性別認同 - 2023 年消費者趨勢分析

在對與性別認同相關的趨勢網站進行分析時，我們分析了性別界線的模糊性如何影響現代消費者的需求。 這一趨勢是 "個人主義和表達" 和 "人口統計" 大趨勢的一部分，以及世界各地的消費者如何重新定義以性別為中心的刻板角色、偏見和行銷策略。專注於您正在做的事情。

隨著消費者重新定義和挑戰傳統的性別角色，模糊 "他" 和 "女朋友" 之間界線的產品越來越受歡迎。 為了接觸更多消費者並滿足消費者需求，品牌現在正在為市場上的每個人提供平等的產品選擇。

個人護理產品、零售和兒童產品等趨勢可能在性別認同趨勢中面臨最大的成長機會，因為它們經常使用與性別相關的顏色、氣味和印花。確實如此。 年輕的消費者和社群媒體的高度連結將使這一趨勢變得更加重要。 隨著年輕消費者表達他們的需求並期望全球公司效仿，上市公司準備抓住不斷增長的需求。

本報告聚焦於性別認同，並總結了市場趨勢和問題、消費者趨勢和未來前景。

目錄

第 1 章 TrendSights：性別認同

• 趨勢概覽
• 某事
• 為什麼
• 如何
• 未來展望

第 2 章附錄

Abstract

Trendsights Analysis on Gender Identity analyses how blurring the boundaries between genders shapes the demands of a modern consumer. The trend is a part of the Individualism & Expression and Demographics mega-trends, and focuses on how global consumers are redefining stereotypical gender-focused roles, biases and marketing strategies.

Consumers are redefining and challenging conventional divisions between gender roles, thus blurring the boundaries between 'for him' and 'for her' products is gaining popularity. To reach wider audience and align with consumers' demands, brands are now embracing an equal product choice for everyone in the market.

Scope

• Categories such as personal care goods, retail and children's products can face the biggest growth opportunities within the gender identity trend, as they often use gender-associated colors, fragrances or patterns.
• Young consumers and hyper-connection provided by social media, will drive the relevancy of this trend even further.
• Brands will be able to capture growing demands, as younger consumers voice their needs publicly, expecting global companies to align with them.

Reasons to Buy

• Understand the relevancy of this trend - embracing gender identity as a trend is a way to not only modernize social norms but also increase sales. By avoiding gender-focused marketing strategies and product positioning, brands can access a wider audience and reach out to consumers who were previously outside targeted demographics.
• Identify challenges related to this trend - addressing the topic of gender inequality can be challenging for companies, as they need to show consumers the genuineness and authenticity of these claims, to not come across as only profit-driven.
• Understand market dependencies - some categories might still successfully use gender targeting, however, a growing number of consumers look for gender-neutral options.

Table of Contents

Table of Contents

1. TrendSights: Gender Identity

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix