), 2017-27
• Key primary outer type volume share (%), 2022
• Annual volume growth by primary outer type (%), 2017-27
• Global health & beauty industry patent filings, 2022
• Health & beauty industry patent filings by leading companies, 2022
• Total health & beauty industry patent filings for key markets, 2022
• Total job postings in health & beauty industry by company, 2022
• Job postings in health & beauty industry by theme, 2022
• Deals in health & beauty industry by geography, 2022