全球線上服裝市場（~2027）

Global Online Apparel Market to 2027

出版日期: 2023年12月28日 | 出版商:

GlobalData | 英文 64 Pages | 訂單完成後即時交付

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簡介目錄

儘管疫情後商店重新開業減緩了線上服裝銷售的成長，但 2022 年的消費額仍保持在 5,388 億美元，比 2019 年的水平高出 44.2%。預計2023年市場將進一步成長4.0%，2022年至2027年複合年增長率為6.5%。儘管中東和非洲目前是最小的市場，但預計其線上服裝成長率最高，2023年市場成長率為16.0%，2023年至2027年複合年增長率為13.2%。到 2027 年，純線上公司的成長速度預計將快於多通路公司，因為它們通常擁有更好的技術能力和更好的交付選擇。特別是，Shein 的快速成長使其線上服裝市場份額從 2021 年到 2023 年估計增加了 2.1 個百分點，達到 4.9%，超過了最大零售商亞馬遜和最大品牌耐吉。

線上銷售成長持續強勁，預計 2022 年至 2027 年複合年增長率為 6.5%。亞太地區將超越美洲成為最大的線上服裝市場。 Shein 的快速成長使其成為線上服裝市場的頂級品牌和零售商。

本報告分析了 2027 年之前線上服裝市場的歷史和預測數據。它概述了主要趨勢以及按地區和類別組別劃分的銷售趨勢。它還揭示了線上服裝品牌及其當前的競爭格局。

Abstract

This report offers an analysis of both the historic and forecast data of the online apparel market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the online apparel brands and their current competitive position.

Even though the reopening of stores post-pandemic has slowed down the growth of online apparel sales, spend remained 44.2% higher than 2019 levels in 2022 at $538.8bn. The market is projected to have grown a further 4.0% in 2023, with a CAGR of 6.5% forecast between 2022 and 2027, aided by easing inflation and retailers' ongoing investments in their online propositions. Though it is currently the smallest market, the Middle East and Africa is forecast to experience the strongest online apparel growth, with the market rising by 16.0% in 2023 and expected to grow at a CAGR of 13.2% between 2023 and 2027. Online specialists are expected to grow at a faster rate than multichannel players out to 2027, as they often have greater technological capabilities and superior delivery options. This is particularly driven by the meteoric rise of Shein, which has seen its online apparel market share rise by an estimated 2.1ppts between 2021 and 2023 to reach 4.9%, overtaking Amazon as the biggest retailer and Nike as the biggest brand.