食品服務業收縮膨脹與份量控制的比較－產品重組、重新設計、策略調整與價值認可

收縮膨脹是一個術語，描述即使產品尺寸或數量減少，產品價格仍保持不變或上漲。 收縮通貨膨脹□□可能是由多種因素引起的，包括生產成本上升（例如原材料、勞動力和運輸成本）、經濟挑戰以及在競爭激烈的市場中維持利潤水平的願望。 然而，產品尺寸的減小可能會被沒有立即註意到的消費者視為欺騙或誤導，導致他們為本質上較低的價格支付更多費用。 減少份量基本上是解決外食成本上升的辦法，但很難維持消費者滿意度。

收縮通膨的影響是漸進的，可能不會立即明顯。 消費者別無選擇，只能接受緊縮通貨膨脹□□或避開實施緊縮通貨膨脹□□的餐廳。 需要監管來確保公平，法國制定了收縮通貨膨脹□□透明度法。

消費者將意識到自己的預算，無論他們對份量大小的感知價值如何。 餐廳品牌可以提供分層定價模式、訂閱服務或捆綁產品來抵消通貨膨脹的影響。

本報告探討了餐飲業的收縮膨脹和份量控制，強調了產品改進、重新設計、策略調整和價值認可方面的趨勢。

目錄

• 簡介
• 食品服務中的收縮膨脹與份量控制
• 產品改進
• 產品重新設計
• 策略調整
• 價值認可
• 摘要
• 聯絡我們

Abstract

Industry Insight: Shrinkflation Versus Portion Control in Foodservice asks: is it a cost-of-living solution or will consumers feel shortchanged? The report looks at product reformulation, product redesign, strategic adjustments and value perceptions.

Shrinkflation is a term used to describe when the size or quantity of a product is reduced, but the price remains the same or even increases. Shrinkflation can be a result of several factors, including rising production costs (such as raw materials, labor, or transportation), economic challenges, or a desire to maintain profit levels in a competitive market. However, it can be seen as deceptive or misleading to consumers who may not notice the reduction in product size immediately, leading them to effectively pay more for less. Shrinking portion sizes is essentially a solution to higher foodservice prices2 but the difficulty lies in ensuring consumers remain satisfied. Yelp conducted a study based on consumer foodservice reviews which delved into inflation and shrinkflation. It is evident that certain cuisines are the most impacted by rising prices and reduced portions, which brands in these areas must acknowledge to ensure consumer sentiment remains positive during financial hardship.

Scope

• The impact of shrinkflation is incremental and might not be noticeable immediately.
• Consumers are left with no choice but to accept shrinkflation or avoid foodservice outlets that are practicing this.
• Regulation is needed to ensure fairness - France has implemented a legislation for shrinkflation transparency.
• Consumers will be budget conscious regardless of portion size value perceptions
• Foodservice brands can offer tiered pricing models, subscription-based services or bundled offerings to offset the effects of shrinkflation

Reasons to Buy

• Understand how foodservice outlets are trying to combat inflation through shrinking portion sizes and the impact that this has on the consumer.
• See how this relates to portion control in terms of consumer attitudes and behavior.

Table of Contents

Table of Contents

• Introduction
• Shrinkflation Versus Portion Control in Foodservice
• Product Reformulation
• Product Redesign
• Strategic Adjustments
• Value Perceptions
• Take-outs
• Contact Us