Guided Health- 消費者趨勢分析，2023年

在資訊經濟中，注重健康的消費者現在更加自信地接受大量新的資訊工具，從而實現更明智的健康驅動選擇。因此，品牌為希望更多地進行自我藥療的消費者提供健康指導非常重要消費者不斷增長的健康需求表明，品牌有機會透過產品購買過程提供個人化的數位驅動的醫療保健解決方案。

製造商正在透過互動式方法（例如聊天機器人）將健康追蹤器遊戲化。這種類型的創新尤其會吸引受 "智慧" 技術影響的精通數位技術的年輕一代。零售、消費品、食品補充劑、個人護理領域的領導者正在利用人工智慧技術提出個人化健康解決方案，這與積極尋求客製化產品的消費者緊密結合。

本報告研究了全球Guided Health治療市場，包括市場中出現的機會和威脅、當前的消費者趨勢和潛在的未來消費者行為以及未來前景。

目錄

第1章 TrendSights:Guided Health

• 趨勢概要
• 什麼
• 為何
• 如何
• 今後預測

第2章 附錄

Abstract

"Guided Health" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

In the information economy, health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more informed health-driven choices. It is, therefore, important for brands to offer health guidance for consumers who wish to self-medicate more often. This growing consumer health demand demonstrates the opportunity for brands to offer personalized digitally-driven healthcare solutions through the product purchase journey.

Scope

• Manufacturers are gamifying health trackers through interactive approaches (e.g. chatbots).
• This type of innovation would appeal especially to digitally-savvy younger generations, who are influenced by "smart" technology.
• Leaders in retail, consumer goods, food supplements, personal care are using AI technology to suggest personalized health solutions. This aligns closely with consumers who actively seek tailored products.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

1. TrendSights: Guided Health

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix